G & Co. is a retail & consumer goods primary and secondary research strategy consulting agency.
G & Co. proudly holds a prominent position in the industry, celebrated for our steadfast dedication to delivering excellence. With a well-established history across various sectors, our primary & secondary research and strategy agency and consulting firm offers unmatched expertise to propel your organization towards triumph.
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Primary & Secondary Research and Strategy Agency & Consulting Firm Services
At G & Co., our expertise shines through harnessing precise primary & secondary research to deliver data-driven insights. Our strategic expertise guarantees clients access to customized solutions, unlocking performance optimization, fostering innovation, and skillfully addressing intricate challenges. Whether the objective is market expansion, operational efficiency, or strategic growth, we stand as a dependable ally for positive outcomes in your primary & secondary research and strategy.
Primary Research Excellence
At G & Co., we lead the way in primary research, unearthing crucial market insights. Our rigorous methodology ensures that clients gain a data-driven advantage, enabling precise decision-making that fuels growth and competitive edge.
Secondary Research Mastery
Our proficiency in secondary research unlocks a treasure trove of market intelligence. At G & Co., we synthesize extensive data, empowering clients with actionable insights to outperform competitors and drive informed strategies.
Strategic Advisory Services
G & Co.'s strategic advisory services shine as a guiding light in turbulent markets. By seamlessly blending primary & secondary research, we provide clients with clarity, shaping resilient strategies that navigate complexities and ensure long-term success.
Product Innovation Support
Innovation is our hallmark. G & Co.'s research delves deep, uncovering market gaps and customer desires, igniting the flames of product innovation. Clients stay ahead by aligning their offerings with the ever-evolving demands of the market.
Market Expansion Strategies
G & Co. is a navigator of successful market expansion. Our research-backed strategies uncover growth opportunities, minimize risks, and guide clients to conquer new territories with confidence.
Customer Insights and Segmentation
Enhancing customer relationships with pinpoint precision is our forte. G & Co.'s research reveals customer behaviors and preferences, enabling tailored strategies that elevate engagement and foster brand loyalty.
Crisis Management Strategies
In challenging times, G & Co. is a steadfast anchor. Our research-based crisis strategies effectively mitigate risks, preserve reputation, and guide clients toward resilience and recovery in challenges.
Regulatory Compliance Solutions
Maintaining compliance and security is paramount with G & Co.'s regulatory expertise. Our research ensures clients navigate complex regulations with finesse, reducing legal risks, and fortifying their compliance frameworks.
Work
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Our Impact as a Primary & Secondary Research and Strategy Agency & Consulting Firm
At G & Co., we recognize the pivotal role of primary & secondary research in today's dynamic business landscape. Our expertise transcends mere data collection; we transmute raw information into strategic assets. We aid clients in navigating the intricacies of the market by offering actionable insights derived from rigorous research, empowering them to make informed decisions and ultimately secure a competitive advantage. Our comprehensive approach to strategy guarantees that our clients not only maintain a competitive edge but also emerge as leaders in their respective industries. With G & Co. as your ally, you can trust us to help you surpass your competitors and flourish in an ever-evolving business landscape.
Brand Positioning Enhancement
At G & Co., we elevate brand positioning through a meticulous blend of research and strategy. We deconstruct market dynamics, scrutinize customer perceptions, and dissect competitor strategies to unveil unique brand opportunities. Our tailored approach empowers clients to fortify brand identity, connect with target audiences, and secure a competitive edge in saturated markets.
Supply Chain Optimization
Efficiency is the bedrock of competitiveness. G & Co. orchestrates supply chain optimization with data-driven precision. We delve into primary and secondary data to streamline operations, curtail costs, and enhance agility, ensuring clients maintain a competitive edge through supply chain excellence.
Digital Transformation Support
In this digital era, transformation is imperative. G & Co. skillfully guides clients through digital transitions, fortified by research-backed insights. Our strategies leverage data to inform digital initiatives, enabling clients to harness technology for a competitive advantage in swiftly evolving markets.
Trend Forecasting and Analysis
Predicting industry trends is the linchpin of staying ahead. G & Co. excels in trend forecasting, harnessing the power of primary and secondary research. We empower clients with insights that facilitate proactive strategy adjustments, enabling them to seize emerging opportunities and sustain a competitive edge.
