G & Co. is a digital experience agency & consulting firm. 

Full-service enterprise digital agency and retail consulting firm with leading expertise in eCommerce, digital marketing, & UI/UX web design.

We help our partners execute their digital transformation through retail consulting, eCommerce, digital marketing, and retail strategy.

Our Services

eCommerce (01)

As an eCommerce DTC and luxury digital agency, we know that a project doesn’t stop with a website—it needs to encompass performance-driven solutions around a business and its values if it’s going to succeed in fortifying a brand’s image. That’s why we strive to understand the mission and goals every client of ours has in each eCommerce project. At the forefront of every engagement is the user experience and growth optimization for long-term success.

Marketing (02)

We begin every digital strategy with a deep dive discovery phase to immerse ourselves in a brand. Our team of strategists and creative thinkers conduct user research, analyze the competition, and work to preserve and bolster your image across your platforms. G & Co.’s central focus when it comes to DTC marketing and luxury marketing is building user-centric digital experiences that inspire your audience to interact, engage, and become long-term value adds. 

User Experience (03)

As a user-centric and results-focused UI/UX digital agency, G & Co. crafts on-brand and pixel-perfect mockups for a host of brand needs, including websites, web applications, native mobile apps for iOS and Android, and enterprise software. Our prototypes for desktop and mobile are optimized with conversion in mind. And to make for a seamless process, our development team works in conjunction with designers and strategists on every project build, integration, and launch.

Digital Campaigns
(CRO) (04)

Brands need a digital agency and firm with their best interests in mind—G & Co. is more than that. We consider ourselves a partner for our brands and a direct contributor to their success. It’s why we act in the long-term for business growth through conversion rate optimization support, analytics monitoring, and website performance for on-going results. G & Co. takes a data-driven and consumer-centric approach to maximize all fronts and ensure we meet every KPI, providing A/B testing, design and development support, and effective brand strategy.

Marketing (05)

At its core, an excellent marketing strategy always provides lasting value. With this understanding, we can utilize email that both builds a brand’s standing and fosters a strong relationship with customers. Here at G & Co., we create ROI-driven campaigns that are made to fuel a brand’s growth. From customized and data-driven emails tailored to your customer’s shopping behavior to captivating post-purchase campaigns, every email marketing initiative is made to increase your customer’s lifetime value.
About G & Co.

What we do(01)

Whether it's a luxury or direct-to-consumer (DTC) brand that's just starting up or coming on board to help an established player, one thing remains the same: to help our clients achieve their mission through great design, development, and user experience.

As a full-service DTC and luxury marketing agency and consulting firm, G & Co. provides eCommerce, UI/UX design and development. We partner with brands to elevate their digital marketing efforts and positioning online.

Why we do it(02)

We understand that it’s difficult for lifestyle, DTC, and luxury eCommerce brands to grow to the level they wish in a rapidly shifting age. G & Co. helps them get heard and cement their status as leading names to watch.

How we do it(03)

By considering our clients’ success as our success, we work to deliver a strategy that is driven by conversion and made for the ultimate user experience. When it comes to any lifestyle, fashion, or luxury brand, each project mission revolves around one thing: the consumer. If we have that in mind, we will always succeed in implementing our strategy, be it a digital marketing campaign, branding, or a web design project.
Kevin Sonof,
VP, Strategy
Gerardo Belaskus, VP, Creative

45+ Designers & Developers ready for what's thrown at them.

Estella Mahone,
Juan Gonzalez,
Founder & CEO
Adrian Garnica,

G & Co. empowers enterprise partners through UI/UX web design, eCommerce and digital marketing experiences at one agency.

G & Co. is a full-service firm made up of diverse talents and perspectives. We’re a digital agency that fulfills the promise of empowering every brand, one project at a time. 


45+ Designers & Developers

est. 2015


Sawyer St, 77009


Coming Soon


What are your areas of focus as a UI/UX and DTC and luxury marketing agency?

User experience is at the core of everything we do here at G & Co. We started out as a UI/UX design agency and website design firm that spawned to include web applications, enterprise software, and marketing. The UX UI and web design projects we take on range from building a new product to redesigning an existing mobile app, website, or enterprise software. We do everything you might need to bring a successful digital product to life: user research, product strategy, user interface, and user experience design, usability testing, prototyping, web design and development. And we are more than happy to offer our marketing services to help you optimize your strategy for the long run.

It’s no surprise that our web design clients are often the same companies who hired us for UI/UX design projects. After all: who can explain the product better than the people who designed it? We’re a web design agency that believes a great website should efficiently convert visitors to customers while providing a delightful web experience that’s true to the brand. Good UX UI design of a digital product or website leads to higher conversion rates. That’s why, unlike other web design agencies, we have UX designers collaborate with web designers on all website design projects to seamlessly blend the two worlds together for one great user experience. And as a team made up of both creative talents and insightful expertise, we’re also executing the idea, making us the perfect partner for design, strategy, and marketing needs.

