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Research & Insights Agency & Consulting Firm

G & Co. stands at the forefront of the research & insights industry, distinguished as a leading research & insights agency and consulting firm. With a proven track record of delivering actionable intelligence and strategic solutions, we empower clients to drive transformative business outcomes and maintain a competitive edge.

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7+
G & Co. has over 7+ years of experience working with Adobe Experience Cloud, helping clients to implement, integrate and optimize the platform to drive business results.
26
G & Co. has a team of more than 25 employees who are certified experts across the Adobe platform.
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Research & Insights Agency & Consulting Firm Services

G & Co. empowers clients to achieve their strategic goals and enhance business performance through expert research and insights. Our comprehensive services—including market trend analysis, brand health tracking, and customer segmentation—provide actionable intelligence that drives informed decision-making. By leveraging advanced methodologies and deep industry knowledge, we deliver tailored solutions that unlock growth opportunities, optimize strategies, and ensure a competitive edge in today’s dynamic market.

Market Trend Analysis

G & Co. excels in market trend analysis, leveraging cutting-edge methodologies to identify emerging opportunities and threats. Our insights enable clients to anticipate market shifts and make informed strategic decisions that drive growth and innovation.

Brand Health Tracking

As a leading research & insights agency and consulting firm, G & Co. offers comprehensive brand health tracking. We monitor key metrics and perceptions to provide actionable insights, ensuring your brand remains strong and aligned with market demands.

Audience Analysis

G & Co. delivers in-depth audience analysis, utilizing advanced tools to decode consumer behavior and preferences. Our insights help clients tailor strategies to meet the exact needs and expectations of their target audiences, enhancing engagement and loyalty.

Customer Segmentation

Our customer segmentation services at G & Co. are designed to provide precise, actionable insights into diverse consumer groups. We help clients develop targeted strategies that effectively address the unique needs of each segment, driving better outcomes and growth.

Campaign Performance Evaluation

G & Co. specializes in campaign performance evaluation, applying rigorous analytical methods to assess effectiveness and ROI. Our insights enable clients to optimize their marketing strategies, ensuring maximum impact and alignment with business objectives.

Competitor Analysis

With G & Co.’s competitor analysis, clients gain a strategic advantage through a thorough understanding of market dynamics and competitor positioning. Our insights drive informed decisions, helping you outmaneuver competitors and seize new opportunities.

Social Listening

G & Co. utilizes advanced social listening techniques to capture and analyze online conversations and sentiment. Our insights provide a deep understanding of public perception, allowing clients to adapt strategies and respond effectively to emerging trends.

Focus Groups

G & Co.’s focus group services offer qualitative insights through structured discussions with target audiences. Our expert facilitation and analysis deliver rich, actionable feedback that helps clients refine strategies and enhance product and service offerings.

Our Impact as a Research & Insights Agency & Consulting Firm

G & Co. tackles key challenges in the research & insights industry by employing a consumer-centric approach and leveraging our Acumen platform. Our commitment to regular success check-ins ensures alignment with client objectives and proactive issue resolution, while Acumen's comprehensive global survey data delivers deep insights into market trends and brand health. This combination enables clients to refine strategies, enhance customer experiences, and gain a significant competitive edge in the global marketplace.

Strategic Decision-Making

G & Co. empowers clients with actionable, data-driven insights to inform strategic decision-making. By analyzing market trends and consumer behavior, we provide the clarity needed to align business strategies with evolving market conditions and make impactful, informed choices that drive growth.

Competitive Benchmarking

G & Co.’s competitive benchmarking services offer clients a comprehensive analysis of their market position relative to competitors. We deliver detailed insights into industry standards and competitor performance, enabling clients to identify opportunities for differentiation and enhance their competitive strategies effectively.

Brand Differentiation

At G & Co., we help clients achieve distinct brand differentiation through deep analysis of market positioning and consumer perceptions. Our insights enable clients to craft compelling brand narratives and strategies that resonate with target audiences and stand out in a crowded marketplace.

Customer Experience Optimization

G & Co. excels in optimizing customer experiences by providing in-depth analysis of customer feedback and engagement metrics. We identify key drivers of satisfaction and areas for improvement, allowing clients to refine their strategies and enhance overall customer experiences for greater loyalty and retention.

