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Personalization and Clienteling Agency

G & Co. is dedicated to helping brands connect with customers in meaningful ways. Through custom strategies and expert consulting, we empower brands to create personalized experiences that foster deeper relationships and fuel revenue growth.

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7+
G & Co. has over 7+ years of experience working with Adobe Experience Cloud, helping clients to implement, integrate and optimize the platform to drive business results.
26
G & Co. has a team of more than 25 employees who are certified experts across the Adobe platform.
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Personalization and Clienteling Agency Services

We believe that the future of customer engagement lies in deeply personalized, data-driven experiences. Our team specializes in crafting customized strategies that empower brands to build stronger connections with their clients while fostering sustainable business growth. From cross-channel personalization to AI-driven insights, our solutions are designed to meet the needs of today’s dynamic consumer landscape.

Data-Driven Insights

We help brands unlock the power of their data to understand customer behavior and preferences. By transforming raw data into practical insights, we enable brands to create informed, customized experiences that boost satisfaction and deliver measurable growth.

Predictive Analytics

Anticipating customer needs is key to successful personalization. Our predictive analytics tools forecast customer behavior, allowing your brand to deliver relevant, timely engagements that foster deeper connections and improve retention rates.

Customer Engagement

We enhance every step of the customer journey through data-backed experience management. Our team helps brands deliver consistent, personalized interactions, ensuring that each touchpoint aligns with customer preferences and builds lasting trust.

Client Experience Management

We believe that optimizing the customer journey is key to building lasting relationships. Our approach ensures consistent, unique experiences that not only meet customer needs but also enhance clienteling efforts, cultivating deeper engagement and fostering lasting loyalty.

Cross-Channel Personalization

Delivering cohesive experiences across channels is essential in today’s fragmented landscape. We enable brands to unify customer interactions across both digital and physical touchpoints, ensuring personalized engagements that build loyalty and boost conversions.

AI-Driven Personalization

Harnessing AI allows us to create real-time, hyper-relevant customer experiences. By using machine learning to anticipate customer preferences, we enable brands to deliver dynamic, unique interactions that increase lifetime value and enhance clienteling efforts at scale.

Personalized Touchpoints

Every customer touchpoint is an opportunity to personalize. We work closely with brands to identify and enhance critical interaction moments, aligning them with customer needs and preferences to ensure a more connected, rewarding experience throughout the journey.

Customized Experiences

We excel at crafting unique, customized experiences that resonate on a personal level. Through a combination of data insights, strategic personalization, and curated engagements, we create interactions that not only meet customer expectations but exceed them, fostering lasting relationships.

Our Impact as a Personalization and Clienteling Agency

G & Co. is committed to helping brands navigate the complex landscape of personalization and clienteling. By blending a consumer-centric approach with measurable business outcomes, we deliver impactful results for our clients. Through regular success check-ins and open communication, we ensure alignment with your objectives, proactively addressing concerns to enhance outcomes. Our global reach, combined with our Acumen research platform, provides unparalleled market insights. Our far-reaching ability enables brands to stay ahead of trends, enrich customer experiences, and gain a competitive edge through personalized strategies that foster growth.

Building Brand Affinity

We enhance brand affinity by creating deeply personalized experiences that resonate with your customers. Our engagement strategies focus on forging emotional connections, fostering loyalty, and encouraging repeat business. This approach not only solidifies your brand’s market position but also builds lasting relationships with your audience.

Achieving Competitive Differentiation

In a crowded marketplace, we empower our clients to stand out through distinctive personalization strategies. By leveraging unique data-driven insights and innovative clienteling solutions, we help brands deliver exceptional customer experiences that leave a lasting impression, setting them apart from the competition.

Ensuring Cross-Channel Consistency

We streamline cross-channel consistency to ensure a cohesive customer journey. By integrating personalization across all touchpoints, we help brands provide a unified experience that aligns with customer expectations to enhance satisfaction and loyalty while reinforcing your brand’s integrity.

Maximizing Customer Lifetime Value

We enhance customer lifetime value by implementing targeted personalization strategies that deepen relationships. By utilizing advanced analytics and customized touchpoints, we help brands anticipate needs and preferences, resulting in increased engagement, repeat purchases, and extended profitability.

Proactive Service Delivery

We enable proactive service delivery by equipping brands to anticipate customer needs through data-driven insights. Our personalized communication strategies empower you to identify potential issues before they arise, ensuring timely and relevant interactions that enrich the overall customer experience.

Streamlining Client Communication

We enable proactive service delivery by equipping brands to anticipate customer needs through data-driven insights. Our personalized communication strategies empower you to identify potential issues before they arise, ensuring timely and relevant interactions that enrich the overall customer experience.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Our Expertise as a Personalization and Clienteling Agency

We bring a wealth of expertise to the personalization and clienteling landscape, forged through years of collaboration with industry leaders like Nike, Saks Fifth Avenue, and Marriott. Our team of over 100 strategists and experience specialists is dedicated to understanding the unique challenges and opportunities within this dynamic sector. This deep knowledge allows us to craft custom strategies that deliver impactful results, ensuring our clients thrive in a rapidly evolving marketplace.

