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Direct to Consumer

Consumer Goods Products Agency & Consulting Firm

To succeed in the dynamic consumer goods industry, staying ahead of the curve and adapting to changing market conditions is essential. As a consumer goods agency, G & Co. offers comprehensive services that can help you gain an advantage over your competitors by differentiating your brand, expanding into new markets, optimizing supply chains, and more.

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Consumer Goods Products Agency & Consulting Firm Services

G & Co. is dedicated to assisting consumer goods companies to grow within the intricate realm of consumer products. We offer comprehensive services targeting specific needs enterprise brands face, including customer experience improvement, marketing support, product design refinement along with many more market-oriented solutions for success. Our experienced team is highly knowledgeable about the consumer goods industry, and able to guide you through every step towards achieving a competitive edge in this dynamic sector while enabling your business growth on an ongoing basis and succeeding within the global marketplace of today’s modern age.


Having been in the business of consumer packaged goods for years, we understand that businesses operating within this industry have their own set of unique challenges. That’s why our marketing services are tailored to meet those needs specifically and help companies establish a noteworthy presence amongst consumers. Through the implementation of digital marketing strategies coupled with integrated market approaches as well as brand-focused campaigns, you will be able to reach your target audience effectively while driving customer engagement at the same time. We always keep an eye on attainable objectives so that goals can be met seamlessly from both sides—customers’ and yours alike.

Research and Strategy

By utilizing our expertise in data analysis and corporate strategy, consumer goods companies can get a better understanding of customer needs to create their growth strategies. Our services provide them with relevant insights to build informed decisions as well as focused techniques for success within the consumer products industry. We offer consumers product companies sound research and tactics necessary for constructing an effective business model. With these tools, we enable enterprises to stay ahead of competitors by uncovering potential opportunities allowing sustained development regardless of whether it’s new markets or item lines they are pursuing.

Customer Experience

At the core of all successful consumer goods brands lies customer experience. We aim to develop relationships and establish memorable experiences that strengthen loyalty for your brand, leading to long-term success. Our services regarding market research, surveys and mapping customer journeys allow us to optimize interactions with customers while delivering value through every encounter. By keeping our focus on client relationship development as well as adding substantial value, we can assist you in forging connections with your desired consumers while building a strong following around the product or service offered by your company.


For consumer goods companies to remain competitive, our services allow them to identify areas of untapped potential. Through benchmarking and studying the performance of other industry leaders, we provide insights which can be used in creating digital strategies that enable growth through new capabilities. We empower enterprise consumer goods companies with the necessary knowledge on how they can move forward productively so as not to fall behind their competition.

Business Transformation

Consumer goods companies are now faced with the challenge of evolving to keep up in today’s consumer products industry. Our business transformation services offers deep industry knowledge and assistance during these rapidly changing market conditions and shifting customer preferences. We have expertise when it comes to corporate strategy, enabling us to evaluate your organization as well as identify potential areas of growth or new solutions that could help you stay ahead of competitors in this sector. Our skillset relating to innovation allows us an insight into what trends will shape the future, providing confidence while transforming for success.

Product Design

Creating visually pleasing and practical products is essential for any prosperous consumer goods company. Through our product design services, we make sure that the items you offer are not just attractive but also fulfil customer needs. By integrating aesthetics with usability, our team helps to develop products that catch the attention of your intended market demographic as well as elevating your position above the competition

UX/UI Design

At the core of our design process lies a focus on customer satisfaction and engagement. Our services strive to create products which deliver an enjoyable user experience through designing interfaces that are tailored to your customers’ needs, wants, and preferences. This ensures not only visually pleasing designs but also ones focused entirely around delivering optimal consumer goods usability for all users alike.

Digital Solutions

Consumer goods companies need to embrace digital transformation in order to stay competitive and drive growth. Our solutions help maximize sales, improve supply chain operations, and foster meaningful customer engagement using the latest technology trends. Keeping up with these advances guarantees that businesses are adequately prepared for digital advancements as they come about while also opening up new opportunities for success among consumers.


“G & Co. has an innovative approach to benchmarking and developing digital experiences. Their specialization in retail and luxury made them our top choice when it comes to improving the customer journey through digital and physical experiences.”

