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Direct to Consumer
Retail
eCommerce
Luxury
Consumer

Brand Creative and Advertising Agency & Consulting Firm

At G & Co., we're proud to set the bar high as a leading agency and consulting firm known for delivering groundbreaking creative marketing solutions. We have a history of engaging audiences and boosting brand growth, enabling our clients to experience unmatched success in their respective markets.

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G & Co. has a team of more than 25 employees who are certified experts across the Adobe platform.
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G & Co. has over 7+ years of experience working with Adobe Experience Cloud, helping clients to implement, integrate and optimize the platform to drive business results.
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G & Co. has over 7+ years of experience working with Adobe Experience Cloud, helping clients to implement, integrate and optimize the platform to drive business results.
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G & Co. has a team of more than 25 employees who are certified experts across the Adobe platform.
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Brand Creative and Advertising Agency & Consulting Firm Services

Our team at G & Co. is dedicated to uplifting your business performance. We utilize data-informed insights to craft personalized marketing strategies that unleash latent potential, connect deeply with your target market, and elevate brand visibility. By integrating multiple disciplines into our approach, we guarantee flawless implementation, enabling you to outpace your competitors, accelerate revenue growth, and secure enduring success in a market that never stops changing.

Brand Strategy

At G & Co., we're experts at developing precise brand strategies that align your vision with the realities of the marketplace. By blending data-driven insights with deep consumer behavior understanding, we shape captivating brand stories that fuel continuous growth and leadership in the market.

Value Proposition

We equip our clients at G & Co. to communicate a persuasive value proposition. With thorough market analysis and competitor benchmarking at our disposal, we create unique messaging that resonates with customers, building lasting brand loyalty and a distinct competitive edge.

Storytelling

Our storytelling goes beyond mere words. We breathe emotion and authenticity into your brand's narrative, establishing genuine bonds with your audience. Our skilled storytelling captures hearts and minds, magnifying brand impact and advocacy.

Communications

At G & Co., we master the art of fluid communication across various channels. Prioritizing clarity and consistency, we make sure your brand message reaches the intended audience, nurturing trust, enhancing customer interaction, and ultimately driving your business towards success.

Media Relations

Capitalizing on our extensive media connections, G & Co. boosts your brand's public presence. We strategically position you as industry thought leaders and nurture beneficial media relationships, securing influential coverage that strengthens brand reputation and visibility.

Content Creation

The creative force at G & Co. turns ideas into irresistible content. From striking visuals to persuasive copy, we develop content that resonates on multiple platforms, helping clients make their mark, stimulate engagement, and spur action.

Awareness Building

At G & Co., we coordinate targeted awareness drives to maximize your brand's exposure. Through optimized advertising and strategic storytelling, we enhance brand visibility, encouraging market penetration and cultivating a wider audience base.

Planning & Execution

G & Co. exemplifies careful planning and flawless execution. We eliminate guesswork, delivering impeccably executed campaigns. Our flexible approach ensures our clients seize market opportunities, realizing their brand goals with exactness and triumphant success.
Learn how Nike expertly curated its direct-to-consumer strategy through a meticulously refined digital experience.
Learn how Chase strategically fortified customer loyalty through optimized digital channels and customer-centric journeys.
Learn how Marriott Bonvoy successfully reimagined the travel experience by embracing a digital platform-driven approach.
Read how Burberry revolutionized the luxury fashion landscape with a groundbreaking digital transformation in commerce.

Our Impact as a Brand Creative and Advertising Agency & Consulting Firm

Amidst the cutthroat competition that defines brand creative and advertising, we at G & Co. position ourselves as the essential spark that resolves pressing dilemmas. Relying on market insights grounded in data and imaginative tactics, we provide our clients with the tools they need to polish their brand image, form genuine connections with their desired audiences, and traverse the complex terrain of the constantly changing media scene. Our creativity, which has earned us numerous accolades, together with our bespoke solutions, promotes brand distinction and bolsters customer fidelity. With the expert direction provided by G & Co., our clients acquire a vital advantage over their competitors, securing their position at the forefront of the market and realizing unmatched triumphs within their sectors.

Brand Identity Refinement

We at G & Co. utilize meticulous analysis and astute market insights to fine-tune our clients' brand identities, ensuring they remain consistent and impactful across all interactions. With strategic placement and engaging storytelling, we breathe new life into brands, boosting their relevance in the market and nurturing enduring relationships with consumers.

Target Audience Segmentation

Our approach at G & Co. is firmly grounded in data, allowing for precise segmentation of the target audience. By gaining a comprehensive understanding of customer needs and behaviors, we craft tailored campaigns that speak directly to each segment. This personalized approach amplifies engagement and leads to conversions, elevating the overall effectiveness of marketing.

