G & Co. is a retail consulting firm. 

G & Co. is a retail and consumer goods strategy consulting firm specializing with consumer brands and retailers.

We help brands with every facet of the value chain, providing services in global and domestic digital transformation, brand and retail strategy, and competitive intelligence.

Our Services

Global Retail Development (01)

With the global economy featuring rapidly shifting consumer trends and new technologies emerging, brands need a partner to guide them through a robust strategy made for the ultimate customer experience. As a retail and consumer goods consulting agency, we know the best way to position brands for the digital age is to assess the market and identify the future opportunities, plan for a maximum level of interest and engagement, and execute with the brand’s strengths in mind.

Brand & Retail
Intelligence  (1.5)

The strongest brands today are the ones that understand how to meet the unmet consumer needs and can deliver on the most engaging ways to reach them. Knowing this, our brand and retail consulting philosophy is built on the basis that the consumer experience from the interest and awareness stage down to the last touchpoint is the most crucial component to long-lasting impact.

Retail Digital
Marketing (02)

No brand strategy is complete without a growth-propelling approach to digital marketing. Our team of strategists and creative thinkers conduct user research, analyze the competition, and work to preserve and bolster your image across your platforms. And through a consumer-centric experience, the greatest metric is in inspiring audiences to interact, engage, and become long-term brand value adds.

Retail Digital
Transformation (03)

A successful digital strategy encompasses the triumphs of today and tomorrow. With consumer trends and global patterns rapidly redefining industries, brands need an online approach that meets and exceeds consumers’ expectations. Our retail consulting and digital marketing team fully comprises every online strategy with this reality in mind. Through identifying value in the market, we can design a path towards empowering a brand’s mission on the digital frontier. 

Retail Omni-channel
Strategy (04)

While the future of shopping is becoming more and more digitally friendly, consumers still want to browse and buy both online and offline. G & Co.’s retail omnichannel strategy consists of helping brands bring the in-store and digital worlds together to deliver one great customer experience. Our goal in every omnichannel strategy is to help brands level the choice for their audience and provide the ultimate shopping experience wherever they choose to engage.

Direct to Consumer & eCommerce (05)

The age of digital has arrived, and brands must fully immerse themselves in connecting with today’s consumers. As both a retail consulting group and an eCommerce agency, we know that a brand’s online strategy does not stop with a website—it must encompass performance-driven solutions around a business and its values if it’s going to succeed in fortifying the brand’s image. That’s why we strive to understand the mission and goals every client of ours has in each eCommerce project. At the forefront of every engagement are the user experience and growth optimization for long-term success.
Retail & Consumer Goods Strategy Consulting Firm | G & Co.
Retail & Consumer Goods Strategy Consulting Firm | G & Co.Retail & Consumer Goods Strategy Consulting Firm | G & Co.
About G & Co.

What is consulting?

Retail and consumer goods consulting is honing in on a retail brand’s most pressing issues and presenting solutions with the challenges at hand. Through the illustration and execution of a strategy, we create opportunities for clients that bring it closer to its mission.

Why we do consulting (02)

We believe in supporting clients on their mission to better serve their consumers and the world around us however we can. And with a diverse set of talents and capabilities, we want to empower today’s consumer brands for a better world tomorrow. 

How we do consulting (03)

We succeed if our clients succeed. With a team made up of creative thinkers and strategists, we offer industry specialization with real-world perspectives to guide our clients for a solid future. We're helping create the future of retail with consumer brands.
Kevin Sonof,
VP, Strategy
Gerardo Belaskus, VP, Creative

45+ Strategist  & Developers ready for what's thrown at them.

Estella Mahone,
CFO
Juan Gonzalez,
Founder & CEO
Adrian Garnica,
President

G & Co. is a strategy & retail consulting firm with leading expertise in the retail & consumer goods, and apparel, fashion, and luxury industry.

We focus on enabling enhanced customer experience and digital transformation through data benchmarking, industry research, and market and brand intelligence.

G & Co. is a full-service firm made up of diverse talents and perspectives. We’re a retail consulting firm that fulfills the promise of empowering every brand, one project at a time. 

Employees

45+ Strategist & Developers

est. 2015

Offices

1502 Sawyer St,
Houston, TX 77009

Houston

35 Hudson Yards, 31 Hudson Yards 11th Floor, New York, NY 10001

New York City

What’s the importance of working with a retail and consumer goods consulting agency?

As both an eCommerce, design and development agency and retail and consumer goods consulting firm, we are in a powerful position to help brands build comprehensive strategies tailor-made for them and the digital age. Our eCommerce and design capabilities are bolstered by our pursuit of results, continuously working to advance brands for the future ahead. 