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Catherine Maillet
Manager, Digital
Alexandra Reed
Director, Digital Marketing EMEA
Akio Tanaka
Senior Director, Digital Transformation
Patricia Miller
Senior Director, Customer Experience
Marriott Bonvoy

Our Impact as a Consumer Goods Products Agency & Consulting Firm

As a consumer goods products agency & consulting firm, G & Co. has a strong reputation for creating positive results and furthering the success of our clients. Our team works hard to equip consumer goods companies with the tools needed to develop their market presence, differentiate their brand, optimize supply chain operations, realize product advancement through innovation, adopt an eCommerce strategy effectively implement it and make decisions based on accurate data insights in today’s ever-evolving industry setting.

Market Expansion

To ensure the development of any consumer goods company, expanding one’s customer base and entering new markets is essential. Our market growth services work to identify potential opportunities in different regions/markets for our business partners so they can capitalize on them easily. With broad knowledge of this sector along with great expertise regarding corporate strategies, we assist businesses looking into global expansion by making the process simpler and guaranteeing success when it comes to reaching out to a newer audience.

Brand Differentiation

Creating a successful brand identity in an already crowded marketplace is vital. Our services focus on differentiating your consumer goods products from the competition to draw customers and strengthen engagement with them. To accomplish this, we look into customer needs and preferences so as to build a strategy that places your firm at the top of the industry. We specialize in creating tailor-made strategies for each company aimed at optimizing their presence among consumers.

Supply Chain Optimization

Consumer goods companies need an effective supply chain to achieve success. Our services provide enterprise clients with a holistic way to improve their operations, while cutting down on costs and providing expedited delivery of products right into the hands of shoppers. By utilizing our knowledge in digital marketing and supply chains alike, businesses can optimize how they manage logistics as well as distribution methods for greater profitability alongside sustainable growth.

Product Innovation

Staying ahead in the industry requires innovating products and services that cater to customers. Our product innovation offerings can help create new concepts tailored to consumer preferences, all while staying faithful to your brand’s identity. Through researching current trends as well as customer desires, we are equipped with enough insight to launch fresh ideas which will set you apart from your rivals.

eCommerce Strategy

With our eCommerce strategy services, brands can take advantage of the changing way consumers shop and interact with them. Our strategies will optimize your online presence to generate sales growth and customer engagement while ensuring that you remain a competitive player in this digital world. By devising tailored plans for product delivery, marketing initiatives, as well as client support – we aim to help stimulate demand for your products or services so you achieve long-term success within the industry.

Data-Driven Decision Making

In the current data-driven climate, consumer goods companies need to make informed decisions in order for them to be successful. Our services assist you with taking full advantage of all your data so that they can obtain optimal performance and stay ahead of competitors. Our specialist experience paired with digital strategies will give you insight about how best to move forward as a business by making judgements based on facts rather than assumptions or gut feelings. With this knowledge, we guarantee our clients’ ability to remain competitive and successful in an ever-changing market dominated by consumers relying more heavily on online mediums daily.

Our Expertise as a Consumer Goods Products Agency & Consulting Firm

As an established consumer goods products agency & consulting firm, our success can be attributed to the range of expertise we possess. Our specialists are the best at creating narratives for brands, marketing content on a global scale, as well as localizing strategies so consumer goods companies reach their highest potential. We understand that this industry faces unique issues and promise you tailored solutions that will lead to guaranteed growth in your business.

Brand Storytelling & Content Marketing

We possess extensive know-how in brand story development and content marketing, equipping us to deliver messaging that is impactful and engaging for customers. This promotes growth as well as customer loyalty. Through crafting stories packed with useful information yet entertaining at the same time, our aim is to help your business connect deeply with its audience and build a reputation of trustworthiness. With an effective strategy built on exceptional storytelling skills, we can guarantee greater success by enveloping consumers with powerful connection.

Global Expansion & Localization

Companies specializing in global expansion and localization services are well-equipped to help multinational companies looking to expand into new markets while also adapting their consumer goods to local cultures. Our expertise provides insight on what it takes to succeed abroad, understanding current trends as well as unique cultural elements within each region we assist with. This allows us the advantage of knowing how best your products and services can be tailored specifically for consumers at any given market location.

