G & Co. is a brand consulting agency specializing in activewear, athleisure and sporting goods lifestyle brands.

We help apparel, activewear, athleisure and sporting goods brands with every facet of the value chain, providing services in global and domestic digital development, brand and retail strategy, and eCommerce.

Our Services

Global Activewear and Athleisure Retail Development (01)

With the global economy featuring rapidly shifting consumer experience trends and new technologies emerging, activewear, athleisure, and sporting goods brands need a partner to guide them through a robust strategy made for the ultimate customer experience. As an activewear, athleisure, and sporting goods agency, we know the best way to position brands for the digital age is to assess the market and identify the future opportunities, plan for a maximum level of interest and engagement, and execute with the brand’s strengths in mind.
The strongest brands today in the activewear and sporting goods space are the ones that understand how to meet the unmet consumer needs and can deliver on the most engaging ways to reach them. Knowing this, our brand and retail consulting philosophy is built on the basis that the consumer experience from the interest and awareness stage down to the last touchpoint is the most crucial component to long-lasting impact.
No activewear, athleisure, and sporting goods brand strategy is complete without a growth-propelling approach to digital marketing. Our team of activewear, athleisure, and sporting goods consulting strategists, brand specialists and creative thinkers conduct user research, analyze the competition, and work to preserve and bolster your image across your platforms. And through a consumer-centric experience, the greatest metric is in inspiring audiences to interact, engage, and become long-term brand value adds.
A successful digital strategy encompasses the triumphs of today and tomorrow. With consumer trends and global patterns rapidly redefining the activewear, athleisure, and sporting goods industry, brands need an online approach that meets and exceeds consumers’ expectations. Our team of activewear, athleisure, and sporting goods consulting specialists and digital marketing experts fully comprises every online strategy with this reality in mind. Through identifying value in the market, we can design a path towards empowering a brand’s mission on the digital frontier. 

Activewear and Athleisure Omnichannel Strategy (04)

While the future of shopping is becoming more and more digitally friendly, consumers still want to browse and buy both online and offline. G & Co.'s activewear, athleisure, and sporting goods omnichannel strategy consists of helping brands bring the in-store and digital worlds together to deliver one great customer experience. Our goal in every omnichannel strategy is to help brands level the choice for their audience and provide the ultimate shopping experience wherever they choose to engage.
The age of digital has arrived, and brands must fully immerse themselves in connecting with today’s consumers. As both a retail consulting group and an activewear, athleisure, and sporting goods eCommerce agency, we know that a brand’s online strategy does not stop with a website—it must encompass performance-driven solutions around a business and its values if it’s going to succeed in fortifying the brand’s image. That’s why we strive to understand the mission and goals every client of ours has in each eCommerce project. At the forefront of every engagement are the user experience and growth optimization for long-term success.
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About G & Co.

What is consulting in terms of helping an activewear or athleisure brand?

Consulting is honing in on an activewear, athleisure, or sporting goods brand’s most pressing issues and presenting solutions with the challenges at hand. Through the illustration and execution of a strategy, we create opportunities for clients that bring it closer to its mission.

Why we do activewear and athleisure consulting (02)

We believe in supporting clients on their mission to better serve their consumers and the world around us however we can. And with a diverse set of talents and capabilities, we want to empower today’s activewear, athleisure, and sporting goods brands for a better world tomorrow. 

How we do activewear and athleisure consulting (03)

Our mantra is simple: we succeed if our clients succeed. With a team made up of creative thinkers and strategists, we offer industry specialization with real-world perspectives to guide our clients for a solid future. We're helping create the future of retail with activewear, athleisure, and sporting goods brands.
Kevin Sonof,
VP, Strategy
Gerardo Belaskus, VP, Creative

45+ Designers & Developers ready for what's thrown at them.

Estella Mahone,
Juan Gonzalez,
Founder & CEO
Adrian Garnica,

G & Co. a strategy consulting firm and digital transformation partner helping brands through strategy, data/insight, and digital innovation/product.

We focus on enabling enhanced customer experience and digital transformation through data benchmarking, industry research, and market and brand intelligence.

G & Co. is a full-service firm made up of diverse talents and perspectives. We’re a strategy consulting firm that fulfills the promise of empowering every brand, one project at a time. 


50+ Strategist & Innovators

est. 2015


31 Hudson Yards 11th Floor, New York, NY 10001

New York City

What’s the importance of working with an activewear, athleisure, and sporting goods consulting agency?

As both an eCommerce, design and development agency and an activewear, athleisure, and sporting goods retail consulting firm, we are in a powerful position to help brands build comprehensive strategies tailor-made for them and the digital age. Our eCommerce and design capabilities are bolstered by our pursuit of results, continuously working to advance brands for the future ahead. 

