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Direct to Consumer
Retail
eCommerce
Luxury
Consumer

Marriott Bonvoy

G & Co.

Marriott Bonvoy

Work
Global Consumer Strategy • Customer Journey Strategy • Brand Intelligence & Strategy • Content Curation • Data Analytics • Design Evolution • Digital Revitalization • Social Media Marketing • User Experience Enhancement • Traffic Growth
Client
Marriott Bonvoy
G & Co. was chosen by Marriott to revitalize its digital landscape in response to the dramatic changes in travel behaviors caused by the pandemic. This strategic collaboration focused on implementing a global consumer strategy to enhance customer engagement and adapt to the evolving market demands, significantly impacting Marriott's online presence and customer experience.

In a time where customer choices pivot on digital experiences, we at G & Co. were proud to join forces with Marriott Bonvoy to boost their online identity and refine their customer pathways.

Unified Design Systems

Our strategy was far-reaching, touching upon digital transformation, customer experience tuning, honing advertising strategies, leveraging data analytics, and digital marketing enhancement.We first set about remodeling Marriott Bonvoy's online touchpoints to ensure seamless, intuitive experiences. As a priority, we amplified responsiveness, simplified navigation, and made the booking journey fluid, significantly enriching customer interaction.

In tandem, we revisited Marriott Bonvoy's advertising blueprint, putting the focus on targeted, data-fuelled campaigns that appealed to their multifaceted customer base. Merging compelling storytelling with striking visuals, we succeeded in attracting and captivating audiences, translating into tangible business expansion.Behind the curtain, we harnessed the power of advanced data analytics to capture and scrutinize real-time customer data. This empowered Marriott Bonvoy to offer bespoke experiences and uncover valuable insights into customer behaviors, equipping them to make knowledgeable decisions.

Touchpoints Across Getaways

Our commitment extended to reworking Marriott Bonvoy's digital marketing playbook. By bolstering their search engine visibility, social media footprint, and content marketing, we amplified their reach, drew in fresh audiences, and reinforced customer loyalty. After the transformation, Marriott Bonvoy experienced a substantial uptick in online reservations, customer interaction, and overall satisfaction. The changes had a domino effect on their operational effectiveness, raising the bar in the hospitality industry.

This partnership with Marriott Bonvoy exemplifies the potency of strategic digital transformation in reshaping customer experiences, accelerating growth, and securing a competitive edge in a dynamic digital landscape. It echoes our dedication to ensuring our clients not only survive but thrive in the digital age, a commitment perfectly encapsulated by Marriott Bonvoy's success narrative.

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