Global Market Entry Strategy
Navigating international markets demands finesse. G & Co. crafts global market entry strategies that seamlessly merge research and strategy. Our comprehensive analysis equips clients to navigate complexities, mitigate risks, and triumph in international expansion, securing a competitive edge on the global stage.
Competitive Analysis Expertise
Understanding competitors is paramount. G & Co. specializes in competitive analysis, dissecting rival strategies, strengths, and weaknesses through rigorous research. Our insights empower clients to refine their own strategies, adapt to shifting market dynamics, and gain a definitive competitive advantage.
Testimonials
$10
Billion
Robust strategy delivered to meet revenue goal by 2027.
102
+
Million people reached after implementation of user experience design.
162
%
Increase in online direct-to-consumer conversion.
100
+
Delivers & consumers benchmarked across the United States for a 3-month survey.
2
Months
Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.
1
Million
Downloads of the Toyota app for convenient, vehicle management.
3
Months
Re-design accomplished
478
%
Increase in campaign reach with new market targeting
2
Months
Mobile app design accomplished from start to finish
$10
Billion
Robust strategy delivered to meet revenue goal by 2027.
102
+
Million people reached after implementation of user experience design.
162
%
Increase in online direct-to-consumer conversion.
100
+
Delivers & consumers benchmarked across the United States for a 3-month survey.
2
Months
Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.
1
Million
Downloads of the Toyota app for convenient, vehicle management.
3
Months
Re-design accomplished
478
%
Increase in campaign reach with new market targeting
2
Months
Mobile app design accomplished from start to finish
Our Expertise as an Primary & Secondary Research and Strategy Agency & Consulting Firm
At G & Co., we take immense pride in our unmatched depth of expertise within the primary & secondary research and strategy sector. Our substantial experience across the consumer goods landscape, fashion & luxury world, and the realm of travel & hospitality, coupled with rigorous research methodologies, has cultivated a profound knowledge and profound understanding of this industry. We harness this expertise to furnish clients with insights and strategies that are not merely data-driven but also intricately intertwined with industry-specific nuances. This equips them to make informed decisions and thrive within their respective markets.
Seasoned Professionals
At G & Co., our distinction in the industry rests upon our team of seasoned professionals. Our experts bring forth years of experience, honed through a myriad of challenges, thereby ensuring that clients benefit from a reservoir of knowledge and proven strategies.
Operational Efficiency
G & Co.'s prowess in operational efficiency is a game-changer. We specialize in streamlining processes, optimizing resource allocation, and reducing waste, all of which aid clients in achieving peak efficiency and maximizing profitability.
Stakeholder Engagement
Our proficiency in stakeholder engagement is the cornerstone of strong client relationships. We craft strategies that resonate with stakeholders, fostering trust, alignment, and positive impact.
Data-Driven Insights
At G & Co., we are steadfast in our commitment to data-driven decision-making. Our experts possess the skill to transform data into actionable insights, empowering clients to make informed choices that propel business success.
Global Perspective
With a global perspective, we provide clients with insights into international markets and dynamics. Our expertise in global strategies equips clients to navigate cross-border challenges and capitalize on global opportunities.
ROI Maximization
G & Co. dedicates its expertise to the pursuit of ROI maximization. We meticulously design strategies and initiatives with a singular focus on optimizing returns on investment, thereby ensuring that clients extract the utmost value from their endeavors.
Fashion & Luxury
At G & Co., our proficiency in the fashion & luxury sector is driven by our extensive expertise in primary and secondary research. Our ability to delve deep into market trends, consumer behavior, and emerging luxury preferences equips us with valuable insights. These insights enable us to offer customized solutions and strategies that ensure your brand remains at the forefront of this ever-evolving industry.
Consumer Good
G & Co. leads in the consumer goods sector due to our strong foundation in primary and secondary research. Our rigorous data analysis and market research have culminated in a profound understanding of consumer preferences and purchasing patterns. Armed with this expertise, we specialize in crafting focused strategies that fuel product innovation, enhance market positioning, and foster the growth of your consumer goods brand.
Retail
In the retail sector, G & Co. is dedicated to in-depth primary and secondary research, which has nurtured a rich knowledge base. Our research-driven approach enables us to untangle the intricacies of the retail landscape, encompassing everything from eCommerce to brick-and-mortar stores. With this comprehensive understanding, we are adept at developing strategies that optimize customer engagement, drive sales, and maintain your retail business's competitiveness in today's dynamic market.
