In order to mark the coming of a luxury brand’s embrace of today’s ubiquitous digital world, we distilled the essence of Louis Vuitton down to its core elements for its digital transformation. To do that, G & Co. mapped out Louis Vuitton’s loyal customer base and their distinct needs to make for an optimized user experience journey, further their omnichannel strategy, and bolster their eCommerce platform from start to finish.
As a brand that transcends the meaning of the word “luxury,” Louis Vuitton wanted to encompass a customer experience every bit as rewarding as walking into one of their boutiques. What that meant for their digital innovation was crafting a journey that featured a smooth finding and buying process as digitally possible, with a heightened focus on catering to Louis Vuitton’s customer profiles.
In pushing for optimum conversion, we tested and validated the new user flows with real customer use. We benefited from in-market feedback and utilized this valuable information to influence future user experience (UX) and user interface (UI) iterations.
To further improve the online shopping experience, we highlighted Louis Vuitton’s competitive periphery to keep it at the forefront of cutting-edge luxury digital product strategy. From optimizing Louis Vuitton’s WeChat Mini Program experience, streamlining network connection points and infrastructure, to expanding on content management system (CMS) integration, we took a meticulous and overarching approach to fortify the high-end consumer touchpoints throughout the eCommerce customer journey.
As a digital agency, our north star with any web design and strategy development endeavor is driving conversions. Through an immersion of Louis Vuitton’s legacy and a consumer-centric approach to eCommerce, we redefined accessibility, convenience, and enjoyment in the luxury landscape to make for an exceptionally intuitive shopping journey and ultimately lead to year-over-year revenue growth on top of esteemed customer satisfaction.
What platform does Louis Vuitton use?
Louis Vuitton uses Oracle Commerce for their eCommerce platform.
What content management system (CMS) does Louis Vuitton use?
Louis Vuitton uses Atlassian Cloud as its content management system (CMS).
What libraries and functions is Louis Vuitton utilizing?
Louis Vuitton utilizes jQuery and JSON for its website.
Why is UI/UX important for eCommerce stores?
A good user interface (UI) and user experience (UX) is essential for any eCommerce store in that it helps browsers easily navigate a website for the sole purpose of making their customer journey easier to finish. Most importantly, an eCommerce store is a window into a brand’s image; the first impression a browser makes when coming across a shop can easily determine whether or not they will continue browsing and ultimately purchase something.
Why is eCommerce important for any luxury business?
In the rapidly changing world we live in, it’s important now more than ever for brands to adapt to evolving consumer needs. And that includes meeting them where they are.
How is eCommerce different for luxury and non luxury brands?
It’s not enough for luxury brands to have a branded site just to check the box off on eCommerce. Consumers today want an experience that matches the quality of a luxury product they purchase. That’s why luxury brands place a great emphasis on tailoring their approach to play on consumer sentiment and meet the mark of exclusivity.