Risk Identification & Mitigation

G & Co. identifies and assesses potential market risks through advanced analytics and trend monitoring. We provide clients with proactive strategies to mitigate these risks, ensuring they are well-prepared to navigate uncertainties and maintain business stability.

Innovation & Growth Opportunities

G & Co. uncovers innovation and growth opportunities by analyzing emerging trends and consumer insights. Our research enables clients to identify new market niches and develop innovative products or services that align with evolving consumer needs, driving sustainable growth.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Our Expertise as a Research & Insights Agency & Consulting Firm

G & Co. brings deep expertise to the research & insights industry, demonstrated by our extensive work with top brands like Nike, Saks Fifth Avenue, and Marriott. With a team of over 100 strategists and experience specialists, we leverage our Industry Indexes to benchmark performance and digital competence across key sectors such as retail and fashion. Our insights, featured by leading organizations like the Wall Street Journal, showcase our commitment to delivering deep knowledge and understanding to drive client success.

Tailored Strategic Insights

G & Co. delivers tailored strategic insights by customizing our research approach to fit each client’s unique needs and market dynamics. Our deep understanding of industry-specific challenges and opportunities enables us to craft actionable recommendations that drive growth and enhance competitive positioning.

Advanced Predictive Analytics

Leveraging advanced predictive analytics, G & Co. provides clients with forward-looking insights to anticipate market trends and consumer behavior. Our sophisticated models and tools enable proactive decision-making, ensuring clients stay ahead of industry shifts and capitalize on emerging opportunities.

Global Industry Expertise

With extensive global industry expertise, G & Co. offers clients a comprehensive perspective on market dynamics and trends across various regions. Our international experience and local insights ensure strategies are informed by a deep understanding of both global and regional contexts.

Innovative Data Solutions

G & Co. employs innovative data solutions to deliver cutting-edge insights and actionable intelligence. By integrating advanced technologies and methodologies, we provide clients with precise, data-driven recommendations that drive business success and operational excellence.

Robust Data Security

G & Co. prioritizes robust data security to ensure the protection of sensitive client information. We implement advanced security measures and adhere to strict protocols to safeguard data integrity and confidentiality, providing clients with the confidence that their information is secure and managed with the highest standards.

Proven Track Record

G & Co. boasts a proven track record of delivering impactful research and insights across diverse industries. Our extensive portfolio of successful projects and satisfied clients underscores our ability to drive significant business outcomes and deliver measurable results.

Real Estate & Accommodation

G & Co. delivers unparalleled insights in the real estate and accommodation sector, leveraging its expertise to guide decisions across a broad range of properties, including apartments & condos, homes, and penthouses. Our research enables clients to navigate the complexities of luxury real estate, ensuring strategic investments and optimized market positioning.

Automotive & Transportation

In the automotive and transportation industry, G & Co. offers deep insights that drive strategic growth across various segments, from automotive innovations to airlines and aviation to maritime voyages. Our tailored research empowers clients to stay ahead in a competitive market, enhancing product offerings and customer experiences.

Fashion & Apparel

G & Co. excels in the fashion and apparel sector, providing data-driven insights into emerging trends, consumer preferences, and market opportunities. Whether focusing on haute couture, leading designers, jewelry, or watches, our expertise helps brands differentiate and thrive in an ever-evolving industry.

Beauty & Personal Care

G & Co.’s expertise in beauty and personal care allows clients to understand consumer behavior and market dynamics across cosmetics and makeup products. Our insights drive innovation and strategic marketing, ensuring that brands remain competitive and aligned with evolving consumer expectations.

Food & Beverage

In the food and beverage industry, G & Co. leverages in-depth research to guide clients in areas such as dining, fine wine, food & beverage offerings, and spirits. Our data-driven strategies enable companies to anticipate market trends, enhance customer experiences, and optimize product portfolios.

Travel & Hospitality

G & Co. provides valuable insights in the travel and hospitality sector, helping clients optimize their offerings across hotels, resorts, restaurants, and tourism. Our research informs strategic decisions, ensuring that hotel & travel services meet evolving customer expectations and capitalize on market opportunities.

