G & Co. is a Global Retail Brand & Market Research Firm

Trusted by Fortune 500 Retail Leaders: Nike, Saks Fifth Avenue, and Levi Strauss & Co. Data-driven and actionable strategy enabling customer acquisition and retention for the world's leading retail brands. Contact G & Co. about your inquiry today.

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Retail Brand & Market Expertise

At G & Co., our prowess in market & brand intelligence paves the way for clients to surpass industry obstacles and accomplish extraordinary business results. Utilizing sophisticated analytics, exhaustive market investigations, and all-encompassing brand evaluations, we assist clients in grasping market trends, pinpointing unexplored possibilities, fine-tuning pricing strategies, enriching customer interactions, and forging resonating brand stories.

Market Analysis

At G & Co., we lead the charge in razor-sharp market analysis, untangling industry intricacies with unparalleled acumen. Our deep-dive market insights equip strategic decision-making, emboldening clients to harness untapped prospects and outpace rivals effectively.

Trend Assessment

Stay one step ahead with the trend evaluation expertise of G & Co. We demystify budding trends, equipping clients with a competitive advantage and the prescience to adjust rapidly to dynamic market transitions, thus ensuring enduring growth and innovation.

Research Support

Consider G & Co. as your steadfast research partner. Employing stringent methodologies and analytical tenacity, we extend full-spectrum research assistance, providing clients a sturdy base of data-infused knowledge to confidently navigate their strategic trajectory.

Consumer Intelligence

Amplify your consumer intelligence potential with G & Co. Our sophisticated analytics unveil customer inclinations and choices, enabling enterprises to customize experiences, foster loyalty, and establish more profound connections with their target demographics.

Brand Health

Secure a resilient brand health with expert evaluations from G & Co. We assess brand strengths and frailties, propose transformative plans, and strengthen brand equity, allowing clients to cultivate enduring associations with customers.

Real-Time Monitoring

With G & Co.'s real-time surveillance, clients are bestowed with instant insights. Maintain agility in a rapid-paced market, predict transitions, and make timely verdicts, all while promoting a forward-thinking, data-informed pathway to success.

Brand Relevancy

Boost brand relevancy with the visionary prowess of G & Co. We invigorate brands, aligning them with evolving market dynamics and consumer aspirations, ensuring they persist as influential, impactful, and culturally resonant.

Macro and Micro Data

G & Co. demonstrates an exceptional command over both macro and micro data. From worldwide trends to minute specifics, our integrated analyses empower clients to comprehend the broader perspective while fine-tuning operational decisions at a microscopic level.

Learn how Nike expertly curated its direct-to-consumer strategy through a meticulously refined digital experience.

Learn how Chase strategically fortified customer loyalty through optimized digital channels and customer-centric journeys.

Learn how Marriott Bonvoy successfully reimagined the travel experience by embracing a digital platform-driven approach.

Read how Burberry revolutionized the luxury fashion landscape with a groundbreaking digital transformation in commerce.

Our Impact as a Retail Brand & Market Firm

At G & Co., we hold a distinctive standing to confront pivotal obstacles in the domain of market & brand intelligence, bestowing clients with an unparalleled competitive advantage. Harnessing state-of-the-art analytics, industry-leading research tactics, and a customer-focused philosophy, we guide businesses in deciphering complexities, capturing growth prospects, and enhancing brand resonance. With a sharp emphasis on instantaneous monitoring, trend evaluation, and strategic advisories, G & Co.'s tailor-made solutions equip clients to stay at the cutting edge, adjust rapidly to market oscillations, and formulate victorious strategies that steer transformational outcomes in today's dynamic business landscape.

Market Segmentation & Targeting

At G & Co., we provide pinpoint-accurate market segmentation, unveiling distinct customer targeting potentials. Our sturdy data-centric methodology ensures clients can customize strategies, fine-tuning product placement and communication for the highest impact.

Competitive Analysis

Stay strides ahead with the all-encompassing competitive scrutiny offered by G & Co. We decipher the advantages and shortcomings of competitors, supplying clients with implementable insights to adjust market standing and outflank rivals effectively.

Brand Perception

G & Co. reveals the reality behind brand perception. Through emotion analysis and brand evaluations, we assist clients in understanding consumer views, spotting gaps, and formulating strategies to supervise and augment brand reputation.

Customer Experience Optimization

Elevate customer encounters with the expertise of G & Co. We scrutinize the complete customer journey, facilitating businesses to refine interaction points, foster allegiance, and stimulate revenue expansion through superior customer engagements.

Pricing Strategy & Positioning

The expertise in data-informed pricing strategies from G & Co. transmutes businesses. We study market fluctuations, customer value notions, and competitors' pricing to devise triumphant plans that heighten profitability while maintaining customer contentment.

Product Innovation

Fuel innovation with the forward-thinking insights from G & Co. We shepherd clients through idea generation, market scrutiny, and concept validation, empowering businesses to roll out groundbreaking products that enthrall consumers and harness unexplored market potentials.

