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CRM & Loyalty Agency & Consulting Firm

G & Co. is a premier CRM & loyalty agency and consulting firm, renowned for its strategic expertise and proven track record in driving customer engagement and brand loyalty. With deep industry insights, G & Co. consistently delivers tailored, data-driven solutions that accelerate growth and strengthen customer relationships.

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7+
G & Co. has over 7+ years of experience working with Adobe Experience Cloud, helping clients to implement, integrate and optimize the platform to drive business results.
26
G & Co. has a team of more than 25 employees who are certified experts across the Adobe platform.
100%
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CRM & Loyalty Agency & Consulting Firm Services

G & Co. partners with clients in the CRM & loyalty industry to drive measurable business performance through strategic, data-driven solutions. We deliver tailored CRM strategies, design impactful loyalty programs, and optimize customer interactions across all channels. By leveraging advanced analytics, seamless data integration, and cutting-edge marketing automation, we enhance customer engagement, increase retention, and maximize ROI. Our holistic approach ensures that clients not only meet their goals but also sustain long-term growth and competitive advantage.

CRM Strategy Development

G & Co. crafts tailored CRM strategies that align with client business goals, optimizing customer relationships and driving sustainable growth. Our approach combines deep industry insights with innovative practices to build robust, scalable CRM frameworks that enhance customer engagement and maximize long-term value.

Loyalty Program Design

G & Co. specializes in designing loyalty programs that deepen customer relationships and increase retention. Our data-driven approach ensures programs are personalized, impactful, and aligned with brand objectives, fostering customer loyalty and driving repeat business for long-term success.

Customer Segmentation & Analytics

At G & Co., we leverage advanced analytics to segment customers based on behavior and preferences. This enables our clients to deliver targeted, personalized experiences that boost engagement, enhance satisfaction, and drive higher ROI across all marketing and loyalty initiatives.

Omnichannel CRM Implementation

G & Co. excels in omnichannel CRM implementation, integrating customer interactions across platforms for a seamless experience. We ensure clients can effectively manage relationships at every touchpoint, enhancing customer satisfaction and loyalty through consistent, personalized engagements.

Marketing Automation & Personalization

G & Co. empowers clients with sophisticated marketing automation and personalization strategies. We streamline marketing processes and deliver tailored content at scale, enhancing customer engagement and driving higher conversion rates through precise, data-driven interactions.

Campaign Planning & Execution

G & Co. provides expert campaign planning and execution services, ensuring targeted, data-driven campaigns that resonate with the right audience. Our strategic approach maximizes engagement, optimizes ROI, and strengthens brand loyalty, driving meaningful customer interactions and business growth.

Customer Journey Mapping

G & Co. offers comprehensive customer journey mapping, identifying key touchpoints to optimize the customer experience. Our insights help clients understand and anticipate customer needs, enabling them to deliver more relevant, timely, and personalized interactions that drive loyalty and retention.

Data Integration & Management

G & Co. specializes in data integration and management, ensuring clients have a unified, accurate view of their customers. Our solutions enable informed decision-making, optimize CRM performance, and enhance the effectiveness of loyalty programs through consistent, high-quality data.

Our Impact as a CRM & Loyalty Agency & Consulting Firm

G & Co. addresses key CRM & loyalty challenges by leveraging a consumer-centric, objective-oriented approach that ensures measurable growth. Through regular success check-ins, we align with client goals, proactively addressing concerns to optimize performance. Our global presence and Acumen platform provide unparalleled insights into market trends and consumer sentiment, enabling clients to refine strategies, enhance customer experiences, and secure a competitive edge in a dynamic marketplace.

Optimized Omnichannel Experience

G & Co. ensures clients deliver a seamless, integrated omnichannel experience, enhancing customer satisfaction and loyalty. By unifying customer interactions across all touchpoints, we enable brands to provide consistent, personalized engagements that drive deeper connections and ensure customers receive the right message at the right time.

Enhanced Customer Engagement

G & Co. leverages advanced analytics and tailored strategies to significantly boost customer engagement. We create personalized experiences that resonate with target audiences, fostering deeper relationships and driving long-term loyalty, ultimately transforming passive customers into active brand advocates.

