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Direct to Consumer

Beauty & Cosmetics Agency & Consulting Firm

As the beauty and cosmetics industry continues to evolve due to changing consumer preferences, emerging trends, and new technologies, brands in this space require an agency or consulting firm with comprehensive offerings designed for their individual needs.

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Beauty & Cosmetics Agency & Consulting Firm Services

As a beauty & cosmetics agency and consulting firm, G & Co. is devoted to providing a range of services for the personal care industry designed to help beauty brands succeed in this ever-evolving market. We have great insight into the beauty sector, offering assistance tailored specifically towards startups or large companies. The emphasis lies on supporting clients through: constructing an individual brand identity, producing creative products, designing useful marketing approaches targeting consumers. As well as achieving their growth objectives. Our dedication provides all firms with valuable solutions regardless if they are small niche businesses or established labels.


For beauty brands to be successful in the competitive industry, having a defined brand identity is paramount. Our branding services assist those looking for recognition by creating distinct logos and color schemes that sync with their corporate strategy, helping them stand out from other competitors. This also ensures uniformity across product design and packaging when collaborating with contract manufacturers - reinforcing each individual’s unique personalities among both businesses involved. Our specialists are sure to deliver messages of distinction which will capture consumer attention in this saturated market full of different beauty choices.


Our creative team is made up of experts with extensive experience in the beauty industry. Our designers and marketers create striking visuals that articulate each brand’s unique message while making sure it stands out amongst its competitors on the market. We guarantee this by perfecting product development, from concept to distribution, always staying true to a company’s growth strategy goals and vision for their beauty brands.

We take meticulous steps when delivering our services such as: planning concepts, designing products, prototyping them. Testing all outputs thoroughly, which often includes liaising with other companies involved in manufacturing or distributing said items along side us, all while maintaining maximum efficiency. With excellence at top priority, no matter how small an aspect may be, we make sure your brand reflects what you set out for it!


Content is a major component in developing relationships with customers, raising recognition of brands and helping to create loyalty. Our content services specialize in the beauty and cosmetics sector, including: social media management, email marketing, website copywriting. As well as providing quality content for marketing purposes.

By creating appealing material that educates, entertains, & intrigues buyers, we assist businesses form an online presence while generating links between them and their audience. With our considerable experience within this industry, we can provide tailored messaging which resonates deeply with modern consumers interested in fashion/beauty products & services.

Our solutions cover areas such as skin care, body sculpting or facial aesthetics, all underpinned by hard-won knowledge obtained through years spent immersed in the wider beauty world itself.

Marketing & Advertising

Our tailored marketing and advertising plans are designed to maximize revenue, support brand identity, and accomplish the particular goals of each client. Taking advantage of our proficiency in the beauty industry, we create campaigns that hit home with target audiences while increasing sales.

For instance, when it came to StriVectin, our strategy was geared towards driving conversions through social media channels. For La Prairie, we were targeting a larger American market share by launching new products, both approaches leading to remarkable outcomes surpassing initial financial objectives.

Influencer Marketing

The beauty industry is increasingly relying on influencer marketing as a powerful way to boost brand visibility, trustworthiness and acceptance. Our services include the creation of an overarching strategy for campaigns, building successful relationships with influencers, controlling promotional activities through campaign management tools along with follow-up reports measuring performance metrics.

We analyze market trends combined with consumer research data plus our knowledge in positioning brands strategically, allowing us to pick out just the right figures relevant for each collaboration project concerning beauty topics. By working closely alongside influential personalities from this sector, we help businesses connect meaningfully with their target audience and spread messages that ignite interest towards products culminating in increased sales.


Our PR team recognizes how crucial it is to craft remarkable narratives that provoke reactions and gain beneficial press for beauty brands. Our services comprise: media relations, influencer outreach, event organization, product introductions and crisis management. We assist these businesses in the intensely competitive beauty market by constructing stories which capture journalists’ and influencers’ attention. Thus forming a desirable public image with a memorable influence on the industry. Our practices are tailored to make each brand stand out from competitors while also boosting recognition of said brand across desired audiences – aiming at achieving an extended imprint within this sector over time.