Our eCommerce background gives us a unique perspective on the needs a brand must meet to engage with consumers today. G & Co.’s work in the consumer goods and retail space has always been centered around one thing: creating for the optimal customer experience in mind. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.

What are your areas of focus as a retail consultancy?

While G & Co. is a digital agency and a strategy consulting firm, user experience is at the heart of everything we do. All our projects revolve around delivering nothing but the most impactful result for clients, be it an online strategy, enterprise application development, or digital marketing—everything we do is made with the user in mind.

When it comes to our clients, we exert all avenues to ensure we bring forth the results brands need in a present-day strategy. We conduct user research, competitive analysis, product strategy, and digital evaluations for consumer goods and retail brands to help them succeed in the long run. And of course, because of our digital proficiency, we are experienced in executing an idea. 

What separates G & Co. from other retail consultancies?

With so many excellent fashion consultancies to choose from, it’s no doubt a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. And as a team that celebrates our wide range of skills, backgrounds, and competencies, you can be assured that we’re ready to help your brand shine through for years to come. 

We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a UI/UX design and eCommerce firm, a digital marketing agency, and a fashion retail consultancy all under one roof. If you need luxury consulting services, reach out to us.

Can your luxury retail consulting firm help with digital marketing and omnichannel strategy?

Absolutely! As a luxury retail consulting firm and a holistic digital strategy agency, we are fully equipped to plan and deploy a brand’s digital marketing and omnichannel strategy. Additionally, we support brands in drawing a digital transformation blueprint, accelerating an online approach’s current adaptation, and establishing supplier partnerships. 

We’re well-versed in guiding emerging brands and established names in their digital journeys because of our agency service capabilities. We see ourselves as a direct link to our clients’ success because we think of ourselves as equal partners invested in their long-term goals. If you have a digital marketing need, or are looking to begin developing an omnichannel strategy, send us an email at hello@g-co.agency.

Do you do brand assessment, or should I hire a separate retail consulting firm?

Yes, G & Co. does brand assessment. We recognize that every brand at its core is a relationship with a promise to consumers; that promise tells people what they can expect from them, what makes them different from the rest, and ultimately reflect how people perceive a brand. Our brand assessment process evaluates a company’s strength by asking whether we meet the expectations we want to have and how we can elevate ourselves to a better vision. If you have a brand assessment or any other fashion consulting need, please write us an email at hello@g-co.agency

How can I get a proposal for my project?

If you’re looking for a retail or fashion consulting agency, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 36 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their prices and brand approach. While many branding and luxury retail consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.

What process should I expect from your retail consulting agency?

Our process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. Of course, each engagement is unique, but we always go through the following key phases:  

Discovery & Research 
We usually start by consolidating all available project documentation and breaking down questions about your brand. During those sessions, we interview key stakeholders, collaborate on requirements, and ideate and plan the next steps. When possible, our strategists talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing strategy to identify opportunities for user experience improvements. We will also review competitor approaches, gather  references, and document best practices. 

Digital Strategy & Concepts
Based on the discovery & research results, we synthesize a digital strategy and define the approach to drive our process. Because we are a user experience agency at heart, we will explore different concepts to establish such core elements as information architecture, interactions, and future engagements. We then validate the resulting concept with users and stakeholders. Once the feedback is in, we make the necessary updates to design what our strategy will look like. 

What does G & Co. do, primarily?

G & Co. is a retail consultancy and agency. We consider ourselves an equal partner to our brands because we cater to any need an emerging brand or established name could need.

As a retail consulting agency, we work hard to ensure we do everything we can for our clients to be as suited as possible for the ever-changing consumer landscape. We recognize that the strongest brands today are those who have embraced the technologies of today and will adopt what consumers come to use. After all, the brands who want to redefine their industries are the ones who do. We pride ourselves on working with those brands and the people behind them. Because together, we can accomplish exceptional ambitions and create enduring results. 

And as a UI/UX web design and development agency, we can help implement the creative elements your brand needs to start making breakthroughs for the digital age. 

If you have a project you’d like to discuss, please email us at hello@g-co.agency.



Which consulting firm is best for retail?

When considering which retail consulting firm to choose from, the firm’s mission, ability, and experience must be evaluated. At G & Co., we offer a wide range of services – from being a UX/UI design deliverable partner to data benchmarking and market & competition mapping, to offering actionable insight sand developing strategic roadmaps that help brands achieve their missions. Our wide range of services and abilities are backed by years of experience within the retail & consumer goods and apparel, fashion, luxury industries, combined with a diverse set of analytical and creative talent.