Global Market Competitiveness

G & Co. enhances global market competitiveness by providing clients with insights from our Acumen platform and leveraging our global presence. We develop strategies that resonate across diverse markets, enabling brands to adapt quickly to regional trends and maintain a competitive edge internationally.

Improved Customer Retention

G & Co. improves customer retention by designing and implementing effective loyalty programs that reduce churn. Our data-driven approach identifies key retention drivers, enabling clients to engage customers more effectively, foster long-term relationships, and maximize customer lifetime value.

Data-Driven Decision Making

G & Co. empowers clients with data-driven decision-making capabilities, integrating and analyzing customer data to provide actionable insights. This approach ensures that CRM and loyalty strategies are informed by accurate, real-time data, driving more effective and targeted customer interactions.

Increased ROI

G & Co. maximizes ROI for clients by optimizing marketing and loyalty strategies through precision targeting and automation. We ensure that every dollar spent on CRM and loyalty initiatives yields the highest possible return, driving both short-term gains and long-term business growth.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Our Expertise as a CRM & Loyalty Agency & Consulting Firm

G & Co. brings extensive expertise to the CRM & loyalty industry, drawing from our work with leading brands like Nike and Marriott across various sectors. With a team of over 100 strategists and experience specialists, we leverage deep industry knowledge and insights from our Industry Indexes to deliver effective, data-driven CRM and loyalty solutions. This broad experience and expertise enable us to provide clients with a clear understanding of market trends and best practices, ensuring impactful results.

Global Industry Expertise

G & Co. offers unparalleled global industry expertise, leveraging insights from diverse sectors to deliver impactful CRM and loyalty solutions. Our extensive experience with leading brands across various regions ensures that clients benefit from a deep understanding of international market trends and best practices.

Customized Client Strategies

G & Co. excels in creating customized client strategies tailored to unique business needs. We develop personalized CRM and loyalty programs that align with specific goals, leveraging data-driven insights to deliver targeted solutions that drive measurable growth and enhance customer relationships.

Innovative Loyalty Solutions

At G & Co., we are at the forefront of innovative loyalty solutions, designing cutting-edge programs that engage and retain customers. Our approach integrates advanced technology and creative strategies to build programs that stand out in the market and foster long-term brand loyalty.

Seamless Omnichannel Integration

G & Co. ensures seamless omnichannel integration by harmonizing customer interactions across all platforms. Our strategies provide a unified customer experience, enhancing satisfaction and loyalty through consistent messaging and personalized engagements across digital and physical touchpoints.

Cutting-Edge Technology

G & Co. employs cutting-edge technology to enhance CRM and loyalty solutions. By utilizing the latest advancements, we provide clients with sophisticated tools and platforms that drive efficiency, improve data accuracy, and enable more effective customer engagement and analytics.

Proven Track Record

G & Co. boasts a proven track record of success in the CRM and loyalty industry. Our history of delivering impactful results for top-tier clients highlights our capability to drive growth, improve customer retention, and achieve measurable outcomes through strategic and innovative solutions.

Real Estate & Accommodation

G & Co. transforms CRM and loyalty strategies for the real estate sector, including apartments & condos, homes, penthouses, and luxury real estate. Our tailored solutions enhance customer engagement and retention in the competitive real estate market, driving growth for high-end properties.

Automotive & Transportation

G & Co. specializes in CRM and loyalty solutions for the automotive and transportation industries, including autos, automotive, airline, and aviation sectors. Our strategies are designed to enhance customer experiences, boost brand loyalty, and drive growth in these dynamic markets.

Fashion & Apparel

G & Co. provides tailored CRM and loyalty solutions for the fashion and apparel industry, covering haute couture, designers, jewelry, and watches. Our expertise helps brands build stronger customer relationships and drive loyalty through personalized experiences and innovative engagement strategies.

Beauty & Personal Care

G & Co. delivers expert CRM and loyalty solutions for the beauty and personal care sector, including cosmetics and makeup products. We create strategies that enhance customer engagement, foster brand loyalty, and drive growth in this highly competitive industry.

