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Direct to Consumer

Beauty & Cosmetics Agency & Consulting Firm

As the beauty and cosmetics industry continues to evolve due to changing consumer preferences, emerging trends, and new technologies, brands in this space require an agency or consulting firm with comprehensive offerings designed for their individual needs.

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Beauty & Cosmetics Agency & Consulting Firm Services

As a beauty & cosmetics agency and consulting firm, G & Co. is devoted to providing a range of services for the personal care industry designed to help beauty brands succeed in this ever-evolving market. We have great insight into the beauty sector, offering assistance tailored specifically towards startups or large companies. The emphasis lies on supporting clients through: constructing an individual brand identity, producing creative products, designing useful marketing approaches targeting consumers. As well as achieving their growth objectives. Our dedication provides all firms with valuable solutions regardless if they are small niche businesses or established labels.


For beauty brands to be successful in the competitive industry, having a defined brand identity is paramount. Our branding services assist those looking for recognition by creating distinct logos and color schemes that sync with their corporate strategy, helping them stand out from other competitors. This also ensures uniformity across product design and packaging when collaborating with contract manufacturers - reinforcing each individual’s unique personalities among both businesses involved. Our specialists are sure to deliver messages of distinction which will capture consumer attention in this saturated market full of different beauty choices.


Our creative team is made up of experts with extensive experience in the beauty industry. Our designers and marketers create striking visuals that articulate each brand’s unique message while making sure it stands out amongst its competitors on the market. We guarantee this by perfecting product development, from concept to distribution, always staying true to a company’s growth strategy goals and vision for their beauty brands.

We take meticulous steps when delivering our services such as: planning concepts, designing products, prototyping them. Testing all outputs thoroughly, which often includes liaising with other companies involved in manufacturing or distributing said items along side us, all while maintaining maximum efficiency. With excellence at top priority, no matter how small an aspect may be, we make sure your brand reflects what you set out for it!


Content is a major component in developing relationships with customers, raising recognition of brands and helping to create loyalty. Our content services specialize in the beauty and cosmetics sector, including: social media management, email marketing, website copywriting. As well as providing quality content for marketing purposes.

By creating appealing material that educates, entertains, & intrigues buyers, we assist businesses form an online presence while generating links between them and their audience. With our considerable experience within this industry, we can provide tailored messaging which resonates deeply with modern consumers interested in fashion/beauty products & services.

Our solutions cover areas such as skin care, body sculpting or facial aesthetics, all underpinned by hard-won knowledge obtained through years spent immersed in the wider beauty world itself.

Marketing & Advertising

Our tailored marketing and advertising plans are designed to maximize revenue, support brand identity, and accomplish the particular goals of each client. Taking advantage of our proficiency in the beauty industry, we create campaigns that hit home with target audiences while increasing sales.

For instance, when it came to StriVectin, our strategy was geared towards driving conversions through social media channels. For La Prairie, we were targeting a larger American market share by launching new products, both approaches leading to remarkable outcomes surpassing initial financial objectives.

Influencer Marketing

The beauty industry is increasingly relying on influencer marketing as a powerful way to boost brand visibility, trustworthiness and acceptance. Our services include the creation of an overarching strategy for campaigns, building successful relationships with influencers, controlling promotional activities through campaign management tools along with follow-up reports measuring performance metrics.

We analyze market trends combined with consumer research data plus our knowledge in positioning brands strategically, allowing us to pick out just the right figures relevant for each collaboration project concerning beauty topics. By working closely alongside influential personalities from this sector, we help businesses connect meaningfully with their target audience and spread messages that ignite interest towards products culminating in increased sales.


Our PR team recognizes how crucial it is to craft remarkable narratives that provoke reactions and gain beneficial press for beauty brands. Our services comprise: media relations, influencer outreach, event organization, product introductions and crisis management. We assist these businesses in the intensely competitive beauty market by constructing stories which capture journalists’ and influencers’ attention. Thus forming a desirable public image with a memorable influence on the industry. Our practices are tailored to make each brand stand out from competitors while also boosting recognition of said brand across desired audiences – aiming at achieving an extended imprint within this sector over time.


Beauty brands need strong communication in order to thrive in the market. Our services offer tailored public relations, marketing and digital approaches that help promote cosmetic products across their target audience. We build specialized plans for communications which ensure your brand’s message is portrayed accurately through different channels using state-of-the-art strategies of digital promotion, like targeting messaging and tools – all this leading to increased sales with engaging outcomes from customers.