Beauty brands need strong communication in order to thrive in the market. Our services offer tailored public relations, marketing and digital approaches that help promote cosmetic products across their target audience. We build specialized plans for communications which ensure your brand’s message is portrayed accurately through different channels using state-of-the-art strategies of digital promotion, like targeting messaging and tools – all this leading to increased sales with engaging outcomes from customers.


Beauty brands looking to grow can rely on our strategic planning services for guidance in navigating the market and recognizing potential growth opportunities. Our team has deep knowledge of this industry, allowing us to provide specialized acquisitions assistance as well as support with organization design and entering new markets worldwide. Product portfolio optimization is key in ensuring that beauty brands offer up items appropriate to their customer base while also generating returns through smart pricing strategies. Committed to client success, we strive for innovation and development within the beauty sector by providing comprehensive advisory services which focus on optimizing performance overall.


"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue
Alexandra Reed
Director, Digital Marketing EMEA
Akio Tanaka
Senior Director, Digital Transformation
Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

Our Impact as a Beauty & Cosmetics Agency & Consulting Firm

We take great pride in our expertise and results for the beauty and cosmetics industry. Our Beauty & Cosmetics Agency & Consulting Firm has earned a name as an organization that understands this niche market inside-out, offering tailored solutions to clients striving towards growth objectives. Through leveraging comprehensive services, we have enabled countless of these businesses to accomplish their aspirations over time.

Market Expansion Strategy

Our expertise in assisting beauty brands to grow and become more widespread makes us a valuable asset. We have seen great successes due to our market expansion strategies, such as the $100 million acquisition of an ecommerce site for a multinational cosmetics business so it could make its debut in Brazil, plus designing organization structures suited to setting up shared services centers in Panama for one of the Fortune 100 cosmetic companies.

We assisted a Korean skincare company broaden their reach with 1,000 stores inside Korea, 9 thousand store counters spread throughout Taiwan and USA along with 700 shops located at Caribbean markets & China, all part of plans designed by us that were meant to allow clients maximize growth opportunities while ensuring success long term!

Product Portfolio Optimization

The beauty and cosmetics industry relies on our optimization services to help brands tailor their product portfolios. We examine consumer trends, analyze market opportunities and competitive landscapes in order to aid our clients in creating strategies that improve profitability while also meeting evolving customer needs. Our expertise has contributed significantly towards improving the success of beauty brands, resulting in increased growth and innovation within this sector.

Brand Differentiation

Beauty brands must stand out to be successful in today’s competitive market. We help them accomplish this by crafting unique images and identities, based on the special features, advantages and values of each brand. Our strategic positioning strategies enable us to create stories that captivate target audiences while also deepening their loyalty towards a particular label.

Our focus has helped our clients gain greater prominence and make an impactful presence in their respective markets. Thus leading to success for many beauty-related businesses we have partnered with so far!

Supply Chain Optimization

Beauty brands in the cosmetics industry must have efficient supply chain management to meet customer expectations and remain profitable. Our services can help these companies streamline their operations, minimize expenditure, and promote productivity. By uncovering any areas of lacklustre performance within a company’s chain structure, we are able to build an optimal system that will allow our clients’ products to be shipped out quickly at competitive rates.

Digital Transformation

Beauty brands can take advantage of the opportunities afforded by digital transformation and remain in competition with others in this new generation. Our clients are supplied digital strategy services that help them stay ahead of the trend, build personalized experiences, devise creative products, and increase their market presence within the beauty industry as well as the cosmetics sector. Through embracing innovative technology to create growth for themselves and advance innovation, they will be able to continue growing even further. Before all while staying competitive against other companies likewise going through a similar journey.