Omnichannel Strategy & Execution

We possess expertise in creating omnichannel strategies and executing them to ensure customers enjoy a reliable and engaging experience regardless of how they interact with your brand, be it online, mobile or through physical stores. Our skills allow us to devise cohesive branding that creates consistent interactions at every touchpoint which helps create customer loyalty over the long term. With our help, you can develop tactics for cultivating customer engagement from digital marketing campaigns all the way down to individualized service when interacting face-to-face with patrons.

Agile Innovation

For any consumer goods business, the capacity to adjust promptly in response to changing market trends and customer preferences is an essential skill. Our agile innovation system provides your organization with the speed necessary for adapting rapidly to changes in today’s markets and staying ahead of industry standards. By implementing a culture that values continuous improvement, we are able to help you create revolutionary products and services that connect well with those within your target demographic while maintaining brand awareness at its highest level possible.

Consumer Behavior Analysis

Our expertise in the study of consumer behavior gives us a great advantage when it comes to understanding what your target audience wants and needs. With this data-driven insight, we can help you craft services and products that directly meet those requirements as well as foster customer loyalty for your brand. We gain valuable insights into customers’ preferences, allowing us to produce offerings tailored specifically to consumers’ desires.

Sustainable and Ethical Practices

In the modern world, where eco-friendliness is of paramount importance for consumer goods businesses and companies, our knowhow in promoting sustainable practices can assist you in creating an outstanding brand image and fulfilling customer desires. By taking steps to lessen your environmental impact along with engaging ethical company behavior, it conveys commitment towards sustainability as well as accountability – resulting in enhanced loyalty from customers.

53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
27% Increase in mobile banking transactions through digital enhancements
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
25% increase in customer satisfaction with a mobile app design & development revamp for improved guest experience
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
25% increase in customer satisfaction with a mobile app design & development revamp for improved guest experience
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
27% Increase in mobile banking transactions through digital enhancements
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Judith Rangel
VP, Digital Experience
As the VP of Digital Experience at G & Co. Judith employs her skill of spearheading client satisfaction initiatives and harmonizing objectives with a thriving company culture. She previously oversaw client engagements at Projekt22 and Globant, managing accounts for Samsung, Google, Amazon, and Peloton.
Adrian Garnica
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.


How can G & Co.'s branding and marketing prowess help us differentiate ourselves in the consumer goods products market?

We are here to help your consumer goods company establish a unique brand and marketing approach that can make it stand out in the competitive landscape. By tapping into our deep knowledge of digital and integrated marketing, we’ll craft an impressive identity that will catch the eye of potential customers and inspire them to become loyal supporters. This is how you ensure lasting success for your business – using specialized methods tailored specifically towards reaching consumers effectively. Our expertise brings forth distinct results leading directly back to growth within these areas with considerable returns on investment.

What approaches does G & Co. employ to amplify our brand's visibility and drive customer engagement?

Our services include multiple approaches to strengthen your brand and get customers involved, such as content marketing, social media management, and influencer partnerships. For the former two components of our strategy, we guarantee that all promotional materials are engaging for targeted people while retaining an ongoing presence on networks like Facebook or Instagram respectively. Influencers can also be employed to spread word about your product, which will bolster its credibility with new demographics you couldn’t have reached before.

How can G & Co. help empower our brand to build lasting connections with our target audience and cultivate brand loyalty?

We believe that developing personalized customer experiences and engaging content can be integral in establishing strong relationships with your target audience. Through research, segmentation of customers, and leveraging data-based insights, we are capable of designing a one-of-a-kind brand experience specifically tailored to their needs, which helps build trust between the consumer base and organization. By constructing these strategies around understanding customer preferences it will allow for stronger emotional ties creating a more loyal following among those who come into contact with the brand.

How can G & Co.'s business transformation and innovation consulting services position us as leaders in the consumer goods space?

Our business transformation and innovation consulting services can ensure that your company remains successful in the ever-changing consumer goods space. Our expertise, led by our senior managing director, offers guidance to help identify opportunities for growth as well as develop innovative solutions to keep up with changing market trends and meet customer needs. With these comprehensive services, we are confident you will maintain a competitive edge within this industry.

We have all the tools necessary to provide quality advice on corporate strategy and revolutionize how your brand conducts its operations using technology advancements so it may remain at the forefront of what consumers want. By leveraging our experience in delivering exceptional results through cost optimization initiatives targeted toward improving outcomes—we guarantee success for those seeking effective solutions from their investments into us as a service provider.

How can G & Co.'s business transformation and innovation consulting deliver measurable results?

