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Direct to Consumer

Fashion, Apparel & Luxury Agency & Consulting Firm

The fashion, apparel, and luxury industry is in a constant state of flux, making it essential for brands to stay abreast with the times. For a specialized fashion, apparel, and luxury agency like G & Co., offering consulting services allows brands to keep up with this ever-evolving landscape by providing valuable insight into these markets through our extensive knowledge base.

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Fashion, Apparel & Luxury Agency & Consulting Firm Services

Fashion, apparel and luxury businesses can succeed in a dynamic marketplace by working with consulting firms like G & Co. who bring extensive research on the industry’s value chain. We offer tailored solutions which help companies stay ahead of competitors and give customers an unforgettable experience. By partnering up with our team of specialist fashion, luxury, and apparel consultants, we help the most recognizable brands in the world make informed decisions that benefit their growth in the market efficiently.

Fashion, Apparel & Luxury Benchmarking

Benchmarking in the fashion, apparel and luxury industry is vital to staying ahead of the competition. It entails evaluating a company’s products, services and methods against leading players or market competitors in order to discover areas that require improvement while keeping up with rivals. Utilizing G & Co.'s benchmarking capabilities allows businesses to see their current standings among peers, leading them towards better growth prospects through development strategies. Comparing performance metrics regularly gives insights necessary for survival within an ever changing field, allowing companies stay competitive at all times.


In the fashion, apparel and luxury industry, developing a strong brand identity is key to success. As a fashion, apparel, and luxury consulting firm, G & Co. provide clients with the necessary tools that help distinguish them from their competition. From product names, colors associations, logo designs, or website aesthetics, G & Co. contributes towards creating an impactful presence in the market, leading to customer loyalty and ultimately more sales for brands. By utilizing effective branding tactics and strategies, G & Co. is an expert in strengthening visibility amongst consumers, helping businesses grow into luxurious enterprises.

Business Transformation

Fashion, apparel and luxury brands must adapt to the constantly changing market dynamics and consumer needs in order to remain competitive. Consulting firms like G & Co. are helping their clients transform their businesses through cost management programs, investing in digitizing production operations, and resetting distribution footprints, as well as setting up new digital consumer pathways. By embracing this type of transformation, companies can stay ahead of competition while staying relevant in an ever-evolving world.


Luxury brands, fashion businesses and apparel companies strive for success by optimizing their sales channels in order to strengthen performance. G & Co. helps clients reach these goals with the use of digital marketing tactics such as SEO, social media promotion and data-driven analysis that improve campaigns while maximizing ROI. By harnessing the best of these commerce services, we help our clients benefit significantly through improved business outcomes plus greater satisfaction, resulting in an increased rate of growth overall.

Fashion, Apparel & Luxury Competitive Intelligence

For companies in the fashion, apparel and luxury industry to stay ahead of trends and make informed decisions, having a competitive advantage is vital. Through employing competitive intelligence services that provide data on competitors’ strategies as well as customer preferences, G & Co. helps clients keep up with global market conditions. We identify areas for improvement while allowing potential opportunities to be discovered in the international economy. Utilizing these services gives clients an extra boost to remain successful within this rapidly changing landscape, drastically affecting their future success rate in the most positive of ways.

Fashion, Apparel & Luxury Customer Experience

Creating a unique and engaging customer experience is essential for the success of luxury, fashion, and apparel brands. G & Co. provides personalized attention to assist businesses in achieving this by focusing on creating exclusivity with attentive detail towards clients’ customers – resulting in an indulgent atmosphere that creates loyalty to the brand, leading ultimately to higher sales. Lasting relationships between brands and their customers are possible when consulting firms like ours offer quality experiences above all else, cementing lasting success for any business dealing with luxury products or services.

Data and Analytics

In the present data-based universe, utilizing information and analytics is fundamental to making informed decisions and improving operations in the luxury industry, fashion sector, and apparel world. Consulting companies like G & Co. offer expanses services of the realm of consumer data and trends. We hone our expertise in data to empower our clients to identify pitfalls where there might be wasted energy or resources, come up with creative solutions which meet customer needs better - all steps taken towards staying ahead of competition.