Sustainability and CSR Integration

Beauty brands are increasingly integrating sustainability and CSR initiatives into their business strategies to appeal to conscious consumers, enhance brand reputation, and build customer loyalty. Our services focus on helping beauty businesses implement sustainable practices such as reducing waste or using renewable energy sources while also communicating these efforts accurately so clients’ commitment is known by the target audience. With our help, beauty companies can demonstrate that they care for people’s well-being, which will set them apart from other similar brands in the market.

Our Expertise as a Beauty & Cosmetics Agency & Consulting Firm

As a beauty & cosmetics agency and consulting firm, G & Co.'s team of specialists boasts a wide range of knowledge, including consumer trend exploration, market research, brand positioning and digital marketing. We comprehend every detail related to this business sector in order to provide customized solutions for each individual client’s particular dilemmas. G & Co. helps clients succeed so they can survive any fluctuations within the dynamic beauty industry. With our expertise, we assure beauty and cosmetics companies are equipped with strategies that will assist them during their journey through such an intricate marketplace.

Market Research Expertise

Growth opportunities in the beauty and cosmetics industry are essential for market success. Our market research expertise gives beauty brands a competitive edge, allowing us to pinpoint consumer trends that can be used to create new products and establish successful strategies. We analyse current preferences, behaviors, as well as any emerging changes in order to craft effective solutions that position these companies towards growth. By tapping into this wealth of data regularly, we ensure our clients remain up-to-date with their customers’ needs so they may benefit from upcoming markets movements while remaining ahead of competitors.

Consumer Trend Analysis

Beauty brands that are aiming to stay at the forefront must comprehend and forecast consumer trends. Our trend investigation services assist beauty businesses in spotting patterns regarding customer habits, desires, and purchases. By being alert of what’s currently happening on the market, we help our clients create forward-thinking products and promotional activities that appeal to consumers, which leads to increased industry growth for beauty related sectors.

Brand Positioning Strategy

Beauty brands looking to succeed in the competitive beauty market need strong positioning strategies. Our brand positioning services are designed with this goal in mind, helping clients craft meaningful narratives that resonate deeply with their target audience and highlight unique features, benefits, and values, effectively separating them from other competitors while driving sales. We have extensive expertise allowing us to ensure that our client’s brand stands out against others and ultimately achieves long-term success within the marketplace.

Product Portfolio Optimization

Our product portfolio optimization services can assist beauty brands to maximize profitability and meet consumer needs. Our experts are knowledgeable about analyzing trends, identifying market opportunities, understanding competitive landscapes, devising strategies that optimize portfolios and attending to altering customer preferences. We enable our clients to gain an advantage within their market as well as foster growth through cosmetics innovation, allowing for better alignment with changing consumer demands ensuring a successful future for these brands.

Digital Marketing Proficiency

In today’s environment, success for beauty brands depends heavily on digital marketing. We make sure to provide our clients with just the right campaigns in order to ensure maximum impact and reach their desired target audience effectively. Through our extensive expertise within this domain, we are able to efficiently deliver results across all levels - from social media management, email marketing techniques & search engine optimization strategies as well as influencer connections. Our objective has always been to deliver immense value that will keep your brand ahead of its competition.

Sustainability Integration

Beauty brands must recognize and adjust their business strategies in order to satisfy the growing conscious consumer market. We provide services that help clients integrate sustainable practices into their brand, such as reducing waste production and harnessing renewable energies while supporting local communities. G & Co. not only advises customers on executing sustainability initiatives, but also how best to communicate these efforts with beauty-lovers across various target audiences. In doing so, we strengthen both the customer base’s view of a client’s ethical stance alongside its reputation within the industry.

53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
Redesign accomplished in 3 months.
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
Redesign accomplished in 3 months.
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Adrian Garnica
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.


How can G & Co. help enhance our beauty & cosmetics business's market position and competitiveness?

The beauty and cosmetics industry can be highly competitive, but with our deep experience in the personal care market we are able to provide a comprehensive suite of services designed specifically for your brand. These include consumer trend analysis, product portfolio optimization, digital marketing proficiency and sustainability integration, all helping you stay ahead of other brands when it comes to growth opportunities in this space.