Beauty brands looking to grow can rely on our strategic planning services for guidance in navigating the market and recognizing potential growth opportunities. Our team has deep knowledge of this industry, allowing us to provide specialized acquisitions assistance as well as support with organization design and entering new markets worldwide. Product portfolio optimization is key in ensuring that beauty brands offer up items appropriate to their customer base while also generating returns through smart pricing strategies. Committed to client success, we strive for innovation and development within the beauty sector by providing comprehensive advisory services which focus on optimizing performance overall.


“G & Co. has an innovative approach to benchmarking and developing digital experiences. Their specialization in retail and luxury made them our top choice when it comes to improving the customer journey through digital and physical experiences.”

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Catherine Maillet
Manager, Digital
Alexandra Reed
Director, Digital Marketing EMEA
Akio Tanaka
Senior Director, Digital Transformation
Patricia Miller
Senior Director, Customer Experience
Marriott Bonvoy

Our Impact as a Beauty & Cosmetics Agency & Consulting Firm

We take great pride in our expertise and results for the beauty and cosmetics industry. Our Beauty & Cosmetics Agency & Consulting Firm has earned a name as an organization that understands this niche market inside-out, offering tailored solutions to clients striving towards growth objectives. Through leveraging comprehensive services, we have enabled countless of these businesses to accomplish their aspirations over time.

Market Expansion Strategy

Our expertise in assisting beauty brands to grow and become more widespread makes us a valuable asset. We have seen great successes due to our market expansion strategies, such as the $100 million acquisition of an ecommerce site for a multinational cosmetics business so it could make its debut in Brazil, plus designing organization structures suited to setting up shared services centers in Panama for one of the Fortune 100 cosmetic companies.

We assisted a Korean skincare company broaden their reach with 1,000 stores inside Korea, 9 thousand store counters spread throughout Taiwan and USA along with 700 shops located at Caribbean markets & China, all part of plans designed by us that were meant to allow clients maximize growth opportunities while ensuring success long term!

Product Portfolio Optimization

The beauty and cosmetics industry relies on our optimization services to help brands tailor their product portfolios. We examine consumer trends, analyze market opportunities and competitive landscapes in order to aid our clients in creating strategies that improve profitability while also meeting evolving customer needs. Our expertise has contributed significantly towards improving the success of beauty brands, resulting in increased growth and innovation within this sector.

Brand Differentiation

Beauty brands must stand out to be successful in today’s competitive market. We help them accomplish this by crafting unique images and identities, based on the special features, advantages and values of each brand. Our strategic positioning strategies enable us to create stories that captivate target audiences while also deepening their loyalty towards a particular label.

Our focus has helped our clients gain greater prominence and make an impactful presence in their respective markets. Thus leading to success for many beauty-related businesses we have partnered with so far!

Supply Chain Optimization

Beauty brands in the cosmetics industry must have efficient supply chain management to meet customer expectations and remain profitable. Our services can help these companies streamline their operations, minimize expenditure, and promote productivity. By uncovering any areas of lacklustre performance within a company’s chain structure, we are able to build an optimal system that will allow our clients’ products to be shipped out quickly at competitive rates.

Digital Transformation

Beauty brands can take advantage of the opportunities afforded by digital transformation and remain in competition with others in this new generation. Our clients are supplied digital strategy services that help them stay ahead of the trend, build personalized experiences, devise creative products, and increase their market presence within the beauty industry as well as the cosmetics sector. Through embracing innovative technology to create growth for themselves and advance innovation, they will be able to continue growing even further. Before all while staying competitive against other companies likewise going through a similar journey.

Sustainability and CSR Integration

Beauty brands are increasingly integrating sustainability and CSR initiatives into their business strategies to appeal to conscious consumers, enhance brand reputation, and build customer loyalty. Our services focus on helping beauty businesses implement sustainable practices such as reducing waste or using renewable energy sources while also communicating these efforts accurately so clients’ commitment is known by the target audience. With our help, beauty companies can demonstrate that they care for people’s well-being, which will set them apart from other similar brands in the market.

Our Expertise as a Beauty & Cosmetics Agency & Consulting Firm

As a beauty & cosmetics agency and consulting firm, G & Co.'s team of specialists boasts a wide range of knowledge, including consumer trend exploration, market research, brand positioning and digital marketing. We comprehend every detail related to this business sector in order to provide customized solutions for each individual client’s particular dilemmas. G & Co. helps clients succeed so they can survive any fluctuations within the dynamic beauty industry. With our expertise, we assure beauty and cosmetics companies are equipped with strategies that will assist them during their journey through such an intricate marketplace.