Our eCommerce background gives us a unique perspective on the needs a brand must meet to engage with consumers today. G & Co.’s work in the activewear, athleisure, and sporting goods space has always been centered around one thing: creating for the optimal customer experience in mind. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.

What are your areas of focus as an activewear, athleisure, and sporting goods retail consultancy?

While G & Co. is a digital agency and a strategy consulting firm, user experience is at the heart of everything we do. All our projects revolve around delivering nothing but the most impactful result for clients, be it an online strategy, enterprise application development, or digital marketing—everything we do is made with the user in mind.

When it comes to our clients, we exert all avenues to ensure we bring forth the results brands need in a present-day strategy. We conduct user research, competitive analysis, product strategy, and digital evaluations for activewear, athleisure, and sporting goods brands to help them succeed in the long run. And of course, because of our digital proficiency, we are experienced in executing an idea.

What separates G & Co. from other activewear, athleisure, and sporting goods consultancies?

With so many excellent activewear, athleisure, and sporting goods consultancies to choose from, it’s no doubt a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. And as a team that celebrates our wide range of skills, backgrounds, and competencies, you can be assured that we’re ready to help your brand shine through for years to come. 

We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that activewear, athleisure, and sporting goods brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a UI/UX design and eCommerce firm, a digital marketing agency, and an activewear, athleisure, and sporting goods consultancy all under one roof. If you need activewear, athleisure, and sporting goods consulting services or executional work (design, development, marketing), please reach out to us at hello@g-co.agency.

Can your activewear, athleisure, and sporting goods consulting firm help with digital marketing and omnichannel strategy?

Absolutely! As an activewear, athleisure, and sporting goods consulting firm and a holistic digital strategy agency, we are fully equipped to plan and deploy a brand’s digital marketing and omnichannel strategy. Additionally, we support brands in drawing a digital transformation blueprint, accelerating an online approach’s current adaptation, and establishing supplier partnerships. 

We’re well-versed in guiding emerging brands and established names in their digital journeys because of our agency service capabilities. We see ourselves as a direct link to our clients’ success because we think of ourselves as equal partners invested in their long-term goals. If you have a digital marketing need, or are looking to begin developing an omnichannel strategy, send us an email at hello@g-co.agency.

Do you do brand assessment, or should I hire a separate activewear, athleisure, and sporting goods brand consulting firm?

Yes, G & Co. does brand assessment. We recognize that every brand at its core is a relationship with a promise to consumers; that promise tells people what they can expect from them, what makes them different from the rest, and ultimately reflects how people perceive a brand. Our brand assessment process evaluates a company’s strength by asking whether we meet the expectations we want to have and how we can elevate ourselves to a better vision. If you have a brand assessment or any other activewear, athleisure, and sporting goods consulting need, please write us an email at hello@g-co.agency

How can I get a proposal for my project?

If you’re looking for an activewear, athleisure, and sporting goods consulting agency, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 36 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their prices and brand approach. While many branding and activewear, athleisure, and sporting goods retail consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.

What process should I expect from your activewear, athleisure, and sporting goods consulting agency?

Our process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. Of course, each engagement is unique, but we always go through the following key phases:  

Discovery & Research 
We usually start by consolidating all available project documentation and breaking down questions about your brand. During those sessions, we interview key stakeholders, collaborate on requirements, and ideate and plan the next steps. When possible, our strategists talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing strategy to identify opportunities for user experience improvements. We will also review competitor approaches, gather  references, and document best practices. 

Digital Strategy & Concepts
Based on the discovery & research results, we synthesize a digital strategy and define the approach to drive our process. Because we are a user experience agency at heart, we will explore different concepts to establish such core elements as information architecture, interactions, and future engagements. We then validate the resulting concept with users and stakeholders. Once the feedback is in, we make the necessary updates to design what our strategy will look like. 

What does G & Co. do, primarily?

G & Co. is an activewear, athleisure, and sporting goods consultancy and a UI/UX web design and development agency. We consider ourselves an equal partner to our brands because we cater to any need an emerging brand or established name could need.

As an activewear, athleisure, and sporting goods consulting agency, we work hard to ensure we do everything we can for our clients to be as suited as possible for the ever-changing consumer landscape. We recognize that the strongest brands today are those who have embraced the technologies of today and will adopt what consumers come to use. After all, the brands who want to redefine their industries are the ones who do. We pride ourselves on working with those brands and the people behind them. Because together, we can accomplish exceptional ambitions and create enduring results. 

And as a UI/UX web design and development agency, we can help implement the creative elements your brand needs to start making breakthroughs for the digital age. 

If you have a project you’d like to discuss, please email us at hello@g-co.agency.