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Brand Strategy Agency & Consulting Firm

G & Co. is a top-tier brand strategy agency and consulting firm, recognized for its deep expertise and proven track record in driving brand growth and competitive advantage. We deliver data-driven, bespoke strategies that align with our clients' business objectives, consistently achieving transformative results in the market.

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7+
G & Co. has over 7+ years of experience working with Adobe Experience Cloud, helping clients to implement, integrate and optimize the platform to drive business results.
26
G & Co. has a team of more than 25 employees who are certified experts across the Adobe platform.
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Brand Strategy Agency & Consulting Firm Services

G & Co. partners with clients in the brand strategy industry to drive business performance through tailored, data-driven strategies. We help clients define and position their brands, optimize brand architecture, and execute effective rebranding initiatives. By delivering actionable insights and strategic guidance, G & Co. ensures clients enhance brand equity, capture market share, and achieve sustained competitive advantage.

Brand Definition & Development

G & Co. helps clients craft compelling brand identities through meticulous brand definition and development. Our approach ensures alignment with your business vision, creating a differentiated brand that resonates with target audiences, drives loyalty, and sets a strong foundation for sustained market leadership.

Brand Positioning

G & Co. positions brands for success by identifying and leveraging unique market opportunities. Through rigorous analysis and strategic insight, we create distinct brand positioning that differentiates you from competitors, maximizes market impact, and fosters long-term customer engagement and growth.

Rebranding

G & Co. delivers transformative rebranding solutions that reinvigorate market presence and align with evolving business goals. Our strategic approach ensures a seamless transition, preserving brand equity while driving renewed relevance, engagement, and competitive advantage in the marketplace.

M&A Brand Strategy

G & Co. expertly navigates M&A brand strategy, ensuring successful brand integration and maximizing value creation. Our strategic frameworks align merged brands, mitigate risks, and optimize market positioning, enabling seamless transitions and sustained brand equity during and after mergers or acquisitions.

Brand Evaluation

G & Co. conducts comprehensive brand evaluations to assess and enhance brand performance. Leveraging data-driven insights, we identify strengths and areas for improvement, providing actionable strategies to optimize brand impact, market relevance, and long-term growth potential.

Brand Architecture & Consulting

G & Co. excels in brand architecture and consulting, structuring portfolios to maximize clarity, synergy, and market impact. We develop coherent, scalable brand frameworks that drive strategic alignment, optimize resource allocation, and support sustainable business growth.

Brand Communications Design

G & Co. designs strategic brand communications that effectively convey your brand’s essence and value proposition. Our tailored solutions enhance brand recognition, resonate with target audiences, and ensure consistent messaging across all channels, driving engagement and reinforcing market positioning.

Brand Storytelling

G & Co. crafts powerful brand storytelling that captivates and connects with audiences. By weaving strategic narratives that embody your brand's core values and vision, we foster deeper emotional engagement, differentiate your brand, and build lasting relationships with customers.

Our Impact as a Brand Strategy Agency & Consulting Firm

G & Co. empowers brand strategy clients to overcome key challenges by combining a consumer-centric approach with business objective alignment. Leveraging Acumen, our proprietary brand health and consumer experience benchmarking platform, we provide actionable insights into market trends and consumer sentiment. Regular success check-ins ensure our strategies remain aligned with client goals, enabling us to proactively address issues, enhance brand health, and deliver measurable growth that strengthens competitive advantage.

Enhanced Brand Differentiation

G & Co. helps clients achieve enhanced brand differentiation by crafting unique brand positioning strategies that set them apart from competitors. We leverage deep market insights to highlight distinctive value propositions, ensuring clients capture attention, build strong brand identities, and drive sustained consumer engagement.

Increased Market Share

G & Co. drives increased market share for clients by identifying and capitalizing on growth opportunities. Through data-driven market analysis and targeted brand initiatives, we develop strategies that attract new customer segments, optimize brand reach, and ensure consistent, measurable gains in competitive market positioning.

