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Product Experience Management (PXM) Agency & Consulting Firm

G & Co. stands at the forefront of the product experience management (PXM) industry as a premier product experience management (PXM) agency and consulting firm. With a proven track record of driving transformative outcomes, our expertise elevates product strategies and optimizes customer engagement across diverse sectors.

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G & Co. has over 7+ years of experience working with Adobe Experience Cloud, helping clients to implement, integrate and optimize the platform to drive business results.
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G & Co. has a team of more than 25 employees who are certified experts across the Adobe platform.
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Product Experience Management (PXM) Agency & Consulting Firm Services

G & Co. empowers clients in the product experience management (PXM) industry by offering strategic solutions that drive business excellence. We deliver tailored product content strategies, integrate omnichannel sales, and optimize digital asset management to enhance operational efficiency. Our expertise in content localization, PIM, and PCS ensures consistent and relevant product information across all channels. By leveraging AI-driven personalization and innovative customer experience design, G & Co. helps businesses elevate customer engagement, improve market positioning, and achieve sustained growth, ultimately transforming their product experiences and driving superior performance.

Product Content Strategy

G & Co. crafts data-driven product content strategies that align with market trends and customer expectations. By leveraging deep insights and industry expertise, we ensure your product messaging is consistent, compelling, and optimized for maximum impact across all channels.

Omnichannel Sales Integration

Our omnichannel sales integration service unifies customer experiences across digital and physical touchpoints. G & Co. streamlines sales processes and enhances consistency, driving higher engagement and conversions by delivering a seamless, integrated shopping journey.

Content Localization

G & Co. excels in content localization, adapting your product information to resonate with local markets. We ensure that your content is culturally relevant, compliant, and effectively communicates your brand message, enhancing market penetration and customer connection.

Digital Asset Management (DAM)

We implement sophisticated DAM solutions that streamline the organization and retrieval of digital assets. G & Co. enhances your operational efficiency and brand consistency by ensuring easy access and effective management of your multimedia resources.

Product Information Management (PIM)

G & Co.'s PIM solutions centralize and standardize product data, improving accuracy and accessibility. Our approach ensures that your product information is consistent and up-to-date across all platforms, driving better decision-making and customer satisfaction.

Product Content Syndication (PCS)

Our PCS service optimizes the distribution of product content across multiple channels, ensuring consistent and accurate representation. G & Co. enhances visibility and engagement by efficiently managing and syndicating content to reach broader audiences.

Customer Experience Design

G & Co. designs exceptional customer experiences by analyzing and optimizing every interaction with your products. Our approach enhances customer satisfaction and loyalty through tailored, impactful experiences that drive engagement and reinforce brand value.

AI-Driven Personalization

Leveraging AI, G & Co. delivers highly personalized product experiences by analyzing customer data and behavior. Our solutions tailor recommendations and interactions, driving increased satisfaction and conversion rates through relevant, individualized engagement.
Learn how Nike expertly curated its direct-to-consumer strategy through a meticulously refined digital experience.
Learn how Marriott Bonvoy successfully reimagined the travel experience by embracing a digital platform-driven approach.
Learn how Psycho Bunny reimagined their design for an optimized shopping experience.
Read how Burberry revolutionized the luxury fashion landscape with a groundbreaking digital transformation in commerce.

Our Impact as a Product Experience Management (PXM) Agency & Consulting Firm

G & Co. tackles critical challenges in product experience management (PXM) by leveraging our global presence and Acumen research platform to provide data-driven insights and market trends. Our consumer-centric approach ensures alignment with client objectives through regular success check-ins, addressing concerns proactively. By integrating comprehensive market understanding with tailored strategies, we enhance competitive edge, drive measurable growth, and deliver exceptional, consumer-focused product experiences that stand out in the global marketplace.

Increased Revenue Growth

Through optimized product content and seamless omnichannel integration, G & Co. accelerates revenue growth. Our strategies enhance the purchasing journey, improve conversion rates, and unlock new sales opportunities, ultimately driving a substantial increase in revenue.

Improved Market Positioning

Utilizing comprehensive market insights and competitive analysis, G & Co. helps clients refine their market positioning. Our data-driven approach identifies key differentiators and opportunities, enabling clients to effectively position their products and stand out in a competitive landscape.

Enhanced Brand Consistency

G & Co. ensures brand consistency across all channels by centralizing and standardizing product information. Our rigorous approach maintains a unified brand voice and messaging, reinforcing brand identity and delivering a cohesive experience to customers.

Global Market Adaptation

G & Co. adapts product experiences for diverse global markets through expert content localization and market research. Our global perspective and localized strategies ensure that product offerings resonate with international audiences and meet regional needs effectively.