What separates G & Co. from other top UI/UX and DTC and luxury marketing agencies?

With so many great UX shops and marketing agencies, it’s hard to be different when the standard is so high. So how do we stand out? Simple. We’re a DTC and luxury digital agency that prides itself on the quality of our UX UI design work and the craft it takes to make it. The digital products and user interfaces we create are easy to use, look great, and represent your brand in the best way possible.

Not to mention, we always assign a multidisciplinary team of senior UX UI designers, developers, and other specialists led by one of our design directors and overseen by a project manager. And unlike most traditional digital design firms and user experience designers, we combine creative and product design capabilities under one roof and on the same project. 

On top of that, we are a team of digital strategists and marketers that give our clients the full-house design and marketing agency experience. Our ability to take an idea from start to finish is what makes G & Co. a valuable partner to our DTC and luxury clients. Imagine a branding shop meets a UI UX design firm, an eCommerce agency, DTC marketing and a luxury marketing agency — that’s us.

Can your UX design and luxury digital agency help me with marketing?

Absolutely! On top of our UI/UX web design capabilities, G & Co. is both a DTC marketing agency and luxury marketing agency. As a creative shop and strategy agency, what’s unique about our service offering is that the user and customer experience is at the core of everything we do. Whether it’s a web design project, designing a strategy to follow, an eCommerce engagement, G & Co. can help luxury and DTC brands with their digital needs, including marketing. If you’d like to know about our services and strategies as a DTC marketing agency and luxury marketing agency, please send us an email at hello@g-co.agency.

Do you do branding or should I hire a separate branding agency?

Yes, G & Co. does branding. While we regard ourselves as a user experience agency, we recognize branding is an integral part of any UX UI design project. We position ourselves as a new kind of branding agency focused on tech companies, digital products, direct‑to‑consumer (DTC), and luxury brands. Any UX design agency can create a visual identity, but not like the one we did for Dreem. Our branding capabilities include research, brand and digital strategy, logo design, visual identity, graphic design, motion design, and style guide development, and web design, among other things. However, our clients often provide us with either a brand strategy or even a complete visual identity package. In these cases, we use the current brand foundation as a starting point, not just carefully applying it to whatever we’re designing but making sure we extend and enrich the brand while staying true to its roots.

What process should I expect from your UX agency?

Our UI/UX design process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. While each UX UI design engagement is unique, we always go through the following key phases: 

Discovery & Research 
We usually start by consolidating all available project documentation and scheduling UX workshops with your team. During those sessions, we interview key stakeholders, collaborate on requirements, as well as ideate, and plan the next steps. When possible, our UX designers talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing product to identify opportunities for improvements to user experience. We will also review competitor products, gather visual design references, and document best practices. 

Digital Strategy & Concepts
Based on the discovery & research results, we synthesize a digital strategy and define UX approach to drive our design process. Since we’re a UI/UX design agency, we will explore different concepts to establish such core elements as information architecture, key screen layouts, and UI design direction. We then validate the resulting concept with users and stakeholders. Once the feedback is in, we make necessary updates to proceed with designing the rest of the product. 

UI/UX Design
After the UI design concept has been approved, we start designing the UI and UX, continuously conducting user tests, and iterating along the way. The UX UI design’s main activities include user flow mapping, wireframing, user interface design, interaction design, and prototyping. We hand off design assets to developers using tools and providing a comprehensive style guide that includes a UI component library, UX guidelines, and complete user flows. Learn more about our UI design studio process and deliverables here.

How can I get a proposal for my project?

If you're looking for a UI/UX design and luxury/DTC eCommerce agency, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 36 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask a lot of questions about the project goals, audience, budget, timeline, and other essential details. We can sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Feel free to contact several user experience design companies to compare their prices and UX UI approach. While many UI & UX design agencies only work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a design brief, project requirements, past designs, etc. If we’re redesigning an existing digital product, we’ll want to schedule a demo or try it ourselves. We will create a proposal and schedule a video call to walk you through it. The UX design agency proposal will include a detailed description of our UX UI approach, project phases, activities, and deliverables, design team composition, and relevant case studies.

What does G & Co. do, primarily?

While G & Co. is both a digital agency and an eCommerce agency, we consider ourselves an equal partner to our brands because we cover everything a luxury and direct-to-consumer brand could need in a shop. 

As a luxury eCommerce agency and luxury marketing agency, we offer services that augment the aura of exclusivity high-end brands always strive to maintain, equipping them with the necessary features any business with an online presence needs to succeed now and for the years ahead. This includes a digital strategy, design work, and optimization that fits into and empowers a brand’s mission.

Our services in the DTC eCommerce agency and DTC marketing agency space include UX/UI web design, branding identity, development, and strategy for both up-and-coming and established brands who want to make a breakthrough for the new digital age. As a DTC eCommerce agency, we recognize no one brand is the same—it’s why we approach each project with careful consideration and reflection for the path we want to create.

If you have a project you’d like to discuss, please email us at hello@g-co.agency