We also take pride in providing extensive research on current market trends so that companies have an understanding of their positioning among competitors as well as how consumers view them. Our commitment is ultimately one that ensures success. Allowing businesses not only to seize those potential rewards within the personal care industry, but ensure overall stability over time due to careful planning based upon data-driven insights.

How can G & Co. assist beauty brands in targeting premium market segments and creating a perception of luxury?

At G & Co., we support beauty brands in designing strategies to target the high-end consumer sector. We make use of market research and trend analysis for crafting a notion of luxury around these companies through brand positioning initiatives. We analyze customer behavior and trends which aids us with creating new products as well as building an effective marketing plan to appeal premium consumers.

By assessing the exclusive features, advantages & values associated with your company’s identity, G & Co. articulates powerful stories that communicate effectively at targeted crowds while giving them a sense of extravagance or privilege.

How can G & Co. help optimize our product portfolio to align with changing consumer preferences and boost profitability?

In the beauty and cosmetics industry, our goal is to help brands reach greater growth by optimizing their product portfolio. G & Co. offers services such as market research, trend analysis and brand positioning to align products with changing consumer preferences for maximum profitability.

Our expertise in analyzing trends allows us to recognize new opportunities within the competitive landscape so that companies can cater better to evolving customer needs. Through these means, we are able to develop strategies which lead your business down a path of success fuelled both by innovation and consumers satisfaction levels being met through an accurately matched range of products tailored for them.

Through our product portfolio optimization strategies, G & Co. will enable you achieve superior results while making sure that all customer requirements have been thoughtfully addressed, thereby creating demand amongst buyers who appreciate having targeted offerings at hand when they search out your items or come into contact with advertising related materials extolling its availability. This optimizes potential revenue streams whilst simultaneously strengthening your overall position in this fast-moving sector because it gives consumers exactly what they want.

How can G & Co. help differentiate our brand, increase awareness, and connect with our target audience?

At G & Co., we strive to make your brand stand out from the competition. We do this through a variety of creative marketing strategies such as influencer marketing, content production and digital platforms – all carefully crafted in order for you to reach and connect with desired target audiences effectively. To ensure that your message is heard loud & clear by those it’s intended for, we use cutting-edge digital tools along with appropriate positioning techniques. As a result, your brand will be visible on the market while leaving an unforgettable impression on everyone involved.

How does G & Co. integrate sustainability and social responsibility to attract conscious consumers?

G & Co. helps beauty brands implement sustainable practices into their strategies, such as reducing waste and utilizing renewable energy sources while also engaging with local communities. We provide assistance in communicating these changes efficiently so that customers are aware of the brand’s efforts towards sustainability and social responsibility.

By integrating responsible principles into a business’ plans, it can make an impression on consumers within the market as well as increase its overall presence amongst conscious shoppers.

How does G & Co. collaborate with influential beauty influencers to increase brand awareness and adoption?

G & Co. works with influential beauty influencers to increase the popularity of brands and encourage sales. Through tailored content directed at their followers, we raise awareness while building brand recognition and usage. Our campaigns are designed to engage customers and the brand, ultimately leading to more purchases by consumers. By partnering with individuals that have a major social media presence in this sector, our goal is for clients to reach desired target markets quickly as well as amplify their message around marketing effectively thus driving revenue successfully.

How can G & Co. identify emerging trends, consumer demands, and disruptive technologies for industry growth and innovation?

As an industry-leading firm, G & Co. specializes in helping beauty brands leverage emerging trends and disruptive technologies to foster growth and innovate their products. Through market research, consumer trend analysis, brand positioning strategy, and an understanding of consumer preferences, we are able to provide valuable insights that enable companies within the beauty space to develop successful new product lines as well as effective strategies for marketing them. With our expertise informing decisions about which areas offer the most potential, our clients are not only staying ahead with respect to competitiveness, but also capitalizing on opportunities rapidly presented by changing market conditions.

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