In optimizing Hermes’ online presence for an ever-demanding consumer landscape, we anatomized the very components that make the brand the cherished luxury icon it is today. By better appreciating Hermes’ unfaltering commitment to a superior customer and user experience, we were best suited to assemble the necessary ideas and suggestions to prime Hermes for its eCommerce optimization and, ultimately, invigorating their omnichannel strategy.
No doubt, there are few things in life more satisfying than entering and enjoying some time at a Hermes boutique. We wanted to convey that same level of delight in Hermes’ eCommerce experience. What that entailed for Hermes’ case was enhancing the conversion metrics at every turn possible in the customer journey.
When it came to Hermes’ digital presence, we streamlined the number of options customers had in purchasing from their online listing. G & Co. simplified the browsing and checkout experience from the items available to provide clear-cut illustrations showcasing Hermes’ consummate and elegantly crafted catalog. Through an emphasis on storytelling around its artisanal model and publishing differentiated content, we translated the same level of fascination found in Hermes’ in-store impressions not just in their eCommerce experience, but in their promotional marketing campaigns.
G & Co.’s utilization of optimized email marketing capabilities strengthened the quality and reception of Hermes’ output. By placing their stellar imagery front and center in every user’s inbox, we captured attention at an increase and fueled the marketing engine for empowered sales and a closer affinity between consumers and the brand itself.
As with any digital product strategy, conversions served as our north star and precursed a design that reflected as much of Hermes’ allure as it did simplicity. Through these things as our guiding eCommerce design and conversion principles, G & Co. helped further spur the connection between Hermes and their loyal customers.
What platform does Hermès use?
Hermès uses Drupal Commerce for their eCommerce platform.
What frameworks does Hermès use for their website?
Hermès utilizes Adobe Enterprise Cloud and PHP for their website.
What content management system does Hermès use?
Hermès has used Drupal and WordPress as their content management system.