Our data-driven tactics and monitoring of performance enable us to provide outcomes that you can measure. With the help of our expertise in digital strategy and analysis, we make it possible for you to make informed decisions which will support your business growth.

Through tracking ongoing development trends constantly, we are equipped to assist with optimizing strategies so that your efforts towards innovation generate long-lasting results.

What makes G & Co.'s competitive benchmarking and insights services help us stay ahead of the curve?

We provide services to consumer goods companies which enable them to discover new opportunities for growth and staying ahead of their competition. Our data analysis expertise coupled with our knowledge about industry trends helps us give useful advice that assists the firms in making well-informed decisions. By looking into successful methods used by major players in this sector, we can help you devise digital tactics and implement better capabilities so as to increase your profitability.

How can G & Co.'s expertise in competitive benchmarking and insights help us?

Our expertise in competitive benchmarking and insights gives consumer goods companies the ability to make sound choices that promote growth. We have a thorough knowledge of current industry trends, allowing us to provide data-driven advice that can help you identify areas needing improvement so as to stay ahead of competitors.

Whether it is improving product offerings, optimizing supply chain management or coming up with groundbreaking marketing strategies – our services are here for those who want assistance on their journey toward success.


How can G & Co. leverage advertising strategies to enhance the brand visibility and reach of our brand?

One of the best ways to increase visibility and reach for a brand is by utilizing effective advertising strategies. This involves tailoring campaigns so as to target an appropriate audience, producing content that resonates with them, optimizing all plans in order to maximize return on investment (ROI), leveraging influencers who may spread awareness about your product or service through their social media presence, and finally taking advantage of major platforms such as Facebook and Twitter. By doing this well, G & Co. has successfully widened our clients' scope of influence while promoting their image in their liking, positively impacting how people view it from across a diverse landscape. These same approaches enable brands not only to be seen but also heard far beyond what was previously thought possible.

How does G & Co. integrate branding efforts across digital marketing channels to create a cohesive brand identity for our brand?

For brands to guarantee their messaging is uniform across all digital platforms, it’s crucial that the same visuals and color palettes are used as well as content embodying values and aims being consistent. G & Co. develops a comprehensive digital branding strategy that encompasses the gamut of visual identity, including website design, social media branding, and content creation. By first aligning our clients' visual elements across all possible touchpoints, we create a unison front with their brand experience that is made to resonate with customers, build trust, and foster brand loyalty.

How can G & Co. utilize platforms and channels to optimize the online presence and customer acquisition?

As a digital experience agency, G & Co. works on a host of digital platforms and channels to propagate our clients' image. We work to optimize within the metric of acquisition to ensure we captivate attention, pique interest, and encourage purchases across eCommerce platforms, online marketplaces, and digital marketing channels. With a primary focus on brand visibility and targeted approach on reach and conversion, we help our clients optimize their acquisition efforts for sustainable growth.

How can G & Co. leverage digital analytics and data-driven insights to optimize advertising campaigns and maximize ROI?

G & Co. utilizes the best digital analytics tools and methodologies to help our clients track and measure key performance indicators based on their objectives. To do so in an effective manner, we ensure we take customer behavior into consideration, seeking the most optimal of outcomes. With real-time analysis and continuous monitoring, we refine our clients' campaigns using data-driven insights, ensuring we achieve maximum ROI in the name of securing meaningful business outcomes.

How does G & Co. stay updated with the latest trends and technologies in the digital marketing landscape?

G & Co. places the utmost emphasis on staying up-to-date with the innovations and advancements in digital marketing. We do this by attending conventions related to the industry, reading key publications from experts, networking with professionals who are knowledgeable about such topics, and using data insights to tweak our strategies for maximum success. Keeping abreast of these changes is necessary in order for us to stay ahead of the game and remain at the forefront when it comes to modern technologies.

What’s the importance of working with a luxury fashion retail consulting agency?

As both an eCommerce, design and development agency and luxury retail consulting firm, we are in a powerful position to help brands build comprehensive strategies tailor-made for them and the digital age. Our eCommerce and design capabilities are bolstered by our pursuit of results, continuously working to advance brands for the future ahead.

Our eCommerce background gives us a unique perspective on the needs a brand must meet to engage with consumers today. G & Co.’s work in the luxury, fashion and retailspace has always been centered around one thing: creating for the optimal customer experience in mind. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.