Data-Driven Decision Making

Leveraging AI-driven analytics and consumer insights, G & Co. enables clients to make informed decisions. Our data-driven approach provides actionable insights and trend analysis, guiding strategic choices and enhancing overall business performance.

Testimonial

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue
Alexandra Reed
Director, Digital Marketing EMEA
Nike
Akio Tanaka
Senior Director, Digital Transformation
Toyota
Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

Our Expertise as a Product Experience Management (PXM) Agency & Consulting Firm

G & Co. brings deep expertise to the product experience management (PXM) industry, backed by our work with leading brands like Nike and Saks Fifth Avenue. Our team of over 100 strategists and experience specialists uses this extensive experience to provide valuable insights and a thorough understanding of the sector. This depth of knowledge allows us to deliver impactful solutions tailored to the unique needs of each client, driving success across various industries.

Proven Track Record

G & Co. boasts a proven track record in the product experience management (PXM) industry, having successfully collaborated with leading global brands across diverse sectors. Our history of delivering measurable results underscores our expertise and commitment to driving client success through effective PXM strategies.

Comprehensive Omnichannel Solutions

G & Co. offers comprehensive omnichannel solutions that ensure a seamless and integrated customer experience across all platforms. By aligning digital and physical touchpoints, we enhance engagement and consistency, optimizing the customer journey from initial contact to final purchase.

Cutting-Edge Technology Integration

We leverage cutting-edge technology integration to advance product experience management. G & Co. employs the latest tools and platforms to enhance data accuracy, streamline processes, and deliver innovative solutions that keep clients ahead of the curve in a rapidly evolving digital landscape.

Customizable Client Strategies

G & Co. designs highly customizable client strategies tailored to specific business goals and market needs. Our bespoke approaches ensure that product experience management solutions are aligned with each client's unique objectives, driving targeted results and optimizing overall performance.

Data-Driven Insights

G & Co. provides actionable data-driven insights that inform strategic decision-making and enhance product performance. Our advanced analytics capabilities enable clients to understand market trends, consumer behavior, and competitive dynamics, leading to more effective and informed PXM strategies.

Expertise in Localization

With extensive expertise in localization, G & Co. adapts product content to meet regional and cultural needs. We ensure that all product experiences resonate with local audiences, improving market relevance and engagement through tailored content and messaging.

Real Estate & Accommodation

G & Co. excels in managing product experiences for the real estate and accommodation sectors, including apartments, condos, homes, penthouses, and luxury real estate. Our expertise helps clients enhance property presentations and attract discerning buyers in a competitive market.

Automotive & Transportation

In the automotive and transportation sectors, G & Co. optimizes product experiences for autos, automotive services, airlines, and aviation. Our tailored strategies enhance customer engagement and satisfaction, driving growth and innovation across these dynamic industries.

Fashion & Apparel

G & Co. delivers exceptional product experiences in fashion and apparel, from haute couture to jewelry and watches. Our expertise supports designers and brands in creating compelling, engaging product presentations that resonate with fashion-conscious consumers and elevate brand prestige.

Beauty & Personal Care

G & Co. enhances the product experience in beauty and personal care by optimizing the presentation of cosmetics and makeup products. Our strategies ensure that brands effectively communicate their value propositions, driving customer engagement and loyalty in a competitive market.

Food & Beverage

G & Co. transforms the product experience in the food and beverage sector, including fine wine and spirits. Our approach enhances dining experiences and brand presentation, helping clients attract and retain customers through engaging and impactful product offerings.

Travel & Hospitality

G & Co. optimizes product experiences for travel and hospitality, including hotels, resorts, and luxury travel services. Our expertise enhances the customer journey across tourism and restaurant sectors, driving exceptional service and memorable experiences for discerning travelers.

Home Goods & Interior Design

In the home goods and interior design sectors, G & Co. creates compelling product experiences for furniture and home decor. Our strategies help brands effectively showcase their offerings, driving consumer interest and boosting sales through engaging and aesthetically pleasing presentations.

Health & Wellness

G & Co. enhances product experiences in health and wellness, focusing on health clubs and luxury wellness & spa facilities. Our solutions improve client engagement and satisfaction by delivering tailored and immersive experiences that highlight the unique benefits of these services.

Consumer Goods

G & Co. provides expert PXM solutions for consumer goods and retail, including consumer packaged goods. Our strategies optimize product presentation and customer engagement, helping brands stand out in a crowded market and drive increased sales and loyalty.

Leisure & Experiences

G & Co. enriches the product experience in leisure activities and sports. Our tailored strategies enhance the appeal of experiences, driving engagement and participation through compelling presentations and immersive customer interactions.