Food & Beverage

G & Co. enhances CRM and loyalty programs for the food & beverage industry, including dining, fine wine, and spirits. Our solutions are designed to increase customer loyalty, optimize dining experiences, and drive repeat business in the competitive food and beverage market.

Travel & Hospitality

G & Co. excels in CRM and loyalty solutions for the travel and hospitality sector, including hotels, resorts, and luxury travel. Our strategies improve customer experiences and engagement, driving repeat bookings and enhancing loyalty in the dynamic travel and tourism industry.

Home Goods & Interior Design

G & Co. offers specialized CRM and loyalty solutions for the home goods and interior design sector, including furniture and home goods. We create customized strategies that enhance customer engagement, boost brand loyalty, and drive growth in the interior design market.

Health & Wellness

G & Co. develops CRM and loyalty strategies for the health and wellness sector, including health clubs and luxury wellness & spa facilities. Our solutions are designed to enhance member engagement, foster loyalty, and drive growth in the competitive wellness industry.

Consumer Goods

G & Co. provides CRM and loyalty solutions for the consumer goods sector, including consumer packaged goods and retail. Our strategies leverage data-driven insights to enhance customer engagement, improve retention, and drive growth in the consumer goods market.

Leisure & Experiences

G & Co. crafts CRM and loyalty programs for the leisure and experiences sector, including leisure activities and sports. Our solutions focus on enhancing customer engagement and loyalty through personalized experiences and targeted strategies in the leisure market.

Financial & Clientele

G & Co. delivers tailored CRM and loyalty solutions for the financial sector, focusing on luxury high-net worth individuals, luxury HNWI, and luxury wealth management. Our strategies are designed to enhance client relationships, drive loyalty, and support growth in the financial services industry.

Technologies

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FAQs

What are the benefits of hiring a CRM & loyalty agency?

Hiring a CRM & loyalty agency offers numerous strategic benefits. These agencies bring specialized expertise in developing and executing advanced CRM strategies that drive measurable growth. They leverage cutting-edge technology and data analytics to create personalized customer experiences that boost engagement and loyalty. By outsourcing CRM and loyalty functions, companies gain access to industry best practices, innovative tools, and a deep understanding of customer behavior that can be challenging to develop in-house. Additionally, CRM & loyalty agencies provide scalable solutions that adapt to evolving business needs, ensuring sustained improvements in customer acquisition, retention, and overall satisfaction.

How can a CRM & loyalty agency improve customer retention?

A CRM & loyalty agency enhances customer retention by implementing data-driven strategies that foster deeper connections between brands and their customers. Through sophisticated customer analytics, these agencies identify key retention drivers and behaviors, allowing for the development of targeted loyalty programs and personalized engagement tactics. By integrating predictive analytics, they anticipate customer needs and proactively address potential issues, reducing churn rates. The agency's expertise in designing and managing rewards programs further incentivizes repeat purchases and ongoing engagement. Continuous monitoring and optimization of retention strategies ensure that the approach remains effective and aligned with changing customer preferences and market dynamics.

What should I look for in a CRM & loyalty consulting firm?

When selecting a CRM & loyalty consulting firm, it is essential to consider several key factors. Firstly, evaluate their industry expertise and track record in delivering successful CRM and loyalty solutions across various sectors. Look for a firm with a deep understanding of customer behavior, a segmentation strategy, and data-driven marketing. Assess their ability to integrate and utilize advanced technologies, such as automation and predictive analytics, to enhance your CRM efforts. Additionally, consider their approach to personalization and their capacity to design and implement innovative loyalty programs that drive engagement and retention. Strong client testimonials, a robust methodology, and a proven ROI from previous projects are also crucial indicators of a firm's capability and reliability.

How do CRM & loyalty agencies help with customer segmentation?

CRM & loyalty agencies excel in customer segmentation by leveraging advanced analytics and data integration to divide customers into distinct groups based on their behaviors, preferences, and demographics. They utilize sophisticated tools to analyze customer data and identify meaningful patterns and trends. This segmentation allows for the creation of highly targeted marketing strategies and personalized experiences that address the specific needs and interests of each group. Agencies also assist in developing a segmentation strategy that optimize engagement campaigns and improve the effectiveness of loyalty programs. By ensuring that marketing efforts are tailored to the right audience, agencies help businesses enhance customer satisfaction and drive better results.