Brand Innovation & Adaptation

G & Co. specializes in brand innovation and adaptation, helping clients stay ahead of market trends and consumer preferences. We develop forward-thinking strategies that drive brand evolution, ensuring that brands remain relevant and competitive in dynamic markets. Through continuous innovation and strategic adaptation, we empower brands to lead in their industries, enhancing consumer engagement and loyalty.

Brand Advocacy & Loyalty

G & Co. builds brand advocacy and loyalty by fostering deep emotional connections between clients and their customers. We design engagement strategies that turn satisfied customers into loyal brand ambassadors, enhancing customer retention, reducing churn, and driving organic growth through powerful word-of-mouth.

Strengthened Brand Equity

G & Co. strengthens brand equity by ensuring consistent brand messaging and experience across all touchpoints. We focus on enhancing brand perception and value through strategic brand architecture, compelling storytelling, and effective communications, leading to increased consumer trust and long-term brand loyalty.

Accelerated Business Growth

G & Co. accelerates business growth by aligning brand strategies with core business objectives. Through rigorous analysis and tailored brand initiatives, we drive measurable outcomes that translate into increased revenue, market share, and sustained competitive advantage, ensuring our clients achieve and exceed their growth targets.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Our Expertise as a Brand Strategy Agency & Consulting Firm

G & Co. has extensive expertise in brand strategy, demonstrated through our work with major brands like Nike, Saks Fifth Avenue, and Marriott. Our team of over 100 strategists and experience specialists brings deep industry knowledge across retail, fashion, luxury, and consumer goods. This expertise allows us to deliver insightful, effective strategies tailored to our clients' needs, backed by our published Industry Indexes and thought leadership featured in top sources like the Wall Street Journal.

Strategic Thought Leadership

G & Co. offers unparalleled strategic thought leadership, guiding clients with cutting-edge insights and innovative approaches. Our deep industry knowledge and forward-thinking strategies position clients at the forefront of brand development, ensuring they navigate complex markets with confidence and achieve sustained competitive advantage.

Data-Driven Insights

G & Co. leverages data-driven insights to craft precise and effective brand strategies. By utilizing advanced analytics and comprehensive market research, we provide clients with actionable intelligence that drives informed decision-making, optimizes brand performance, and enhances market positioning.

Global Market Reach

With a strong global market reach, G & Co. delivers strategies that resonate across diverse regions and cultures. Our extensive international network and local market expertise enable us to tailor brand approaches that address global trends while meeting regional needs, ensuring global success.

Deep Consumer Understanding

G & Co. excels in deep consumer understanding, utilizing extensive research to uncover customer preferences and behaviors. This insight allows us to create highly personalized brand strategies that connect with target audiences, foster engagement, and drive loyalty.

Tailored Growth Plans

G & Co. develops tailored growth plans that align with clients’ unique objectives and market conditions. Our customized strategies address specific business challenges and opportunities, driving targeted growth and ensuring that clients achieve their long-term goals effectively and efficiently.

Sustainable Brand Practices

G & Co. integrates sustainable brand practices into our strategies, aligning with modern consumer values and expectations. We help clients implement eco-friendly initiatives and socially responsible practices, enhancing brand reputation and contributing to long-term sustainability.

Real Estate & Accommodation

G & Co. excels in brand strategy for real estate and accommodation, helping clients in the apartments & condos, homes, penthouses, and luxury real estate sectors stand out. Our strategies enhance brand visibility, appeal, and differentiation, ensuring your properties and developments capture the attention and interest of discerning buyers and investors.

Automotive & Transportation

In the automotive & transportation sector, G & Co. drives brand innovation for automotive, airlines and aviation, and yachts. We craft strategies that emphasize distinct features and superior performance, positioning your brand as a leader in the market while appealing to high-end and discerning clientele.

Fashion & Apparel

G & Co. delivers impactful brand strategies for the fashion & apparel industry, including haute couture, designers, jewelry, and watches. Our approach helps fashion brands convey their unique style and craftsmanship, enhancing brand recognition and positioning in a competitive marketplace.

