Salesforce Partner Agency & Consulting Firm

Salesforce is powerful—but only when it's put to work with the right strategy behind it. At G&CO., we help companies unlock

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The Global Salesforce Partner

Salesforce Partner Agency & Consulting Firm Services

We help businesses get more from Salesforce—whether they’re scaling fast, evolving legacy systems, or reimagining customer journeys. From CRM setup and cloud integration to automation, data strategy, and personalization, our team supports clients across the full transformation lifecycle. Always aligned to real business goals. Always built to grow with you.

CRM Strategy & Optimization

Salesforce should work for your business—not the other way around. We help clients make the most of their CRM by designing strategies rooted in real goals, not guesswork. From better data structures to smarter engagement flows, we make sure your Salesforce setup drives growth, not complexity.

Cloud Platform Integration

Siloed tools slow you down. We connect your Salesforce clouds—Sales, Service, Marketing—and third-party platforms into one frictionless system. So your teams work from the same playbook, your data speaks the same language, and you’re ready to scale without the usual roadblocks.

Customer Experience Design

We design experiences that actually work for the people who use them. By mapping journeys and aligning every touchpoint, we help brands use Salesforce to deliver customer interactions that feel thoughtful, connected, and personal—across both digital and in-person moments.

Digital Transformation Consulting

Transformation isn’t just about technology—it’s about making your business more resilient and adaptable. We help companies reimagine how Salesforce can support smarter ways of working, turning bold ideas into operational change that sticks and scales.

Salesforce Implementation Services

We make Salesforce work from day one. From architecture to launch, our team handles the full implementation—without the delays, bloat, or confusion. Whether you’re starting fresh or rebuilding what’s not working, we help you go live with confidence and clarity.

Data Management & Insights

Your data is only as powerful as your ability to use it. We help clean it, connect it, and turn it into something meaningful. From dashboards to personalization, we make Salesforce data work harder for your business and your bottom line.

Workflow Automation & Process Improvement

Manual work slows everyone down. We help you automate the repeatable stuff—so your teams can focus on the things that matter. With Salesforce automation, we unlock efficiency, reduce human error, and build processes that move at the speed of your business.

Ongoing Support & Performance Enablement

Salesforce isn’t a one-and-done job. We stay with you to make sure everything runs smoothly—evolving your platform as your business grows. From enhancements to enablement, our team is here to help you get more value out of Salesforce, every step of the way.

Work

Thermo Fisher Scientific

G&CO. helped Thermo Fisher Scientific design an AI-enabled scientific experience around inspectable reasoning and confidence rather than the conventional chat-first model.

Starbucks

G&CO. helped Starbucks turn regional customer behavior into a scalable mobile experience spanning loyalty, personalization, ordering, and omnichannel pickup.

Hims & Hers

Helping reshape how people access personal health solutions, we partnered with our network to help Hims & Hers to enhance their digital experience, streamlining the journey from consultation to prescription, shaping the strategic direction of the customer experience in close collaboration with a partner, where we consulted and contributed thinking throughout.

Our Impact as a Salesforce Partner Agency & Consulting Firm

Whether you've been on Salesforce for years or just beginning your journey, G&CO. bridges the gap

Enhanced Personalization at Scale

Your customers expect more than one-size-fits-all. We help brands use Salesforce Marketing Cloud and CDP to personalize experiences in real time—matching the right message to the right moment. With the right data and automation in place, we make it easy to scale individualized engagement that drives ROI.

Improved Customer Retention and Loyalty

Loyalty is earned, not assumed. We help you understand what keeps customers coming back—and design Salesforce strategies that reinforce it. From segmentation to automated engagement flows, we create smart retention systems that build trust, reduce churn, and increase lifetime value.

End-to-End Customer Journey Orchestration

We do more than build touchpoints—we connect them. From first impression to ongoing engagement, we help you use Salesforce to create customer journeys that feel seamless and relevant at every stage. Fewer gaps. More consistency. Better outcomes.

Data Unification Across Touchpoints

When your data lives in silos, so does your customer experience. We unify data across marketing, sales, service, and commerce into one Salesforce ecosystem—so your team can make faster decisions, act with confidence, and deliver experiences that truly connect.

Integration with Core Business Systems

Your tools should talk to each other. We connect Salesforce with ERP, finance, inventory, and HR systems to create one smart, flexible business engine. That means less duplication, better visibility, and operations that just flow—no matter how complex.

Global Scalability with Local Relevance

Scaling globally doesn’t mean losing local nuance. With a team across major markets and deep cultural insight, we help brands tailor Salesforce experiences for every region—so you grow with consistency, stay compliant, and always resonate with the people you’re serving.