Home Goods & Interior Design

G & Co. offers expertise in home goods and interior design, providing actionable insights into consumer preferences for furniture, home goods, and interior aesthetics. Our research helps brands enhance product development and market positioning, ensuring alignment with consumer trends and desires.

Health & Wellness

G & Co. supports clients in the health and wellness industry by offering deep insights into the market dynamics of health clubs and luxury wellness & spa facilities. Our research informs strategic initiatives that enhance customer experiences and drive growth in this increasingly competitive sector.

Consumer Goods

In the consumer goods industry, G & Co. provides comprehensive research and insights, focusing on consumer packaged goods and retail strategies. Our expertise helps brands navigate market complexities, optimize product offerings, and align with consumer preferences to drive sustained growth.

Leisure & Experiences

G & Co. delivers strategic insights in the leisure and experiences sector, helping clients understand and capitalize on trends in experiences, leisure activities, and sports. Our research supports the development of offerings that resonate with target audiences, driving engagement and brand loyalty.

Financial & Clientele

G & Co. excels in providing insights for the financial sector, particularly in catering to luxury high-net-worth individuals (HNWI) and wealth management. Our research enables financial institutions to tailor services to the needs of their elite clientele, ensuring personalized solutions and sustained client relationships.

Technologies

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FAQs

What are the benefits of hiring a research & insights agency?

Hiring a research & insights agency provides several strategic advantages. First, it grants access to specialized expertise and advanced methodologies that drive accurate and actionable insights. These agencies leverage cutting-edge tools and data analytics to deliver comprehensive market intelligence, which helps businesses understand consumer behavior, identify emerging trends, and evaluate market opportunities. By outsourcing these functions, companies can focus on their core operations while benefiting from precise, data-driven recommendations that enhance decision-making and drive growth. Additionally, agencies offer a fresh, objective perspective, often uncovering insights that internal teams might overlook, and provide scalability and flexibility to adapt to changing market conditions.

How can a research & insights agency improve strategic decision-making?

A research & insights agency enhances strategic decision-making by providing a robust foundation of data and analysis. Through detailed market research and consumer insights, the agency equips executives with critical information about market dynamics, competitive landscapes, and customer preferences. This information is presented through actionable reports and visualizations, which help in identifying growth opportunities, mitigating risks, and aligning strategies with market realities. The agency’s expertise in leveraging quantitative and qualitative research methodologies ensures that decisions are based on comprehensive and reliable data. Furthermore, continuous monitoring and real-time insights enable businesses to make informed adjustments to strategies and stay ahead of industry trends.

What should I look for in a top research & insights agency?

When selecting a top research & insights agency, look for several key attributes. First, evaluate their track record and industry experience to ensure they have a proven history of delivering valuable insights across diverse sectors. Expertise in various research methodologies, including both qualitative and quantitative approaches, is crucial for comprehensive analysis. The agency should demonstrate proficiency in advanced data analytics, including trend analysis and predictive modeling.

Additionally, consider their ability to provide customized solutions tailored to your specific business needs and their capacity for ongoing client support and collaboration. Access to innovative tools and technologies, such as data visualization platforms and real-time analytics, is also essential for extracting actionable insights. Finally, ensure the agency has a strong reputation for data security and confidentiality.

How does a research & insights agency help with market trend analysis?

A research & insights agency aids in market trend analysis by employing a variety of advanced techniques and tools. They systematically gather and analyze data from multiple sources, including market reports, consumer surveys, and industry publications, to identify emerging trends and shifts in consumer behavior. These agencies use sophisticated data analytics to detect patterns and forecast future trends, providing clients with a detailed understanding of market dynamics. Through trend analysis, businesses gain insights into changing preferences, competitive forces, and potential growth areas. This information is crucial for developing proactive strategies, optimizing product offerings, and aligning marketing efforts with market demands, ultimately enabling companies to stay competitive and seize new opportunities.

What impact can a research & insights agency have on brand health?

A research & insights agency significantly impacts brand health by providing in-depth analysis and actionable recommendations. They assess various metrics related to brand perception, customer satisfaction, and market positioning through comprehensive research methods.

