G & Co. is a retail & consumer goods market research strategy consulting firm.

Our Services
Benchmarking is one of the best ways for retail & consumer goods brands to compare their performance against their competitors. As a market research strategy consulting firm, G & Co. gathers intelligence regarding our retail & consumer goods and fashion, apparel, luxury clients’ industry environment, competitive landscape, and ideal consumer. By doing this, we help our clients identify gaps for improvement and help them execute best-in-class, actionable strategies to help them become the top-performing names in their industry.

Primary and Secondary Research (1.5)

A major component of conducting market research is the collection of primary and secondary research information. G & Co. aggregates data within the retail & consumer goods and fashion, apparel, luxury industry by analyzing exploratory consumer insights along with conducting tailored customer experience surveys via a selective secret-shopper network for our clients. With this data, we can analyze industry trends to identify areas of improvement so that brands can deliver the ultimate customer experience.  

End-to-End Experience(02)

It is imperative that our retail & consumer goods and fashion, apparel, luxury clients understand the importance of a seamless customer experience. At G & Co., we do this by helping our clients comprehend critical interactions between customers and brands. We place high importance on creating an enhanced customer-focused journey through best-in-class practices based on consumer insights.  

Market Mapping (03)

Today, it is more important than ever for retail & consumer and fashion, apparel, luxury brands to visualize their position in their market space. Through market mapping and competitor analysis, we provide our retail & consumer and fashion, apparel, luxury clients with a complete picture of their competitive landscape. Our market research efforts help our clients know their place in the industry so they are better equipped in accomplishing their goals and creating a refined customer experience.

Innovation Strategy (04)

There are times when retail & consumer goods and fashion, apparel, luxury brands need to create new initiatives that might go beyond the scope of what they currently have in place. G & Co. steps utilizes market research to help outline what critical action items need to take place in order for our clients to identify innovative gaps that might have previously been overlooked. By doing this, we help our clients create a comprehensive roadmap to build top-tier customer experiences

eCommerce (05)

Our extensive market research efforts and background in the eCommerce space has proven that more and more consumers are shopping online. We have made it one of our main missions at G & Co. to assist our retail & consumer goods and fashion, apparel, luxury clients in expanding and transforming their digital presence. We strive to assist our clients in providing an effortless digital shopping experience for their customers, whether it’s from the palm of their hand or the click of their mouse. 
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About G & Co.

What is retail & consumer goods consulting?

Market research based strategic consulting for retail & consumer goods brands means honing in on their most pressing issues and presenting solutions to the challenges at hand. Through the illustration and execution of a market researched, brand-aligned strategy, we create opportunities for our clients in the retail & consumer goods and fashion, apparel, luxury space that bring them closer to their missions.

Why we do retail & consumer goods consulting (02)

Markets always evolve and new challenges arise. We’re here to bring clarity to retail & consumer and fashion, apparel, luxury brands in their road ahead, supporting their missions to better serve their customers in any way we are able. Through a diverse set of talents and capabilities, we empower retail & consumer brands with impactful direction and decisive action based on market research intelligence.

How we do retail & consumer goods consulting (03)

Through market research and benchmarking against industry peers, we help gather valuable insights for retail & consumer goods and fashion, apparel, luxury brands. Our team of creative thinkers, strategists, and data scientists offers industry specialization to our perspective, providing a clear perception of competitors and the overall market for our clients.
Kevin Sonof,
VP, Strategy
Gerardo Belaskus, VP, Creative

45+ Strategist & Developers ready for what's thrown at them.

Estella Mahone,
CFO
Juan Gonzalez,
Founder & CEO
Adrian Garnica,
President

G & Co. a strategy consulting firm and digital transformation partner helping brands through strategy, data/insight, and digital innovation/product.

We focus on enabling enhanced customer experience and digital transformation through data benchmarking, industry research, and market and brand intelligence.

G & Co. is a full-service firm made up of diverse talents and perspectives. We’re a strategy consulting firm that fulfills the promise of empowering every brand, one project at a time. 

Employees

50+ Strategist & Innovators

est. 2015

Headquarters

35 Hudson Yards, 31 Hudson Yards 11th Floor, New York, NY 10001

New York City

What’s the importance of working with a retail & consumer goods consulting firm?

At G & Co., our breadth of experience allows us to provide our clients with an experienced perspective. We carry a specialization in working with retail & consumer goods and fashion, apparel, luxury brands and call on our experience of strategic consulting offerings and execution as part of our capabilities to clients. 

Our background in eCommerce and network of service adjacent partners plays to our impact in being a full-scale firm for retail & consumer goods brands. G & Co.’s work in the retail & consumer goods and fashion, apparel, luxury industry has always been centered around one thing: creating the optimal customer experience. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.

What are your areas of focus as a retail & consumer goods consulting firm?

While G & Co. is a market research strategy consulting firm, customer experience is at the heart of everything we do. Each of our engagements with retail & consumer goods and fashion, apparel, luxury brands is centered around aligning our approach with that of our clients’ missions and their customer demands. No matter the engagement–be it a competition analysis, market mapping, benchmarking, or innovation strategy–we make the customers of our retail & consumer goods and fashion, apparel, luxury clients the most important component of our work.

Our prime areas of focus as a retail & consumer goods market research consulting firm include consumer compatibility, conducting primary user research, end-to-end experience strategy and execution, product and experience design, and more. The culmination of our work lies in helping our clients succeed in their short-term and long-term approaches. 

What separates G & Co. from other retail & consumer goods consulting firms?

With so many excellent strategic competition and market research retail consulting firms to choose from, it’s undoubtedly a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. As a team that celebrates our wide range of skills, backgrounds, and competencies, you can rest assured that we’re ready to help your brand shine through for years to come. 

We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a market research strategic consulting firm and a deliverable partner for UI/UX design, eCommerce, and digital experiences all under one roof. If you represent a retail & consumer goods or fashion, apparel, luxury brand and are looking for a strategic retail consulting firm, reach out to us at hello@g-co.agency or submit a request form.

Can your retail & consumer goods consulting firm help with competitive intelligence, data benchmarking, and omni-channel strategy?

Absolutely! As a market research retail & consumer goods consulting firm and a holistic digital experience and strategy agency, we are fully equipped to plan and deploy a brand’s digital intelligence, data benchmarking, and omni-channel strategy initiatives. Additionally, we support retail & consumer goods brands in drawing a digital transformation blueprint, accelerating an online approach’s current adaptation, and establishing supplier partnerships. 

We’re well-versed in guiding emerging brands and established names in their digital journeys due to our firm’s customer experience service capabilities. We see ourselves as a direct link to our clients’ success because we think of ourselves as equal partners invested in their long-term goals. If you have a digital transformation, data benchmarking, or omni-channel strategy initiative and are looking for a strategic consulting firm, reach out to us at hello@g-co.agency or submit a request form.

How can I get a proposal for a retail or consumer goods brands market and competition mapping engagement?

If you’re looking for a retail & consumer goods brands market research consulting firm, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 24 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their capabilities and their approach. While many retail & consumer goods brand market research consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.