Testimonials

Chris Patte

Director, Digital Customer Experience
Starbucks

“G&CO. brought real innovation to the table thinking globally, adapting locally, and making it all feel seamless. The process has been collaborative, forward thinking, and incredibly well structured."

Alexandra Reed

Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G&CO., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka

Senior Director, Digital Transformation
Toyota

"G&CO.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller

Senior Director, Customer Experience
Enterprise Airline

"G&CO. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10

Billion

Robust strategy delivered to meet revenue goal by 2027.

102

Million people reached after implementation of user experience design.

162

Increase in online direct-to-consumer conversion.

100

Delivers & consumers benchmarked across the United States for a 3-month survey.

Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

Million

Downloads of the Toyota app for convenient, vehicle management.

Months

Re-design accomplished

478

Increase in campaign reach with new market targeting

Months

Mobile app design accomplished from start to finish

$10

Billion

Robust strategy delivered to meet revenue goal by 2027.

102

Million people reached after implementation of user experience design.

162

Increase in online direct-to-consumer conversion.

100

Delivers & consumers benchmarked across the United States for a 3-month survey.

Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

Million

Downloads of the Toyota app for convenient, vehicle management.

Months

Re-design accomplished

478

Increase in campaign reach with new market targeting

Months

Mobile app design accomplished from start to finish

Our Expertise as a Salesforce Partner Agency & Consulting Firm

G&CO. brings real-world experience

End-to-End Execution

From idea to implementation (and everything in between), we’re with you the whole way. Our team brings strategy, design, development, and enablement under one roof—so projects stay aligned, move faster, and actually deliver what they promise.

Global Delivery Network

As a Salesforce partner, the breadth of our service expertise is a competitive advantage. G&CO. brings a global delivery network

Consumer-First Methodology

Everything we build starts with the people who will use it. With insights from our proprietary Acumen platform, we design Salesforce experiences around real needs, behaviors, and expectations—ensuring your business stays connected to the people it serves.

Scalable Architecture Design

Growth shouldn’t mean starting over. We design Salesforce environments that are flexible, future-ready, and built to scale—so you can adapt fast, move confidently, and avoid the tech debt that slows progress down.

Continuous Performance Monitoring

We don’t walk away after launch. With built-in check-ins, data dashboards, and proactive support, we help your Salesforce ecosystem evolve with your business—so performance keeps up, and opportunities never slip through the cracks.

Strategic Business Alignment

We’re not here to implement software for the sake of it. Everything we do is aligned with your goals—whether it’s growing revenue, improving customer loyalty, or optimizing operations. We help make sure Salesforce becomes a driver of progress, not just a platform.

Financial Services & Fintech

From banking and digital payments to wealth management, we help financial institutions use Salesforce to deliver secure, compliant, and personalized experiences—supporting smarter customer journeys in a rapidly evolving finance ecosystem.

Insurance

We work with both legacy insurers and insurtech innovators to modernize claims processing, underwriting, and policyholder engagement—making every touchpoint smarter, faster, and more human.

Healthcare

Whether it’s telehealth, care coordination, or patient engagement, we help health organizations use Salesforce to build connected, patient-first experiences that improve outcomes and streamline operations.

Pharmaceutical

We support pharma leaders in bridging innovation and execution—building Salesforce solutions that support drug development, provider collaboration, and seamless, compliant communication at scale.

Life Sciences & Biotech

In highly regulated, fast-moving environments, we help life sciences and biosciences companies connect research, commercial teams, and operations—ensuring agility without compromising integrity.

Travel & Hospitality

From global hotel brands to niche travel services, we help hospitality companies deliver more personalized guest experiences—building loyalty, streamlining bookings, and automating service at scale.

Automotive

We help automotive brands reimagine the full customer journey—from online research to post-sale engagement—using Salesforce to improve lead management, dealer coordination, and lifecycle marketing.

Telecommunications

We partner with telecom providers to create seamless, omnichannel customer experiences—reducing churn, improving support, and making mobile network plans feel personal, not generic.

Energy & Utilities

We bring clarity to complex systems—helping energy and utility firms modernize field operations, engage customers more effectively, and bring greater visibility to infrastructure and distribution using Salesforce.

Retail

In big box, DTC, or omnichannel commerce, we help retailers build Salesforce-powered experiences that drive loyalty, enable personalization, and keep customers coming back for more.

Enterprise

G&CO. supports corporate

FAQs

What does a Salesforce agency do for enterprise digital transformation?

A Salesforce agency plays a central role in accelerating enterprise digital transformation by aligning business objectives with Salesforce’s capabilities across the organization. This includes more than just implementing tools—it means designing a transformation strategy that connects systems, teams, and data into a unified, scalable solution.

