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Direct to Consumer

Consumer Goods Products Agency & Consulting Firm

To succeed in the dynamic consumer goods industry, staying ahead of the curve and adapting to changing market conditions is essential. As a consumer goods agency, G & Co. offers comprehensive services that can help you gain an advantage over your competitors by differentiating your brand, expanding into new markets, optimizing supply chains, and more.

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Consumer Goods Products Agency & Consulting Firm Services

G & Co. is dedicated to assisting consumer goods companies to grow within the intricate realm of consumer products. We offer comprehensive services targeting specific needs enterprise brands face, including customer experience improvement, marketing support, product design refinement along with many more market-oriented solutions for success. Our experienced team is highly knowledgeable about the consumer goods industry, and able to guide you through every step towards achieving a competitive edge in this dynamic sector while enabling your business growth on an ongoing basis and succeeding within the global marketplace of today’s modern age.


Having been in the business of consumer packaged goods for years, we understand that businesses operating within this industry have their own set of unique challenges. That’s why our marketing services are tailored to meet those needs specifically and help companies establish a noteworthy presence amongst consumers. Through the implementation of digital marketing strategies coupled with integrated market approaches as well as brand-focused campaigns, you will be able to reach your target audience effectively while driving customer engagement at the same time. We always keep an eye on attainable objectives so that goals can be met seamlessly from both sides—customers’ and yours alike.

Research and Strategy

By utilizing our expertise in data analysis and corporate strategy, consumer goods companies can get a better understanding of customer needs to create their growth strategies. Our services provide them with relevant insights to build informed decisions as well as focused techniques for success within the consumer products industry. We offer consumers product companies sound research and tactics necessary for constructing an effective business model. With these tools, we enable enterprises to stay ahead of competitors by uncovering potential opportunities allowing sustained development regardless of whether it’s new markets or item lines they are pursuing.

Customer Experience

At the core of all successful consumer goods brands lies customer experience. We aim to develop relationships and establish memorable experiences that strengthen loyalty for your brand, leading to long-term success. Our services regarding market research, surveys and mapping customer journeys allow us to optimize interactions with customers while delivering value through every encounter. By keeping our focus on client relationship development as well as adding substantial value, we can assist you in forging connections with your desired consumers while building a strong following around the product or service offered by your company.


For consumer goods companies to remain competitive, our services allow them to identify areas of untapped potential. Through benchmarking and studying the performance of other industry leaders, we provide insights which can be used in creating digital strategies that enable growth through new capabilities. We empower enterprise consumer goods companies with the necessary knowledge on how they can move forward productively so as not to fall behind their competition.

Business Transformation

Consumer goods companies are now faced with the challenge of evolving to keep up in today’s consumer products industry. Our business transformation services offers deep industry knowledge and assistance during these rapidly changing market conditions and shifting customer preferences. We have expertise when it comes to corporate strategy, enabling us to evaluate your organization as well as identify potential areas of growth or new solutions that could help you stay ahead of competitors in this sector. Our skillset relating to innovation allows us an insight into what trends will shape the future, providing confidence while transforming for success.

Product Design

Creating visually pleasing and practical products is essential for any prosperous consumer goods company. Through our product design services, we make sure that the items you offer are not just attractive but also fulfil customer needs. By integrating aesthetics with usability, our team helps to develop products that catch the attention of your intended market demographic as well as elevating your position above the competition

UX/UI Design

At the core of our design process lies a focus on customer satisfaction and engagement. Our services strive to create products which deliver an enjoyable user experience through designing interfaces that are tailored to your customers’ needs, wants, and preferences. This ensures not only visually pleasing designs but also ones focused entirely around delivering optimal consumer goods usability for all users alike.

Digital Solutions

Consumer goods companies need to embrace digital transformation in order to stay competitive and drive growth. Our solutions help maximize sales, improve supply chain operations, and foster meaningful customer engagement using the latest technology trends. Keeping up with these advances guarantees that businesses are adequately prepared for digital advancements as they come about while also opening up new opportunities for success among consumers.


"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue
Alexandra Reed
Director, Digital Marketing EMEA
Akio Tanaka
Senior Director, Digital Transformation
Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

Our Impact as a Consumer Goods Products Agency & Consulting Firm

As a consumer goods products agency & consulting firm, G & Co. has a strong reputation for creating positive results and furthering the success of our clients. Our team works hard to equip consumer goods companies with the tools needed to develop their market presence, differentiate their brand, optimize supply chain operations, realize product advancement through innovation, adopt an eCommerce strategy effectively implement it and make decisions based on accurate data insights in today’s ever-evolving industry setting.