Innovative Content Creation

Creativity knows no bounds at G & Co., where we produce innovative content that enthralls audiences. Our diverse team creates visually compelling, emotionally resonant, and culturally pertinent content, propelling brand visibility, fostering authenticity, and inspiring advocacy.

Omnichannel Marketing Strategy

Excelling in the implementation of omnichannel strategies is a hallmark of our work at G & Co., where we strive to deliver a fluid brand experience. By harmonizing digital, social, traditional, and experiential channels, we optimize customer touchpoints, strengthening brand messaging and catapulting our clients' market presence to new peaks.

Performance Analytics and Optimization

Our unyielding focus on performance analytics at G & Co. ensures that our decision-making is firmly rooted in data. We monitor essential metrics, assess campaign effectiveness, and fine-tune strategies in real-time, maximizing ROI and ceaselessly enhancing our clients' brand creative and advertising initiatives.

Competitive Analysis

With a vigilant eye on the competition, G & Co. equips clients with a distinct competitive advantage. We carry out exhaustive market intelligence and benchmarking, identifying opportunities and potential threats. Equipped with these actionable insights, our clients can respond swiftly, consistently staying a step ahead in their brand creative and advertising efforts.

Testimonial

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue
Alexandra Reed
Director, Digital Marketing EMEA
Nike
Akio Tanaka
Senior Director, Digital Transformation
Toyota
Patricia Miller
Senior Director, Customer Experience
Marriott Bonvoy

Our Expertise as a Brand Creative and Advertising Agency & Consulting Firm

As a leading brand creative and advertising agency & consulting firm, we hold a commanding position at the cutting edge of brand creative and advertising, leveraging a rich tapestry of unparalleled expertise. Our crew is made up of forward-thinking strategists, analytics enthusiasts driven by data, and groundbreaking creatives, all possessing the ability to unravel the complexities of market dynamics. This pool of expertise empowers us to gift our enterprise clients with profound insights and a broad understanding of their respective industries, their target demographics, and their competitors. Through exhaustive research and bespoke solutions, we initiate powerful brand metamorphoses, constructing campaigns that touch a chord with consumers and deliver tangible results. As a reliable ally, G & Co. arms enterprise clients with the insights and forward-looking strategy needed to sail the turbulent seas of the dynamic landscape, guaranteeing enduring market dominance and perpetual success.

Strategic Storytelling

G & Co. possesses an unparalleled expertise in strategic storytelling, skillfully crafting narratives that resonate with audiences. With a keen understanding of client objectives and market dynamics, we employ compelling narratives to shape perceptions, foster brand loyalty, and drive sustained business growth for our enterprise clients.

Personalized Campaigns

G & Co.'s ability to create personalized campaigns stems from our profound knowledge of diverse customer segments. Leveraging data-driven insights, we design bespoke campaigns that speak directly to each audience, delivering relevant messaging and experiences that forge deeper connections and foster brand advocacy.

Brand Experience Focus

G & Co.'s emphasis on brand experience differentiates us in the industry. With a comprehensive understanding of touchpoints and customer journey, we curate seamless and memorable experiences. By infusing authenticity and innovation, we elevate our enterprise clients' brand image, cultivating long-term customer loyalty.

Creative Branding Solutions

Drawing on extensive creative expertise, G & Co. offers innovative branding solutions that push boundaries and transcend convention. Our forward-thinking approach aligns with client visions, culminating in distinct visual identities, messaging, and designs that set them apart from competitors and resonate with target audiences.

Consumer Behavior Analysis

G & Co.'s deep knowledge of consumer behavior is pivotal to our clients' success. Through robust research and data analysis, we uncover consumer preferences, pain points, and motivations. Armed with these insights, our enterprise clients can strategically adapt their brand creative and advertising initiatives to meet evolving customer demands.

Emotional Brand Connections

At G & Co., we excel in forging emotional brand connections that resonate with audiences on a profound level. By tapping into the power of emotions, we elicit positive associations and lasting impressions, cultivating brand evangelists and creating a competitive edge for our enterprise clients in the brand creative and advertising arena.
53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
27% Increase in mobile banking transactions through digital enhancements
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
25% increase in customer satisfaction with a mobile app design & development revamp for improved guest experience
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
25% increase in customer satisfaction with a mobile app design & development revamp for improved guest experience
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
27% Increase in mobile banking transactions through digital enhancements
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership

Technologies

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FAQs

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Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.
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