Travel & Hospitality
G & Co. excels in the travel & hospitality industry through our mastery of primary and secondary research. We have immersed ourselves in the nuances of this sector, allowing us to foresee travelers' preferences and industry trends. This extensive knowledge equips us to craft hospitality experiences that resonate with guests, boost occupancy rates, and enhance your brand's presence in the ever-evolving realm of travel and hospitality.
FAQs
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Global Leadership
We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Ajay Lodha
VP, Technology
Ajay guides the technology strategy behind G&CO.’s digital transformation work, with a focus on architecture, data, integration, and platform scalability. He helps organizations understand how their systems work together, where friction or redundancy exists, and what must change to support future growth. His approach balances long-term ambition with the practical demands of governance, security, adoption, and maintainability, ensuring technology decisions create lasting business value.
Cindy Pound
Executive Program Manager
With more than two decades of experience at R/GA and Razorfish, Cindy has guided multidisciplinary programs for Google, YouTube, LEGO, Marvel, Starbucks, and Travel + Leisure. At G&CO., she oversees engagement delivery and stakeholder alignment, helping creative, strategic, and technical teams work effectively toward a shared goal. Cindy combines operational rigor with an understanding of the creative process, bringing clarity and consistency to every stage of an engagement.
Jessie Morton
Lead Producer
Jessie leads the delivery of complex, multi-phase digital programs at G&CO., bringing teams, timelines, and priorities into alignment from kickoff through launch. Her experience spans work for Nike, Disney, PepsiCo, HBO Max, J.P. Morgan Chase, Samsung, and Sephora. Known for creating clarity across fast-moving engagements, Jessie anticipates risk, keeps stakeholders informed, and ensures ambitious ideas become high-quality outcomes.
Eric Freitag
Practice Lead, Health and Life Sciences
Eric leads G&CO.’s Health and Life Sciences practice, drawing on more than two decades of experience across digital health, medtech, and life sciences. Before joining G&CO., he served as Principal and Associate Director at Accenture Song and held leadership roles at R/GA, Smart Design, and frog. His work for organizations including Pfizer, Johnson & Johnson, Bristol Myers Squibb, Medtronic, GSK, and GE Healthcare has centered on turning scientific, clinical, and operational complexity into experiences people can understand, adopt, and trust.
Fiona O’Leary Sloan
Product Strategy Lead
Fiona helps organizations turn complex business and customer needs into clear, connected product experiences. Her background spans Runyon, Doberman—now part of EY—and co, where she contributed to work for Goldman Sachs, Accelerant, and TIAA. At G&CO., Fiona shapes strategic narratives, customer journeys, and product direction, aligning content, processes, and technology around a shared vision for the experience.
Juan Manuel Gonzalez
Founder & Chief Executive Officer
As founder and CEO of G&CO., Juan Manuel Gonzalez leads a global customer experience consulting firm and digital transformation partner serving Fortune 500 brands across healthcare, life sciences, financial services, hospitality, and retail. Houston-raised and New York-based, Juan has grown G&CO. into a team of 50+ advising clients including Thermo Fisher Scientific, Starbucks, Saks Fifth Avenue, Levi's, and Carnival Corp. He is also the creator of Acumen, an AI-powered decision intelligence platform purpose-built for healthcare and life sciences. Juan and G&CO. have been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
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Adrian Garnica
President
As the President of G&CO., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Travel + Leisure, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
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Steven Moy
Chief Technology Officer
As Chief Technology Officer at G&CO., Steven is a strategic leader responsible for driving technical innovation, scaling digital platforms, and enabling enterprise transformation. With a proven track record across Shiseido, Samsung, and American Express, Steven has led global ecosystem overhauls, architected scalable and secure systems, and delivered mission-critical solutions for some of the world’s most respected brands. His expertise spans systems integration, AI and data readiness, and aligning technology with business strategy, brand experience, and operational efficiency.
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Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Capabilities
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Brand Intelligence
We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.
Explore our Services
Product Elevation
Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.
Commerce Excellence
Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.
Enterprise Transformation
We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.
AI & Data Evolution
We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.
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