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Direct to Consumer

Grocery, Food & Beverage Agency & Consulting Firm

G & Co. is more than a grocery, food & beverage consultancy; we're partners in growth, offering in-depth knowledge and pioneering market insights. Committed to crafting innovative, data-driven strategies, we position brands to thrive in the evolving food and beverage industry.

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Grocery, Food & Beverage Agency & Consulting Firm Services

G & Co., as a distinguished agency and consultancy in the grocery, food & beverage sector, provides an extensive array of services, custom-fitted to the specific requirements of our clients. Our prowess is centered around catalyzing transformative growth and boosting business performance via strategic interventions. Our services range from honing supply chain methodologies and fine-tuning product development tactics to incorporating data-backed decision-making protocols and spearheading digital modernization. Our clients can trust us to help them realize their objectives, increase effectiveness, and maintain a competitive edge in the cutthroat grocery, food & beverage market.

Brand Strategy

At G & Co., we masterfully construct brand strategies that echo within the hearts of your target demographic, fostering brand uniqueness, loyalty, and a firm stand in the aggressive grocery, food & beverage market. Our deep understanding of consumer behavior and market shifts allows us to set your brand up for enduring prosperity.


We at G & Co. unlock the enormous potential of creativity to ensnare audiences and breathe life into brands. Our cohort of gifted creators employs revolutionary storytelling, cutting-edge designs, and pointed messaging to fabricate influential campaigns and experiences that create unforgettable impressions on consumers.

Media Strategy

Our proficiency in data-infused media strategies at G & Co. ensures that grocery, food & beverage brands connect with the right audiences via the most advantageous channels. We enhance media spend efficiency, utilize sophisticated targeting methods, and scrutinize campaign performance to bolster ROI and promote consequential business results.

Content Strategy & Development

We produce appealing content strategies specifically designed for the grocery, food & beverage industry. By integrating compelling storytelling, creating valuable and pertinent content, and devising strategic distribution tactics, we aid brands in forging connections with their target consumers, bolstering brand recognition, and fueling meaningful interaction.

Marketing & Advertising

G & Co. rolls out powerful marketing and advertising campaigns that penetrate the clutter. Harnessing market acumen, pioneering methodologies, and an intimate comprehension of consumer behavior, we plan and implement multi-platform campaigns that boost brand recognition, customer influx, and revenue expansion.


G & Co. boosts eCommerce growth for our grocery, food & beverage clientele. From refining online storefronts to deploying effective digital marketing strategies, we enable brands to grab online opportunities, elevate customer experience, and spur sales in the swiftly burgeoning eCommerce scenario.


We at G & Co. mold influential PR strategies that enhance brand reputation and stimulate favorable media coverage. With strategic storytelling, adept media handling, and crisis management prowess, we assure that our grocery, food & beverage clientele sustain a robust and favorable public image.

Communications Strategy

G & Co. sketches exhaustive communication strategies that sync with business targets and elevate brand perception. Spanning from internal communications to external stakeholder relations, we devise customized strategies to efficiently relay crucial messages, manage reputational hazards, and cultivate solid relationships with varied audiences.


"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue
Alexandra Reed
Director, Digital Marketing EMEA
Akio Tanaka
Senior Director, Digital Transformation
Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

Our Impact as an Grocery, Food & Beverage Agency & Consulting Firm

In an arena brimming with hurdles, G & Co. emerges as a reliable ally, pinpointing and resolving crucial issues faced by our grocery, food & beverage clients. We unravel intricacies of supply chain, fine-tune operations, adapt to shifting consumer tastes, and discover avenues for growth. Our insights rooted in data, strategic counsel, and in-depth industry knowledge equip clients to boost operational effectiveness, foster innovation, and secure an advantage in the grocery, food & beverage space.

Supply Chain Optimization

At G & Co., we work hand-in-hand with our grocery, food & beverage partners, deploying sophisticated analytics, process enhancement methods, and strategic supplier management to streamline their supply chain operations. By pinpointing improvement opportunities and introducing efficient processes, we assist clients in cost reduction, improving efficiency, and guaranteeing punctual product delivery.

Market Expansion Strategies

G & Co. mentors grocery, food & beverage clients through the maze of market expansion. We undertake exhaustive market studies, spot growth potentials, devise customized market penetration strategies, and traverse regulatory terrains. With our proficiency, clients can successfully venture into new markets, broaden their presence, and capture untapped consumer demographics, propelling sustainable growth.

