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Direct to Consumer

Travel & Hospitality Agency & Consulting Firm

G & Co., a pioneering travel & hospitality consultancy, has a proven success record built on exceptional expertise and understanding of consumer trends and market fluctuations. We drive entities towards remarkable growth, shaping industry norms in this ever-changing field.

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Travel & Hospitality Agency & Consulting Firm Services

At G & Co., we provide an array of solutions specifically crafted to cater to the distinctive needs of our clients in the travel & hospitality sector. Our skill set extends to strategic foresight, optimizing operations, improving customer encounters, and digital overhaul. Harnessing our extensive industry acumen, evidence-based analysis, and inventive approaches, we enable our clients to bolster their revenue, refine processes, uplift guest contentment, and keep a pulse on market tendencies.

Digital Strategy

In the realm of digital strategy, we at G & Co. tailor-make digital approaches for our clients in the travel & hospitality sector, harmonizing their business aspirations with the pulse of the market and customer desires. Our strategies, fueled by robust data, grant our clients a competitive advantage, propelling digital transformation and unlocking avenues for expansion within the dynamic milieu.

Customer Experience

G & Co. elevates customer experiences in travel & hospitality, creating seamless journeys across touchpoints. Utilizing customized interactions, advanced tech solutions, and insightful data, we boost satisfaction, fortify loyalty, and foster advocacy, assuring that guests feel cherished and linked through every phase of their journey.

Website & Mobile App Development

G & Co. builds immersive websites and mobile apps for travel & hospitality clients, combining intuitive design, seamless functionality, and secure transactions. With a focus on user-centric experiences, we create platforms that engage customers, drive conversions, and deliver exceptional service 24/7.

Data Analytics & Insight

G & Co. empowers travel & hospitality clients with the power of data analytics and insights. Leveraging data, we uncover practical intelligence on customer behavior, preferences, and trends, facilitating informed decision-making, personalized services, and targeted marketing strategies for continuous business expansion.

Conversion Rate Optimization

Our team at G & Co. works diligently to optimize conversion rates for our clients in the travel & hospitality industry. By employing thorough analysis, A/B testing, and optimization techniques, we pinpoint obstacles, streamline workflows, and augment customer journeys, enhancing booking and revenue conversions to fuel sustainable business performance.

Content Strategy & Creation

We at G & Co. craft engaging content strategies for our travel & hospitality clientele. By weaving together narratives, visuals, and SEO-optimized copy, we captivate audiences, surge organic traffic, and enhance brand visibility across platforms, nurturing engagement, loyalty, and a deeper bond with customers.

Social Media

At G & Co., we magnify the social media footprint for our travel & hospitality clients. Through precise strategies, influencer collaborations, and captivating campaigns, we bolster brand recognition, forge meaningful relationships, and boost customer engagement, ultimately nurturing a dedicated and passionate online following.

Business Transformation

Championing transformative change, G & Co. is a catalyst for innovation in the travel & hospitality industry. Our comprehensive methodology includes assessing existing operations, pinpointing growth possibilities, and implementing strategic plans. From integrating technology to optimizing processes, we equip clients to adapt, innovate, and prosper in a changing business landscape.


"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue
Alexandra Reed
Director, Digital Marketing EMEA
Akio Tanaka
Senior Director, Digital Transformation
Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

Our Impact as an Travel & Hospitality Agency & Consulting Firm

At G & Co., we position ourselves at the vanguard, addressing pressing obstacles our travel & hospitality clients face, delivering a crucial competitive advantage. With the aid of our profound industry acumen, insightful data analysis, and groundbreaking strategies, we guide clients through intricate matters like shifting customer inclinations, advancing technologies, and fierce rivalry. Our strategic interventions boost operational efficacy, refine customer interactions, propel revenue expansion, and cultivate adaptability, equipping clients to remain a step ahead and outshine their competitors in this ever-changing field.

Revenue Optimization

We aid our travel & hospitality clients in harnessing their revenue potential by utilizing cutting-edge analytics and pricing tactics, pinpointing untapped revenue streams, and integrating dynamic pricing models. Our approach, rooted in data and industry knowledge, generates additional revenue, maximizes returns, and boosts overall profitability.