What impact can a CRM & loyalty agency have on customer engagement?

A CRM & loyalty agency can profoundly impact customer engagement by designing and implementing strategies that create meaningful and personalized interactions across all touchpoints. They use data-driven insights to understand customer preferences and behaviors, allowing for the development of targeted engagement campaigns that resonate with individual customers. Agencies leverage advanced technology and automation to deliver timely and relevant content, offers, and rewards that enhance the customer experience. By optimizing customer journeys and ensuring consistency in messaging and interactions, they foster stronger relationships, increase customer satisfaction, and drive long-term loyalty. The result is a more engaged customer base that actively participates in and advocates for the brand.

How do CRM & loyalty agencies integrate with existing technology systems?

CRM & loyalty agencies integrate with existing technology systems through a strategic approach that ensures seamless connectivity and data flow across platforms. They start by conducting a thorough assessment of the current technology stack to identify integration points and potential challenges. Agencies employ middleware and APIs to facilitate data exchange between CRM systems and other business tools, such as marketing automation platforms, customer service solutions, and data warehouses. This integration ensures that customer data is synchronized in real-time, enabling a unified view of customer interactions and facilitating consistent engagement across all channels. The goal is to enhance operational efficiency and provide a cohesive customer experience without disrupting existing workflows.

What are the key factors to consider when choosing a CRM & loyalty agency?

When choosing a CRM & loyalty agency, several key factors should be considered to ensure alignment with your business goals. Firstly, evaluate the agency’s industry expertise and experience in handling similar projects, as this indicates their ability to address specific challenges and requirements. Assess their technological capabilities and their proficiency in leveraging advanced tools, such as data analytics, automation, and personalization technologies. Consider their approach to customer segmentation and loyalty program design to ensure they can tailor solutions to your needs. Additionally, review their track record of delivering measurable results and their ability to provide comprehensive support throughout the project lifecycle. Strong client testimonials and a proven ROI are also important indicators of the agency's effectiveness and reliability.

How can a CRM & loyalty agency enhance our omnichannel strategy?

A CRM & loyalty agency enhances an omnichannel strategy by creating a unified and seamless customer experience across all touchpoints. They achieve this by integrating various communication channels and platforms to ensure consistent messaging and interactions. The agency employs data-driven insights to understand customer behavior and preferences, enabling personalized experiences that resonate across different channels. They also implement technologies that synchronize customer data, allowing for real-time updates and interactions that reflect the most current information. By optimizing the customer journey through effective channel coordination and personalized engagement, the agency helps businesses deliver a cohesive brand experience that drives customer satisfaction and loyalty.

What results can I expect from working with a CRM & loyalty consulting firm?

Working with a CRM & loyalty consulting firm typically yields several significant results. First, you can expect improved customer retention and engagement through the implementation of targeted, data-driven strategies and personalized loyalty programs. The firm’s expertise in customer analytics and segmentation will lead to more effective marketing campaigns and optimized customer interactions. Additionally, you will see enhancements in operational efficiency due to streamlined processes and better integration of technology systems. The consulting firm will also provide actionable insights and recommendations that drive measurable business outcomes, such as increased ROI, higher customer lifetime value, and improved overall customer satisfaction.

How do CRM & loyalty agencies measure and report on program success?

CRM & loyalty agencies measure and report on program success through a combination of quantitative and qualitative metrics. They utilize key performance indicators (KPIs) such as customer retention rates, program participation levels, and engagement scores to assess the effectiveness of loyalty programs. Agencies also track metrics related to customer behavior, such as purchase frequency and average transaction value, to gauge the impact on sales and revenue. They employ advanced analytics tools to provide detailed reports and insights, enabling businesses to understand program performance and make data-driven decisions. Regular success check-ins and performance reviews ensure that strategies are continuously optimized to achieve desired outcomes.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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