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Direct to Consumer

G & Co. is a Global Competitive Intelligence Agency & Consulting Firm

Trusted by Fortune 500 Leaders: Nike, Saks Fifth Avenue, and Levi Strauss & Co. Data-driven and actionable strategy enabling customer acquisition and retention for the world's leading brands. Contact G & Co. about your inquiry today.

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G & Co. has over 7+ years of experience working with Adobe Experience Cloud, helping clients to implement, integrate and optimize the platform to drive business results.
G & Co. has a team of more than 25 employees who are certified experts across the Adobe platform.
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Competition & Competitive Intelligence Expertise

Unlock your business's true potential with G & Co.'s comprehensive suite of services. Tailored market research, advanced data analytics, and in-depth competitor analysis provide the actionable insights required for driving strategic decision-making. Our team of expert consultants collaborates closely with clients to enhance market positioning, identify growth opportunities, mitigate risks, and secure a competitive edge.

Problem Definition

At G & Co., we pride ourselves on our expertise in articulating precise problem statements, unraveling complexities, and aligning strategic objectives. Our approach ensures that you embark on the right course, optimizing resources and paving the way for successful outcomes.

Market Intelligence

Leverage our robust market intelligence, driven by cutting-edge analytics and extensive data. At G & Co., we empower you with real-time insights into consumer behavior, industry trends, and emerging opportunities. In a dynamic landscape, our actionable intelligence helps you stay ahead and make informed decisions.

Competitive Analysis

Our rigorous competitive analysis at G & Co. unveils competitors' strategies, strengths, and weaknesses. Armed with these insights, our clients can fine-tune their approach, identify growth opportunities, and secure a competitive advantage in the ever-changing business landscape.

Vulnerability Identification

At G & Co., we go beyond traditional approaches to help clients anticipate risks and disruptions through proactive vulnerability identification. Our foresight enables strategic resilience, empowering businesses to fortify market positions and navigate uncertainties with unwavering confidence.

Performance Comparison

Benchmarking performance against industry leaders is made easy with G & Co.'s data-driven approach. Tailored insights reveal performance gaps and opportunities, guiding clients to enhance operational efficiency and consistently outperform industry standards.

Social Listening

With a constant ear on the market, G & Co. facilitates a deeper understanding of consumer sentiment, ongoing trends, and the effectiveness of any implemented strategy. This empowers our clients to make more informed and fruitful decisions, staying ahead in the dynamic business landscape.

Brand Monitoring

G & Co.'s vigilant brand monitoring safeguards reputations and reinforces the strength brands need to remain at the forefront of consumer minds. Proactively tracking online presence ensures timely interventions, preserving brand equity, and fostering a positive perception in the market.

Business Intelligence

Our integrated business intelligence approach at G & Co. seamlessly combines market, competitor, and customer insights. By empowering data-driven decision-making, we enable our clients to gain a comprehensive understanding of their ecosystem and make impactful choices that drive success.

Ad Intelligence

G & Co.'s ad intelligence service empowers clients with cutting-edge insights into advertising trends and strategies. Leveraging comprehensive data analytics, we enable competitive intelligence for businesses to outperform in their sectors. Our tailored solutions decode complex ad landscapes, offering a strategic edge in understanding competitors' moves and market dynamics.

Data Intelligence

G & Co. elevates your business acumen with our data intelligence capability, specifically designed for competitor intelligence engagements. Our approach harnesses advanced analytics to transform vast data into actionable insights. We delve into competitor strategies, market trends, and consumer behaviors, providing a robust foundation for strategic planning.
Learn how Nike expertly curated its direct-to-consumer strategy through a meticulously refined digital experience.
Learn how Marriott Bonvoy successfully reimagined the travel experience by embracing a digital platform-driven approach.
Learn how Psycho Bunny reimagined their design for an optimized shopping experience.
Read how Burberry revolutionized the luxury fashion landscape with a groundbreaking digital transformation in commerce.

Our Impact as a Competition & Competitive Intelligence Firm

At G & Co., our prowess lies in addressing critical challenges in competitive and competitor intelligence, empowering our clients to hone their competitive edge. With unparalleled expertise and advanced methodologies, we adeptly navigate the intricacies of the business landscape, delivering actionable insights that drive informed decision-making. Our solutions are custom-tailored to meet individual needs, enabling our clients to maintain a leading position in dynamic markets. Through decoding competitors' strategies, foreseeing potential risks, and pinpointing growth opportunities, G & Co. equips organizations to surpass rivals, attain sustainable growth, and flourish in an intensely competitive environment.

Strategic Positioning

Our expertise lies in refining strategic positioning for clients through comprehensive market analyses, target segment identification, and assessment of competitive advantages. With our valuable insights, businesses can align their value proposition, optimize resource allocation, and establish a strong market presence.

Market Trends & Opportunities

Leveraging cutting-edge analytics, G & Co. captures emerging market trends and untapped opportunities in real-time. This empowers our clients to adapt swiftly, innovate proactively, and capitalize on evolving customer needs, ensuring sustained growth.