Financial & Clientele

G & Co. specializes in product experiences for luxury high-net-worth individuals and luxury wealth management. Our expertise ensures that financial services and products are presented with sophistication and precision, catering to the unique needs and preferences of affluent clientele.
53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
Redesign accomplished in 3 months.
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
Redesign accomplished in 3 months.
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership

Technologies

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FAQs

What are the benefits of hiring a product experience management agency?

Hiring a product experience management agency delivers numerous benefits that are critical for enterprise success. Firstly, a PXM agency provides expert guidance in developing and executing a comprehensive strategy that enhances the overall product experience. This includes streamlining product content, optimizing digital asset management, and ensuring brand consistency across all channels. The agency's specialized knowledge and tools facilitate agile product development and data-driven insights, leading to improved customer satisfaction and increased revenue. 

Furthermore, their ability to integrate advanced technologies, such as AI-driven personalization, enables tailored shopping experiences that drive higher engagement and conversions. By leveraging their expertise, enterprises can achieve a unified commerce approach that maximizes both operational efficiency and market impact.

How can a PXM agency improve my company's customer engagement?

A PXM agency, like G & Co., enhances customer engagement by employing a multifaceted approach that integrates advanced strategies and technologies. By developing a robust customer engagement strategy, G & Co. ensures that every touchpoint—whether digital or physical—offers a seamless and personalized experience. Through customer journey mapping and AI-driven personalization, G & Co. tailors interactions to individual preferences, fostering deeper connections and increased loyalty. 

Additionally, G & Co.'s expertise in content localization and interactive product experiences ensures that engagement is relevant and compelling across different markets. This results in a cohesive brand experience that not only captures attention but also drives sustained customer interaction and advocacy.

What specific expertise should I look for in a PXM consulting firm?

When selecting a PXM consulting firm, look for expertise in several key areas. First, the firm should have a strong track record in digital transformation and product lifecycle management, demonstrating their ability to adapt and innovate in a rapidly changing market. Expertise in data-driven insights and analytics is crucial for optimizing product content and enhancing customer engagement through personalized experiences. 

Additionally, the firm should excel in technology integration, including AI-driven personalization and digital asset management, to ensure seamless omnichannel experiences. Proven success in content localization and interactive product experiences is also important for addressing diverse market needs and maintaining brand consistency. 

Finally, a deep understanding of experience-driven commerce and unified commerce strategies will ensure that the firm can deliver comprehensive solutions that drive measurable business results.

How does a PXM agency enhance omnichannel sales integration?

A PXM agency, like G & Co., enhances omnichannel sales integration by creating a cohesive and synchronized product experience across all customer touchpoints. G & Co. employs strategies that ensure consistent product information and messaging across digital and physical channels, reducing friction and improving the customer journey. 

By implementing advanced technology solutions, such as unified commerce platforms and digital asset management systems, G & Co. ensures that product content is seamlessly integrated and accessible across all sales channels. This integration enhances the efficiency of sales operations and provides customers with a consistent and engaging experience, whether they are shopping online, in-store, or through mobile platforms. The result is a streamlined sales process that boosts conversions and drives customer loyalty.

What role does technology play in product experience management provided by agencies?

Technology plays a pivotal role in product experience management (PXM) by enabling agencies like G & Co. to deliver sophisticated and scalable solutions. Advanced technologies such as AI-driven personalization and data analytics allow us to create highly tailored product experiences that resonate with individual customer preferences. 

Digital asset management systems streamline the organization and distribution of content, ensuring that product information is consistent and up-to-date across all channels. Furthermore, technology facilitates seamless omnichannel integration, ensuring a unified customer experience from initial engagement through purchase and post-sale. 

The implementation of cutting-edge tools also supports agile product development and real-time performance tracking, enabling G & Co. to adapt strategies swiftly and effectively. Overall, technology empowers PXM agencies to enhance product experiences, drive engagement, and achieve substantial business growth.

How can a PXM agency help with data-driven decision-making?

A PXM agency like G & Co. enhances data-driven decision-making by leveraging advanced analytics and data integration to provide actionable insights. By harnessing big data and AI-driven analytics, G & Co. can assess vast amounts of customer behavior, market trends, and product performance metrics. This enables businesses to make informed decisions based on real-time data rather than intuition alone. 

G & Co.’s expertise in data visualization and reporting tools ensures that insights are presented in a clear and actionable format, facilitating strategic planning and operational adjustments. Additionally, G & Co. applies predictive analytics to forecast trends and outcomes, allowing companies to proactively address potential challenges and seize emerging opportunities. Overall, a PXM agency empowers businesses to refine their strategies, optimize product offerings, and enhance overall performance through a data-centric approach.