Operational Efficiency

G & Co. collaborates with clients in the travel & hospitality industry to refine operations, spot inefficiencies, and incorporate best practices. By improving supply chain logistics, upgrading workforce management, and deploying tech solutions, we promote operational superiority, enhance productivity, and cut costs.

Customer Experience Enhancement

At G & Co., we prioritize the customer in every travel & hospitality experience. With a deep comprehension of guest desires and behaviors, we craft personalized experiences, elevate service standards, and establish loyalty programs. Our commitment to improving customer touchpoints assures heightened satisfaction, loyalty, and advocacy.

Market Expansion and Diversification

G & Co. enables travel & hospitality clients to spot and leverage growth opportunities. With market research, strategic examination, and fostering partnerships, we aid in branching out to new segments, penetrating fresh markets, and diversifying services. Our insights and advice empower clients to accomplish enduring growth and secure a competitive advantage.

Digital Transformation

G & Co. accompanies travel & hospitality clients on their digital transformation journey. Leveraging budding technologies, refining online platforms, and integrating data-centric solutions, we catalyze digital innovation. Our proficiency in digital marketing, analytics, and technology equips clients to stay ahead in the digital terrain and provide seamless, tailored experiences.

Risk Management & Crisis Response

G & Co. supports travel & hospitality clients in identifying and mitigating risks.  We formulate solid risk management strategies, crisis response blueprints, and business continuity safeguards. Through scenario mapping, resilience measures implementation, and crisis communication backing, we guide clients through unexpected events and protect their reputation and operations.

Our Expertise as an Travel & Hospitality Agency & Consulting Firm

Holding an unrivaled depth of knowledge in the travel & hospitality sector, we at G & Co. are recognized as a trusted ally, celebrated for our deep-rooted understanding of the industry. By diving deep into the complexities of the sector, our team of consultants acquires the necessary insights, top-tier practices, and inventive strategies to stimulate transformative outcomes for our clients. Our expertise at G & Co. equips us to maneuver through the industry's intricacies, detect opportunities for growth, and offer bespoke solutions that maximize value and catapult businesses onward.

Customer-Centric Solutions

At G & Co., we position the customer at the core of our travel & hospitality expertise, crafting solutions tailored to their distinctive needs. With insights into consumer behaviors and desires at our disposal, we concoct remarkable experiences that fuel loyalty, satisfaction, and enduring value.

Competitive Analysis

We at G & Co. equip our travel & hospitality clients with an exhaustive comprehension of their competitive landscape. Through thorough examination of market dynamics, trends, and benchmarks, we deliver insights, enabling clients to make well-informed decisions, distinguish themselves, and secure a competitive edge.

Customized Solutions

Acknowledging the unique hurdles each travel & hospitality client encounters, G & Co. provides customized solutions addressing their specific needs. By merging our industry acumen, data-backed insights, and pioneering methodologies, we unleash their full potential and stimulate enduring growth.

Enhanced Efficiency

G & Co. boosts operational efficiency for our travel & hospitality clients, pinpointing process constraints and introducing streamlined resolutions. Utilizing best practices, tech integrations, and performance metrics, we enable clients to boost productivity, curtail costs, and attain operational supremacy.

Strategic Partnerships

G & Co. orchestrates strategic collaborations for our travel & hospitality clients, leveraging our broad network and industry connections. Identifying synergistic opportunities and nurturing partnerships with key stakeholders, we assist clients in extending their reach, penetrating new markets, and unlocking growth via reciprocal alliances.

Innovation Strategies

G & Co. kindles innovation within the travel & hospitality industry. Employing emerging technologies, market insights, and innovative thinking, we steer clients in devising and implementing strategies that fuel innovation, differentiate their offerings, and position them as industry vanguards leading the wave of change.

53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
Redesign accomplished in 3 months.
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
Redesign accomplished in 3 months.
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Adrian Garnica
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.


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