Beauty & Personal Care

For the beauty & personal care sector, G & Co. creates compelling brand strategies that elevate beauty, cosmetics, and makeup products. We focus on highlighting product efficacy and brand uniqueness to drive consumer engagement, loyalty, and market differentiation.

Food & Beverage

G & Co. develops tailored strategies for the food & beverage industry, including dining, fine wine, and spirits. We enhance brand appeal through innovative positioning and messaging, ensuring your offerings stand out in a crowded market and resonate with your target consumers.

Travel & Hospitality

In travel & hospitality, G & Co. shapes strategies for hotels, hotel & travel services, resorts, restaurants, tourism, and luxury travel. Our expertise ensures that your brand delivers exceptional experiences and maintains a competitive edge, driving customer satisfaction and loyalty.

Home Goods & Interior Design

G & Co. provides strategic branding for home goods and interior design, focusing on furniture, home goods, and interior design services. We create brand narratives that emphasize quality and style, helping your products and services capture the attention of consumers and design enthusiasts.

Health & Wellness

For the health & wellness sector, including health clubs and luxury wellness & spa facilities, G & Co. designs brand strategies that promote well-being and relaxation. We highlight your unique offerings to attract health-conscious consumers and differentiate your brand in a growing market.

Consumer Goods

G & Co. develops strategic branding for consumer goods, consumer packaged goods, and retail sectors. Our approach enhances brand visibility and consumer connection, driving growth and market share by aligning your brand with consumer needs and preferences.

Leisure & Experiences

In leisure & experiences, G & Co. crafts strategies that showcase experiences, leisure activities, and sports. We focus on creating compelling brand stories and unique offerings that captivate and engage your audience, elevating your brand’s position in the leisure market.

Financial & Clientele

G & Co. excels in brand strategy for financial services, focusing on luxury high-net worth individuals, luxury HNWI, and luxury wealth management. Our strategies are designed to build trust and credibility, ensuring your brand effectively communicates its value proposition to a discerning clientele.

Technologies

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FAQs

What are the benefits of hiring a brand strategy agency for my business?

Hiring a brand strategy agency offers significant benefits, including expert guidance in crafting a differentiated and compelling brand identity. Agencies bring specialized knowledge in market trends, consumer behavior, and competitive dynamics, ensuring your brand stands out. They provide a strategic framework that aligns with your business goals, enhancing brand equity and positioning. Additionally, agencies implement data-driven strategies to optimize brand performance, drive consumer engagement, and achieve measurable growth. By leveraging their expertise, your business gains a comprehensive approach to branding that integrates strategic planning, creative execution, and ongoing evaluation to maximize ROI.

How can a brand strategy agency help improve my company’s market position?

A brand strategy agency can enhance your company’s market position by developing a robust and differentiated brand strategy tailored to your target audience and competitive landscape. Through detailed market research and competitive analysis, the agency identifies key opportunities for differentiation and innovation. They craft strategic messaging and positioning that resonate with your audience, strengthening brand recognition and appeal. By aligning your brand’s visual identity and storytelling with its core values, the agency creates a cohesive and compelling brand experience. This strategic approach not only improves market visibility but also drives customer loyalty and positions your brand for sustained competitive advantage.

What should I look for in a top brand strategy consulting firm?

When evaluating a top brand strategy consulting firm, consider their depth of expertise and track record in delivering impactful results. Look for a firm with a proven ability to conduct comprehensive market research and competitive analysis to inform strategic decisions. Assess their experience across various industries, as this indicates their versatility and understanding of different market dynamics. Ensure they offer a collaborative approach, working closely with your team to tailor strategies to your specific needs. Additionally, evaluate their capacity for data-driven insights, creative execution, and strategic branding, as well as their ability to measure and demonstrate ROI through clear metrics and reporting.

How does a brand strategy agency measure success and ROI for their clients?

A brand strategy agency measures success and ROI through a combination of qualitative and quantitative metrics. Key performance indicators (KPIs) such as brand awareness, market share growth, and customer engagement are closely monitored. The agency employs data analytics to track the effectiveness of branding initiatives, including changes in brand perception and customer sentiment. Regular performance reviews and success check-ins are conducted to ensure alignment with business objectives. By analyzing the impact of strategic actions on sales and market performance, the agency provides detailed reports and insights that demonstrate the return on investment and guide future strategies for continued growth.