What are your areas of focus as a fashion retail consultancy?

While G & Co. is a digital agency and a strategy consulting firm, user experience is at the heart of everything we do. All our projects revolve around delivering nothing but the most impactful result for clients, be it an online strategy, enterprise application development, or digital marketing—everything we do is made with the user in mind.

When it comes to our clients, we exert all avenues to ensure we bring forth the results brands need in a present-day strategy. We conduct user research, competitive analysis, product strategy, and digital evaluations for fashion and retail brands to help them succeed in the long run. And of course, because of our digital proficiency, we are experienced in executing an idea.

What separates G & Co. from other fashion consultancies?

With so many excellent fashion consultancies to choose from, it’s no doubt a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. And as a team that celebrates our wide range of skills, backgrounds, and competencies, you can be assured that we’re ready to help your brand shine through for years to come.

We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a UI/UX design and eCommerce firm, a digital marketing agency, and a fashion retail consultancy all under one roof. If you need luxury consulting services, reach out to us.

Can your luxury retail consulting firm help with digital marketing and omnichannel strategy?

Absolutely! As a luxury retail consulting firm and a holistic digital strategy agency, we are fully equipped to plan and deploy a brand’s digital marketing and omnichannel strategy. Additionally, we support brands in drawing a digital transformation blueprint, accelerating an online approach’s current adaptation, and establishing supplier partnerships.

We’re well-versed in guiding emerging brands and established names in their digital journeys because of our agency service capabilities. We see ourselves as a direct link to our clients’ success because we think of ourselves as equal partners invested in their long-term goals. If you have a digital marketing need, or are looking to begin developing an omnichannel strategy, send us an email at

Do you do brand assessment, or should I hire a separate fashion retail consulting firm?

Yes, G & Co. does brand assessment. We recognize that every brand at its core is a relationship with a promise to consumers; that promise tells people what they can expect from them, what makes them different from the rest, and ultimately reflect how people perceive a brand. Our brand assessment process evaluates a company’s strength by asking whether we meet the expectations we want to have and how we can elevate ourselves to a better vision. If you have a brand assessment or any other fashion consulting need, please write us an email at

How can I get a proposal for my project?

If you’re looking for a retail or fashion consulting agency, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 36 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their prices and brand approach. While many branding and luxury retail consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.

What process should I expect from your retail consulting agency?

Our process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. Of course, each engagement is unique, but we always go through the following key phases:

Discovery & Research

We usually start by consolidating all available project documentation and breaking down questions about your brand. During those sessions, we interview key stakeholders, collaborate on requirements, and ideate and plan the next steps. When possible, our strategists talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing strategy to identify opportunities for user experience improvements. We will also review competitor approaches, gather references, and document best practices.

Digital Strategy & Concepts
Based on the discovery & research results, we synthesize a digital strategy and define the approach to drive our process. Because we are a user experience agency at heart, we will explore different concepts to establish such core elements as information architecture, interactions, and future engagements. We then validate the resulting concept with users and stakeholders. Once the feedback is in, we make the necessary updates to design what our strategy will look like.

What does G & Co. do, primarily?

G & Co. is a luxury consultancy and a UI/UX web design and development agency. We consider ourselves an equal partner to our brands because we cater to any need an emerging brand or established name could need.

As a retail consulting agency, we work hard to ensure we do everything we can for our clients to be as suited as possible for the ever-changing consumer landscape. We recognize that the strongest brands today are those who have embraced the technologies of today and will adopt what consumers come to use. After all, the brands who want to redefine their industries are the ones who do. We pride ourselves on working with those brands and the people behind them. Because together, we can accomplish exceptional ambitions and create enduring results.

And as a UI/UX web design and development agency, we can help implement the creative elements your brand needs to start making breakthroughs for the digital age.

If you have a project you’d like to discuss, please email us at

Which consulting firm is best for retail?

When considering which retail consulting firm to choose from, the firm’s mission, ability, and experience must be evaluated. At G & Co., we offer a wide range of services – from being a UX/UI design deliverable partner to data benchmarking and market & competition mapping, to offering actionable insight sand developing strategic roadmaps that help brands achieve their missions. Our wide range of services and abilities are backed by years of experience within the retail & consumer goods and apparel, fashion, luxury industries, combined with a diverse set of analytical and creative talent.

