The single best way for retail & consumer goods brands to gauge their performance is to compare and contrast against their competitors. Benchmarking allows them to gather important industry information needed to give them a competitive edge. Through a combination of internal and external data points, we help our retail & consumer goods and fashion, apparel, luxury clients identify best-in-class practices, gaps for improvement, and opportunities to become the top-performing names in the space.
Primary and Secondary Research (1.5)
In addition to providing strategic consulting engagements, G & Co. also collects primary and secondary research information which allows brands to themselves within the industry. We collect exploratory and specific consumer insights for our retail & consumer goods and fashion, apparel, luxury customers. One way we do this is by collecting a relevant audience segment using a selective shopper network depending on the behaviors and attitudes of our clients’ consumer.
Consumer demand for a seamless customer experience throughout every touchpoint is on the rise. G & Co. has made it a top priority to focus on best CX practices to offer retail & consumer goods and fashion, apparel, luxury brands strategic consulting for every interaction between the customer and brand. As a strategy consulting firm, we use benchmarking to strive for continuous improvements in creating a customer-centric journey from beginning to end.
Market Mapping (03)
Due to the high saturation in the retail & consumer goods industry, it is imperative that brands understand how to map their competitive landscape. G & Co’s market mapping and competition analysis allows us to provide retail & consumer goods and fashion, apparel, luxury brands with a complete picture of their competitive environment. By doing this, brands will better understand the forces of their market, audience segmentation, and consumer sentiment to strive for continuous improvement in defining customer experience.
When retail & consumer goods and fashion, apparel, luxury brands need to branch out beyond their current initiatives, G & Co. provides the strategic insight necessary to outline what vital action items need to be deployed. Combining our innovation efforts with and brand image strategies results in a cohesive and comprehensive roadmap that allows us to fortify retail & consumer brands’ customer experiences. While paving the way for the most important attribute of any innovation strategy, we place the value we create for customers above anything else.
In this day and age, shoppers expect more from retail & consumer goods brands. Advances in the worldwide eCommerce landscape has led to an increase in accessibility and ease of access to consumers around the globe. Because of this, it is imperative that retail & consumer goods use benchmarking to assist in providing an enjoyable, memorable, and effortless shopping experience through any means, whether it be in the palm of their hands, a click of a mouse, or at a brick and mortar presence.
Markets always evolve and new challenges arise. We’re here to bring clarity to retail & consumer and fashion, apparel, luxurybrands in their road ahead, supporting their missions to better serve their customers in any way we are able. Through a diverse set of talents and capabilities, we empower retail & consumer brands with impactful direction and decisive action based on.
At G & Co., our breadth of experience allows us to provide our clients with an experienced perspective. We carry a specialization in benchmarking retail & consumer goods and fashion, apparel, luxury brands and call on our experience of strategic consulting offerings and execution as part of our capabilities to clients. Our background in eCommerce and network of service adjacent partners plays to our impact in being a full-scale firm for retail & consumer goods brands. G & Co.’s work in the retail & consumer goods and fashion, apparel, luxury industry has always been centered around one thing: creating the optimal customer experience in mind. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.
With so many excellent strategic retail benchmarking consulting firms to choose from, it’s undoubtedly a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. And as a team that celebrates our wide range of skills, backgrounds, and competencies, you can rest assured that we’re ready to help your brand shine through for years to come. We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a strategic consulting firm and a deliverable partner for UI/UX design, eCommerce, and digital experiences all under one roof. If you represent a retail & consumer goods brand or fashion, apparel, luxury brand and are looking for a strategic retail consulting firm, reach out to us at email@example.com or submit a request form.
Can your retail & consumer goods consulting firm help with competitive intelligence, data benchmarking, and omni-channel strategy?
If you’re looking for a retail & consumer goods benchmarking consulting firm, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 24 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their capabilities and their approach. While many retail & consumer goods brands benchmarking consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.
Most retail consulting firms charge an hourly fee for each engagement with the motive of making as much money from their clients as possible. At G & Co., we detest this model as it becomes easy for these retail consultancies to deceive their clients by falsifying the amount of hours they worked – ultimately causing the client to pay for work that was not actually performed. Instead, we price each engagement fairly depending on the scope of work for a particular engagement and agree on intermediate payout points throughout the project. By charging our clients in this way, the amount of money each engagement costs is negotiated up-front and our clients can rest assured that they are receiving quality retail consulting without being charged for additional work.
What are the KPIs tracked in retail consulting?
While there are many key performance indicators (KPIs) that retail & consumer goods and apparel, fashion, luxury brands track, our consulting tactics focus on improving conversion rates, customer acquisition, and customer retention. With our primary goal of enhancing the customer experience for our clients, we feel that these KPIs are the most useful in determining the success of our consulting efforts as they are directly correlated to an intriguing, memorable, and familiar customer-brand interaction.
How do you measure the success of a retail consultant?
At G & Co., we believe that consulting experience begets a reliable, trustworthy, and knowledgeable retail consultant. Experience is not the only factor in determining the success of a consultant, however. The philosophy behind our retail consulting methodology is based on our ability to assess the objectives of our clients, advising them on whether or not a particular want will translate into accomplishing a mission, and prioritizing which actions should take place to reach their goals.
Oftentimes, retail &consumer goods brands reach a point where they desire to continue growing and improving, but struggle to find innovative ways in which they can. This point is typically where retail & consumer goods brands reach out to retail consultants who aid in developing actionable strategies to help brands reach their missions and objectively identify which items can be improved upon to maximize their successes.
What do you consider to be a retail &consumer goods brand as a retail consulting firm?