What impact can a PXM firm have on improving brand consistency?

A PXM firm such as G & Co. plays a critical role in enhancing brand consistency by implementing comprehensive strategies that ensure uniformity across all customer touchpoints. The firm manages and streamlines product content to align with brand guidelines, ensuring that messaging, imagery, and tone remain consistent across digital platforms, physical stores, and marketing materials. 

Through rigorous digital asset management and content governance, the firm maintains a cohesive brand identity, reducing discrepancies and enhancing brand recognition. 

Additionally, G & Co. utilizes advanced content syndication tools to ensure that product information is consistently updated and accurately reflected across all channels. This commitment to brand consistency not only strengthens the brand’s identity but also builds customer trust and loyalty by providing a reliable and predictable experience.

How does a PXM agency assist with global market adaptation?

A PXM agency, such as G & Co., facilitates global market adaptation through a combination of localized strategies and deep market insights. G & Co. conducts thorough market research and consumer analysis to understand regional preferences, cultural nuances, and competitive dynamics. 

Based on this research, G & Co. adapts product content, marketing materials, and customer experiences to resonate with local audiences while maintaining the core brand identity. Expertise in content localization ensures that messaging is culturally relevant and compliant with regional regulations. 

Additionally, G & Co.’s global perspective enables the development of flexible strategies that address diverse market needs and leverage regional opportunities. This approach allows businesses to effectively enter and thrive in international markets, optimizing their global presence and enhancing local engagement.

What strategies do PXM agencies use to tailor solutions to different industries?

PXM agencies tailor solutions to different industries by employing industry-specific strategies and leveraging specialized expertise. G & Co. starts by conducting an in-depth analysis of the industry’s unique challenges, trends, and customer expectations. 

Based on this analysis, they develop customized strategies that address the specific needs of the industry, whether it’s optimizing product content for fashion and apparel, enhancing digital asset management for consumer goods, or refining customer experience design for luxury travel. 

G & Co. also utilizes best practices and benchmarks relevant to each industry to ensure that solutions are both effective and competitive. By applying this targeted approach, G & Co. delivers solutions that drive industry-specific results, enhance operational efficiency, and meet the unique demands of each sector.

How do PXM agencies handle content localization for international markets?

PXM agencies handle content localization for international markets through a systematic approach that ensures relevance and accuracy across different regions. 

A PXM agency like G & Co. begins by assessing the target markets to understand cultural preferences, language nuances, and regulatory requirements. This information informs the localization strategy, which includes translating content into local languages and adapting messaging to fit cultural contexts. G & Co. also manages localization workflows to ensure consistency and quality, utilizing advanced translation management systems and content governance practices. 

Additionally, the firm coordinates with local experts to validate content and ensure it resonates with the target audience. This meticulous approach to content localization not only improves market relevance but also enhances the overall customer experience, driving engagement and brand loyalty in diverse international markets.

How can a PXM consulting firm drive revenue growth for my business?

A PXM consulting firm like G & Co. drives revenue growth by optimizing every aspect of the product experience to enhance customer satisfaction and increase conversions. 

The firm begins by analyzing and refining product content, ensuring it is engaging, relevant, and aligned with customer expectations. Through advanced data-driven insights, the firm identifies opportunities for improvement in product presentation and user interactions. By leveraging AI-driven personalization, the firm tailors the shopping experience to individual preferences, increasing the likelihood of purchases. 

Additionally, G & Co. enhances omnichannel integration, ensuring a seamless experience across all platforms, which boosts customer retention and lifetime value. Implementing effective eCommerce optimization strategies further drives sales by improving product discoverability and streamlining the purchase process. Ultimately, these enhancements lead to higher engagement, increased sales, and sustained revenue growth.

What makes a PXM agency stand out in terms of experience and results?

A standout PXM agency like G & Co. distinguishes itself through a combination of proven expertise, innovative solutions, and measurable results. Key factors include a track record of successfully transforming product experiences for leading global brands across diverse industries, showcasing their capability to deliver impactful results. 

G & Co.’s use of cutting-edge technologies, such as AI-driven personalization and advanced analytics, highlights their commitment to leveraging the latest tools for optimizing product performance. Their approach to data-driven decision-making and continuous improvement ensures that strategies are always aligned with the latest market trends and consumer behaviors. 

Additionally, G & Co.’s comprehensive understanding of various industries allows them to provide tailored solutions that address specific business challenges and drive tangible outcomes. This blend of experience, innovation, and results positions G & Co. as a leader in the PXM field.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.
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