By analyzing consumer feedback, social media sentiment, and competitive benchmarks, the agency identifies strengths and weaknesses in a brand’s performance. This analysis helps in understanding how the brand is perceived in the market, uncovering areas for improvement, and refining brand strategies. The agency’s insights support brand revitalization efforts, enhance customer loyalty, and drive positive brand equity. Additionally, they help monitor and manage brand health over time, ensuring that the brand remains relevant and competitive in a dynamic market.

How do research & insights agencies enhance customer experience optimization?

Research & insights agencies enhance customer experience optimization by employing a range of methodologies to gain a deep understanding of customer needs, behaviors, and preferences. They utilize customer feedback, surveys, focus groups, and ethnographic research to capture detailed insights into customer interactions and satisfaction levels. Advanced analytics tools then process this data to identify key pain points and opportunities for improvement. The agency’s expertise in data visualization helps in clearly presenting these insights, enabling businesses to make informed decisions about refining their customer experience strategies. By continually monitoring and analyzing customer feedback, research & insights agencies ensure that businesses can proactively address issues, enhance touchpoints, and deliver a superior, personalized customer experience that drives loyalty and satisfaction.

What are the advantages of using predictive analytics in research?

Predictive analytics offers several key advantages in research, primarily by providing forward-looking insights that guide strategic decision-making. By analyzing historical data and identifying patterns, predictive analytics models forecast future trends, customer behaviors, and market conditions. This foresight allows businesses to anticipate changes, mitigate risks, and capitalize on emerging opportunities before they become apparent to competitors. Predictive analytics enhances resource allocation, marketing effectiveness, and product development by providing a data-driven basis for decisions. The ability to anticipate customer needs and market shifts helps companies stay ahead of the curve, optimize operational efficiency, and drive long-term growth.

How do research & insights agencies assist with competitive benchmarking?

Research & insights agencies assist with competitive benchmarking by conducting thorough analyses of industry competitors to assess their performance, strategies, and market positioning. They gather data on competitors' product offerings, pricing strategies, market share, and customer feedback through a combination of primary and secondary research. Using this information, agencies create detailed reports and visualizations that highlight strengths, weaknesses, and opportunities relative to competitors. This benchmarking process provides valuable context for evaluating a company’s own performance and identifying areas for improvement. By understanding where they stand in comparison to competitors, businesses can develop more effective strategies to enhance their market position and drive competitive advantage.

What role do research & insights agencies play in identifying growth opportunities?

Research & insights agencies play a crucial role in identifying growth opportunities by analyzing market trends, consumer behavior, and industry dynamics. They employ various research methods, including market segmentation, trend analysis, and competitive intelligence, to uncover unmet needs and emerging demands. By combining qualitative and quantitative data, agencies provide a comprehensive view of potential growth areas, such as new market segments, product innovations, or strategic partnerships. Their insights help businesses understand the potential impact of these opportunities and prioritize initiatives that align with their strategic goals. Through targeted research and analysis, agencies enable companies to make informed decisions and invest in high-potential areas that drive sustainable growth.

How can a research & insights agency support innovation within my company?

A research & insights agency supports innovation by providing critical data and insights that inform the development of new products, services, and business models. They conduct extensive research into market needs, emerging trends, and consumer preferences, which helps identify gaps and opportunities for innovation. By utilizing techniques such as ethnographic research, focus groups, and competitive analysis, agencies provide a clear understanding of what drives consumer demand and how to differentiate offerings. Additionally, their expertise in data analytics helps in evaluating the potential success of innovative ideas through predictive modeling and scenario analysis. This comprehensive support enables companies to make data-driven decisions, reduce the risk associated with innovation, and accelerate the development of breakthrough solutions that meet market needs.

What are the key services offered by leading research & insights firms?

Leading research & insights firms offer a comprehensive suite of services designed to provide actionable intelligence and support strategic decision-making. Key services typically include market research, which involves gathering and analyzing data on market trends, consumer preferences, and competitive landscapes. They also provide audience analysis to understand target demographics and psychographic profiles. Competitive benchmarking assesses a company’s performance relative to competitors, while trend analysis identifies emerging market opportunities.

Additionally, these firms offer consumer behavior studies through qualitative and quantitative research methods, including focus groups and surveys. Data analytics and visualization services are crucial for translating complex data into actionable insights. Other services may include brand health tracking, innovation strategy development, and global market analysis, ensuring that businesses can adapt to changing conditions and drive growth effectively.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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