Meet Our Health Division
Redefining the Healthcare Journey for Patients and Practitioners
Reimagining Health
Healthcare should reflect empathy and care through innovation, designed for real people facing real challenges in an ever-changing world.
We approach healthcare as a system of experiences — each one an opportunity to build clarity, trust, and care.
Experience Strategy & Design
We architect experiences that meet rising expectations—from digital patient journeys to provider tools and member communications. Rooted in evidence. Designed with empathy.
CX Transformation at Scale
We operationalize experience strategies across large systems—turning intent into implementation through practical toolkits, scalable frameworks, and staff enablement. From first pilot to full rollout, we guide the way.
Enterprise Service Innovation
Design is only powerful when it moves the needle. Our approach blends creativity with strategy to create experiences that drive results—better engagement, stronger loyalty, improved care delivery. Every decision is rooted in real data, clear goals, and measurable success. Because in healthcare, outcomes aren’t just numbers—they’re lives improved and trust earned over time.
AI Strategy & Enablement
We partner with healthcare and pharmaceutical enterprises to turn AI from buzzword into business value. From structuring proprietary data to developing use cases and workflows, we help teams operationalize AI across clinical, operational, and patient-facing functions—ensuring safety, scalability, and strategic alignment every step of the way.
Selected Projects
We believe healthcare should deliver empathy and care through thoughtful innovation—built for real people, real challenges, and the evolving demands of modern life.
Health Division Articles
AstraZeneca’s Pharmaceutical CRM Strategy: How Post-Prescription Patient Engagement Became the Commercial Model
Trusted Advisors
.jpg)
Steven Moy
CTO
As the Chief Technology Officer at G&CO. Health, Steven is a strategic leader responsible for driving technical innovation, scaling platform capabilities, and enabling enterprise transformation across healthcare and pharma. With a track record spanning Shiseido, Samsung, and American Express, Steven has led digital ecosystem overhauls, designed compliant and scalable architectures, and supported mission-critical initiatives for global health and life sciences brands. His expertise lies in systems integration, AI readiness, and aligning technology with clinical, operational, and patient experience goals.
Eric Freitag
Practice Lead, Health and Life Sciences
Eric leads strategy and experience transformation across digital health, medtech, and life sciences. With more than two decades of experience spanning Accenture Song, R/GA, Smart Design, and frog, he has shaped products and experiences for organizations including Pfizer, Johnson & Johnson, Bristol Myers Squibb, Medtronic, GSK, and GE Healthcare. His expertise lies in translating scientific, clinical, and operational complexity into intuitive experiences that accelerate adoption, strengthen customer and patient engagement, and create measurable business value.
Adrian Garnica
Chief Operating Officer
As the CCO of G&CO., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. Drawing on experience at McKinsey and R/GA, he has developed and led transformation programs for complex global organizations, aligning business priorities, customer experience, technology, and delivery around measurable outcomes. His expertise lies in turning ambitious strategic mandates into executable programs, bringing together senior stakeholders, multidisciplinary teams, and operating models that enable organizations to scale transformation successfully.
Redefining
the
Healthcare