We help our clients leverage the latest digital technologies and marketing approaches relevant for their industry. From virtual try-ons, 3D printing, augmented reality systems, AI integrations, computer vision strategies, as well as blockchain technology, we seek to use cutting-edge tools to provide improved customer service experiences, leading to enhanced sales growth possibilities. All of these solutions help those within the fashion, apparel, and luxury landscape stay current while keeping up with fast moving changes in a digitized world.


"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue
Alexandra Reed
Director, Digital Marketing EMEA
Akio Tanaka
Senior Director, Digital Transformation
Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

Our Impact as a Fashion, Apparel & Luxury Agency & Consulting Firm

As a fashion, apparel and luxury consulting firm, G & Co. has a long history of providing effective solutions for their clients in such a demanding market. Because of our specialization and breadth in the industry, we can deliver results when it comes to improving customer experience, inventory optimization, omnichannel integration or marketing promotions. Our reach also extends to helping brands with designing store layouts that are visually attractive while implementing necessary technology systems which ultimately helps our clients thrive within the competitive industry. By partnering with our experienced team, brands will gain access to invaluable expertise along with pertinent market insights so that tailored strategies can be implemented.

Customer Experience

As a fashion, apparel, and luxury agency and consulting firm, G & Co.'s customer experience offerings help clients craft an engaging and unforgettable journey for their customers. These services focus on providing personalized attention, exclusivity, and a keen eye to detail as well as the feeling of extravagance to help build lasting relationships between businesses and their patrons. With strong customer experiences, we help our clients not only boost satisfaction levels, but also pave the way toward success. In creating unique yet memorable customer experiences, we drive improved outcomes over time, leading to growing revenue figures.

Inventory Optimization

For businesses in the fashion, apparel, and luxury industry to remain competitive, it is essential that they optimize their inventory management processes. G & Co. provides services specifically designed for this purpose, helping clients streamline operations and reduce costs through effective use of inventory optimization techniques. By utilizing such tools, customers are able to receive products faster with improved accuracy, leading to greater customer satisfaction as well as increased sales figures for a win-win situation. The key benefit of having our team of experts on hand is knowing you have exactly what items need to be present at any given time – allowing your organization to make the best possible decisions for stocking needs while keeping overhead low from unused stock levels.

Omnichannel Integration

Clients in the fashion, apparel and luxury industry need to create a consistent brand experience for their customers across all channels if they want success. As a specialized digital experience agency and fashion, apparel, and luxury consulting firm, G & Co. offers omnichannel integration services that unify brick-and-mortar stores, eCommerce platforms and social media together into one platform. We pride ourselves on helping businesses achieve higher customer satisfaction. Through our omnichannel integration services, we make it easier for shoppers to have seamless experiences throughout the entire purchasing process.

Marketing & Promotions

In the fashion, apparel and luxury sector, effective promotional strategies are necessary for boosting sales and brand recognition. Consulting companies such as G & Co. have long been assisting customers in formulating these tactics to help them enhance their market standing as well as connect with their target clientele. By initiating targeted marketing campaigns, clients can heighten visibility of their brand name, produce prospects and eventually expand business operations.

Store Layout and Visual Merchandising

Designing retail areas that are both visually stimulating and practical is necessary for luring in shoppers and increasing sales. G & Co. helps retailers achieve this through store layout as well as visual merchandising services. By formulating a space which appeals to customers while also being functional, we've successfully enabled fashion, apparel, and luxury brands increase their customer experience leading them to bigger profits from boosted income levels. Brands benefit from G & Co.'s domestic retail development by establishing an inviting area that induces consumers with the utilization of effective strategies set forth by our expert hand for achieving success.