How can a brand strategy agency enhance my brand’s differentiation in the market?

A brand strategy agency enhances your brand’s differentiation through a multifaceted approach that begins with in-depth market analysis and competitive benchmarking. By identifying gaps and opportunities within your industry, the agency develops a unique value proposition that sets your brand apart. This process involves crafting a compelling brand narrative, optimizing brand messaging, and establishing a distinctive visual identity that resonates with your target audience. The agency also leverages consumer insights to ensure that your brand's positioning aligns with market demands and preferences. Through strategic storytelling and innovative branding techniques, the agency helps create a memorable and differentiated brand presence that attracts and retains customers.

What strategies do brand strategy agencies use to increase market share?

Brand strategy agencies employ several key strategies to increase market share. These include conducting rigorous market research to identify growth opportunities and consumer needs. They develop targeted marketing campaigns that leverage both digital and traditional channels to reach and engage potential customers effectively. The agencies also focus on enhancing brand positioning to highlight unique attributes and benefits that appeal to the target audience. By implementing strategic pricing and promotional tactics, they drive sales and market penetration. Additionally, they foster brand loyalty through customer engagement and retention programs, ensuring that existing customers remain committed while attracting new ones. These strategies collectively work to expand market reach and boost market share.

What role does data play in the services offered by brand strategy agencies?

Data plays a central role in the services provided by brand strategy agencies, driving informed decision-making and strategic planning. Agencies use data to conduct market research, analyze consumer behavior, and assess competitive landscapes, providing actionable insights that guide brand strategy development. Advanced analytics tools help track and measure the effectiveness of branding initiatives, from campaign performance to customer engagement metrics. Data-driven insights enable agencies to tailor strategies to specific target audiences, optimize brand messaging, and adjust tactics in real-time. By leveraging data, brand strategy agencies ensure that their recommendations are grounded in empirical evidence, leading to more effective and measurable outcomes for their clients.

How do brand strategy agencies tailor their services to fit different business needs?

Brand strategy agencies tailor their services to fit different business needs through a personalized and client-centric approach. They begin by conducting a thorough assessment of each client’s unique business objectives, market position, and target audience. This involves detailed consultations and workshops to understand specific challenges and goals. Based on this understanding, the agency develops customized strategies that address the client’s particular needs, whether it’s brand repositioning, market expansion, or crisis management.

A brand strategy agency also incorporates industry-specific insights and best practices to ensure that the solutions are relevant and effective. Throughout the engagement, they maintain flexibility to adapt strategies as needed, ensuring that the solutions continue to align with the client’s evolving business environment and objectives.

How do brand strategy agencies stay ahead of market trends and consumer behavior?

Brand strategy agencies stay ahead of market trends and consumer behavior through continuous research and analysis. They employ advanced analytics tools to monitor market dynamics, emerging trends, and shifts in consumer preferences. Agencies conduct regular competitive analysis and leverage industry reports to gain insights into evolving market conditions. They also utilize real-time data from social media, customer feedback, and market surveys to stay informed.

By maintaining a pulse on these developments, agencies can proactively adjust strategies and recommend innovative solutions that align with current and future market needs. This approach ensures that their clients’ brands remain relevant and competitive in a rapidly changing landscape.

How can a brand strategy agency help in expanding into new markets?

A brand strategy agency assists in expanding into new markets by providing a strategic framework that addresses both opportunities and challenges in the target region. The agency conducts thorough market research to understand local consumer behavior, competitive landscape, and regulatory requirements. They develop customized entry strategies, including market positioning, brand messaging, and distribution channels tailored to the new market. The agency also helps in adapting the brand’s visual identity and marketing tactics to align with local preferences and cultural norms. By leveraging their expertise and local knowledge, the agency facilitates a smooth market entry, mitigates risks, and positions the brand for successful growth and acceptance in the new market.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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