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Omnichannel Strategy Agency & Consulting Firm

G & Co. is a premier omnichannel strategy agency and consulting firm with a proven track record of driving transformative growth for global brands. Leveraging deep industry expertise, G & Co. delivers innovative, data-driven strategies that optimize customer engagement and maximize business impact across all channels.

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7+
G & Co. has over 7+ years of experience working with Adobe Experience Cloud, helping clients to implement, integrate and optimize the platform to drive business results.
26
G & Co. has a team of more than 25 employees who are certified experts across the Adobe platform.
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Omnichannel Strategy Agency & Consulting Firm Services

G & Co. offers comprehensive support in the omnichannel strategy industry by aligning business objectives with customer-centric solutions. We drive growth through data-driven insights, seamless integration of digital and physical channels, and tailored customer experiences. Our expertise in strategy development, technology implementation, and personalized engagement enables clients to optimize performance, enhance customer loyalty, and achieve sustainable competitive advantage in an increasingly complex marketplace.

Omnichannel Strategy Development

G & Co. specializes in omnichannel strategy development, crafting comprehensive plans that align business objectives with customer expectations. By integrating all touchpoints, we enable brands to create seamless, consistent experiences that drive engagement, enhance customer loyalty, and achieve measurable growth in a competitive market.

Customer Journey Mapping

G & Co. excels in customer journey mapping, providing detailed insights into every customer interaction across channels. Our approach identifies key touchpoints and pain points, allowing clients to optimize experiences, enhance satisfaction, and foster stronger, more loyal customer relationships throughout the entire journey.

Omnichannel Marketing Strategy

G & Co. develops robust omnichannel marketing strategies, ensuring cohesive brand messaging and optimized engagement across all channels. By aligning marketing efforts with business goals, we help clients drive customer acquisition, retention, and ROI, delivering impactful, integrated campaigns that resonate with target audiences.

Product Innovation Strategy

G & Co. guides clients through product innovation strategy, enabling the development and launch of market-leading products that resonate across channels. Leveraging deep consumer insights and industry expertise, we drive innovation that aligns with evolving market demands and enhances competitive advantage.

Data Integration & Analytics

G & Co. offers cutting-edge data integration and analytics services, empowering clients to harness data from all channels for actionable insights. Our solutions enable informed decision-making, personalized customer experiences, and optimized strategies that drive measurable business outcomes.

Customer Experience Optimization

G & Co. specializes in customer experience optimization, ensuring seamless, personalized interactions across all touchpoints. By enhancing every aspect of the customer journey, we help clients increase satisfaction, loyalty, and lifetime value, driving sustained success in the omnichannel environment.

Omnichannel Technology Implementation

G & Co. leads omnichannel technology implementation, selecting and deploying the optimal technology stack to support seamless operations. Our expertise ensures that clients are equipped with the tools necessary to deliver consistent, integrated experiences across all customer touchpoints.

Personalization Strategy

G & Co. excels in personalization strategy, crafting data-driven approaches that tailor experiences to individual customer needs across channels. By leveraging deep insights, we help brands deliver personalized, relevant interactions that enhance satisfaction, loyalty, and long-term customer relationships.

Our Impact as an Omnichannel Strategy Agency & Consulting Firm

At G & Co., we tackle the key challenges of omnichannel strategy by leveraging our global perspective and consumer-centric approach. Through our proprietary Acumen platform, we provide in-depth insights into market trends and consumer sentiment, ensuring our strategies are aligned with your business objectives. Regular success check-ins guarantee we address concerns proactively, enhancing your competitive edge and driving measurable growth. Our tailored solutions are designed to resonate with diverse global audiences, making your brand stand out.

Enhanced Customer Engagement

G & Co. elevates customer engagement by designing integrated omnichannel experiences that deliver personalized and consistent interactions across all touchpoints. Our approach ensures that every customer interaction is relevant and meaningful, fostering deeper connections and driving higher engagement rates.

Optimized Marketing Effectiveness

G & Co. optimizes marketing effectiveness through a cohesive omnichannel strategy that aligns campaigns across digital and physical channels. By leveraging data-driven insights, we enhance targeting precision and campaign performance, maximizing ROI and ensuring that marketing efforts achieve their full potential.

Improved Customer Insights

G & Co. provides advanced analytics and market research through our proprietary Acumen platform, delivering valuable insights into customer behavior and market trends. This data-driven approach allows clients to make informed decisions, tailor strategies effectively, and respond to consumer needs with precision.

Increased Operational Efficiency

G & Co. streamlines operational efficiency by integrating technology and processes across all channels. Our solutions optimize inventory management, customer service, and logistics, reducing operational costs and enhancing the overall effectiveness of omnichannel operations, leading to smoother and more efficient business functions.