Technology Implementation

The luxury industry, apparel sector and fashion businesses must stay on top of the newest advances in technology to improve operations for their customers. Consulting firms help clients by incorporating these technologies such as virtual try-on programs, 3D printing capabilities, augmented reality functions plus AI (artificial intelligence) and computer vision utilities along with blockchain methods. All this leads to enhanced efficiency which consequently reduces expenses whilst providing high quality customer service – thus causing an increase in sales growth levels.

Our Expertise as a Fashion, Apparel & Luxury Agency & Consulting Firm

As a fashion, apparel, and luxury consulting firms G & Co. is equipped with in-depth industry knowledge as well as a comprehensive understanding of the market. This provides us with an advantage when it comes to delivering relevant fashion trend insights to help clients stay competitive in the ever-changing world of fashion. The tailored solutions we offer come from our experience helping customers optimize supply chains and gain insightful benchmarking data to meet their goals effectively. By utilizing these services, companies have access to informed decisions which enable lasting success for businesses within this sector across the apparel and luxuries landscape.

Industry Expertise

Clients in the fashion, apparel and luxury industry can count on G & Co.'s expertise to gain invaluable insights that will aid them in making informed decisions. Through this knowledge, we are able to help our clients maintain a competitive edge as these industries quickly evolve. Our strategic advice is made to steer clients toward success by leveraging our depth in expertise, allowing them to stay ahead of what is current within the luxurious sphere.

Deep Market Understanding

Clients in the fashion, apparel, and luxury sector rely on G & Co. for our comprehensive knowledge of the market. This involves an understanding of consumer behavior and trends along with sales data to assist clients with making informed decisions while navigating through such a competitive world. Our team of consultants is able to provide invaluable advice based off this deep-seated understanding which helps maximize opportunities and tackle difficult challenges at every turning point.

Fashion Trend Insights

For any company in the fashion and luxury industry, staying informed about up-to-date trends is vital. To help our clients capitalize on market opportunities, we offer trend insights so that together, we can make educated decisions. Whether it's manufacturing products attractive to potential buyers or pivoting toward new movements, our strategies allow brands to reach long term success in this sector. We monitor closely what customers are looking for within both the apparel and luxury markets, carefully optimizing our strategic business choices for outsized impact.

Supply Chain Optimization

Businesses in the fashion, apparel and luxury industry can achieve great success by taking advantage of supply chain optimization services provided by our experienced consulting team. We are primed to assist clients to recognize areas for improvement as well as build up strategies that will reduce expenses while still maximizing efficiency throughout their operations. The changes we implement ensure a timely delivery with quality results, ultimately enhancing overall business performance. Our processes are specifically designed to help businesses lower costs considerably, giving them greater flexibility in managing resources.

Competitive Benchmarking

When it comes to the fashion, apparel, and luxury industry competitive benchmarking is essential. To maintain its competitiveness in this field, we help our clients compare their services and product offerings, performance, and practices with those of other players in the market. We offer a suite of assessment solutions for clients to assist them in recognizing where they stand against rivals on the marketplace as well as uncover opportunities for improvement towards better growth outcomes.

Tailored Solutions

The fashion, apparel and luxury industry poses certain unique obstacles that can only be met with tailored solutions. To meet this demand, our consulting firm is able to provide clients with products or services which cater specifically for their individual needs and goals. By providing custom-made options, G & Co. enables businesses within the sector to reach unrivaled success.

53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
Redesign accomplished in 3 months.
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
Redesign accomplished in 3 months.
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Adrian Garnica
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.


How can G & Co. leverage advertising strategies to enhance the brand visibility and reach of our brand?

One of the best ways to increase visibility and reach for a brand is by utilizing effective advertising strategies. This involves tailoring campaigns so as to target an appropriate audience, producing content that resonates with them, optimizing all plans in order to maximize return on investment (ROI), leveraging influencers who may spread awareness about your product or service through their social media presence, and finally taking advantage of major platforms such as Facebook and Twitter. By doing this well, G & Co. has successfully widened our clients' scope of influence while promoting their image in their liking, positively impacting how people view it from across a diverse landscape. These same approaches enable brands not only to be seen but also heard far beyond what was previously thought possible.