Market Expansion

To ensure the development of any consumer goods company, expanding one’s customer base and entering new markets is essential. Our market growth services work to identify potential opportunities in different regions/markets for our business partners so they can capitalize on them easily. With broad knowledge of this sector along with great expertise regarding corporate strategies, we assist businesses looking into global expansion by making the process simpler and guaranteeing success when it comes to reaching out to a newer audience.

Brand Differentiation

Creating a successful brand identity in an already crowded marketplace is vital. Our services focus on differentiating your consumer goods products from the competition to draw customers and strengthen engagement with them. To accomplish this, we look into customer needs and preferences so as to build a strategy that places your firm at the top of the industry. We specialize in creating tailor-made strategies for each company aimed at optimizing their presence among consumers.

Supply Chain Optimization

Consumer goods companies need an effective supply chain to achieve success. Our services provide enterprise clients with a holistic way to improve their operations, while cutting down on costs and providing expedited delivery of products right into the hands of shoppers. By utilizing our knowledge in digital marketing and supply chains alike, businesses can optimize how they manage logistics as well as distribution methods for greater profitability alongside sustainable growth.

Product Innovation

Staying ahead in the industry requires innovating products and services that cater to customers. Our product innovation offerings can help create new concepts tailored to consumer preferences, all while staying faithful to your brand’s identity. Through researching current trends as well as customer desires, we are equipped with enough insight to launch fresh ideas which will set you apart from your rivals.

eCommerce Strategy

With our eCommerce strategy services, brands can take advantage of the changing way consumers shop and interact with them. Our strategies will optimize your online presence to generate sales growth and customer engagement while ensuring that you remain a competitive player in this digital world. By devising tailored plans for product delivery, marketing initiatives, as well as client support – we aim to help stimulate demand for your products or services so you achieve long-term success within the industry.

Data-Driven Decision Making

In the current data-driven climate, consumer goods companies need to make informed decisions in order for them to be successful. Our services assist you with taking full advantage of all your data so that they can obtain optimal performance and stay ahead of competitors. Our specialist experience paired with digital strategies will give you insight about how best to move forward as a business by making judgements based on facts rather than assumptions or gut feelings. With this knowledge, we guarantee our clients’ ability to remain competitive and successful in an ever-changing market dominated by consumers relying more heavily on online mediums daily.

Our Expertise as a Consumer Goods Products Agency & Consulting Firm

As an established consumer goods products agency & consulting firm, our success can be attributed to the range of expertise we possess. Our specialists are the best at creating narratives for brands, marketing content on a global scale, as well as localizing strategies so consumer goods companies reach their highest potential. We understand that this industry faces unique issues and promise you tailored solutions that will lead to guaranteed growth in your business.

Brand Storytelling & Content Marketing

We possess extensive know-how in brand story development and content marketing, equipping us to deliver messaging that is impactful and engaging for customers. This promotes growth as well as customer loyalty. Through crafting stories packed with useful information yet entertaining at the same time, our aim is to help your business connect deeply with its audience and build a reputation of trustworthiness. With an effective strategy built on exceptional storytelling skills, we can guarantee greater success by enveloping consumers with powerful connection.

Global Expansion & Localization

Companies specializing in global expansion and localization services are well-equipped to help multinational companies looking to expand into new markets while also adapting their consumer goods to local cultures. Our expertise provides insight on what it takes to succeed abroad, understanding current trends as well as unique cultural elements within each region we assist with. This allows us the advantage of knowing how best your products and services can be tailored specifically for consumers at any given market location.

Omnichannel Strategy & Execution

We possess expertise in creating omnichannel strategies and executing them to ensure customers enjoy a reliable and engaging experience regardless of how they interact with your brand, be it online, mobile or through physical stores. Our skills allow us to devise cohesive branding that creates consistent interactions at every touchpoint which helps create customer loyalty over the long term. With our help, you can develop tactics for cultivating customer engagement from digital marketing campaigns all the way down to individualized service when interacting face-to-face with patrons.

Agile Innovation

For any consumer goods business, the capacity to adjust promptly in response to changing market trends and customer preferences is an essential skill. Our agile innovation system provides your organization with the speed necessary for adapting rapidly to changes in today’s markets and staying ahead of industry standards. By implementing a culture that values continuous improvement, we are able to help you create revolutionary products and services that connect well with those within your target demographic while maintaining brand awareness at its highest level possible.

