G & Co. is a Global Retail Competition & Benchmarking Firm

Trusted by Fortune 500 Retail Leaders: Nike, Saks Fifth Avenue, and Levi Strauss & Co. Data-driven and actionable strategy enabling customer acquisition and retention for the world's leading retail brands. Contact G & Co. about your inquiry today.

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Retail Competition & Benchmarking Expertise

Unlock your business's true potential with G & Co.'s comprehensive suite of services. Tailored market research, advanced data analytics, and in-depth competitor analysis provide the actionable insights required for driving strategic decision-making. Our team of expert consultants collaborates closely with clients to enhance market positioning, identify growth opportunities, mitigate risks, and secure a competitive edge.

Problem Definition

At G & Co., we pride ourselves on our expertise in articulating precise problem statements, unraveling complexities, and aligning strategic objectives. Our approach ensures that you embark on the right course, optimizing resources and paving the way for successful outcomes.

Market Intelligence

Leverage our robust market intelligence, driven by cutting-edge analytics and extensive data. At G & Co., we empower you with real-time insights into consumer behavior, industry trends, and emerging opportunities. In a dynamic landscape, our actionable intelligence helps you stay ahead and make informed decisions.

Competitive Analysis

Our rigorous competitive analysis at G & Co. unveils competitors' strategies, strengths, and weaknesses. Armed with these insights, our clients can fine-tune their approach, identify growth opportunities, and secure a competitive advantage in the ever-changing business landscape.

Vulnerability Identification

At G & Co., we go beyond traditional approaches to help clients anticipate risks and disruptions through proactive vulnerability identification. Our foresight enables strategic resilience, empowering businesses to fortify market positions and navigate uncertainties with unwavering confidence.

Performance Comparison

Benchmarking performance against industry leaders is made easy with G & Co.'s data-driven approach. Tailored insights reveal performance gaps and opportunities, guiding clients to enhance operational efficiency and consistently outperform industry standards.

Social Listening

With a constant ear on the market, G & Co. facilitates a deeper understanding of consumer sentiment, ongoing trends, and the effectiveness of any implemented strategy. This empowers our clients to make more informed and fruitful decisions, staying ahead in the dynamic business landscape.

Brand Monitoring

G & Co.'s vigilant brand monitoring safeguards reputations and reinforces the strength brands need to remain at the forefront of consumer minds. Proactively tracking online presence ensures timely interventions, preserving brand equity, and fostering a positive perception in the market.

Business Intelligence

Our integrated business intelligence approach at G & Co. seamlessly combines market, competitor, and customer insights. By empowering data-driven decision-making, we enable our clients to gain a comprehensive understanding of their ecosystem and make impactful choices that drive success.

Learn how Nike expertly curated its direct-to-consumer strategy through a meticulously refined digital experience.

Learn how Chase strategically fortified customer loyalty through optimized digital channels and customer-centric journeys.

Learn how Marriott Bonvoy successfully reimagined the travel experience by embracing a digital platform-driven approach.

Read how Burberry revolutionized the luxury fashion landscape with a groundbreaking digital transformation in commerce.

Our Impact as a Retail Competition & Benchmarking Firm

At G & Co., our prowess lies in addressing critical challenges in competitive and competitor intelligence, empowering our clients to hone their competitive edge. With unparalleled expertise and advanced methodologies, we adeptly navigate the intricacies of the business landscape, delivering actionable insights that drive informed decision-making. Our solutions are custom-tailored to meet individual needs, enabling our clients to maintain a leading position in dynamic markets. Through decoding competitors' strategies, foreseeing potential risks, and pinpointing growth opportunities, G & Co. equips organizations to surpass rivals, attain sustainable growth, and flourish in an intensely competitive environment.

Strategic Positioning

Our expertise lies in refining strategic positioning for clients through comprehensive market analyses, target segment identification, and assessment of competitive advantages. With our valuable insights, businesses can align their value proposition, optimize resource allocation, and establish a strong market presence.

Market Trends & Opportunities

Leveraging cutting-edge analytics, G & Co. captures emerging market trends and untapped opportunities in real-time. This empowers our clients to adapt swiftly, innovate proactively, and capitalize on evolving customer needs, ensuring sustained growth.

Competitive Landscape Analysis

With meticulous competitor assessments, G & Co. unveils rivals' strategies, strengths, and weaknesses, providing clients with a 360-degree view of their competitive landscape. Armed with this knowledge, businesses can make informed decisions and devise winning strategies.

Product and Service Differentiation

G & Co.'s market research and consumer insights help clients craft unique value propositions. By analyzing customer preferences and industry gaps, we assist businesses in differentiating their offerings, enhancing customer loyalty, and strengthening their market positioning.

Risk Mitigation

Taking a proactive approach to risk identification, G & Co. evaluates potential market disruptions and competitive threats. Our recommendations enable clients to safeguard their interests, minimize vulnerabilities, and maintain business resilience.