Greater Brand Consistency

G & Co. ensures greater brand consistency by developing unified strategies that maintain a cohesive brand voice and identity across all customer touchpoints. This consistency strengthens brand recognition and trust, ensuring that every customer interaction reflects the same high-quality standards.

Enhanced Competitive Advantage

G & Co. enhances competitive advantage by leveraging a global perspective and data-driven strategies to keep clients ahead of market trends. Our comprehensive approach helps clients differentiate themselves in the marketplace, capitalize on emerging opportunities, and achieve sustainable growth in a dynamic business environment.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Our Expertise as an Omnichannel Strategy Agency & Consulting Firm

G & Co. has extensive expertise in the omnichannel strategy industry, working with leading brands like Nike, Saks Fifth Avenue, and Marriott across diverse sectors. With a team of 100+ strategists and specialists, we offer deep knowledge and understanding, enabling us to deliver effective, industry-specific solutions that drive measurable results for our clients.

Global Industry Expertise

G & Co. offers unparalleled global industry expertise, providing clients with deep insights across multiple sectors, from retail to consumer goods. Our extensive experience working with leading brands like Nike and Marriott ensures that we understand global market dynamics and can craft strategies that drive success in any region.

Proprietary Analytics Platforms

G & Co. leverages its proprietary analytics platforms, such as the Acumen brand health benchmarking tool, to deliver precise, data-driven insights. This empowers our clients to understand consumer behavior and market trends with unmatched accuracy, enabling them to make informed decisions that optimize their omnichannel strategies.

Tailored, Data-Driven Strategies

G & Co. excels in delivering tailored, data-driven strategies that align with each client’s unique objectives. By leveraging comprehensive data and industry-specific insights, we create customized plans that drive measurable growth and ensure our clients maintain a competitive edge in the omnichannel landscape.

Client-Centric Engagement Model

G & Co. operates with a client-centric engagement model, focusing on regular success check-ins to ensure alignment with business objectives. This proactive approach enables us to address concerns promptly and deliver the best possible client experience, fostering long-term partnerships and sustained success.

Cutting-Edge Technology Integration

G & Co. leads in cutting-edge technology integration, helping clients implement the latest digital tools and systems that streamline omnichannel operations. From CRM to marketing automation, we ensure that our clients have the technological foundation needed to deliver seamless, integrated customer experiences.

Proven Track Record

With a proven track record of success, G & Co. has consistently delivered results for top-tier clients across various industries. Our expertise in omnichannel strategy, combined with our ability to drive measurable outcomes, solidifies our reputation as a trusted partner for businesses seeking to excel in a competitive marketplace.

Real Estate & Accommodation

G & Co. offers strategic expertise in the real estate and accommodation sector, supporting clients across residential, commercial, and luxury properties. Our data-driven strategies empower clients to optimize marketing and sales efforts, connect with diverse buyer segments, and maximize property value while strengthening market presence.

Automotive & Transportation

G & Co. excels in the automotive & transportation industry, crafting strategies that drive success for clients in autos, airline, and aviation. Our expertise enables clients to navigate market challenges, enhance customer engagement, and optimize operations across the entire automotive ecosystem.

Fashion & Apparel

G & Co. provides strategic expertise for the fashion and apparel industry, partnering with brands across haute couture, ready-to-wear, jewelry, and timepieces. We craft seamless omnichannel experiences that empower our clients to connect with diverse audiences, elevate brand presence, and stay ahead in an ever-evolving market.

Beauty & Personal Care

G & Co. provides deep industry knowledge in beauty & personal care, crafting strategies that elevate the marketing and sales of cosmetics and makeup products. Our data-driven approach ensures that brands connect with consumers through personalized experiences, driving loyalty and growth in a competitive landscape.

Food & Beverage

G & Co. delivers specialized expertise in the food and beverage sector, partnering with clients across casual dining, fine dining, beverages, and packaged goods to craft impactful omnichannel strategies. We help brands create exceptional customer experiences, both in physical locations and through digital channels, driving loyalty, enhancing market presence, and achieving sustainable growth.

Travel & Hospitality

G & Co. leads in the travel & hospitality industry, crafting strategies that elevate hotels, resorts, and travel experiences. Our expertise in hotel & travel services ensures that clients deliver seamless, personalized experiences that resonate with today’s discerning tourists, driving bookings and enhancing brand reputation.

Home Goods & Interior Design

G & Co. brings extensive experience to the home goods & interior design industry, helping brands in furniture and home goods create integrated omnichannel strategies. Our approach ensures that clients connect with consumers through tailored experiences that reflect their design preferences, driving engagement and sales.

