2024 Elections and Brands: Business of Fashion x G & Co.

Front and center on the Business of Fashion page, we were delighted to see G & Co. consumer research on their latest piece about brands navigating the 2024 elections. Feel free to connect with us for more consumer and brand insights by following our CEO, Juan Manuel Gonzalez on LinkedIn​

Heading into the elections this year, the question on brands’ minds is, “How do I reach consumers in a polarized climate?”

We conducted a survey of 1,000 U.S. consumers to identify what values both liberals and conservatives wanted brands to espouse.

The insights made one thing clear: it’s not possible to please everyone, making this decision a tough one for brands in terms of how to appeal to consumers, and which ones.

If you’re interested in reading the full piece, link below:

​How Fashion Brands Can Survive the 2024 US Election Minefield