Market Research Expertise

Growth opportunities in the beauty and cosmetics industry are essential for market success. Our market research expertise gives beauty brands a competitive edge, allowing us to pinpoint consumer trends that can be used to create new products and establish successful strategies. We analyse current preferences, behaviors, as well as any emerging changes in order to craft effective solutions that position these companies towards growth. By tapping into this wealth of data regularly, we ensure our clients remain up-to-date with their customers’ needs so they may benefit from upcoming markets movements while remaining ahead of competitors.

Consumer Trend Analysis

Beauty brands that are aiming to stay at the forefront must comprehend and forecast consumer trends. Our trend investigation services assist beauty businesses in spotting patterns regarding customer habits, desires, and purchases. By being alert of what’s currently happening on the market, we help our clients create forward-thinking products and promotional activities that appeal to consumers, which leads to increased industry growth for beauty related sectors.

Brand Positioning Strategy

Beauty brands looking to succeed in the competitive beauty market need strong positioning strategies. Our brand positioning services are designed with this goal in mind, helping clients craft meaningful narratives that resonate deeply with their target audience and highlight unique features, benefits, and values, effectively separating them from other competitors while driving sales. We have extensive expertise allowing us to ensure that our client’s brand stands out against others and ultimately achieves long-term success within the marketplace.

Product Portfolio Optimization

Our product portfolio optimization services can assist beauty brands to maximize profitability and meet consumer needs. Our experts are knowledgeable about analyzing trends, identifying market opportunities, understanding competitive landscapes, devising strategies that optimize portfolios and attending to altering customer preferences. We enable our clients to gain an advantage within their market as well as foster growth through cosmetics innovation, allowing for better alignment with changing consumer demands ensuring a successful future for these brands.

Digital Marketing Proficiency

In today’s environment, success for beauty brands depends heavily on digital marketing. We make sure to provide our clients with just the right campaigns in order to ensure maximum impact and reach their desired target audience effectively. Through our extensive expertise within this domain, we are able to efficiently deliver results across all levels - from social media management, email marketing techniques & search engine optimization strategies as well as influencer connections. Our objective has always been to deliver immense value that will keep your brand ahead of its competition.

Sustainability Integration

Beauty brands must recognize and adjust their business strategies in order to satisfy the growing conscious consumer market. We provide services that help clients integrate sustainable practices into their brand, such as reducing waste production and harnessing renewable energies while supporting local communities. G & Co. not only advises customers on executing sustainability initiatives, but also how best to communicate these efforts with beauty-lovers across various target audiences. In doing so, we strengthen both the customer base’s view of a client’s ethical stance alongside its reputation within the industry.

53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
27% Increase in mobile banking transactions through digital enhancements
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
25% increase in customer satisfaction with a mobile app design & development revamp for improved guest experience
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
25% increase in customer satisfaction with a mobile app design & development revamp for improved guest experience
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
27% Increase in mobile banking transactions through digital enhancements
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Judith Rangel
VP, Digital Experience
As the VP of Digital Experience at G & Co. Judith employs her skill of spearheading client satisfaction initiatives and harmonizing objectives with a thriving company culture. She previously oversaw client engagements at Projekt22 and Globant, managing accounts for Samsung, Google, Amazon, and Peloton.
Adrian Garnica
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.


How can G & Co. help enhance our beauty & cosmetics business's market position and competitiveness?

The beauty and cosmetics industry can be highly competitive, but with our deep experience in the personal care market we are able to provide a comprehensive suite of services designed specifically for your brand. These include consumer trend analysis, product portfolio optimization, digital marketing proficiency and sustainability integration, all helping you stay ahead of other brands when it comes to growth opportunities in this space.

We also take pride in providing extensive research on current market trends so that companies have an understanding of their positioning among competitors as well as how consumers view them. Our commitment is ultimately one that ensures success. Allowing businesses not only to seize those potential rewards within the personal care industry, but ensure overall stability over time due to careful planning based upon data-driven insights.

How can G & Co. assist beauty brands in targeting premium market segments and creating a perception of luxury?

At G & Co., we support beauty brands in designing strategies to target the high-end consumer sector. We make use of market research and trend analysis for crafting a notion of luxury around these companies through brand positioning initiatives. We analyze customer behavior and trends which aids us with creating new products as well as building an effective marketing plan to appeal premium consumers.

By assessing the exclusive features, advantages & values associated with your company’s identity, G & Co. articulates powerful stories that communicate effectively at targeted crowds while giving them a sense of extravagance or privilege.

How can G & Co. help optimize our product portfolio to align with changing consumer preferences and boost profitability?

In the beauty and cosmetics industry, our goal is to help brands reach greater growth by optimizing their product portfolio. G & Co. offers services such as market research, trend analysis and brand positioning to align products with changing consumer preferences for maximum profitability.

