G & Co. is a retail & consumer goods customer experience strategy consulting firm.

Our Services
One principal way for retail & consumer goods brands to gauge their performance is to implement a benchmarking strategy to better understand the competitive customer experience landscape. Factors, such as competitive insight and consumer research, allow G & Co to help retail & consumer goods and fashion, apparel, luxury clients implement an actionable customer experience strategy that provides an elevated experience at every touchpoint, both online and off.

Primary and Secondary Research (1.5)

In order to implement an effective customer experience strategy, G & Co. utilizes a collection of primary and secondary research information to help tailor our client’s customer experiences. The key factors of our primary and secondary research, which include finding commonalities within customer feedback and personalized customer experience surveys, help provide insights on the retail & consumer goods and fashion, apparel, luxury industries. We strive to provide our clients as much actionable information as possible.

End-to-End Experience(02)

Streamlined customer experience is becoming more and more in demand. At G & Co., we’ve made it our top priority to create customer experience strategies substantiated by competitive insight, marketplace data, and consumer trends to help improve customer loyalty for retail & consumer goods and fashion, apparel, luxury brands. These strategies will help provide positive experiences at each customer touchpoint. 

Market Mapping (03)

Now, more than ever, is the time for retail & consumer goods and fashion, apparel, luxury brands to understand how to navigate the competitive marketplace. Our customer experience strategies, along with market mapping and benchmarking, allows our clients to have holistic competitive insight within the industry. Data collection and analysis gives retail & consumer goods brands a better understanding of their target audience, which subsequently translates to  a better customer experience.

Innovation Strategy (04)

When retail & consumer goods and fashion, apparel, luxury brands need to revolutionize their customer experience to stay on par with their competitors, our innovative customer experience strategies bring our clients insights to be better industry competitors. Our alignment of innovation efforts and background in customer experience consulting allow us to deliver our client’s customers meaningful and refreshed experiences that improve their customer loyalty.

eCommerce (05)

Shopping in today’s day and age has become extremely convenient for customers, especially considering the current boom in eCommerce and online shopping. Retail & consumer goods and fashion, apparel, luxury brands need to make certain that their customer’s experiences are impactful to increase customer acquisition and retention. Customer experience feedback, via shopping experience surveys collected from a selective secret shopper network, is one way we help brands deliver an enhanced online and brick and mortar shopping experience.
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About G & Co.

What is retail & consumer goods consulting?

Strategic customer experience consulting for retail & consumer goods brands means honing in on their most pressing issues and presenting solutions to the challenges at hand. Through the illustration and execution of a customer experience strategy, we create opportunities for our clients in the retail & consumer goods and fashion, apparel, luxury space that bring them closer to their missions.

Why we do retail & consumer goods consulting (02)

Markets always evolve and new challenges arise. We’re here to bring clarity to retail & consumer and fashion, apparel, luxury brands in their road ahead, supporting their missions to better serve their customers in any way we are able. Through a diverse set of talents and capabilities, we empower retail & consumer brands with impactful direction and decisive action based on customer experience intelligence.

How we do retail & consumer goods consulting (03)

Through customer experience strategies and benchmarking against industry peers, we help gather valuable insights for retail & consumer goods and fashion, apparel, luxury brands. Our team of creative thinkers, strategists, and data scientists offers industry specialization to our perspective, providing a clear perception of competitors and the overall market for our clients.
Kevin Sonof,
VP, Strategy
Gerardo Belaskus, VP, Creative

45+ Strategist & Developers ready for what's thrown at them.

Estella Mahone,
CFO
Juan Gonzalez,
Founder & CEO
Adrian Garnica,
President

G & Co. a strategy consulting firm and digital transformation partner helping brands through strategy, data/insight, and digital innovation/product.

We focus on enabling enhanced customer experience and digital transformation through data benchmarking, industry research, and market and brand intelligence.

G & Co. is a full-service firm made up of diverse talents and perspectives. We’re a strategy consulting firm that fulfills the promise of empowering every brand, one project at a time. 

Employees

50+ Strategist & Innovators

est. 2015

Headquarters

35 Hudson Yards, 31 Hudson Yards 11th Floor, New York, NY 10001

New York City

What’s the importance of working with a retail & consumer goods consulting firm?

At G & Co., our breadth of experience allows us to provide our clients with an experienced perspective. We carry a specialization in working with retail & consumer goods and fashion, apparel, luxury brands and call on our experience of strategic consulting offerings and execution as part of our capabilities to clients. 

Our background in eCommerce and network of service adjacent partners plays to our impact in being a full-scale firm for retail & consumer goods brands. G & Co.’s work in the retail & consumer goods and fashion, apparel, luxury industry has always been centered around one thing: creating the optimal customer experience. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.

What are your areas of focus as a retail & consumer goods consulting firm?

While G & Co. is a strategic consulting firm, customer experience is at the heart of everything we do. Each of our engagements with retail & consumer goods brands and fashion, apparel, luxury is centered around aligning our approach with that of our clients’ missions and customers. No matter the engagement–be it a competition analysis, market research mapping, benchmarking, or innovation strategy–we make the customers of our retail & consumer goods and fashion, apparel, luxury clients the most important component of our work.

Our prime areas of focus as a retail & consumer goods customer experience consulting firm include consumer compatibility, conducting primary user research, end-to-end experience strategy and execution, product and experience design, and more. The culmination of our work lies in helping our clients succeed in their short-term and long-term approaches. 

What separates G & Co. from other retail & consumer goods consulting firms?

With so many excellent strategic retail customer experience consulting firms to choose from, it’s undoubtedly a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. As a team that celebrates our wide range of skills, backgrounds, and competencies, you can rest assured that we’re ready to help your brand shine through for years to come. 

We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a customer experience strategic consulting firm and a deliverable partner for UI/UX design, eCommerce, and digital experiences all under one roof. If you represent a retail & consumer goods or fashion, apparel, luxury brand and are looking for a strategic retail consulting firm, reach out to us at hello@g-co.agency or submit a request form.

Can your retail & consumer goods consulting firm help with competitive intelligence, data benchmarking, and omni-channel strategy?

Absolutely! As a brand and market intelligence retail & consumer goods consulting firm and a holistic digital experience and strategy agency, we are fully equipped to plan and deploy a brand’s competitive intelligence, data benchmarking, and omni-channel strategy initiatives. Additionally, we support retail & consumer goods brands in drawing a digital transformation blueprint, accelerating an online approach’s current adaptation, and establishing supplier partnerships. 

We’re well-versed in guiding emerging brands and established names in their digital journeys because of our firm’s customer experience service capabilities. We see ourselves as a direct link to our clients’ success because we think of ourselves as equal partners invested in their long-term goals. If you have a brand and market intelligence, data benchmarking, or omni-channel strategy initiative and are looking for a strategic consulting firm, reach out to us at hello@g-co.agency or submit a request form.

How can I get a proposal for a retail or consumer goods brands customer experience engagement?

If you’re looking for a retail & consumer goods brands customer experience consulting firm, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 24 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their capabilities and their approach. While many retail & consumer goods brands customer experience consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.