Strategic Brand Collaborations

Collaboration is the heartbeat of innovation. We forge strong partnerships with industry leaders to co-create personalized strategies that resonate with target audiences. These alliances not only enhance our clients' personalization efforts but also empower them to stand out in competitive markets and foster sustainable growth.

Bespoke Solutions

We take pride in delivering custom solutions that address the distinct challenges faced by each client. By combining data-driven insights with a deep understanding of client needs, we develop strategies that ignite engagement and cultivate lasting customer loyalty.

Global Market Expertise

With extensive global market expertise, we navigate the complexities of diverse consumer segments with ease. Our strategic insights, informed by a worldwide perspective, enable brands to tailor their personalization efforts effectively, ensuring relevance and resonance across various regions and cultural contexts.

Innovative Engagement Strategies

Innovation lies at the core of our approach. We leverage cutting-edge engagement techniques to position our clients at the forefront of personalization and clienteling. By harnessing the latest technologies and creative strategies, we craft compelling experiences that captivate customers, foster loyalty, and generate measurable outcomes.

Cohesive Multichannel Experiences

We excel in creating cohesive multichannel experiences that deliver consistent, personalized interactions across all touchpoints. Our expertise in aligning strategies across digital, physical, and social channels ensures that brands engage customers effortlessly, maximizing impact and enhancing overall satisfaction.

Industry-Leading Talent

With a diverse team of industry-leading talent, we bring unparalleled expertise to the personalization and clienteling landscape. Our strategists and experience specialists utilize their extensive knowledge and innovative thinking to develop effective strategies that empower clients to achieve their business objectives.

Real Estate & Accommodation

In the real estate and accommodation sector, we utilize data-driven insights to refine personalization efforts. Whether enhancing properties or boutique accommodations, we help brands create unique experiences that resonate with prospective homeowners.

Automotive & Transportation

Our expertise extends to the automotive and transportation industries, where we enhance customer experiences for brands in autos and aviation. Our strategies ensure clients deliver personalized services that resonate with consumers, boosting brand loyalty and satisfaction.

Fashion & Apparel

We collaborate closely with clients in the fashion and apparel sector, focusing on haute couture and accessories. Through personalized marketing strategies, we enable designers to connect more effectively with their audience, fostering brand affinity and boosting sales.

Beauty & Personal Care

In the beauty and personal care space, we help brands maximize consumer engagement for cosmetics and skincare. Our personalized strategies forge authentic connections with audiences, creating memorable experiences that foster loyalty and growth.

Food & Beverage

We enhance engagement in the food and beverage industry through personalized strategies across all sectors. By understanding consumer preferences, we create unique experiences that resonate, fostering loyalty and repeat business for brands in dining, retail, and beyond.

Travel & Hospitality

Our expertise in travel and hospitality empowers brands to refine their personalization strategies for hotels and restaurants. We ensure clients deliver exceptional experiences that attract discerning travelers and cultivate long-lasting relationships.

Home Goods & Interior Design

In the home goods and interior design industry, we develop personalized strategies that engage consumers interested in furniture and décor. Our approach enables clients to create unique experiences that resonate, enhancing loyalty and boosting sales.

Health & Wellness

We specialize in enhancing client engagement across the health and wellness sector. By understanding customer preferences, we help brands build lasting relationships that fuel growth, foster loyalty, and stand out in a competitive market.

Consumer Goods

Our personalized solutions for the consumer goods sector enhance marketing efforts across retail and packaged goods. Leveraging data-driven insights, we help brands better understand consumer preferences, improving experiences across all channels.

Leisure & Experiences

In the leisure sector, we assist brands in creating personalized strategies that resonate with consumers seeking unique activities. Our approach ensures clients offer engaging experiences that cultivate loyalty and encourage repeat business.

Financial & Clientele

We partner with brands across the entire financial services sector, offering personalized strategies that enhance customer relationships and engagement. Whether in retail banking, wealth management, or other financial sectors, we help our clients deliver unique experiences that meet the diverse needs of their customers, cultivating loyalty and lasting success.

Technologies

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FAQs

What are the benefits of hiring a personalization agency?

Hiring a personalization agency like G & Co. offers several strategic advantages. We leverage advanced analytics and data-driven insights to create unique experiences for your customers. This targeted approach enhances engagement and fosters brand loyalty, boosting customer satisfaction. 

Our expertise in AI-driven personalization and dynamic content allows us to streamline user interactions across various channels. This not only leads to higher conversion rates but also improves overall marketing efficiency, ensuring that every touchpoint is relevant to your customers’ needs and preferences. Partnering with us empowers your business to stay competitive in a rapidly evolving marketplace.

How can a clienteling agency improve customer retention?

We believe that a clienteling agency can significantly enhance customer retention by implementing comprehensive client experience management strategies that focus on building lasting relationships.

G & Co. utilizes customer journey mapping and profiling techniques to understand each client's unique preferences and behaviors. By delivering personalized communication and curated experiences, we foster deeper emotional connections with customers. Our data-driven approach allows for proactive service delivery and customized loyalty programs, ensuring your customers feel valued and understood. 