Competitive Landscape Analysis

With meticulous competitor assessments, G & Co. unveils rivals' strategies, strengths, and weaknesses, providing clients with a 360-degree view of their competitive landscape. Armed with this knowledge, businesses can make informed decisions and devise winning strategies.

Product and Service Differentiation

G & Co.'s market research and consumer insights help clients craft unique value propositions. By analyzing customer preferences and industry gaps, we assist businesses in differentiating their offerings, enhancing customer loyalty, and strengthening their market positioning.

Risk Mitigation

Taking a proactive approach to risk identification, G & Co. evaluates potential market disruptions and competitive threats. Our recommendations enable clients to safeguard their interests, minimize vulnerabilities, and maintain business resilience.

Performance Benchmarking

At G & Co., we benchmark client performance against industry leaders, setting clear goals and highlighting improvement areas. Our data-driven analysis equips businesses to enhance operational efficiency, customer satisfaction, and overall performance benchmarks, ensuring continuous growth and success.


"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue
Alexandra Reed
Director, Digital Marketing EMEA
Akio Tanaka
Senior Director, Digital Transformation
Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

Our Expertise as a Competition & Competitive Intelligence Firm

At G & Co., our team of seasoned consultants possesses an intricate understanding of diverse industries, data analytics, and cutting-edge methodologies. This wealth of knowledge empowers us to deliver unparalleled insights to enterprise clients, granting them a profound understanding of their competitive landscape and strategic opportunities. With G & Co. as your trusted partner, you can gain a competitive edge driven by profound knowledge and forward-thinking strategies. Our commitment to excellence ensures that your business is well-equipped to thrive in the ever-evolving landscape of competition and achieve lasting success.

Proactive Monitoring

At G & Co., our excellence in proactive monitoring is driven by leveraging real-time data and advanced tools. We take a vigilant approach, enabling clients to stay ahead of market shifts, emerging trends, and competitor actions. This empowers them to make swift and well-informed decisions, ensuring a competitive edge in the dynamic business landscape.

Actionable Recommendations

Insights are just the beginning at G & Co. We pride ourselves on going beyond by providing actionable recommendations. Our team of expert consultants collaborates closely with clients to deliver pragmatic and implementable strategies. The focus is on driving tangible results and securing a sustainable competitive advantage.

Cross-Industry Expertise

G & Co. boasts a diverse team of industry specialists, offering cross-industry insights that elevate strategic planning. Our extensive knowledge allows us to bring innovative solutions and best practices from varied sectors, thereby enhancing strategic differentiation for our clients.

Seamless Integrations

Competitive intelligence at G & Co. seamlessly integrates with clients' strategic planning processes. We work closely with stakeholders to align our findings with existing initiatives, ensuring cohesive decision-making across the organization.

Insightful Data Analysis

Leveraging cutting-edge analytical techniques, G & Co. transforms raw data into powerful insights. Our data scientists decode complex patterns, unveiling hidden opportunities that empower clients to make data-driven decisions with utmost confidence.

Strategic Guidance

At G & Co., we take pride in offering strategic guidance that goes beyond just delivering intelligence. Our consultants act as trusted advisors, supporting clients throughout their decision-making journey. By helping them navigate uncertainties and seize growth opportunities effectively, we ensure their long-term success.
53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
Redesign accomplished in 3 months.
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
Redesign accomplished in 3 months.
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership


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What are the benefits of hiring a competitive and competitor intelligence agency?

Engaging a competitive and competitor intelligence agency unlocks several pivotal benefits. 

Firstly, it provides access to in-depth market insights that are often inaccessible through standard research channels. These agencies specialize in uncovering nuanced data about market trends, competitor strategies, and consumer behaviors. This level of insight is crucial for informed decision-making, allowing your company to anticipate market movements rather than merely react to them. 

Secondly, such agencies offer an external, unbiased perspective, often highlighting blind spots in your own market analysis. Their expertise in various industries also translates into best practices that can be adapted to your specific needs, fostering innovation and strategic thinking.

How can a competitive intelligence agency improve my company's market position?

A competitive intelligence agency can significantly enhance your market position by providing strategic insights and foresight. They help identify potential threats and opportunities in your market, allowing you to pivot or adapt strategies proactively. By understanding the movements of competitors, you can anticipate market shifts, adapt your product offerings, and refine your marketing strategies accordingly. 

This proactive approach ensures that your company remains at the forefront of market trends, continually refining its competitive edge. Additionally, these agencies can provide actionable recommendations on how to capitalize on market gaps, enhance customer engagement, and optimize your value proposition, all of which contribute to a stronger market position.

What services do competitive intelligence agencies typically offer to enterprise companies?

Competitive intelligence agencies offer a suite of services tailored to enterprise needs. These include market analysis, competitor profiling, trend analysis, and consumer behavior studies. They also provide strategic consulting, including scenario planning and war gaming, to prepare companies for various market contingencies. 

Additionally, these agencies offer tailored services like brand monitoring, digital intelligence, and social media analytics, essential in today's digital-first marketplace. For product-centric companies, they can conduct product launch analysis and pricing strategy studies. All these services are underpinned by rigorous data collection and analysis, ensuring that the insights provided are both accurate and actionable.