How does G & Co. integrate branding efforts across digital marketing channels to create a cohesive brand identity for our brand?

For brands to guarantee their messaging is uniform across all digital platforms, it’s crucial that the same visuals and color palettes are used as well as content embodying values and aims being consistent. G & Co. develops a comprehensive digital branding strategy that encompasses the gamut of visual identity, including website design, social media branding, and content creation. By first aligning our clients' visual elements across all possible touchpoints, we create a unison front with their brand experience that is made to resonate with customers, build trust, and foster brand loyalty.

How can G & Co. utilize platforms and channels to optimize the online presence and customer acquisition?

As a digital experience agency, G & Co. works on a host of digital platforms and channels to propagate our clients' image. We work to optimize within the metric of acquisition to ensure we captivate attention, pique interest, and encourage purchases across eCommerce platforms, online marketplaces, and digital marketing channels. With a primary focus on brand visibility and targeted approach on reach and conversion, we help our clients optimize their acquisition efforts for sustainable growth.

How can G & Co. leverage digital analytics and data-driven insights to optimize advertising campaigns and maximize ROI?

G & Co. utilizes the best digital analytics tools and methodologies to help our clients track and measure key performance indicators based on their objectives. To do so in an effective manner, we ensure we take customer behavior into consideration, seeking the most optimal of outcomes. With real-time analysis and continuous monitoring, we refine our clients' campaigns using data-driven insights, ensuring we achieve maximum ROI in the name of securing meaningful business outcomes.

How does G & Co. stay updated with the latest trends and technologies in the digital marketing landscape?

G & Co. places the utmost emphasis on staying up-to-date with the innovations and advancements in digital marketing. We do this by attending conventions related to the industry, reading key publications from experts, networking with professionals who are knowledgeable about such topics, and using data insights to tweak our strategies for maximum success. Keeping abreast of these changes is necessary in order for us to stay ahead of the game and remain at the forefront when it comes to modern technologies.

What’s the importance of working with a luxury fashion retail consulting agency?

As both an eCommerce, design and development agency and luxury retail consulting firm, we are in a powerful position to help brands build comprehensive strategies tailor-made for them and the digital age. Our eCommerce and design capabilities are bolstered by our pursuit of results, continuously working to advance brands for the future ahead.

Our eCommerce background gives us a unique perspective on the needs a brand must meet to engage with consumers today. G & Co.’s work in the luxury, fashion and retailspace has always been centered around one thing: creating for the optimal customer experience in mind. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.

What are your areas of focus as a fashion retail consultancy?

While G & Co. is a digital agency and a strategy consulting firm, user experience is at the heart of everything we do. All our projects revolve around delivering nothing but the most impactful result for clients, be it an online strategy, enterprise application development, or digital marketing—everything we do is made with the user in mind.

When it comes to our clients, we exert all avenues to ensure we bring forth the results brands need in a present-day strategy. We conduct user research, competitive analysis, product strategy, and digital evaluations for fashion and retail brands to help them succeed in the long run. And of course, because of our digital proficiency, we are experienced in executing an idea.

What separates G & Co. from other fashion consultancies?

With so many excellent fashion consultancies to choose from, it’s no doubt a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. And as a team that celebrates our wide range of skills, backgrounds, and competencies, you can be assured that we’re ready to help your brand shine through for years to come.

We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a UI/UX design and eCommerce firm, a digital marketing agency, and a fashion retail consultancy all under one roof. If you need luxury consulting services, reach out to us.

Can your luxury retail consulting firm help with digital marketing and omnichannel strategy?

Absolutely! As a luxury retail consulting firm and a holistic digital strategy agency, we are fully equipped to plan and deploy a brand’s digital marketing and omnichannel strategy. Additionally, we support brands in drawing a digital transformation blueprint, accelerating an online approach’s current adaptation, and establishing supplier partnerships.

