To help consumers better identify Dreem as the aid to sleep, we needed to reintroduce it as a product that helps us rise for a happier, more well-rested tomorrow.
For something as intimate as sleep, most people would probably hesitate at the thought of having tech engage in perhaps our most intimate, vulnerable stages of our daily lives. That’s why for Dreem, it was pivotal we made this just as much about comprehension and compassion as we did the science behind getting better sleep.
It’s not enough to proclaim better sleep out of a product; people have to know that the device in question can lead to us waking up more productive and ready to take on the challenges through a better night’s rest in a way we haven’t been able to before.
We concluded to make Dreem more about the impact it can make on our lives for a better tomorrow rather than casting it as another remedy for sleeplessness.
While a Dreem rebrand proved to be a great challenge to identify, we feel confident that the value proposition it promises of a healthier, happier tomorrow is something we can all get behind. The sleep revolution has just arrived, and we’re ready to dream of what’s to come next.