G & Co. is a retail & consumer goods competitive and competitor intelligence strategy consulting firm.

Our Services
The single best way for retail & consumer goods brands to gauge their performance is to compare and contrast against their competitors. Through a combination of internal and external data points, we help create a bill of health for our retail & consumer brand and fashion, apparel, luxury clients that identify best-in-class practices, gaps for improvement, and opportunities to become the top-performing names in the space.

Primary and Secondary Research (1.5)

Our undertaking in conducting competitive intelligence research engagements entails the collection of primary and secondary research information. We follow a thorough process to obtain exploratory and specific consumer insights for our retail & consumer goods and fashion, apparel, luxury customers, including the compilation of a relevant audience segment through a selective shopper network based on our clients’ consumer traits and behaviors.  

End-to-End Experience(02)

With more consumers increasingly demanding a seamless customer experience throughout every touchpoint, we’ve made it an obligation to offer retail & consumer goods and fashion, apparel, luxury brands strategic consulting for each critical interaction between customers and brands. As a strategy consulting firm, we understand the importance of creating a customer-focused journey and constantly improving on best-in-class practices.

Market Mapping (03)

In the midst of high saturation in the retail & consumer goods industry, it’s more important than ever for brands to understand how to map the competitive landscape. Through our market mapping and competition analysis, we help retail & consumer and fashion, apparel, luxury brands visualize their place in the market to understand audience segmentation and consumer sentiment to better inform our goals in better defining customer experience.

Innovation Strategy (04)

When retail & consumer goods and fashion, apparel, luxury brands need to think beyond their current initiatives, we lend the strategic insight necessary to outline what critical action items need to take place. Our alignment of innovation efforts with the brand image and strategies combine into a singular and comprehensive roadmap to build retail & consumer brands’ customer experiences. In heralding the most important hallmark of any innovation strategy, we place the value we create for customers above any metric.

eCommerce (05)

Today’s shoppers demand more from retail & consumer goods brands. Because advancements in the global landscape mean increased accessibility and ease of access to consumers worldwide, it is incumbent on retail & consumer brands to provide an enjoyable and effortless shopping experience throughout any touchpoint, be it in the palm of their hands, a click away, or at a brick and mortar presence. 
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About G & Co.

What is retail & consumer goods consulting?

Competitive and competitor strategic consulting for retail & consumer goods brands means honing in on their most pressing issues and presenting solutions to the challenges at hand. Through the illustration and execution of a brand-aligned strategy, we create opportunities for our clients in the retail & consumer goods and fashion, apparel, luxury space that bring them closer to their missions.

Why we do retail & consumer goods consulting (02)

Markets always evolve and new challenges arise. We’re here to bring clarity to retail & consumer and fashion, apparel, luxury brands in their road ahead, supporting their missions to better serve their customers in any way we are able. Through a diverse set of talents and capabilities, we empower retail & consumer brands with impactful direction and decisive action based on competitive and competitor intelligence.

How we do retail & consumer goods consulting (03)

Through competitive and competitor intelligence and benchmarking against industry peers, we help gather valuable insights for retail & consumer goods and fashion, apparel, luxury brands. Our team of creative thinkers, strategists, and data scientists offers industry specialization to our perspective, providing a clear perception of competitors and the overall market for our clients.
Kevin Sonof,
VP, Strategy
Gerardo Belaskus, VP, Creative

45+ Strategist & Developers ready for what's thrown at them.

Estella Mahone,
CFO
Juan Gonzalez,
Founder & CEO
Adrian Garnica,
President

G & Co. is a retail consulting firm with leading expertise in the retail & consumer goods, and apparel, fashion, and luxury industry.

We focus on enabling enhanced customer experience and digital transformation through data benchmarking, industry research, and market and brand intelligence.

G & Co. is a full-service firm made up of diverse talents and perspectives. We’re a retail consulting firm that fulfills the promise of empowering every brand, one project at a time. 

Employees

45+ Strategist & Developers

est. 2015

Offices

1502
Sawyer St, 77009

Houston

Coming Soon

NYC

What’s the importance of working with a retail & consumer goods consulting firm?

At G & Co., our breadth of experience allows us to provide our clients with an experienced perspective. We carry a specialization in working with retail & consumer goods and fashion, apparel, luxury brands and call on our experience of strategic consulting offerings and execution as part of our capabilities to clients. 

Our background in eCommerce and network of service adjacent partners plays to our impact in being a full-scale firm for retail & consumer goods brands. G & Co.’s work in the retail & consumer goods and fashion, apparel, luxury industry has always been centered around one thing: creating the optimal customer experience in mind. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.

What are your areas of focus as a retail & consumer goods consulting firm?

While G & Co. is a competitive and competitor intelligence strategic consulting firm, customer experience is at the heart of everything we do. Each of our engagements with retail & consumer goods brands and fashion, apparel, luxury is centered around aligning our approach with that of our clients’ missions and customers. No matter the engagement–be it a competition analysis, market research mapping, benchmarking, or innovation strategy–we make the customers of our retail & consumer goods and fashion, apparel, luxury clients the most important component of our work.

Our prime areas of focus as a competitive and competitor intelligence retail & consumer goods consulting firm include competitor analysis, consumer compatibility, conducting primary user research, end-to-end experience strategy and execution, product and experience design, and more. The culmination of our work lies in helping our clients succeed in their short-term and long-term approaches.

What separates G & Co. from other retail & consumer goods consulting firms?

With so many excellent competitive and competitor intelligence strategic retail consulting firms to choose from, it’s no doubt a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. And as a team that celebrates our wide range of skills, backgrounds, and competencies, you can be assured that we’re ready to help your brand shine through for years to come. 

We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a competitive and competitor intelligence strategic consulting firm and a deliverable partner for UI/UX design and eCommerce and digital experiences all under one roof. If you represent a retail or consumer goods brand or fashion, apparel, luxury brand and are looking for a strategic retail consulting firm, reach out to us at hello@g-co.agency or submit a request form.

Can your retail & consumer goods consulting firm help with competitive intelligence, data benchmarking, and omnichannel strategy?

Absolutely! As a competitive and competitor intelligence retail & consumer goods consulting firm and a holistic digital experience and strategy agency, we are fully equipped to plan and deploy a brand’s competitive intelligence, data benchmarking, and omnichannel strategy initiatives. Additionally, we support retail & consumer goods brands in drawing a digital transformation blueprint, accelerating an online approach’s current adaptation, and establishing supplier partnerships. 

We’re well-versed in guiding emerging brands and established names in their digital journeys because of our firm’s customer experience service capabilities. We see ourselves as a direct link to our clients’ success because we think of ourselves as equal partners invested in their long-term goals. If you have a competitive and competitor intelligence, data benchmarking, and omnichannel strategy initiative looking for a strategic consulting firm, reach out to us at hello@g-co.agency or submit a request form.

How can I get a proposal for a competitive and competitor intelligence retail or consumer goods engagement?

If you’re looking for a competitive and competitor intelligence retail & consumer goods brands consulting firm, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 24 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their capabilities and their approach. While many competitive and competitor intelligence retail & consumer goods brands consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.