We’re well-versed in guiding emerging brands and established names in their digital journeys because of our agency service capabilities. We see ourselves as a direct link to our clients’ success because we think of ourselves as equal partners invested in their long-term goals. If you have a digital marketing need, or are looking to begin developing an omnichannel strategy, send us an email at

Do you do brand assessment, or should I hire a separate fashion retail consulting firm?

Yes, G & Co. does brand assessment. We recognize that every brand at its core is a relationship with a promise to consumers; that promise tells people what they can expect from them, what makes them different from the rest, and ultimately reflect how people perceive a brand. Our brand assessment process evaluates a company’s strength by asking whether we meet the expectations we want to have and how we can elevate ourselves to a better vision. If you have a brand assessment or any other fashion consulting need, please write us an email at

How can I get a proposal for my project?

If you’re looking for a retail or fashion consulting agency, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 36 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their prices and brand approach. While many branding and luxury retail consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.

What process should I expect from your retail consulting agency?

Our process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. Of course, each engagement is unique, but we always go through the following key phases:

Discovery & Research

We usually start by consolidating all available project documentation and breaking down questions about your brand. During those sessions, we interview key stakeholders, collaborate on requirements, and ideate and plan the next steps. When possible, our strategists talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing strategy to identify opportunities for user experience improvements. We will also review competitor approaches, gather references, and document best practices.

Digital Strategy & Concepts
Based on the discovery & research results, we synthesize a digital strategy and define the approach to drive our process. Because we are a user experience agency at heart, we will explore different concepts to establish such core elements as information architecture, interactions, and future engagements. We then validate the resulting concept with users and stakeholders. Once the feedback is in, we make the necessary updates to design what our strategy will look like.

What does G & Co. do, primarily?

G & Co. is a luxury consultancy and a UI/UX web design and development agency. We consider ourselves an equal partner to our brands because we cater to any need an emerging brand or established name could need.

As a retail consulting agency, we work hard to ensure we do everything we can for our clients to be as suited as possible for the ever-changing consumer landscape. We recognize that the strongest brands today are those who have embraced the technologies of today and will adopt what consumers come to use. After all, the brands who want to redefine their industries are the ones who do. We pride ourselves on working with those brands and the people behind them. Because together, we can accomplish exceptional ambitions and create enduring results.

And as a UI/UX web design and development agency, we can help implement the creative elements your brand needs to start making breakthroughs for the digital age.

If you have a project you’d like to discuss, please email us at

Which consulting firm is best for retail?

When considering which retail consulting firm to choose from, the firm’s mission, ability, and experience must be evaluated. At G & Co., we offer a wide range of services – from being a UX/UI design deliverable partner to data benchmarking and market & competition mapping, to offering actionable insight sand developing strategic roadmaps that help brands achieve their missions. Our wide range of services and abilities are backed by years of experience within the retail & consumer goods and apparel, fashion, luxury industries, combined with a diverse set of analytical and creative talent.

While there are many retail consulting firms available, we deeply believe that by keeping the optimal customer experience in mind, we can help brands accomplish their goals while ultimately satisfying the consumer – a feat we strive for within any engagement. If you represent a retail & consumer goods or apparel, fashion, luxury brand seeking retail consulting backed by robust experience, reach out to us at or submit a request form.

How much does a retail consultant charge?

Most retail consulting firms charge an hourly fee for each engagement with the motive of making as much money from their clients as possible. At G & Co., we detest this model as it becomes easy for these retail consultancies to deceive their clients by falsifying the amount of hours they worked – ultimately causing the client to pay for work that was not actually performed. Instead, we price each engagement fairly depending on the scope of work for a particular engagement and agree on intermediate payout points throughout the project. By charging our clients in this way, the amount of money each engagement costs is negotiated up-front and our clients can rest assured that they are receiving quality retail consulting without being charged for additional work.

What are the KPIs tracked in retail consulting?

