Starbucks
G & Co.
Starbucks
Work
Product Development • Mobile App Design • Mobile App Development • Mobile App Strategy • Digital Design • Digital Strategy • UI/UX
Client
Starbucks
When it’s become daily routine to have a pick-me-up brew or a bite to eat, convenience and efficiency is called for--exactly what Starbucks sought after in their mobile app design. With G & Co.’s digital product development expertise and Starbucks’ generous and user experience-centric (UX) mindset, our work produced an improved mobile app design user flow that made the coffee run all the easier and more intuitive to do.
As a brand with the reputation of nailing both the service delivery and the user experience, Starbucks set out to make its mobile app even better than before. That meant reapproaching how the everyday Starbucks customer interacted with the mobile app to get their daily dose. To do that, G & Co. utilized its UX/UI design competencies and mobile app design and development skills and refine the Starbucks app user experience.
Furthering a Coffee Giant’s Vision
In conjunction with the existing Starbucks framework and design, we’re elated to have been a part of the refreshed user interface and user experience design optimization for the beloved mobile app. Following the same design principles that have led to repeated success in responsive design, our optimization of the Starbucks mobile app experience has thoughtfully produced one of the most instinctual digital products on the App Store. As a result, any Starbucks customer can rest easy knowing their coffee run is as easy as a few simple taps away.
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