While there are many retail consulting firms available, we deeply believe that by keeping the optimal customer experience in mind, we can help brands accomplish their goals while ultimately satisfying the consumer – a feat we strive for within any engagement. If you represent a retail & consumer goods or apparel, fashion, luxury brand seeking retail consulting backed by robust experience, reach out to us at or submit a request form.

How much does a retail consultant charge?

Most retail consulting firms charge an hourly fee for each engagement with the motive of making as much money from their clients as possible. At G & Co., we detest this model as it becomes easy for these retail consultancies to deceive their clients by falsifying the amount of hours they worked – ultimately causing the client to pay for work that was not actually performed. Instead, we price each engagement fairly depending on the scope of work for a particular engagement and agree on intermediate payout points throughout the project. By charging our clients in this way, the amount of money each engagement costs is negotiated up-front and our clients can rest assured that they are receiving quality retail consulting without being charged for additional work.

What are the KPIs tracked in retail consulting?

While there are many key performance indicators (KPIs) that retail & consumer goods and apparel, fashion, luxury brands track, our consulting tactics focus on improving conversion rates, customer acquisition, and customer retention. With our primary goal of enhancing the customer experience for our clients, we feel that these KPIs are the most useful in determining the success of our consulting efforts as they are directly correlated to an intriguing, memorable, and familiar customer-brand interaction.

How do you measure the success of a retail consultant?

At G & Co., we believe that consulting experience begets a reliable, trustworthy, and knowledgeable retail consultant. Experience is not the only factor in determining the success of a consultant, however. The philosophy behind our retail consulting methodology is based on our ability to assess the objectives of our clients, advising them on whether or not a particular want will translate into accomplishing a mission, and prioritizing which actions should take place to reach their goals.

Our vast amount of experience has allowed us to gain substantial knowledge within the retail space which we deploy in every engagement. Each project gives us the opportunity to learn something new about the retail & consumer goods and apparel, fashion, luxury industries. If you represent a retail & consumer goods and apparel, fashion, luxury brand and are in need of experience-backed consulting services, we would love to hear from you! Contact us at, or submit a request form to get started.

What does a retail & consumer goods consultant do?

Oftentimes, retail &consumer goods brands reach a point where they desire to continue growing and improving, but struggle to find innovative ways in which they can. This point is typically where retail & consumer goods brands reach out to retail consultants who aid in developing actionable strategies to help brands reach their missions and objectively identify which items can be improved upon to maximize their successes.

Our experience with industry benchmarking and tailored competitive and competitor intelligence efforts works to our advantage when consulting with retail brands. We possess a comprehensive understanding and knowledge-base surrounding market trends within the retail & consumer goods and apparel, fashion, luxury spaces which act as insight for identifying best-practices brands should deploy to stay on-par with industry leaders.

What do you consider to be a retail & consumer goods brand as a retail consulting firm?

As a holistic retail consulting firm, we have a wide variety of experience with all types of retail brands from apparel, fashion, and luxury to consumer goods brands. Our definition of a consumer goods brand is one that produces, promotes, and sells a variety of goods that individuals and households purchase and use on a daily basis. These consumer goods include packaged food items, cleaning products, makeup, etc. Some popular consumer goods brands we have worked with and admire include Target, Walmart, Apostrophe, and Nestle SA.

What do you consider to be a retail brand as a retail consulting firm?

In the general sense, retailers are a collection of brands or products that align with themselves with a refined, specialized, and bespoke brand vision. Retailers use strategic marketing and branding tactics to enhance brand positioning – ultimately creating a cohesive and memorable brand and customer experience for the consumer. The foundation of brand positioning for retailers is influenced by propositions offered by brands, such as quality, exclusivity, legacy, specialty, etc. – all of which make up a retailer’s brand identity. Consumers become familiar with and begin to trust a retailer, subsequently increasing customer loyalty and retention.

In the current digital age of online shopping, the nuance of brand positioning for retailers has become especially reliant on a retailer’s eCommerce efforts to keep brand identity strong and customers satisfied. G & Co.’s experience in assisting brands with creating bespoke eCommerce products is central to our mission of delivering excellent customer experiences for each touch point between brand and consumer.