Our expertise in analyzing trends allows us to recognize new opportunities within the competitive landscape so that companies can cater better to evolving customer needs. Through these means, we are able to develop strategies which lead your business down a path of success fuelled both by innovation and consumers satisfaction levels being met through an accurately matched range of products tailored for them.

Through our product portfolio optimization strategies, G & Co. will enable you achieve superior results while making sure that all customer requirements have been thoughtfully addressed, thereby creating demand amongst buyers who appreciate having targeted offerings at hand when they search out your items or come into contact with advertising related materials extolling its availability. This optimizes potential revenue streams whilst simultaneously strengthening your overall position in this fast-moving sector because it gives consumers exactly what they want.

How can G & Co. help differentiate our brand, increase awareness, and connect with our target audience?

At G & Co., we strive to make your brand stand out from the competition. We do this through a variety of creative marketing strategies such as influencer marketing, content production and digital platforms – all carefully crafted in order for you to reach and connect with desired target audiences effectively. To ensure that your message is heard loud & clear by those it’s intended for, we use cutting-edge digital tools along with appropriate positioning techniques. As a result, your brand will be visible on the market while leaving an unforgettable impression on everyone involved.

How does G & Co. integrate sustainability and social responsibility to attract conscious consumers?

G & Co. helps beauty brands implement sustainable practices into their strategies, such as reducing waste and utilizing renewable energy sources while also engaging with local communities. We provide assistance in communicating these changes efficiently so that customers are aware of the brand’s efforts towards sustainability and social responsibility.

By integrating responsible principles into a business’ plans, it can make an impression on consumers within the market as well as increase its overall presence amongst conscious shoppers.

How does G & Co. collaborate with influential beauty influencers to increase brand awareness and adoption?

G & Co. works with influential beauty influencers to increase the popularity of brands and encourage sales. Through tailored content directed at their followers, we raise awareness while building brand recognition and usage. Our campaigns are designed to engage customers and the brand, ultimately leading to more purchases by consumers. By partnering with individuals that have a major social media presence in this sector, our goal is for clients to reach desired target markets quickly as well as amplify their message around marketing effectively thus driving revenue successfully.

How can G & Co. identify emerging trends, consumer demands, and disruptive technologies for industry growth and innovation?

As an industry-leading firm, G & Co. specializes in helping beauty brands leverage emerging trends and disruptive technologies to foster growth and innovate their products. Through market research, consumer trend analysis, brand positioning strategy, and an understanding of consumer preferences, we are able to provide valuable insights that enable companies within the beauty space to develop successful new product lines as well as effective strategies for marketing them. With our expertise informing decisions about which areas offer the most potential, our clients are not only staying ahead with respect to competitiveness, but also capitalizing on opportunities rapidly presented by changing market conditions.


How can G & Co. leverage advertising strategies to enhance the brand visibility and reach of our brand?

One of the best ways to increase visibility and reach for a brand is by utilizing effective advertising strategies. This involves tailoring campaigns so as to target an appropriate audience, producing content that resonates with them, optimizing all plans in order to maximize return on investment (ROI), leveraging influencers who may spread awareness about your product or service through their social media presence, and finally taking advantage of major platforms such as Facebook and Twitter. By doing this well, G & Co. has successfully widened our clients' scope of influence while promoting their image in their liking, positively impacting how people view it from across a diverse landscape. These same approaches enable brands not only to be seen but also heard far beyond what was previously thought possible.

How does G & Co. integrate branding efforts across digital marketing channels to create a cohesive brand identity for our brand?

For brands to guarantee their messaging is uniform across all digital platforms, it’s crucial that the same visuals and color palettes are used as well as content embodying values and aims being consistent. G & Co. develops a comprehensive digital branding strategy that encompasses the gamut of visual identity, including website design, social media branding, and content creation. By first aligning our clients' visual elements across all possible touchpoints, we create a unison front with their brand experience that is made to resonate with customers, build trust, and foster brand loyalty.

How can G & Co. utilize platforms and channels to optimize the online presence and customer acquisition?

As a digital experience agency, G & Co. works on a host of digital platforms and channels to propagate our clients' image. We work to optimize within the metric of acquisition to ensure we captivate attention, pique interest, and encourage purchases across eCommerce platforms, online marketplaces, and digital marketing channels. With a primary focus on brand visibility and targeted approach on reach and conversion, we help our clients optimize their acquisition efforts for sustainable growth.

How can G & Co. leverage digital analytics and data-driven insights to optimize advertising campaigns and maximize ROI?