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For enterprise companies, a Salesforce agency brings structured methodologies, change management expertise, and technical proficiency to ensure that digital transformation efforts are not only technologically sound but strategically aligned. From architecting multi-cloud environments to integrating Salesforce with ERP and financial systems, a partner agency ensures every initiative is purpose-built for measurable business value.

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G&CO. goes beyond implementation

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How can a Salesforce agency improve CRM performance across departments?

A Salesforce agency improves CRM performance by connecting departmental goals with platform functionality—ensuring that marketing, sales, service, and operations are aligned around the same customer data and workflows.

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Enterprise CRM underperformance often stems from fragmented usage, inconsistent data structures, or poor cross-team visibility. A specialized Salesforce partner agency resolves this by streamlining data flows, harmonizing processes, and customizing dashboards and automation tailored to each department’s KPIs.

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With a team of experts to guide you through every stage of your Salesforce journey, G&CO. brings this vision to life

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What are the advantages of hiring a specialized Salesforce agency over a general IT provider?

While general IT providers may offer broad technical services, a specialized Salesforce agency delivers platform-native expertise, strategic alignment, and a deeper understanding of how Salesforce impacts customer experiences, revenue growth, and operational efficiency.

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Salesforce is not just a CRM—it’s a complex, customizable ecosystem of interconnected clouds. A specialized agency understands how to design and configure that ecosystem for enterprise-specific needs, whether it's integrating Marketing Cloud with existing data infrastructure, setting up automation in Service Cloud, or tailoring Sales Cloud for a global sales force.

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Our teams combine deep industry knowledge with technical excellence. But what truly sets G&CO. bring vertical-specific knowledge

When should a company consider partnering with a Salesforce consulting agency?

Enterprise companies should consider partnering with a Salesforce consulting agency when the stakes of Salesforce adoption—or underperformance—are high. This includes situations such as launching a large-scale CRM transformation, integrating Salesforce with complex internal systems, rolling out Salesforce across multiple global regions, or when internal adoption and ROI have stalled.

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A consulting agency adds the most value at strategic inflection points: during initial implementation, major upgrades, multi-cloud adoption, or organizational restructuring. Additionally, when a business is moving from tactical to strategic use of Salesforce—shifting from basic CRM to a fully integrated customer engagement platform—a consulting partner can guide that transition with precision.

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G&CO. helps clients

What sets leading Salesforce agencies apart in terms of strategy and execution?

Leading Salesforce agencies distinguish themselves by combining strategic vision with executional rigor. Strategy without delivery is theory; delivery without strategy is risk. The best Salesforce partners bridge this gap with a proven ability to diagnose, design, and implement enterprise-wide solutions that deliver measurable business outcomes.

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What sets G&CO. apart

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With G&CO.'s global delivery model

What services should an enterprise expect from a Salesforce consulting company?

An enterprise should expect a Salesforce consulting company to deliver both strategic advisory and technical execution services—covering the full lifecycle of platform enablement. This includes discovery and business analysis, platform architecture, cloud selection, implementation planning, user journey design, data migration, integration, training, and post-launch optimization.

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Beyond deployment, top-tier Salesforce consulting companies help enterprises reimagine how they operate across marketing, sales, service, and IT. This includes identifying high-impact use cases, building customized automation, integrating legacy systems, and driving user adoption.

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G&CO.'s services span end-to-end

What does a Salesforce implementation company typically handle during a rollout?

During a rollout, a Salesforce implementation company is responsible for managing the full deployment process—from planning and technical setup to integration and enablement. This includes gathering business requirements, configuring the platform (across Sales, Service, or Marketing Cloud), migrating data, integrating with third-party or internal systems, developing custom workflows, and testing.

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The implementation partner also handles user enablement, documentation, stakeholder alignment, and go-live planning to ensure a smooth transition. For enterprise environments, this often involves working across departments and geographies to deploy Salesforce in phases, with continuous testing and change management.

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G&CO. takes this further

How do you choose the right Salesforce implementation company for complex enterprise needs?

Choosing the right Salesforce implementation company for a complex enterprise involves evaluating three key dimensions: strategic understanding, technical depth, and industry experience. Enterprises need a partner who can think beyond configuration—one who understands the company’s growth levers and can tailor the implementation accordingly.

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Key selection criteria should include:
Proven experience with large-scale, multi-cloud rollouts
Integration capabilities across legacy and modern tech stacks
A robust methodology for change management and user adoption
References from similar enterprise engagements
A cross-functional team structure with certified Salesforce experts

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G&CO. specializes in working

How do Salesforce implementation companies support multi-cloud architecture and integrations?

Salesforce implementation companies support multi-cloud architecture by designing environments that allow different Salesforce clouds—such as Sales, Service, Marketing, and Experience Cloud—to work seamlessly together. This requires strong architectural planning, unified data models, and robust governance practices.