Generally, we believe that a streamlined, cohesive, and familiar customer experience is the most important facet of sustaining a retailer’s brand identity and upholding customer acquisition and retention. We offer consulting services for each part of the retail experience, from retailers to the brands they promote, to assist retailers in accomplishing their overall missions.

What is an apparel, fashion, luxury brand consultant?

At large, the apparel, fashion, luxury industries encompass an array of brands that produce a variety of products ranging from clothing items, to jewelry, to sportswear and beyond. While brands within the apparel, fashion, luxury spaces can be considered similar or even equal, the nuance in their differences, such as target audience, brand identity, brand mission, and product quality, make each vertical unique, and each brand niche within the industry it lies.

G & Co.’s diverse repertoire of prior engagements with apparel, fashion, and luxury brands gives our clients confidence in our ability to tailor each project to their mission. Our consulting services are based on the primary goal of enhancing the customer experience. From industry benchmarking and visualizing competitive landscapes, to conducting primary and secondary consumer research, we make a promise to align our end-goal with the missions of our clients.

What does an apparel, fashion, luxury consultant do?

G & Co.’s primary focus as an apparel, fashion, luxury consultant is crafting the ultimate customer experience. Our belief is that by constantly keeping the customer experience in mind throughout each part of a consulting engagement, our clients will be able to reach their goals and accomplish their missions – albeit boosting customer acquisition or retention, digitally transforming their UX/UI, or gaining competitive and competitor intelligence to keep up with industry standards.

What do you consider to be an apparel, fashion, luxury brand as a retail consulting firm?

Unlike retailers, apparel, fashion, luxury brands are typically stand-alone and do not promote or sell products from different brands. G & Co.’s idea of an apparel, fashion, luxury brand is one that produces high quality products such as clothing, jewelry, athletic wear, among a variety of other things. Our breadth of experience within the retail space has familiarized us with various apparel, fashion, luxury brands who typically have niche missions aimed at attracting and satisfying a target audience. Much like retailers, these brand shave their own unique brand personality and many loyal customers who are devoted to what the brand promotes. Our favorite examples of apparel, fashion, luxury brands that we have worked with include Louis Vuitton, Burberry, Lululemon, and many more.

What is a customer experience consultant?

Customer experience is essentially a measure of customer satisfaction and bill of health for brands. For retail & consumer goods and apparel, fashion, luxury brands, in particular, customer experience is the culmination of experiences from various touchpoints and interactions between consumer and brand. As a customer experience consulting firm, we dissect each of these interactions and analyze them to identify what areas of improvement our clients can act upon.

Our analysis combined with our competitive and competitor intelligence efforts allow us to develop actionable, strategy-driven roadmaps to ensure that brands not only know what to improve, but how to improve every nuance of their customer’s experience. Our diverse set of talents, breadth of experience within the retail space, and primary focus on delivering a bespoke customer experience help our clients reach their missions with the promise of offering best-in-class practices.

What does a customer experience strategist do?

Similar to our consulting efforts, the overall goal that we strive to reach at G & Co. is crafting the ultimate customer experience. We believe that by striving to do so, all aims, missions, and goals of retail & consumer goods and apparel, fashion, luxury brands seeking our consulting efforts can be achieved.

While enhancing the overall customer experience is our primary focus, our ability to align our efforts with the missions of our clients’ combined with our diverse set of engagements results in strategic and consulting skills that are unmatched. We offer all our clients actionable, insight-driven strategies to help them achieve the ultimate customer experience – whether they’re looking to expand their online presence or perform a digital transformation, derive an innovative plan-of-action that propels their company forward, or map out their market and competitive landscape to outperform your competitors.

What is customer experience with regards to consulting?

Every engagement with G & Co. for our retail & consumer goods and apparel, fashion, luxury clients has the end goal of creating and enhancing the best possible customer experience for the brand's target audience. Our definition of customer experience is the sum total of experiences from every touchpoint and interaction between the customer and brand. We treat these touchpoints and interactions like variables in a science experiment – we observe, measure, and analyze each interaction to determine areas of improvement or where industry best-practices can be implemented.

Our customer experience consulting methods include industry benchmarking, conducting primary consumer surveys via a selective secret shopper network, analyzing market trends through competition and market mapping, and more. Our collection and analysis of exploratory and specific data and thorough research allows us to develop an actionable strategy for apparel, fashion, and luxury brands to get them closer to accomplishing their missions and achieving their goals. We strive to maintain alignment with our client’s brand personality to offer a bespoke and elevated customer experience overall.