This level of attention and customization not only encourages repeat business but also increases customer lifetime value, making your brand more resilient in a competitive landscape.

What role does personalization play in enhancing customer experience?

Personalization plays a pivotal role in creating a compelling customer experience, as it transforms generic interactions into meaningful engagements. By leveraging behavioral segmentation and audience targeting, we ensure that every customer receives relevant and timely content that resonates with their specific needs. 

Personalization fosters a sense of belonging, enhancing brand affinity and loyalty. Moreover, integrating personalization strategies into every stage of the customer journey—from initial contact to post-purchase follow-ups—creates engaging and memorable experiences. 

This approach not only increases customer satisfaction but also encourages positive word-of-mouth referrals, further strengthening your brand's market presence.

How do personalization strategies impact sales and revenue?

Effective personalization strategies have a significant impact on sales and revenue by optimizing customer engagement and boosting conversions. G & Co. employs advanced personalization algorithms to tailor product recommendations and dynamic content based on customer preferences and purchase history. 

This targeted approach not only improves the relevance of marketing efforts but also reduces customer acquisition costs by maximizing the effectiveness of existing channels. Personalization increases average order values through upselling and cross-selling opportunities targeted to individual preferences. 

Brands that implement robust personalization strategies can expect to see increased sales volumes, improved customer loyalty, and enhanced overall profitability.

What expertise should I look for in a clienteling agency?

When selecting a clienteling agency, it’s essential to prioritize expertise in several key areas. Look for an agency like G & Co. that specializes in data analytics, enabling us to perform client data analysis and leverage insights for segmentation and targeting. Expertise in technology is crucial, particularly in understanding clienteling apps and personalization algorithms that facilitate unique interactions.

Assess our experience in your specific industry—whether retail, hospitality, or luxury goods—to ensure we understand the unique challenges and opportunities you face. Finally, a reputation of successful client partnerships and measurable outcomes will provide you with confidence in our ability to deliver results.

How can a personalization firm help my brand stand out?

A personalization firm like G & Co. can help your brand differentiate itself by creating unique experiences that resonate with your target audience. We focus on developing adaptive experiences that align with customer preferences and behaviors, ensuring that every interaction feels relevant and engaging. 

By leveraging advanced techniques such as AI-driven personalization and contextual insights, we can position your brand as a leader in customer-centricity. Additionally, our expertise in cross-channel integration ensures a consistent brand message across all platforms, enhancing brand recognition and loyalty. This comprehensive approach allows your brand to stand out in a crowded marketplace, attracting and retaining a loyal customer base.

What metrics should I use to measure personalization success?

Measuring the success of personalization initiatives requires a multifaceted approach, focusing on key performance indicators (KPIs) that reflect customer engagement and business outcomes. We recommend considering key metrics such as customer retention rates, which indicate the effectiveness of your loyalty programs and personalized experiences. 

Additionally, monitor average order value and conversion rates to gauge the financial impact of personalization strategies. Customer satisfaction scores (CSAT) and Net Promoter Score (NPS) provide insights into customer perceptions and their likelihood to recommend your brand. 

Tracking engagement metrics, such as click-through rates on personalized communications and the effectiveness of targeted campaigns, will inform your ongoing optimization efforts. By leveraging these metrics, we help our clients continuously refine their personalization strategies to achieve meaningful business results.

How can clienteling strategies enhance customer loyalty?

Clienteling strategies enhance customer loyalty by fostering personalized relationships that resonate with individual preferences and needs. G & Co. implements customized communication and curated experiences that make customers feel valued and understood. By utilizing insights from client data analysis, we ensure that every interaction is relevant and meaningful, reinforcing brand affinity. 

Our proactive service delivery anticipates customer needs, creating a personalized experience that encourages repeat business. By building these strong emotional connections, we help brands transform one-time buyers into lifelong loyal customers, ultimately enhancing their extended profitability.

What types of technologies do personalization agencies typically use?

Personalization agencies leverage a range of advanced technologies to deliver effective solutions. G & Co. utilizes AI-driven personalization tools and machine learning algorithms to analyze customer data and derive useful insights. Our technology stack often includes customer relationship management (CRM) systems, clienteling apps, and behavior tracking tools that help us understand user interactions and preferences. 

We also employ dynamic content management systems to deliver real-time, personalized messaging across multiple channels. By integrating these technologies, we ensure that our clients can implement effective, data-driven personalization strategies that resonate with their target audiences.

How can I ensure a personalization strategy aligns with my business goals?

To ensure that your personalization strategy aligns with your business goals, we recommend starting with a thorough assessment of your objectives and target audience. G & Co. works closely with our clients to establish clear, measurable goals that reflect their overall business strategy. This includes identifying key performance indicators (KPIs) related to customer engagement, retention, and revenue growth. 

Our approach involves continuously monitoring these metrics and conducting regular success check-ins to ensure alignment. By remaining flexible and adapting our strategies based on real-time data and feedback, we help our clients achieve their business goals through effective personalization initiatives.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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