Consumer Behavior Analysis

Our expertise in the study of consumer behavior gives us a great advantage when it comes to understanding what your target audience wants and needs. With this data-driven insight, we can help you craft services and products that directly meet those requirements as well as foster customer loyalty for your brand. We gain valuable insights into customers’ preferences, allowing us to produce offerings tailored specifically to consumers’ desires.

Sustainable and Ethical Practices

In the modern world, where eco-friendliness is of paramount importance for consumer goods businesses and companies, our knowhow in promoting sustainable practices can assist you in creating an outstanding brand image and fulfilling customer desires. By taking steps to lessen your environmental impact along with engaging ethical company behavior, it conveys commitment towards sustainability as well as accountability – resulting in enhanced loyalty from customers.

53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
Redesign accomplished in 3 months.
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
Redesign accomplished in 3 months.
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Adrian Garnica
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.


How can G & Co.'s branding and marketing prowess help us differentiate ourselves in the consumer goods products market?

We are here to help your consumer goods company establish a unique brand and marketing approach that can make it stand out in the competitive landscape. By tapping into our deep knowledge of digital and integrated marketing, we’ll craft an impressive identity that will catch the eye of potential customers and inspire them to become loyal supporters. This is how you ensure lasting success for your business – using specialized methods tailored specifically towards reaching consumers effectively. Our expertise brings forth distinct results leading directly back to growth within these areas with considerable returns on investment.

What approaches does G & Co. employ to amplify our brand's visibility and drive customer engagement?

Our services include multiple approaches to strengthen your brand and get customers involved, such as content marketing, social media management, and influencer partnerships. For the former two components of our strategy, we guarantee that all promotional materials are engaging for targeted people while retaining an ongoing presence on networks like Facebook or Instagram respectively. Influencers can also be employed to spread word about your product, which will bolster its credibility with new demographics you couldn’t have reached before.

How can G & Co. help empower our brand to build lasting connections with our target audience and cultivate brand loyalty?

We believe that developing personalized customer experiences and engaging content can be integral in establishing strong relationships with your target audience. Through research, segmentation of customers, and leveraging data-based insights, we are capable of designing a one-of-a-kind brand experience specifically tailored to their needs, which helps build trust between the consumer base and organization. By constructing these strategies around understanding customer preferences it will allow for stronger emotional ties creating a more loyal following among those who come into contact with the brand.

How can G & Co.'s business transformation and innovation consulting services position us as leaders in the consumer goods space?

Our business transformation and innovation consulting services can ensure that your company remains successful in the ever-changing consumer goods space. Our expertise, led by our senior managing director, offers guidance to help identify opportunities for growth as well as develop innovative solutions to keep up with changing market trends and meet customer needs. With these comprehensive services, we are confident you will maintain a competitive edge within this industry.

We have all the tools necessary to provide quality advice on corporate strategy and revolutionize how your brand conducts its operations using technology advancements so it may remain at the forefront of what consumers want. By leveraging our experience in delivering exceptional results through cost optimization initiatives targeted toward improving outcomes—we guarantee success for those seeking effective solutions from their investments into us as a service provider.

How can G & Co.'s business transformation and innovation consulting deliver measurable results?

Our data-driven tactics and monitoring of performance enable us to provide outcomes that you can measure. With the help of our expertise in digital strategy and analysis, we make it possible for you to make informed decisions which will support your business growth.

Through tracking ongoing development trends constantly, we are equipped to assist with optimizing strategies so that your efforts towards innovation generate long-lasting results.

What makes G & Co.'s competitive benchmarking and insights services help us stay ahead of the curve?

We provide services to consumer goods companies which enable them to discover new opportunities for growth and staying ahead of their competition. Our data analysis expertise coupled with our knowledge about industry trends helps us give useful advice that assists the firms in making well-informed decisions. By looking into successful methods used by major players in this sector, we can help you devise digital tactics and implement better capabilities so as to increase your profitability.

How can G & Co.'s expertise in competitive benchmarking and insights help us?

Our expertise in competitive benchmarking and insights gives consumer goods companies the ability to make sound choices that promote growth. We have a thorough knowledge of current industry trends, allowing us to provide data-driven advice that can help you identify areas needing improvement so as to stay ahead of competitors.

Whether it is improving product offerings, optimizing supply chain management or coming up with groundbreaking marketing strategies – our services are here for those who want assistance on their journey toward success.

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