What is benchmarking in consulting?

One way we help our clients identify areas of improvement is by benchmarking their competitors and the top players in their industry. By collecting data on retail & consumer goods and apparel, fashion, luxury brands’ industry competitors, we are able to identify areas of improvement and where best practices can be applied. Our benchmarking services help substantiate our consulting efforts and allow us to create data and insight-driven, actionable strategies to help our clients be the top name in their industry.

From conducting primary consumer surveys to observing various consumer touchpoints and interactions through a selective secret-shopper network to compiling data research on market trends, consumer habits, and services offered by competitors industry-wide, we make sure that our consulting services are holistic, thorough, and tailored to each engagement and our client’s needs. If you are a brand interested in gaining more insight into your industry and competitors, reach out to us to inquire about our benchmarking efforts at, or submit a request form.

How does benchmarking help retail & consumer goods companies?

G & Co.’s benchmarking services for retail & consumer goods and apparel, fashion, luxury brands bring insight on how their strategic efforts and branding tactics fare against industry competition. Generally speaking, brands move up in their industry ranks by understanding what tools and methods are used by their competitors that keep them at the top of the leaderboard. While observation and application of these methods act as a pathway to increasing brand awareness, measuring their implementation through benchmarking is a way to comprehend their efficacy.

What is competitive intelligence and what does a competitive intelligence team do?

The general result of our benchmarking, research, and analytical efforts is the accumulation of competitive and competitor intelligence for our clients. By benchmarking and gathering data on retail & consumer goods and apparel, fashion, luxury brands’ direct competitors, we provide competitor insights to brands and visualize their competitive landscape. We use this intelligence to develop strategic plans of action for our clients to deploy and become top performers in their verticals.

Why Would Fashion Brands Require Retail Consulting Firms?

Any modern-day company requires the use of good retail consulting firms, such as G & Co. This applies to fashion and luxury as much as anywhere else, where industry leaders have quickly realized that their retail industry would quickly lag behind without the use of fashion consulting firms.

A lot of the retail services that fashion and luxury businesses rely on are now done online. This means the services of G & Co. and other luxury consulting firms could be the only key to the customer pool that can be found on the internet.

The efficiency in the supply chain and value chain also depends a lot on how top retail consulting firms can come up with strategies to smooth out the entire process.

What Sets Top Retail Consulting Firms, Such As G & Co. Apart?

G & Co. has an in-depth understanding of the important parameters that determine success in the fashion industry, such as customer loyalty and retention, maintaining a sustainable future, and brand innovation.

This understanding is what sets top consulting firms head and shoulders above smaller retail consulting firms which do not usually dedicate extensive research to the specific needs of the fashion brand they are representing.

What Sort of Services Can Top Consulting Firms Offer Fashion Brands?

Top retail consulting firms, such as G & Co. can offer the following retail consulting services to luxury brands:

- Digital marketing strategies that inspire customer loyalty

- Creating an efficient supply chain

- Implementing plans for a more sustainable future

- Creating platforms where key stakeholders can interact with customers online and discover what their target market needs

- Set up a more visible and effective social media presence

How Can Retail Consulting Firms Such as G & Co Contribute Towards a More Sustainable Future in the Fashion and Luxury Industry?

Extensive research is being done on implementing the use of sustainable materials and manufacturing practices in the fashion and luxury industry. However, not all fashion brands have access to this cutting-edge technology nor are they in a position to implement it. Retail consulting firms, such as G & Co. can help by providing the necessary advice and information required by fashion brands that are ready to implement better industry practices.

How Do Retail Strategy Consulting Firms Decide on the Best Strategies To Use for a Specific Fashion and Luxury Company?

Top retail consulting firms work with a wide range of different fashion and luxury brands. They need to be able to decide on which strategy to implement for each company.

These parameters are some of the things companies such as G & Co. look at:

- The needs of the fashion and luxury brand and its key stakeholders

- Trends in the global economy

- The goals of the fashion retail industry brand

- New technologies that are being implemented in the industry

How Can Customers reach G & Co. retail consulting firm?

The best way to contact G & Co. is through their online contact online form. Customers can log onto the webpage any time of the day and leave their contact information. A G & Co. representative will get back to them in no time at all.

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