Testimonial

“G & Co. has an innovative approach to benchmarking and developing digital experiences. Their specialization in retail and luxury made them our top choice when it comes to improving the customer journey through digital and physical experiences.”

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Catherine Maillet

Manager, Digital
LVMH

Alexandra Reed

Director, Digital Marketing EMEA
Nike

Akio Tanaka

Senior Director, Digital Transformation
Toyota

Patricia Miller

Senior Director, Customer Experience
Marriott Bonvoy

Our Expertise as a Retail Brand & Market Firm

At G & Co., our market & brand intelligence expertise runs deep, positioning us as unrivaled partners for enterprise clients. Our strength lies in our seasoned analysts and strategic intellects, whose prowess in sophisticated analytics, progressive methodologies, and thorough research capacitates us to impart unmatched wisdom and comprehension. By unraveling the complex tapestry of market landscapes and brand interactions, we empower our respected corporate partners to make knowledgeable decisions, seize growth prospects, and thrive in the intricacies of the modern business realm.

Proprietary Methodologies

Through unique proprietary methodologies, G & Co. secures a strategic upper hand. Our inventive paradigms, sharpened over numerous years in the field, allow clients to unveil exclusive insights, detect covert opportunities, and forge tailor-made strategies that advance their market & brand intelligence endeavors.

Advanced Data Analytics

With the adeptness in advanced data analytics at G & Co., clients can fully exploit the power of data. Our cutting-edge apparatus and techniques unearth profound insights, metamorphosing raw data into actionable knowledge, empowering corporations to make well-informed choices with unrivaled accuracy.

Global Reach

The worldwide presence and capabilities of G & Co. redefine the realm of market & brand intelligence. Reaching across varied markets, we impart cross-cultural insights and localized viewpoints, allowing clients to adapt strategies for global triumph and remain synced with fluid worldwide trends.

Actionable Takeaways

The discerning focus of G & Co. on actionable outputs sets us apart. We go beyond mere data delivery; our insights convert directly into explicit actions, equipping clients to implement decisive tactics that bring forth tangible outcomes, fostering an ethos of informed decision-making and expansion.

Digital Competence

G & Co. flourishes in the digital domain, enhancing clients' digital competency. From web analytics to social media scrutiny, our proficiency ensures clients traverse the digital terrain with nimbleness, resonate with technologically-adept consumers, and steer compelling digital marketing strategies.

Measurable Impact

Measurable influence is our distinctive trait at G & Co. Our results-oriented philosophy, anchored by key performance metrics and tracking instruments, ensures clients experience visible results. With measurable success indicators, we enable enterprises to assess and fine-tune their market & brand intelligence ventures, propelling sustainable expansion.

53% increase in online campaign-driven conversion rate for Prime membership

102+ million people reached after implementation of user experience design

162% increase in online direct-to-consumer conversion

27% Increase in mobile banking transactions through digital enhancements

38% Uplift in brand eCommerce redesign impacting customer retention

Robust strategy delivered to meet $10 billion revenue goal by 2027

25% increase in customer satisfaction with a mobile app design & development revamp for improved guest experience

Mobile app design created from start to finish in 2-month timeline

23 million impressions generated to bolster customer retention and loyalty

478% increase in campaign reach with new market targeting

100+ delivers & consumers benchmarked across the United States for a 3-month survey

Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months

1 million downloads of the Toyota app for convenient, vehicle management

Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months

100+ delivers & consumers benchmarked across the United States for a 3-month survey

478% increase in campaign reach with new market targeting

23 million impressions generated to bolster customer retention and loyalty

Mobile app design created from start to finish in 2-month timeline

25% increase in customer satisfaction with a mobile app design & development revamp for improved guest experience

Robust strategy delivered to meet $10 billion revenue goal by 2027

38% Uplift in brand eCommerce redesign impacting customer retention

27% Increase in mobile banking transactions through digital enhancements

162% increase in online direct-to-consumer conversion

102+ million people reached after implementation of user experience design

53% increase in online campaign-driven conversion rate for Prime membership

FAQs

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Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Judith Rangel

VP, Digital Experience

As the VP of Digital Experience at G & Co. Judith employs her skill of spearheading client satisfaction initiatives and harmonizing objectives with a thriving company culture. She previously oversaw client engagements at Projekt22 and Globant, managing accounts for Samsung, Google, Amazon, and Peloton.

Adrian Garnica

President

As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.

Kevin Sonof

VP, Strategy

Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.

Estella Mahone

Chief Financial Officer

Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.

Juan Manuel Gonzalez

Chief Executive Officer

As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.

Francisco Chung

VP, Digital

Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.

Jeff MacBride

VP, Project Management

Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.

Shaelyn Ventrano

Senior Project Coordinator

As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.

Jacob Wright

VP, Growth

Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Growth Products