G & Co. utilizes the best digital analytics tools and methodologies to help our clients track and measure key performance indicators based on their objectives. To do so in an effective manner, we ensure we take customer behavior into consideration, seeking the most optimal of outcomes. With real-time analysis and continuous monitoring, we refine our clients' campaigns using data-driven insights, ensuring we achieve maximum ROI in the name of securing meaningful business outcomes.

How does G & Co. stay updated with the latest trends and technologies in the digital marketing landscape?

G & Co. places the utmost emphasis on staying up-to-date with the innovations and advancements in digital marketing. We do this by attending conventions related to the industry, reading key publications from experts, networking with professionals who are knowledgeable about such topics, and using data insights to tweak our strategies for maximum success. Keeping abreast of these changes is necessary in order for us to stay ahead of the game and remain at the forefront when it comes to modern technologies.

What’s the importance of working with a luxury fashion retail consulting agency?

As both an eCommerce, design and development agency and luxury retail consulting firm, we are in a powerful position to help brands build comprehensive strategies tailor-made for them and the digital age. Our eCommerce and design capabilities are bolstered by our pursuit of results, continuously working to advance brands for the future ahead.

Our eCommerce background gives us a unique perspective on the needs a brand must meet to engage with consumers today. G & Co.’s work in the luxury, fashion and retailspace has always been centered around one thing: creating for the optimal customer experience in mind. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.

What are your areas of focus as a fashion retail consultancy?

While G & Co. is a digital agency and a strategy consulting firm, user experience is at the heart of everything we do. All our projects revolve around delivering nothing but the most impactful result for clients, be it an online strategy, enterprise application development, or digital marketing—everything we do is made with the user in mind.

When it comes to our clients, we exert all avenues to ensure we bring forth the results brands need in a present-day strategy. We conduct user research, competitive analysis, product strategy, and digital evaluations for fashion and retail brands to help them succeed in the long run. And of course, because of our digital proficiency, we are experienced in executing an idea.

What separates G & Co. from other fashion consultancies?

With so many excellent fashion consultancies to choose from, it’s no doubt a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. And as a team that celebrates our wide range of skills, backgrounds, and competencies, you can be assured that we’re ready to help your brand shine through for years to come.

We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a UI/UX design and eCommerce firm, a digital marketing agency, and a fashion retail consultancy all under one roof. If you need luxury consulting services, reach out to us.

Can your luxury retail consulting firm help with digital marketing and omnichannel strategy?

Absolutely! As a luxury retail consulting firm and a holistic digital strategy agency, we are fully equipped to plan and deploy a brand’s digital marketing and omnichannel strategy. Additionally, we support brands in drawing a digital transformation blueprint, accelerating an online approach’s current adaptation, and establishing supplier partnerships.

We’re well-versed in guiding emerging brands and established names in their digital journeys because of our agency service capabilities. We see ourselves as a direct link to our clients’ success because we think of ourselves as equal partners invested in their long-term goals. If you have a digital marketing need, or are looking to begin developing an omnichannel strategy, send us an email at

Do you do brand assessment, or should I hire a separate fashion retail consulting firm?

Yes, G & Co. does brand assessment. We recognize that every brand at its core is a relationship with a promise to consumers; that promise tells people what they can expect from them, what makes them different from the rest, and ultimately reflect how people perceive a brand. Our brand assessment process evaluates a company’s strength by asking whether we meet the expectations we want to have and how we can elevate ourselves to a better vision. If you have a brand assessment or any other fashion consulting need, please write us an email at

How can I get a proposal for my project?

If you’re looking for a retail or fashion consulting agency, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 36 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their prices and brand approach. While many branding and luxury retail consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.

What process should I expect from your retail consulting agency?

Our process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. Of course, each engagement is unique, but we always go through the following key phases:

Discovery & Research

We usually start by consolidating all available project documentation and breaking down questions about your brand. During those sessions, we interview key stakeholders, collaborate on requirements, and ideate and plan the next steps. When possible, our strategists talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing strategy to identify opportunities for user experience improvements. We will also review competitor approaches, gather references, and document best practices.

Digital Strategy & Concepts
Based on the discovery & research results, we synthesize a digital strategy and define the approach to drive our process. Because we are a user experience agency at heart, we will explore different concepts to establish such core elements as information architecture, interactions, and future engagements. We then validate the resulting concept with users and stakeholders. Once the feedback is in, we make the necessary updates to design what our strategy will look like.

What does G & Co. do, primarily?

G & Co. is a luxury consultancy and a UI/UX web design and development agency. We consider ourselves an equal partner to our brands because we cater to any need an emerging brand or established name could need.