Performance Benchmarking

At G & Co., we benchmark client performance against industry leaders, setting clear goals and highlighting improvement areas. Our data-driven analysis equips businesses to enhance operational efficiency, customer satisfaction, and overall performance benchmarks, ensuring continuous growth and success.

Testimonial

“G & Co. has an innovative approach to benchmarking and developing digital experiences. Their specialization in retail and luxury made them our top choice when it comes to improving the customer journey through digital and physical experiences.”

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Catherine Maillet

Manager, Digital
LVMH

Alexandra Reed

Director, Digital Marketing EMEA
Nike

Akio Tanaka

Senior Director, Digital Transformation
Toyota

Patricia Miller

Senior Director, Customer Experience
Marriott Bonvoy

Our Expertise as a Retail Competition & Benchmarking Firm

At G & Co., our team of seasoned consultants possesses an intricate understanding of diverse industries, data analytics, and cutting-edge methodologies. This wealth of knowledge empowers us to deliver unparalleled insights to enterprise clients, granting them a profound understanding of their competitive landscape and strategic opportunities. With G & Co. as your trusted partner, you can gain a competitive edge driven by profound knowledge and forward-thinking strategies. Our commitment to excellence ensures that your business is well-equipped to thrive in the ever-evolving landscape of competition and achieve lasting success.

Proactive Monitoring

At G & Co., our excellence in proactive monitoring is driven by leveraging real-time data and advanced tools. We take a vigilant approach, enabling clients to stay ahead of market shifts, emerging trends, and competitor actions. This empowers them to make swift and well-informed decisions, ensuring a competitive edge in the dynamic business landscape.

Actionable Recommendations

Insights are just the beginning at G & Co. We pride ourselves on going beyond by providing actionable recommendations. Our team of expert consultants collaborates closely with clients to deliver pragmatic and implementable strategies. The focus is on driving tangible results and securing a sustainable competitive advantage.

Cross-Industry Expertise

G & Co. boasts a diverse team of industry specialists, offering cross-industry insights that elevate strategic planning. Our extensive knowledge allows us to bring innovative solutions and best practices from varied sectors, thereby enhancing strategic differentiation for our clients.

Seamless Integrations

Competitive intelligence at G & Co. seamlessly integrates with clients' strategic planning processes. We work closely with stakeholders to align our findings with existing initiatives, ensuring cohesive decision-making across the organization.

Insightful Data Analysis

Leveraging cutting-edge analytical techniques, G & Co. transforms raw data into powerful insights. Our data scientists decode complex patterns, unveiling hidden opportunities that empower clients to make data-driven decisions with utmost confidence.

Strategic Guidance

At G & Co., we take pride in offering strategic guidance that goes beyond just delivering intelligence. Our consultants act as trusted advisors, supporting clients throughout their decision-making journey. By helping them navigate uncertainties and seize growth opportunities effectively, we ensure their long-term success.

53% increase in online campaign-driven conversion rate for Prime membership

102+ million people reached after implementation of user experience design

162% increase in online direct-to-consumer conversion

27% Increase in mobile banking transactions through digital enhancements

38% Uplift in brand eCommerce redesign impacting customer retention

Robust strategy delivered to meet $10 billion revenue goal by 2027

25% increase in customer satisfaction with a mobile app design & development revamp for improved guest experience

Mobile app design created from start to finish in 2-month timeline

23 million impressions generated to bolster customer retention and loyalty

478% increase in campaign reach with new market targeting

100+ delivers & consumers benchmarked across the United States for a 3-month survey

Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months

1 million downloads of the Toyota app for convenient, vehicle management

Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months

100+ delivers & consumers benchmarked across the United States for a 3-month survey

478% increase in campaign reach with new market targeting

23 million impressions generated to bolster customer retention and loyalty

Mobile app design created from start to finish in 2-month timeline

25% increase in customer satisfaction with a mobile app design & development revamp for improved guest experience

Robust strategy delivered to meet $10 billion revenue goal by 2027

38% Uplift in brand eCommerce redesign impacting customer retention

27% Increase in mobile banking transactions through digital enhancements

162% increase in online direct-to-consumer conversion

102+ million people reached after implementation of user experience design

53% increase in online campaign-driven conversion rate for Prime membership

FAQs

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Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Judith Rangel

VP, Digital Experience

As the VP of Digital Experience at G & Co. Judith employs her skill of spearheading client satisfaction initiatives and harmonizing objectives with a thriving company culture. She previously oversaw client engagements at Projekt22 and Globant, managing accounts for Samsung, Google, Amazon, and Peloton.

Adrian Garnica

President

As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.

Kevin Sonof

VP, Strategy

Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.

Estella Mahone

Chief Financial Officer

Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.

Juan Manuel Gonzalez

Chief Executive Officer

As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.

Francisco Chung

VP, Digital

Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.

Jeff MacBride

VP, Project Management

Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.

Shaelyn Ventrano

Senior Project Coordinator

As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.

Jacob Wright

VP, Growth

Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

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