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They also manage integration with enterprise systems such as ERPs, finance platforms, customer support tools, eCommerce systems, and CDPs. Leading implementation partners use middleware solutions, APIs, and MDM strategies to build real-time data flows that unify operations across the tech stack.

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G&CO. provides clients

How does Salesforce consulting help businesses scale more efficiently?

Salesforce consulting helps businesses scale by enabling operational consistency, automated workflows, and centralized customer data—reducing manual effort, improving decision-making, and allowing teams to do more with less. By aligning platform configuration with long-term growth goals, consultants ensure Salesforce grows with the business rather than becoming a bottleneck.

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Enterprise consultants help structure data models that support global expansion, design automation that removes repetitive tasks, and build reporting systems that guide performance improvements at every level of the organization.

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G&CO. embeds scalability

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Juan Manuel Gonzalez

Founder & Chief Executive Officer

As founder and CEO of G&CO., Juan Manuel Gonzalez leads a global customer experience consulting firm and digital transformation partner serving Fortune 500 brands across healthcare, life sciences, financial services, hospitality, and retail. Houston-raised and New York-based, Juan has grown G&CO. into a team of 50+ advising clients including Thermo Fisher Scientific, Starbucks, Saks Fifth Avenue, Levi's, and Carnival Corp. He is also the creator of Acumen, an AI-powered decision intelligence platform purpose-built for healthcare and life sciences. Juan and G&CO. have been recognized by the CFDA, ANA, Wall Street Journal, and Inc.

Jessie Morton

SVP, Client Engagement & Growth

Jessie leads the delivery of complex, multi-phase digital programs at G&CO., bringing teams, timelines, and priorities into alignment from kickoff through launch. Her experience spans work for Nike, Disney, PepsiCo, HBO Max, J.P. Morgan Chase, Samsung, and Sephora. Known for creating clarity across fast-moving engagements, Jessie anticipates risk, keeps stakeholders informed, and ensures ambitious ideas become high-quality outcomes.

Adrian Garnica

Chief Operating Officer

As the CCO of G&CO., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Travel + Leisure, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.

Ajay Lodha

VP, Technology

Ajay guides the technology strategy behind G&CO.’s digital transformation work, with a focus on architecture, data, integration, and platform scalability. He helps organizations understand how their systems work together, where friction or redundancy exists, and what must change to support future growth. His approach balances long-term ambition with the practical demands of governance, security, adoption, and maintainability, ensuring technology decisions create lasting business value.

Cindy Pound

Executive Program Manager

With more than two decades of experience at R/GA and Razorfish, Cindy has guided multidisciplinary programs for Google, YouTube, LEGO, Marvel, Starbucks, and Travel + Leisure. At G&CO., she oversees engagement delivery and stakeholder alignment, helping creative, strategic, and technical teams work effectively toward a shared goal. Cindy combines operational rigor with an understanding of the creative process, bringing clarity and consistency to every stage of an engagement.

Eric Freitag

Practice Lead, Health and Life Sciences

Eric leads G&CO.’s Health and Life Sciences practice, drawing on more than two decades of experience across digital health, medtech, and life sciences. Before joining G&CO., he served as Principal and Associate Director at Accenture Song and held leadership roles at R/GA, Smart Design, and frog. His work for organizations including Pfizer, Johnson & Johnson, Bristol Myers Squibb, Medtronic, GSK, and GE Healthcare has centered on turning scientific, clinical, and operational complexity into experiences people can understand, adopt, and trust.

Fiona O’Leary Sloan

Product Strategy Lead

Fiona helps organizations turn complex business and customer needs into clear, connected product experiences. Her background spans Runyon, Doberman—now part of EY—and co, where she contributed to work for Goldman Sachs, Accelerant, and TIAA. At G&CO., Fiona shapes strategic narratives, customer journeys, and product direction, aligning content, processes, and technology around a shared vision for the experience.

Steven Moy

Chief Technology Officer

As Chief Technology Officer at G&CO., Steven is a strategic leader responsible for driving technical innovation, scaling digital platforms, and enabling enterprise transformation. With a proven track record across Shiseido, Samsung, and American Express, Steven has led global ecosystem overhauls, architected scalable and secure systems, and delivered mission-critical solutions for some of the world’s most respected brands. His expertise spans systems integration, AI and data readiness, and aligning technology with business strategy, brand experience, and operational efficiency.

Jeff MacBride

VP, Project Management

Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

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Brand Strategy

Competitive Intelligence Agency & Consulting Firm

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

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Concepts & Prototypes

UX/UI & Design

Full Stack Mobile & Web Development

Product Experience Management (PXM)