As a retail consulting agency, we work hard to ensure we do everything we can for our clients to be as suited as possible for the ever-changing consumer landscape. We recognize that the strongest brands today are those who have embraced the technologies of today and will adopt what consumers come to use. After all, the brands who want to redefine their industries are the ones who do. We pride ourselves on working with those brands and the people behind them. Because together, we can accomplish exceptional ambitions and create enduring results.

And as a UI/UX web design and development agency, we can help implement the creative elements your brand needs to start making breakthroughs for the digital age.

If you have a project you’d like to discuss, please email us at

Which consulting firm is best for retail?

When considering which retail consulting firm to choose from, the firm’s mission, ability, and experience must be evaluated. At G & Co., we offer a wide range of services – from being a UX/UI design deliverable partner to data benchmarking and market & competition mapping, to offering actionable insight sand developing strategic roadmaps that help brands achieve their missions. Our wide range of services and abilities are backed by years of experience within the retail & consumer goods and apparel, fashion, luxury industries, combined with a diverse set of analytical and creative talent.

While there are many retail consulting firms available, we deeply believe that by keeping the optimal customer experience in mind, we can help brands accomplish their goals while ultimately satisfying the consumer – a feat we strive for within any engagement. If you represent a retail & consumer goods or apparel, fashion, luxury brand seeking retail consulting backed by robust experience, reach out to us at or submit a request form.

How much does a retail consultant charge?

Most retail consulting firms charge an hourly fee for each engagement with the motive of making as much money from their clients as possible. At G & Co., we detest this model as it becomes easy for these retail consultancies to deceive their clients by falsifying the amount of hours they worked – ultimately causing the client to pay for work that was not actually performed. Instead, we price each engagement fairly depending on the scope of work for a particular engagement and agree on intermediate payout points throughout the project. By charging our clients in this way, the amount of money each engagement costs is negotiated up-front and our clients can rest assured that they are receiving quality retail consulting without being charged for additional work.

What are the KPIs tracked in retail consulting?

While there are many key performance indicators (KPIs) that retail & consumer goods and apparel, fashion, luxury brands track, our consulting tactics focus on improving conversion rates, customer acquisition, and customer retention. With our primary goal of enhancing the customer experience for our clients, we feel that these KPIs are the most useful in determining the success of our consulting efforts as they are directly correlated to an intriguing, memorable, and familiar customer-brand interaction.

How do you measure the success of a retail consultant?

At G & Co., we believe that consulting experience begets a reliable, trustworthy, and knowledgeable retail consultant. Experience is not the only factor in determining the success of a consultant, however. The philosophy behind our retail consulting methodology is based on our ability to assess the objectives of our clients, advising them on whether or not a particular want will translate into accomplishing a mission, and prioritizing which actions should take place to reach their goals.

Our vast amount of experience has allowed us to gain substantial knowledge within the retail space which we deploy in every engagement. Each project gives us the opportunity to learn something new about the retail & consumer goods and apparel, fashion, luxury industries. If you represent a retail & consumer goods and apparel, fashion, luxury brand and are in need of experience-backed consulting services, we would love to hear from you! Contact us at, or submit a request form to get started.

What does a retail & consumer goods consultant do?

Oftentimes, retail &consumer goods brands reach a point where they desire to continue growing and improving, but struggle to find innovative ways in which they can. This point is typically where retail & consumer goods brands reach out to retail consultants who aid in developing actionable strategies to help brands reach their missions and objectively identify which items can be improved upon to maximize their successes.

Our experience with industry benchmarking and tailored competitive and competitor intelligence efforts works to our advantage when consulting with retail brands. We possess a comprehensive understanding and knowledge-base surrounding market trends within the retail & consumer goods and apparel, fashion, luxury spaces which act as insight for identifying best-practices brands should deploy to stay on-par with industry leaders.

What do you consider to be a retail & consumer goods brand as a retail consulting firm?

As a holistic retail consulting firm, we have a wide variety of experience with all types of retail brands from apparel, fashion, and luxury to consumer goods brands. Our definition of a consumer goods brand is one that produces, promotes, and sells a variety of goods that individuals and households purchase and use on a daily basis. These consumer goods include packaged food items, cleaning products, makeup, etc. Some popular consumer goods brands we have worked with and admire include Target, Walmart, Apostrophe, and Nestle SA.

What do you consider to be a retail brand as a retail consulting firm?

In the general sense, retailers are a collection of brands or products that align with themselves with a refined, specialized, and bespoke brand vision. Retailers use strategic marketing and branding tactics to enhance brand positioning – ultimately creating a cohesive and memorable brand and customer experience for the consumer. The foundation of brand positioning for retailers is influenced by propositions offered by brands, such as quality, exclusivity, legacy, specialty, etc. – all of which make up a retailer’s brand identity. Consumers become familiar with and begin to trust a retailer, subsequently increasing customer loyalty and retention.