While there are many key performance indicators (KPIs) that retail & consumer goods and apparel, fashion, luxury brands track, our consulting tactics focus on improving conversion rates, customer acquisition, and customer retention. With our primary goal of enhancing the customer experience for our clients, we feel that these KPIs are the most useful in determining the success of our consulting efforts as they are directly correlated to an intriguing, memorable, and familiar customer-brand interaction.

How do you measure the success of a retail consultant?

At G & Co., we believe that consulting experience begets a reliable, trustworthy, and knowledgeable retail consultant. Experience is not the only factor in determining the success of a consultant, however. The philosophy behind our retail consulting methodology is based on our ability to assess the objectives of our clients, advising them on whether or not a particular want will translate into accomplishing a mission, and prioritizing which actions should take place to reach their goals.

Our vast amount of experience has allowed us to gain substantial knowledge within the retail space which we deploy in every engagement. Each project gives us the opportunity to learn something new about the retail & consumer goods and apparel, fashion, luxury industries. If you represent a retail & consumer goods and apparel, fashion, luxury brand and are in need of experience-backed consulting services, we would love to hear from you! Contact us at, or submit a request form to get started.

What does a retail & consumer goods consultant do?

Oftentimes, retail &consumer goods brands reach a point where they desire to continue growing and improving, but struggle to find innovative ways in which they can. This point is typically where retail & consumer goods brands reach out to retail consultants who aid in developing actionable strategies to help brands reach their missions and objectively identify which items can be improved upon to maximize their successes.

Our experience with industry benchmarking and tailored competitive and competitor intelligence efforts works to our advantage when consulting with retail brands. We possess a comprehensive understanding and knowledge-base surrounding market trends within the retail & consumer goods and apparel, fashion, luxury spaces which act as insight for identifying best-practices brands should deploy to stay on-par with industry leaders.

What do you consider to be a retail & consumer goods brand as a retail consulting firm?

As a holistic retail consulting firm, we have a wide variety of experience with all types of retail brands from apparel, fashion, and luxury to consumer goods brands. Our definition of a consumer goods brand is one that produces, promotes, and sells a variety of goods that individuals and households purchase and use on a daily basis. These consumer goods include packaged food items, cleaning products, makeup, etc. Some popular consumer goods brands we have worked with and admire include Target, Walmart, Apostrophe, and Nestle SA.

What do you consider to be a retail brand as a retail consulting firm?

In the general sense, retailers are a collection of brands or products that align with themselves with a refined, specialized, and bespoke brand vision. Retailers use strategic marketing and branding tactics to enhance brand positioning – ultimately creating a cohesive and memorable brand and customer experience for the consumer. The foundation of brand positioning for retailers is influenced by propositions offered by brands, such as quality, exclusivity, legacy, specialty, etc. – all of which make up a retailer’s brand identity. Consumers become familiar with and begin to trust a retailer, subsequently increasing customer loyalty and retention.

In the current digital age of online shopping, the nuance of brand positioning for retailers has become especially reliant on a retailer’s eCommerce efforts to keep brand identity strong and customers satisfied. G & Co.’s experience in assisting brands with creating bespoke eCommerce products is central to our mission of delivering excellent customer experiences for each touch point between brand and consumer.

Generally, we believe that a streamlined, cohesive, and familiar customer experience is the most important facet of sustaining a retailer’s brand identity and upholding customer acquisition and retention. We offer consulting services for each part of the retail experience, from retailers to the brands they promote, to assist retailers in accomplishing their overall missions.

What is an apparel, fashion, luxury brand consultant?

At large, the apparel, fashion, luxury industries encompass an array of brands that produce a variety of products ranging from clothing items, to jewelry, to sportswear and beyond. While brands within the apparel, fashion, luxury spaces can be considered similar or even equal, the nuance in their differences, such as target audience, brand identity, brand mission, and product quality, make each vertical unique, and each brand niche within the industry it lies.