Health & Wellness

G & Co. excels in the health & wellness sector, offering strategies that enhance the marketing and operations of brands from luxury wellness & spa facilities to health clubs and more. Our data-driven insights help clients create personalized experiences that attract and retain clientele, boosting membership and revenue.

Consumer Goods

G & Co. offers deep expertise in the consumer goods sector, helping brands in consumer packaged goods and retail develop effective omnichannel strategies. Our approach ensures that clients deliver consistent, high-quality experiences across all channels, driving customer loyalty and long-term growth.

Leisure & Experiences

G & Co. specializes in the leisure & experiences sector, crafting strategies that elevate leisure activities and sports brands. Our tailored approach ensures that clients create memorable experiences that engage customers and build lasting connections, driving growth in this dynamic industry.

Financial & Clientele

G & Co. provides comprehensive expertise in the financial sector, supporting firms in delivering client-centric strategies that drive growth and loyalty. Whether working with wealth management firms, retail banking, or fintech innovators, our tailored solutions empower clients to build meaningful connections, enhance service personalization, and achieve sustainable success across diverse customer segments.

Technologies

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FAQs

What are the benefits of hiring an omnichannel strategy agency?

Hiring an omnichannel strategy agency provides a comprehensive approach to seamlessly integrating all customer touchpoints across channels—physical and digital. These agencies specialize in creating a unified customer experience, ensuring consistency in messaging, branding, and service across platforms. 

This leads to enhanced customer satisfaction and loyalty, as customers encounter a seamless journey regardless of the channel they engage with. Additionally, such agencies bring deep expertise in cross-channel analytics and customer data integration, enabling businesses to gain a single customer view and make informed decisions based on real-time insights. 

By leveraging their specialized knowledge in digital transformation, eCommerce integration, and omnichannel sales optimization, an omnichannel strategy agency can significantly enhance a company’s market position, drive higher conversion rates, and increase overall operational efficiency.

How can an omnichannel strategy agency improve my company’s customer engagement?

An omnichannel strategy agency improves customer engagement by developing and implementing a customer-centric strategy that ensures consistent, personalized experiences across all touchpoints. Through the integration of cross-channel analytics and customer journey mapping, these agencies identify key areas where engagement can be enhanced and optimize interactions accordingly. By focusing on omnichannel personalization, agencies tailor content, offers, and communications to individual customer preferences, increasing the relevance and appeal of each interaction. 

Additionally, they utilize advanced marketing automation tools to ensure timely and contextually relevant communication, which keeps customers engaged throughout their journey. By fostering a seamless customer experience and ensuring that each touchpoint is aligned with customer expectations, an omnichannel strategy agency significantly boosts customer engagement, leading to increased brand loyalty and long-term value.

What kind of ROI can I expect from working with an omnichannel strategy agency?

The ROI from working with an omnichannel strategy agency can be substantial, encompassing both quantitative and qualitative benefits. Financially, businesses can expect to see increases in sales conversion rates, average order values, and customer lifetime value due to the agency’s expertise in omnichannel sales optimization and unified commerce strategies. 

By improving customer engagement through personalized and consistent experiences, agencies drive higher customer retention and repeat purchases, contributing to long-term revenue growth. Additionally, the efficiencies gained from streamlined operations, enhanced by omnichannel platform integration and supply chain integration, often result in cost savings. Qualitatively, businesses benefit from improved brand perception, greater customer satisfaction, and a stronger competitive position in the market. 

Overall, the ROI is driven by the agency’s ability to align omnichannel strategies with business objectives, resulting in measurable growth and sustained success.

How do omnichannel strategy agencies help in optimizing marketing effectiveness across channels?

Omnichannel strategy agencies optimize marketing effectiveness by leveraging a multi-channel strategy that aligns messaging and campaigns across all customer touchpoints, from in-store experiences to digital platforms. 

Through integrated marketing approaches, these agencies ensure that each channel works in concert with others, maximizing reach and impact. They employ cross-channel analytics to continuously monitor and adjust campaigns in real-time, ensuring that marketing efforts are targeted and relevant. This data-driven approach allows for precise segmentation and personalization, enhancing the effectiveness of marketing activities. 

Additionally, by implementing advanced marketing automation, agencies streamline the delivery of campaigns, ensuring that customers receive the right message at the right time, regardless of the channel. This holistic approach leads to increased customer engagement, higher conversion rates, and a more efficient allocation of marketing resources, ultimately driving better overall marketing performance.

What should I look for when selecting an omnichannel strategy agency?

When selecting an omnichannel strategy agency, it is crucial to consider several key factors. First, look for a proven track record of success in your industry, as demonstrated through case studies and client testimonials. The agency should have experience working with enterprise-level companies and a deep understanding of the unique challenges in your sector. 