In the current digital age of online shopping, the nuance of brand positioning for retailers has become especially reliant on a retailer’s eCommerce efforts to keep brand identity strong and customers satisfied. G & Co.’s experience in assisting brands with creating bespoke eCommerce products is central to our mission of delivering excellent customer experiences for each touch point between brand and consumer.

Generally, we believe that a streamlined, cohesive, and familiar customer experience is the most important facet of sustaining a retailer’s brand identity and upholding customer acquisition and retention. We offer consulting services for each part of the retail experience, from retailers to the brands they promote, to assist retailers in accomplishing their overall missions.

What is an apparel, fashion, luxury brand consultant?

At large, the apparel, fashion, luxury industries encompass an array of brands that produce a variety of products ranging from clothing items, to jewelry, to sportswear and beyond. While brands within the apparel, fashion, luxury spaces can be considered similar or even equal, the nuance in their differences, such as target audience, brand identity, brand mission, and product quality, make each vertical unique, and each brand niche within the industry it lies.

G & Co.’s diverse repertoire of prior engagements with apparel, fashion, and luxury brands gives our clients confidence in our ability to tailor each project to their mission. Our consulting services are based on the primary goal of enhancing the customer experience. From industry benchmarking and visualizing competitive landscapes, to conducting primary and secondary consumer research, we make a promise to align our end-goal with the missions of our clients.

What does an apparel, fashion, luxury consultant do?

G & Co.’s primary focus as an apparel, fashion, luxury consultant is crafting the ultimate customer experience. Our belief is that by constantly keeping the customer experience in mind throughout each part of a consulting engagement, our clients will be able to reach their goals and accomplish their missions – albeit boosting customer acquisition or retention, digitally transforming their UX/UI, or gaining competitive and competitor intelligence to keep up with industry standards.

What do you consider to be an apparel, fashion, luxury brand as a retail consulting firm?

Unlike retailers, apparel, fashion, luxury brands are typically stand-alone and do not promote or sell products from different brands. G & Co.’s idea of an apparel, fashion, luxury brand is one that produces high quality products such as clothing, jewelry, athletic wear, among a variety of other things. Our breadth of experience within the retail space has familiarized us with various apparel, fashion, luxury brands who typically have niche missions aimed at attracting and satisfying a target audience. Much like retailers, these brand shave their own unique brand personality and many loyal customers who are devoted to what the brand promotes. Our favorite examples of apparel, fashion, luxury brands that we have worked with include Louis Vuitton, Burberry, Lululemon, and many more.

What is a customer experience consultant?

Customer experience is essentially a measure of customer satisfaction and bill of health for brands. For retail & consumer goods and apparel, fashion, luxury brands, in particular, customer experience is the culmination of experiences from various touchpoints and interactions between consumer and brand. As a customer experience consulting firm, we dissect each of these interactions and analyze them to identify what areas of improvement our clients can act upon.

Our analysis combined with our competitive and competitor intelligence efforts allow us to develop actionable, strategy-driven roadmaps to ensure that brands not only know what to improve, but how to improve every nuance of their customer’s experience. Our diverse set of talents, breadth of experience within the retail space, and primary focus on delivering a bespoke customer experience help our clients reach their missions with the promise of offering best-in-class practices.

What does a customer experience strategist do?

Similar to our consulting efforts, the overall goal that we strive to reach at G & Co. is crafting the ultimate customer experience. We believe that by striving to do so, all aims, missions, and goals of retail & consumer goods and apparel, fashion, luxury brands seeking our consulting efforts can be achieved.

While enhancing the overall customer experience is our primary focus, our ability to align our efforts with the missions of our clients’ combined with our diverse set of engagements results in strategic and consulting skills that are unmatched. We offer all our clients actionable, insight-driven strategies to help them achieve the ultimate customer experience – whether they’re looking to expand their online presence or perform a digital transformation, derive an innovative plan-of-action that propels their company forward, or map out their market and competitive landscape to outperform your competitors.

What is customer experience with regards to consulting?

Every engagement with G & Co. for our retail & consumer goods and apparel, fashion, luxury clients has the end goal of creating and enhancing the best possible customer experience for the brand's target audience. Our definition of customer experience is the sum total of experiences from every touchpoint and interaction between the customer and brand. We treat these touchpoints and interactions like variables in a science experiment – we observe, measure, and analyze each interaction to determine areas of improvement or where industry best-practices can be implemented.