As a holistic retail consulting firm, we have a wide variety of experience with all types of retail brands from apparel, fashion, and luxury to consumer goods brands. Our definition of a consumer goods brand is one that produces, promotes, and sells a variety of goods that individuals and households purchase and use on a daily basis. These consumer goods include packaged food items, cleaning products, makeup, etc. Some popular consumer goods brands we have worked with and admire include Target, Walmart, Apostrophe, and Nestle SA.
What do you consider to be a retail brand as a retail consulting firm?
In the general sense, retailers are a collection of brands or products that align with themselves with a refined, specialized, and bespoke brand vision. Retailers use strategic marketing and branding tactics to enhance brand positioning – ultimately creating a cohesive and memorable brand and customer experience for the consumer. The foundation of brand positioning for retailers is influenced by propositions offered by brands, such as quality, exclusivity, legacy, specialty, etc. – all of which make up a retailer’s brand identity. Consumers become familiar with and begin to trust a retailer, subsequently increasing customer loyalty and retention.
In the current digital age of online shopping, the nuance of brand positioning for retailers has become especially reliant on a retailer’s eCommerce efforts to keep brand identity strong and customers satisfied. G & Co.’s experience in assisting brands with creating bespoke eCommerce products is central to our mission of delivering excellent customer experiences for each touch point between brand and consumer.
Generally, we believe that a streamlined, cohesive, and familiar customer experience is the most important facet of sustaining a retailer’s brand identity and upholding customer acquisition and retention. We offer consulting services for each part of the retail experience, from retailers to the brands they promote, to assist retailers in accomplishing their overall missions.
What is an apparel, fashion, luxury brand consultant?
At large, the apparel, fashion, luxury industries encompass an array of brands that produce a variety of products ranging from clothing items, to jewelry, to sportswear and beyond. While brands within the apparel, fashion, luxury spaces can be considered similar or even equal, the nuance in their differences, such as target audience, brand identity, brand mission, and product quality, make each vertical unique, and each brand niche within the industry it lies.
What do you consider to be an apparel, fashion, luxury brand as a retail consulting firm?
Unlike retailers, apparel, fashion, luxury brands are typically stand-alone and do not promote or sell products from different brands. G & Co.’s idea of an apparel, fashion, luxury brand is one that produces high quality products such as clothing, jewelry, athletic wear, among a variety of other things. Our breadth of experience within the retail space has familiarized us with various apparel, fashion, luxury brands who typically have niche missions aimed at attracting and satisfying a target audience. Much like retailers, these brand shave their own unique brand personality and many loyal customers who are devoted to what the brand promotes. Our favorite examples of apparel, fashion, luxury brands that we have worked with include Louis Vuitton, Burberry, Lululemon, and many more.
Our analysis combined with our competitive and competitor intelligence efforts allow us to develop actionable, strategy-driven roadmaps to ensure that brands not only know what to improve, but how to improve every nuance of their customer’s experience. Our diverse set of talents, breadth of experience within the retail space, and primary focus on delivering a bespoke customer experience help our clients reach their missions with the promise of offering best-in-class practices.
While enhancing the overall customer experience is our primary focus, our ability to align our efforts with the missions of our clients’ combined with our diverse set of engagements results in strategic and consulting skills that are unmatched. We offer all our clients actionable, insight-driven strategies to help them achieve the ultimate customer experience – whether they’re looking to expand their online presence or perform a digital transformation, derive an innovative plan-of-action that propels their company forward, or map out their market and competitive landscape to outperform your competitors
What is customer experience with regards to consulting?
Every engagement with G & Co. for our retail & consumer goods and apparel, fashion, luxury clients has the end goal of creating and enhancing the best possible customer experience for the brand's target audience. Our definition of customer experience is the sum total of experiences from every touchpoint and interaction between the customer and brand. We treat these touchpoints and interactions like variables in a science experiment – we observe, measure, and analyze each interaction to determine areas of improvement or where industry best-practices can be implemented.
Our customer experience consulting methods include industry benchmarking, conducting primary consumer surveys via a selective secret shopper network, analyzing market trends through competition and market mapping, and more. Our collection and analysis of exploratory and specific data and thorough research allows us to develop an actionable strategy for apparel, fashion, and luxury brands to get them closer to accomplishing their missions and achieving their goals. We strive to maintain alignment with our client’s brand personality to offer a bespoke and elevated customer experience overall.
What is benchmarking in consulting?
One way we help ourclients identify areas of improvement is by benchmarking their competitors andthe top players in their industry. By collecting data on retail & consumergoods and apparel,fashion, luxury brands’ industry competitors, we are able toidentify areas of improvement and where best practices can be applied. Our benchmarkingservices help substantiate our consulting efforts and allow us to create dataand insight-driven, actionable strategies to help our clients be the top namein their industry.
From conducting primary consumer surveys to observing various consumer touchpoints and interactions through a selective secret-shopper network to compiling data research on market trends, consumer habits, and services offered by competitors industry-wide, we make sure that our consulting services are holistic, thorough, and tailored to each engagement and our client’s needs. If you are a brand interested in gaining more insight into your industry and competitors, reach out to us to inquire about our benchmarking efforts at firstname.lastname@example.org, or submit a request form.
How does benchmarking help retail & consumer goods companies?
G & Co.’s benchmarking services for retail & consumer goods and apparel, fashion, luxury brands bring insight on how their strategic efforts and branding tactics fare against industry competition. Generally speaking, brands move up in their industry ranks by understanding what tools and methods are used by their competitors that keep them at the top of the leaderboard. While observation and application of these methods act as a pathway to increasing brand awareness, measuring their implementation through benchmarking is a way to comprehend their efficacy.
What is competitive intelligence and what does acompetitive intelligence team do?