Strategy, Digital Product, and Customer Experience
G & Co. empowers enterprise with leading expertise in consumer brands. We focus on enabling digital competence through strategy and technology.
G & Co. is a full-service firm made up of diverse talents and perspectives. We’re a digital agency that fulfills the promise of empowering every brand, one project at a time.
45+ Designers & Developers
1502 Sawyer St, 77009
What are your areas of focus as a UI/UX and web design agency?
User experience is at the core of everything we do here at G & Co. We started out as a UI/UX design agency and website design firm that spawned to include web applications, enterprise software, and marketing. The UX UI and web design projects we take on range from building a new product to redesigning an existing mobile app, website, or enterprise software. We do everything you might need to bring a successful digital product to life: user research, product strategy, user interface, and user experience design, usability testing, prototyping, web design and development. And we are more than happy to offer our marketing services to help you optimize your strategy for the long run. It’s no surprise that our web design clients are often the same companies who hired us for UI/UX design projects. After all: who can explain the product better than the people who designed it? We’re a web design agency that believes a great website should efficiently convert visitors to customers while providing a delightful web experience that’s true to the brand. Good UX UI design of a digital product or website leads to higher conversion rates. That’s why unlike other web design agencies, we have UX designers collaborate with web designers on all website design projects to seamlessly blend the two worlds together for one great user experience.
What separates G & Co. from other top UX and web design agencies?
With so many great UX agencies, it’s hard to be different when the standard is so high. So how do we stand out? Simple. We’re a digital agency that prides itself on the quality of our UX UI design work and the craft it takes to make it. The digital products and user interfaces we create are easy to use, look great, and represent your brand in the best way possible. Not to mention, we always assign a multidisciplinary team of senior UX UI designers, developers, and other specialists led by one of our design directors and overseen by a project manager. And unlike most traditional digital design firms and user experience designers, we combine creative and product design capabilities under one roof and on the same project. Imagine a branding shop meets a UI UX design firm, and an eCommerce agency — that’s us.
Can your UX design agency help me with web design?
Yes, G & Co. does branding. While we regard ourselves as a digital user experience agency, we recognize branding is an integral part of any UX UI design project. We position ourselves as a new kind of digital agency focused on tech companies, digital products, direct‑to‑consumer (DTC) and luxury brands. Any UX design agency can create a visual identity, but not like the one we did for Dreem. Our branding capabilities include research, brand and digital strategy, logo design, visual identity, graphic design, motion design, and style guide development, and web design, among other things. However, our clients often provide us with either a brand strategy or even a complete visual identity package. In these cases, we use the current brand foundation as a starting point, not just carefully applying it to whatever we’re designing but making sure we extend and enrich the brand while staying true to its roots.
Do you do branding or should I hire a separate branding agency?
Yes, G & Co. does branding. While we regard ourselves as a user experience agency, we recognize branding is an integral part of any UX UI design project. We position ourselves as a new kind of branding agency focused on tech companies, digital products, direct‑to‑consumer (DTC) and luxury brands. Any UX design agency can create a visual identity, but not like the one we did for Dreem. Our branding capabilities include research, brand and digital strategy, logo design, visual identity, graphic design, motion design, and style guide development, and web design, among other things. However, our clients often provide us with either a brand strategy or even a complete visual identity package. In these cases, we use the current brand foundation as a starting point, not just carefully applying it to whatever we’re designing but making sure we extend and enrich the brand while staying true to its roots.
What process should I expect from your UX agency?
Our UI/UX design process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. While each UX UI design engagement is unique, we always go through the following key phases: Discovery & Research We usually start by consolidating all available project documentation and scheduling UX workshops with your team. During those sessions, we interview key stakeholders, collaborate on requirements, as well as ideate, and plan the next steps. When possible, our UX designers talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing product to identify opportunities for improvements to user experience. We will also review competitor products, gather visual design references, and document best practices. Digital Strategy & Concepts Based on the discovery & research results, we synthesize a digital strategy and define aUX approach to drive our design process. Since we're a UI/UX design agency, we will explore different concepts to establish such core elements as information architecture, key screen layouts, and UI design direction. We then validate the resulting concept with users and stakeholders. Once the feedback is in, we make necessary updates to proceed with designing the rest of the product. UI/UX Design After the UI design concept has been approved, we start designing the UI and UX, continuously conducting user tests, and iterating along the way. The UX UI design main activities include user flow mapping, wireframing, user interface design, interaction design, and prototyping. We hand off design assets to developers using tools and providing a comprehensive style guide that includes a UI component library, UX guidelines, and complete user flows. Learn more about our UI design studio process and deliverables here.
How can I get a proposal for my project?
If you're looking for a UI/UX design and luxury/DTC eCommerce agency, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 36 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask a lot of questions about the project goals, audience, budget, timeline, and other essential details. We can sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Feel free to contact several user experience design companies to compare their prices and UX UI approach. While many UI & UX design agencies only work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a design brief, project requirements, past designs, etc. If we’re redesigning an existing digital product, we’ll want to schedule a demo or try it ourselves. We will create a proposal and schedule a video call to walk you through it. The UX design agency proposal will include a detailed description of our UX UI approach, project phases, activities, and deliverables, design team composition, and relevant case studies.
What does G & Co. do, primarily?
While G & Co. is both a digital agency and an eCommerce agency, we consider ourselves an equal partner to our brands because we cover everything a luxury and direct-to-consumer brand could need in a shop. As a luxury eCommerce agency, we offer services that augment the aura of exclusivity high-end brands always strive to maintain, equipping them with the necessary features any business with an online presence needs to succeed now and for the years ahead. This includes a digital strategy, design work, and optimization that fits into and empowers a brand’s mission. Our services in the DTC digital agency and DTC eCommerce agency space include UX/UI web design, branding identity, development, and strategy for both up-and-coming and established brands who want to make a breakthrough for the new digital age. As a DTC eCommerce agency, we recognize no one brand is the same—it’s why we approach each project with careful consideration and reflection for the path we want to create. If you have a project you’d like to discuss, please email us at firstname.lastname@example.org