G & Co.’s diverse repertoire of prior engagements with apparel, fashion, and luxury brands gives our clients confidence in our ability to tailor each project to their mission. Our consulting services are based on the primary goal of enhancing the customer experience. From industry benchmarking and visualizing competitive landscapes, to conducting primary and secondary consumer research, we make a promise to align our end-goal with the missions of our clients.

What does an apparel, fashion, luxury consultant do?

G & Co.’s primary focus as an apparel, fashion, luxury consultant is crafting the ultimate customer experience. Our belief is that by constantly keeping the customer experience in mind throughout each part of a consulting engagement, our clients will be able to reach their goals and accomplish their missions – albeit boosting customer acquisition or retention, digitally transforming their UX/UI, or gaining competitive and competitor intelligence to keep up with industry standards.

What do you consider to be an apparel, fashion, luxury brand as a retail consulting firm?

Unlike retailers, apparel, fashion, luxury brands are typically stand-alone and do not promote or sell products from different brands. G & Co.’s idea of an apparel, fashion, luxury brand is one that produces high quality products such as clothing, jewelry, athletic wear, among a variety of other things. Our breadth of experience within the retail space has familiarized us with various apparel, fashion, luxury brands who typically have niche missions aimed at attracting and satisfying a target audience. Much like retailers, these brand shave their own unique brand personality and many loyal customers who are devoted to what the brand promotes. Our favorite examples of apparel, fashion, luxury brands that we have worked with include Louis Vuitton, Burberry, Lululemon, and many more.

What is a customer experience consultant?

Customer experience is essentially a measure of customer satisfaction and bill of health for brands. For retail & consumer goods and apparel, fashion, luxury brands, in particular, customer experience is the culmination of experiences from various touchpoints and interactions between consumer and brand. As a customer experience consulting firm, we dissect each of these interactions and analyze them to identify what areas of improvement our clients can act upon.

Our analysis combined with our competitive and competitor intelligence efforts allow us to develop actionable, strategy-driven roadmaps to ensure that brands not only know what to improve, but how to improve every nuance of their customer’s experience. Our diverse set of talents, breadth of experience within the retail space, and primary focus on delivering a bespoke customer experience help our clients reach their missions with the promise of offering best-in-class practices.

What does a customer experience strategist do?

Similar to our consulting efforts, the overall goal that we strive to reach at G & Co. is crafting the ultimate customer experience. We believe that by striving to do so, all aims, missions, and goals of retail & consumer goods and apparel, fashion, luxury brands seeking our consulting efforts can be achieved.

While enhancing the overall customer experience is our primary focus, our ability to align our efforts with the missions of our clients’ combined with our diverse set of engagements results in strategic and consulting skills that are unmatched. We offer all our clients actionable, insight-driven strategies to help them achieve the ultimate customer experience – whether they’re looking to expand their online presence or perform a digital transformation, derive an innovative plan-of-action that propels their company forward, or map out their market and competitive landscape to outperform your competitors.

What is customer experience with regards to consulting?

Every engagement with G & Co. for our retail & consumer goods and apparel, fashion, luxury clients has the end goal of creating and enhancing the best possible customer experience for the brand's target audience. Our definition of customer experience is the sum total of experiences from every touchpoint and interaction between the customer and brand. We treat these touchpoints and interactions like variables in a science experiment – we observe, measure, and analyze each interaction to determine areas of improvement or where industry best-practices can be implemented.

Our customer experience consulting methods include industry benchmarking, conducting primary consumer surveys via a selective secret shopper network, analyzing market trends through competition and market mapping, and more. Our collection and analysis of exploratory and specific data and thorough research allows us to develop an actionable strategy for apparel, fashion, and luxury brands to get them closer to accomplishing their missions and achieving their goals. We strive to maintain alignment with our client’s brand personality to offer a bespoke and elevated customer experience overall.

What is benchmarking in consulting?

One way we help our clients identify areas of improvement is by benchmarking their competitors and the top players in their industry. By collecting data on retail & consumer goods and apparel, fashion, luxury brands’ industry competitors, we are able to identify areas of improvement and where best practices can be applied. Our benchmarking services help substantiate our consulting efforts and allow us to create data and insight-driven, actionable strategies to help our clients be the top name in their industry.