How do competitive and competitor intelligence agencies gather and analyze data?

These agencies employ a multifaceted approach to data gathering and analysis. They utilize primary research methods, including surveys, interviews, and focus groups, to gather firsthand market and consumer insights. Secondary research is also crucial, involving the analysis of existing data from various sources like market reports, academic journals, and industry publications. 

Advanced agencies leverage big data analytics and AI-driven tools to analyze large datasets, providing deeper insights into market trends and consumer behaviors. They also monitor digital footprints, social media trends, and online consumer interactions for real-time market intelligence. The analysis is then synthesized into comprehensive reports, offering strategic insights and actionable recommendations.

What is the role of a competitive intelligence agency in strategic planning?

In strategic planning, a competitive intelligence agency plays a critical role by providing the foundation of data-driven insights. Their research helps in identifying key market drivers, emerging trends, and potential disruptors. This information is crucial in developing robust strategic plans that are both forward-looking and adaptable. The agency’s insights assist in scenario planning, helping companies prepare for various market possibilities and contingencies. 

Additionally, these agencies can offer benchmarking analyses, allowing companies to gauge their performance against competitors and industry standards. By aligning their intelligence with your company’s strategic goals, they enable more informed decision-making, ensuring that strategies are not only relevant to current market conditions but are also resilient to future changes.

How can a competitor intelligence agency help in identifying market opportunities?

A competitor intelligence agency provides invaluable insights into untapped or emerging market opportunities by meticulously analyzing competitors' strategies, strengths, and weaknesses. This includes dissecting their product offerings, marketing approaches, distribution channels, and customer feedback. By identifying areas where competitors are underperforming or overlooking market segments, your company can capitalize on these gaps. 

Moreover, such agencies offer a comprehensive view of industry trends, regulatory changes, and technological advancements, enabling businesses to anticipate shifts and adapt their product or service offerings accordingly. This proactive approach not only helps in capturing new market opportunities but also in mitigating risks associated with market entry or diversification.

What are the key differentiators of top competitive intelligence agencies?

Top competitive intelligence agencies distinguish themselves through a blend of advanced analytical capabilities, deep industry expertise, and bespoke service offerings. They employ state-of-the-art tools for data analytics, including AI and machine learning, to provide deeper and more predictive insights, such as G & Co.’s Acumen–a proprietary consumer insights and competitive benchmarking platform that measures market, brand and consumer insights in real-time to provide brands with a powerful leverage over competitors. Their teams consist of experts with extensive experience in specific industries, allowing for a more nuanced understanding of market dynamics. 

Additionally, these agencies emphasize a collaborative approach, working closely with clients to understand their unique challenges and tailor their services accordingly. Their ability to provide actionable insights, as opposed to just raw data, sets them apart, making them invaluable strategic partners for businesses.

How do competitive intelligence agencies tailor their services to specific industries?

Competitive intelligence agencies tailor their services by deeply immersing themselves in the specific contexts and nuances of each industry. This involves customizing their research methodologies, data analysis techniques, and reporting formats to suit industry-specific needs. 

For instance, in fast-moving consumer goods, the focus might be on retail trends and consumer purchasing patterns, while in technology, the emphasis might be on innovation, patents, and technological disruptions. These agencies also adapt their competitive analysis frameworks to reflect the unique competitive landscapes of different industries, ensuring that the insights they provide are both relevant and actionable for each client.

How can a retail ad intelligence agency help in understanding consumer behavior?

A retail ad intelligence agency plays a pivotal role in decoding consumer behavior by analyzing how consumers interact with various advertising mediums. They track and measure the effectiveness of different ad campaigns across multiple channels, providing insights into what resonates with the target audience. This includes understanding consumer responses to different messaging, visual elements, and call-to-actions. For instance, premier retail ad intelligence agencies such as G & Co. leverage a powerful consumer insights platform such as Acumen to identify consumer reaction and feedback to behaviors in real time.

By leveraging data analytics and consumer sentiment analysis, these agencies can uncover trends in consumer preferences and buying behaviors. Such insights enable retailers to craft more effective marketing strategies, tailor their messaging, and optimize their advertising spends for maximum impact and ROI.

In what ways can a luxury data intelligence agency contribute to competitive advantage in the luxury market?

A luxury data intelligence agency contributes to competitive advantage by offering bespoke insights into the high-end market's unique dynamics. They provide a deep understanding of the luxury consumer psyche, preferences, and purchasing triggers, which are critical for crafting compelling brand narratives and experiences. 

By analyzing market trends, consumer behaviors, and competitor strategies, these agencies help luxury brands to position themselves effectively and differentiate their offerings. They also provide insights into emerging trends in luxury consumption, including sustainability, digital experiences, and personalization, enabling brands to stay ahead of the curve. In essence, a luxury data intelligence agency equips luxury brands with the strategic intelligence needed to not only compete but excel in a highly exclusive market.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Adrian Garnica
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.
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