Second, assess their expertise in essential areas such as customer journey mapping, omnichannel data analytics, and integrated marketing strategies. An agency with strong capabilities in these areas will be well-equipped to deliver a seamless customer experience across all touchpoints. 

Third, consider the agency’s technological prowess, particularly in omnichannel platform integration, marketing automation, and customer data integration. Their ability to leverage cutting-edge technology will be critical to your success. 

Finally, ensure the agency adopts a client-centric engagement model, characterized by regular communication, transparency, and a proactive approach to addressing your business needs. By carefully evaluating these factors, you can select an omnichannel strategy agency that will drive measurable growth and deliver lasting value to your organization.

How can an omnichannel strategy agency help my business maintain a competitive edge?

An omnichannel strategy agency helps businesses maintain a competitive edge by developing and executing strategies that align with evolving consumer behaviors and market trends. These agencies possess deep expertise in creating unified customer experiences across all channels, from online to in-store, ensuring consistency and enhancing brand loyalty. 

By leveraging advanced cross-channel analytics and customer data integration, they provide actionable insights that allow businesses to anticipate customer needs and respond with agility. This proactive approach enables companies to stay ahead of competitors by offering personalized, seamless interactions that meet and exceed customer expectations. 

Additionally, omnichannel agencies drive innovation through the integration of cutting-edge technologies, such as AI-driven personalization and marketing automation, which not only optimize operations but also create differentiated experiences that set brands apart in a crowded marketplace. The combination of these strategies ensures that businesses not only maintain but also strengthen their competitive position over time.

What experience do top omnichannel strategy agencies have with global brands?

Top omnichannel strategy agencies have extensive experience working with global brands across diverse industries, including retail, fashion, luxury, consumer goods, and more. Their work with industry leaders, such as Nike, Saks Fifth Avenue, Marriott, and Levi’s, demonstrates their ability to navigate complex, multinational environments and deliver scalable solutions that resonate across different markets. 

These agencies bring a deep understanding of the unique challenges faced by global brands, such as cultural nuances, regional market dynamics, and the need for consistent brand messaging across borders. Their expertise in managing global campaigns, executing seamless eCommerce integrations, and optimizing customer experiences at scale allows them to create omnichannel strategies that drive success in both mature and emerging markets. 

By leveraging their global perspective and extensive network, these agencies enable brands to achieve a cohesive, unified presence worldwide, while also tailoring experiences to local consumer preferences, ultimately driving growth and brand equity on a global scale.

How do omnichannel strategy agencies use data analytics to improve customer insights?

Omnichannel strategy agencies use data analytics as a cornerstone to improving customer insights by collecting, integrating, and analyzing data from multiple touchpoints across the customer journey. Through advanced cross-channel analytics, these agencies can track customer behaviors, preferences, and interactions in real-time, creating a single customer view that provides a comprehensive understanding of individual customers. 

By leveraging omnichannel data analytics, agencies identify patterns, trends, and key drivers of customer satisfaction and engagement. This data-driven approach allows for precise segmentation and targeting, enabling businesses to personalize their offerings and communications more effectively. Moreover, the insights derived from these analytics inform strategic decisions, such as optimizing marketing campaigns, enhancing customer experience strategies, and predicting future customer needs. 

The ability to turn vast amounts of data into actionable insights gives businesses a significant advantage, as it empowers them to make informed, strategic decisions that drive customer loyalty, increase lifetime value, and ultimately, boost overall business performance.

What role does technology integration play in the services offered by omnichannel strategy agencies?

Technology integration plays a pivotal role in the services offered by omnichannel strategy agencies, as it serves as the backbone for creating a seamless and unified customer experience across all channels. These agencies specialize in integrating various technologies, such as CRM systems, eCommerce platforms, marketing automation tools, and customer data platforms, to ensure that all customer touchpoints are interconnected and synchronized. 

By implementing omnichannel platform integration, agencies enable businesses to gather, analyze, and act on customer data in real-time, providing a cohesive and personalized experience for the customer, regardless of the channel they engage with. 

Additionally, technology integration allows for the automation of marketing efforts, ensuring that customers receive timely, relevant communications that enhance engagement and conversion rates. In the context of digital transformation, these agencies guide businesses through the adoption of new technologies, ensuring that they are seamlessly integrated into existing systems and processes. This not only optimizes operational efficiency but also enhances the agility and scalability of the business, allowing it to respond quickly to market changes and customer demands. 

Ultimately, the strategic integration of technology by omnichannel strategy agencies is crucial for businesses looking to remain competitive in a rapidly evolving digital landscape.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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