From conducting primary consumer surveys to observing various consumer touchpoints and interactions through a selective secret-shopper network to compiling data research on market trends, consumer habits, and services offered by competitors industry-wide, we make sure that our consulting services are holistic, thorough, and tailored to each engagement and our client’s needs. If you are a brand interested in gaining more insight into your industry and competitors, reach out to us to inquire about our benchmarking efforts at, or submit a request form.

How does benchmarking help retail & consumer goods companies?

G & Co.’s benchmarking services for retail & consumer goods and apparel, fashion, luxury brands bring insight on how their strategic efforts and branding tactics fare against industry competition. Generally speaking, brands move up in their industry ranks by understanding what tools and methods are used by their competitors that keep them at the top of the leaderboard. While observation and application of these methods act as a pathway to increasing brand awareness, measuring their implementation through benchmarking is a way to comprehend their efficacy.

What is competitive intelligence and what does a competitive intelligence team do?

The general result of our benchmarking, research, and analytical efforts is the accumulation of competitive and competitor intelligence for our clients. By benchmarking and gathering data on retail & consumer goods and apparel, fashion, luxury brands’ direct competitors, we provide competitor insights to brands and visualize their competitive landscape. We use this intelligence to develop strategic plans of action for our clients to deploy and become top performers in their verticals.

Why Would Fashion Brands Require Retail Consulting Firms?

Any modern-day company requires the use of good retail consulting firms, such as G & Co. This applies to fashion and luxury as much as anywhere else, where industry leaders have quickly realized that their retail industry would quickly lag behind without the use of fashion consulting firms.

A lot of the retail services that fashion and luxury businesses rely on are now done online. This means the services of G & Co. and other luxury consulting firms could be the only key to the customer pool that can be found on the internet.

The efficiency in the supply chain and value chain also depends a lot on how top retail consulting firms can come up with strategies to smooth out the entire process.

What Sets Top Retail Consulting Firms, Such As G & Co. Apart?

G & Co. has an in-depth understanding of the important parameters that determine success in the fashion industry, such as customer loyalty and retention, maintaining a sustainable future, and brand innovation.

This understanding is what sets top consulting firms head and shoulders above smaller retail consulting firms which do not usually dedicate extensive research to the specific needs of the fashion brand they are representing.

What Sort of Services Can Top Consulting Firms Offer Fashion Brands?

Top retail consulting firms, such as G & Co. can offer the following retail consulting services to luxury brands:

- Digital marketing strategies that inspire customer loyalty

- Creating an efficient supply chain

- Implementing plans for a more sustainable future

- Creating platforms where key stakeholders can interact with customers online and discover what their target market needs

- Set up a more visible and effective social media presence

How Can Retail Consulting Firms Such as G & Co Contribute Towards a More Sustainable Future in the Fashion and Luxury Industry?

Extensive research is being done on implementing the use of sustainable materials and manufacturing practices in the fashion and luxury industry. However, not all fashion brands have access to this cutting-edge technology nor are they in a position to implement it. Retail consulting firms, such as G & Co. can help by providing the necessary advice and information required by fashion brands that are ready to implement better industry practices.

How Do Retail Strategy Consulting Firms Decide on the Best Strategies To Use for a Specific Fashion and Luxury Company?

Top retail consulting firms work with a wide range of different fashion and luxury brands. They need to be able to decide on which strategy to implement for each company.

These parameters are some of the things companies such as G & Co. look at:

- The needs of the fashion and luxury brand and its key stakeholders

- Trends in the global economy

- The goals of the fashion retail industry brand

- New technologies that are being implemented in the industry

How Can Customers reach G & Co. retail consulting firm?

The best way to contact G & Co. is through their online contact online form. Customers can log onto the webpage any time of the day and leave their contact information. A G & Co. representative will get back to them in no time at all.

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