G & Co. is a retail & consumer goods consulting firm

G & Co is a retail consulting firm with a focus in the fashion, consumer goods, apparel and luxury industry.

We help our partners improve customer experience and digital transformation through data benchmarking, industry research, and competitive intelligence.

Our Services

Transformation (01)

At the core of what we offer as a digital firm is an effective approach to creating a fulfilling and remarkable digital experience for our brands. In a more connected and accessible world, organizations must engage with customers across multiple platforms. With our strategic alignment and implementation capabilities, G & Co. helps brands take creative thinking and ideation into a tangible, memorable reality. 

Benchmarking (02)

We benchmark your digital competence relative to your industry peers to increase market competitiveness. Tracking your brand equity in a competitive landscape to drive brand preference, and deliver leading indicators to market performance. Insights are taken from dozens of specific consumer segments to make targeted and actionable recommendations. Our benchmarking improves performance by identifying and applying best demonstrated practices to operations and sales.  The objective of benchmarking is to find examples of superior performance and understand the processes and practices driving that performance. We can then help improve brands' performance by tailoring and incorporating these best practices into their own operations—not by imitating, but by innovating.

Primary and Secondary Research (03)

Through primary and secondary research we provide insight into consumers can help companies spark innovation, uncover the most promising sources of growth, and develop or maintain successful products and brands.  Qualitative and quantitative marketing research approaches, tools, and techniques help our clients discover why their customers behave as they do at every phase of their purchase decision journey, understand their customers’ experiences, and dig deeply into their best drivers of customer loyalty. By tapping into our research participants of 10,000 plus individuals we can provide a clear roadmap to out clients can develop innovative and differentiated marketing strategies that include effective value propositions, segmentation, branding, product design, pricing, and customer experiences.

Digital Strategy
& Innovation (04)

Today’s world demands much innovation and progression. In an ever-changing market landscape, we recognize the power of strategic thinking and offer our consumer-centric insights to clients. Our ability to help them pivot and accelerate business solutions is paramount to ensuring we help them become and stay relevant. 

Web & Mobile
Applications (05)

We couple our specialization in web and mobile apps with consumer-centric objectives to achieve the utmost customer satisfaction. Our experience in helping enterprise brands with digital products across various user bases and platforms makes us capable of handling projects with great scale and agility, working in React Native, Flutter, Kotlin, and others to build the best apps in the space. 

Commerce (06)

Our ability to enable brands with the consultation, ideation, and implementation of eCommerce solutions worldwide is what attracted some of the most iconic enterprise names to count on our team. We partner with all major eCommerce platforms—including the complete Adobe suite, Salesforce Commerce, and Shopify Plus—to deploy the best-in-class eCommerce and omnichannel experiences there are to offer. 


The goal of any brand should be to connect and identify with its customers to the extent that they feel empowered and heard. With user research and best adherence to retention and seamless interactions, G & Co. can help you take a consumer-centric approach and ensure every touchpoint builds upon an exceptional experience made to stand out from competitors. 
About G & Co.

What we do(01)

We are a strategic consulting for retail & consumer goods brands and fashion, apparel, and luxury names. We hone in on their most pressing issues and presenting solutions to the challenges at hand. Through the illustration and execution of a brand-aligned strategy, we create opportunities for our clients in the retail & consumer goods and fashion, luxury, and apparel space that bring them closer to their missions.

Why we do it(02)

Markets always evolve and new challenges arise. We’re here to bring clarity to retail & consumer brands in their road ahead, supporting their missions to better serve their customers in any way we are able. Through a diverse set of talents and capabilities, we empower retail & consumer brands and clients in the fashion, luxury, and apparel space with impactful direction and decisive action.

How we do it(03)

Through competition mapping and benchmarking against industry peers, we help gather valuable insights for retail & consumer brands and fashion, luxury, and apparel names. Our team of creative thinkers, strategists, and data scientists offers industry specialization to our perspective, providing a clear perception of competitors and the overall market for our clients.
Kevin Sonof,
VP, Strategy
Gerardo Belaskus, VP, Creative

45+ Strategists & Developers ready for what's thrown at them.

Estella Mahone,
Juan Gonzalez,
Founder & CEO
Adrian Garnica,

G & Co. is a retail consulting firm with leading expertise in the retail & consumer goods, and apparel, fashion, and luxury industry.

We focus on enabling enhanced customer experience and digital transformation through data benchmarking, industry research, and market and brand intelligence.

G & Co. is a full-service firm made up of diverse talents and perspectives. We’re a retail consulting firm that fulfills the promise of empowering every brand, one project at a time. 


45+ Strategist & Developers

est. 2015


Sawyer St, 77009


Coming Soon