Benchmarking assists retail & consumer goods brands gauge their performance in relation to their competitors. Through a combination of primary and secondary research, we help our clients comprehend their industry’s competitive landscape while creating a bill of health for their brand image and identity. G & Co. ’s efforts facilitate retail & consumer brand and fashion, apparel, luxury clients in identifying best-in-class practices, areas of growth, and opportunities to become the top-performing names in the space.
Primary and Secondary Research (1.5)
Primary and secondary research is crucial when considering how to keep retail & consumer goods and fashion, apparel, luxury brand’s customer experience up with industry standards. Within our primary and secondary research process, we collect and examine specific consumer insights and exploratory industry related data from a selective secret-shopper network to give our customers a comprehensive outlook of their customer’s experience. Knowing and understanding the traits, behaviors, wants, and needs of our client’s target customer base will help them in executing actionable, insight-driven strategy.
Offering consumers a seamless customer experience is becoming increasingly in demand now that consumers have access to multitudes of retailer options to choose from. By researching each critical interaction between customers and brands, G & Co. helps retail & consumer goods and fashion, apparel, luxury brands in creating a customer-focused journey for their customers while constantly improving on best-in-class practices.
Market Mapping (03)
In today’s retail & consumer goods industry, it is more crucial than ever for brands to understand the competitive landscape and identify industry-standards of customer experience. Through market mapping combined with our primary and secondary research offerings, we help our retail & consumer and fashion, apparel, luxury clients visualize their place in the market and better understand audience segmentation and consumer sentiment -- ultimately helping them achieve the mission of enhancing their customer experience.
G & Co’s experience in conducting primary and secondary research, and extensive background in eCommerce engagements, has shown that demand for a bespoke, yet convenient digital shopping experience from consumers has grown massively in the past few years. Today, with retail & consumer goods and fashion, apparel, luxury brands’ customers having worldwide access to various shopping experiences, it is imperative that brands provide an enjoyable and effortless customer experience – whether it’s through the click of a mouse, in the palm of their hand, or a brick and mortar storefront.
Primary and secondary research based strategic consulting for retail & consumer goods brands means honing in on their most pressing issues and presenting solutions to the challenges at hand. Through the illustration and execution of a market researched, brand-aligned strategy, we create opportunities for our clients in the retail & consumer goods and fashion, apparel, luxury space that bring them closer to their missions.
Markets always evolve and new challenges arise. We’re here to bring clarity to retail & consumer and fashion, apparel, luxurybrands in their road ahead, supporting their missions to better serve their customers in any way we are able. Through a diverse set of talents and capabilities, we empower retail & consumer brands with impactful direction and decisive action based on primary and secondary research.
While G & Co. is a primary and secondary research strategy consulting firm, customer experience is at the heart of everything we do. Each of our engagements with retail & consumer goods and fashion, apparel, luxury brands is centered around aligning our approach with that of our clients’ missions and their customer demands. No matter the engagement–be it a competition analysis, market mapping, benchmarking, or innovation strategy–we make the customers of our retail & consumer goods and fashion, apparel, luxury clients the most important component of our work. Our prime areas of focus as a retail & consumer goods primary and secondary research consulting firm include consumer compatibility, conducting primary user research, end-to-end experience strategy and execution, product and experience design, and more. The culmination of our work lies in helping our clients succeed in their short-term and long-term approaches.
With so many excellent strategic competition and primary and secondary research retail consulting firms to choose from, it’s undoubtedly a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. As a team that celebrates our wide range of skills, backgrounds, and competencies, you can rest assured that we’re ready to help your brand shine through for years to come. We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a primary and secondary research strategic consulting firm and a deliverable partner for UI/UX design, eCommerce, and digital experiences all under one roof. If you represent a retail & consumer goods or fashion, apparel, luxury brand and are looking for a strategic retail consulting firm, reach out to us at firstname.lastname@example.org or submit a request form.
Can your retail & consumer goods consulting firm help with competitive intelligence, data benchmarking, and omni-channel strategy?
If you’re looking for a retail & consumer goods brands primary and secondary research consulting firm, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 24 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their capabilities and their approach. While many retail & consumer goods brand primary and secondary research consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.