Consumer Insights and Trends

Here at G & Co., we employ data analytics and advanced research methodologies to unlock invaluable consumer insights and spot burgeoning trends. By comprehending customer predilections, behaviors, and shifting market dynamics, our clients can preempt changing demands, customize their products, and devise targeted marketing strategies to effectively captivate their target audiences.

Innovation & Product Development

G & Co. nourishes an innovation-driven environment and guides grocery, food & beverage clients throughout the entire product creation cycle. By fusing consumer intelligence, market trends, and technological breakthroughs, we assist clients in fostering successful product innovation, launching fresh offerings, and staying one step ahead of their rivals, ultimately fostering sustainable growth.

Marketing & Branding Strategies

G & Co. fabricates all-inclusive marketing and branding schemes for grocery, food & beverage clients. Through a profound understanding of consumer behavior, market flux, and imaginative storytelling, we form impactful campaigns, build robust brands, stimulate customer interaction, and capture market share, enabling clients to distinguish themselves in a competitive landscape.

Competitive Analysis & Benchmarking

G & Co. undertakes stringent competitive study and benchmarking drills, endowing grocery, food & beverage clients with a holistic understanding of their competitive environment. By recognizing industry-standard practices, scrutinizing key rivals, and assessing performance indices, we empower clients to make knowledgeable strategic choices, outshine competitors, and secure a competitive edge.

Our Expertise as an Grocery, Food & Beverage Agency & Consulting Firm

Boasting unmatched proficiency in the grocery, food & beverage realm, G & Co. positions itself as a reliable counsel. Our profound comprehension of the industry equips us to offer strategic resolutions attuned to the distinct challenges our clients face. From enhancing supply chain operations to devising market growth plans, our diverse team taps into their vast experience, avant-garde research, and data-backed insights to steer clients towards enduring expansion and competitive supremacy. G & Co.'s entrenched industry know-how sets us apart as a valued collaborator, enabling clients to tackle intricacies and seize burgeoning opportunities in the vibrant grocery, food & beverage environment.

Effective Marketing Solutions

G & Co. provides bespoke and result-oriented marketing solutions to our grocery, food & beverage clientele. By employing a combination of exhaustive market studies, data-informed strategies, precise segmentation, and inventive campaign rollout, we assist clients in amplifying their marketing investments, boosting brand prominence, attracting new customers, and attaining tangible business expansion.

Market Insights

G & Co. grants profound market acumen to our grocery, food & beverage clients, empowering them to make well-informed decisions and capitalize on market potentials. We undertake stringent research, scrutinize industry trends, appraise competitive scenarios, and perform benchmarking to furnish clients with a comprehensive grasp of market motions, customer habits, and emerging tendencies.

Consumer Profiles

G & Co. constructs detailed customer portraits for our grocery, food & beverage clients. By exploiting advanced analytics, market studies, and demographic information, we shape thorough profiles encapsulating customer tastes, purchasing habits, and psychographic traits. This equips clients to adapt their products, communication, and customer experiences to effectively engage and foster enduring bonds with their target demographics.

Distribution & Logistics

G & Co. refines distribution and logistics plans for our grocery, food & beverage clients. We conduct holistic supply chain evaluations, pinpoint improvement scopes, and introduce efficient processes. By honing inventory management frameworks, refining transportation networks, and enhancing order fulfillment, we enable clients to attain operational efficacy, slash costs, and guarantee smooth delivery to customers.

Brand Strategy

G & Co. crafts impactful brand strategies for grocery, food & beverage clients. We undertake extensive brand appraisals, study market positioning, and craft captivating narratives that strike a chord with target audiences. By syncing brand communication, values, and experiences, we allow clients to set themselves apart, amass brand value, cultivate customer fidelity, and fuel sustainable growth.

Retail Strategy

G & Co. formulates bespoke retail plans for our grocery, food & beverage clients. We observe market trends, evaluate consumer desires, and analyze competitor terrains to devise all-encompassing retail plans. By enhancing store formats, merchandising strategies, and customer experiences, we assist clients in bolstering sales, ameliorating customer satisfaction, and securing a competitive edge in the retail sphere.

53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
Redesign accomplished in 3 months.
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
Redesign accomplished in 3 months.
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Adrian Garnica
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.


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