Our customer experience consulting methods include industry benchmarking, conducting primary consumer surveys via a selective secret shopper network, analyzing market trends through competition and market mapping, and more. Our collection and analysis of exploratory and specific data and thorough research allows us to develop an actionable strategy for apparel, fashion, and luxury brands to get them closer to accomplishing their missions and achieving their goals. We strive to maintain alignment with our client’s brand personality to offer a bespoke and elevated customer experience overall.

What is benchmarking in consulting?

One way we help our clients identify areas of improvement is by benchmarking their competitors and the top players in their industry. By collecting data on retail & consumer goods and apparel, fashion, luxury brands’ industry competitors, we are able to identify areas of improvement and where best practices can be applied. Our benchmarking services help substantiate our consulting efforts and allow us to create data and insight-driven, actionable strategies to help our clients be the top name in their industry.

From conducting primary consumer surveys to observing various consumer touchpoints and interactions through a selective secret-shopper network to compiling data research on market trends, consumer habits, and services offered by competitors industry-wide, we make sure that our consulting services are holistic, thorough, and tailored to each engagement and our client’s needs. If you are a brand interested in gaining more insight into your industry and competitors, reach out to us to inquire about our benchmarking efforts at, or submit a request form.

How does benchmarking help retail & consumer goods companies?

G & Co.’s benchmarking services for retail & consumer goods and apparel, fashion, luxury brands bring insight on how their strategic efforts and branding tactics fare against industry competition. Generally speaking, brands move up in their industry ranks by understanding what tools and methods are used by their competitors that keep them at the top of the leaderboard. While observation and application of these methods act as a pathway to increasing brand awareness, measuring their implementation through benchmarking is a way to comprehend their efficacy.

What is competitive intelligence and what does a competitive intelligence team do?

The general result of our benchmarking, research, and analytical efforts is the accumulation of competitive and competitor intelligence for our clients. By benchmarking and gathering data on retail & consumer goods and apparel, fashion, luxury brands’ direct competitors, we provide competitor insights to brands and visualize their competitive landscape. We use this intelligence to develop strategic plans of action for our clients to deploy and become top performers in their verticals.

Why Would Fashion Brands Require Retail Consulting Firms?

Any modern-day company requires the use of good retail consulting firms, such as G & Co. This applies to fashion and luxury as much as anywhere else, where industry leaders have quickly realized that their retail industry would quickly lag behind without the use of fashion consulting firms.

A lot of the retail services that fashion and luxury businesses rely on are now done online. This means the services of G & Co. and other luxury consulting firms could be the only key to the customer pool that can be found on the internet.

The efficiency in the supply chain and value chain also depends a lot on how top retail consulting firms can come up with strategies to smooth out the entire process.

What Sets Top Retail Consulting Firms, Such As G & Co. Apart?

G & Co. has an in-depth understanding of the important parameters that determine success in the fashion industry, such as customer loyalty and retention, maintaining a sustainable future, and brand innovation.

This understanding is what sets top consulting firms head and shoulders above smaller retail consulting firms which do not usually dedicate extensive research to the specific needs of the fashion brand they are representing.

What Sort of Services Can Top Consulting Firms Offer Fashion Brands?

Top retail consulting firms, such as G & Co. can offer the following retail consulting services to luxury brands:

- Digital marketing strategies that inspire customer loyalty

- Creating an efficient supply chain

- Implementing plans for a more sustainable future

- Creating platforms where key stakeholders can interact with customers online and discover what their target market needs

- Set up a more visible and effective social media presence

How Can Retail Consulting Firms Such as G & Co Contribute Towards a More Sustainable Future in the Fashion and Luxury Industry?

Extensive research is being done on implementing the use of sustainable materials and manufacturing practices in the fashion and luxury industry. However, not all fashion brands have access to this cutting-edge technology nor are they in a position to implement it. Retail consulting firms, such as G & Co. can help by providing the necessary advice and information required by fashion brands that are ready to implement better industry practices.

How Do Retail Strategy Consulting Firms Decide on the Best Strategies To Use for a Specific Fashion and Luxury Company?

Top retail consulting firms work with a wide range of different fashion and luxury brands. They need to be able to decide on which strategy to implement for each company.

These parameters are some of the things companies such as G & Co. look at:

- The needs of the fashion and luxury brand and its key stakeholders

- Trends in the global economy

- The goals of the fashion retail industry brand

- New technologies that are being implemented in the industry

How Can Customers reach G & Co. retail consulting firm?

The best way to contact G & Co. is through their online contact online form. Customers can log onto the webpage any time of the day and leave their contact information. A G & Co. representative will get back to them in no time at all.

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