While there are many retail consulting firms available, we deeply believe that by keeping the optimal customer experience in mind, we can help brands accomplish their goals while ultimately satisfying the consumer – a feat we strive for within any engagement. If you represent a retail & consumer goods or apparel, fashion, luxury brand seeking retail consulting backed by robust experience, reach out to us at hello@g-co.agency or submit a request form.

How much does a retail consultant charge?

Most retail consulting firms charge an hourly fee for each engagement with the motive of making as much money from their clients as possible. At G & Co., we detest this model as it becomes easy for these retail consultancies to deceive their clients by falsifying the amount of hours they worked – ultimately causing the client to pay for work that was not actually performed. Instead, we price each engagement fairly depending on the scope of work for a particular engagement and agree on intermediate payout points throughout the project. By charging our clients in this way, the amount of money each engagement costs is negotiated up-front and our clients can rest assured that they are receiving quality retail consulting without being charged for additional work.

What are the KPIs tracked in retail consulting?

While there are many key performance indicators (KPIs) that retail & consumer goods and apparel, fashion, luxury brands track, our consulting tactics focus on improving conversion rates, customer acquisition, and customer retention. With our primary goal of enhancing the customer experience for our clients, we feel that these KPIs are the most useful in determining the success of our consulting efforts as they are directly correlated to an intriguing, memorable, and familiar customer-brand interaction.

How do you measure the success of a retail consultant?

At G & Co., we believe that consulting experience begets a reliable, trustworthy, and knowledgeable retail consultant. Experience is not the only factor in determining the success of a consultant, however. The philosophy behind our retail consulting methodology is based on our ability to assess the objectives of our clients, advising them on whether or not a particular want will translate into accomplishing a mission, and prioritizing which actions should take place to reach their goals.

Our vast amount of experience has allowed us to gain substantial knowledge within the retail space which we deploy in every engagement. Each project gives us the opportunity to learn something new about the retail & consumer goods and apparel, fashion, luxury industries. If you represent a retail & consumer goods and apparel, fashion, luxury brand and are in need of experience-backed consulting services, we would love to hear from you! Contact us at hello@g-co.agency, or submit a request form to get started.

What does a retail & consumer goodsconsultant do?

Oftentimes, retail &consumer goods brands reach a point where they desire to continue growing and improving, but struggle to find innovative ways in which they can. This point is typically where retail & consumer goods brands reach out to retail consultants who aid in developing actionable strategies to help brands reach their missions and objectively identify which items can be improved upon to maximize their successes.

Our experience with industry benchmarking and tailored competitive and competitor intelligence efforts works to our advantage when consulting with retail brands. We possess a comprehensive understanding and knowledge-base surrounding market trends within the retail & consumer goods and apparel, fashion, luxury spaces which act as insight for identifying best-practices brands should deploy to stay on-par with industry leaders.  

What do you consider to be a retail &consumer goods brand as a retail consulting firm?

As a holistic retail consulting firm, we have a wide variety of experience with all types of retail brands from apparel, fashion, and luxury to consumer goods brands. Our definition of a consumer goods brand is one that produces, promotes, and sells a variety of goods that individuals and households purchase and use on a daily basis. These consumer goods include packaged food items, cleaning products, makeup, etc. Some popular consumer goods brands we have worked with and admire include Target, Walmart, Apostrophe, and Nestle SA.

What do you consider to be a retail brand as a retail consulting firm?

In the general sense, retailers are a collection of brands or products that align with themselves with a refined, specialized, and bespoke brand vision. Retailers use strategic marketing and branding tactics to enhance brand positioning – ultimately creating a cohesive and memorable brand and customer experience for the consumer. The foundation of brand positioning for retailers is influenced by propositions offered by brands, such as quality, exclusivity, legacy, specialty, etc. – all of which make up a retailer’s brand identity. Consumers become familiar with and begin to trust a retailer, subsequently increasing customer loyalty and retention.

In the current digital age of online shopping, the nuance of brand positioning for retailers has become especially reliant on a retailer’s eCommerce efforts to keep brand identity strong and customers satisfied. G & Co.’s experience in assisting brands with creating bespoke eCommerce products is central to our mission of delivering excellent customer experiences for each touch point between brand and consumer.

Generally, we believe that a streamlined, cohesive, and familiar customer experience is the most important facet of sustaining a retailer’s brand identity and upholding customer acquisition and retention. We offer consulting services for each part of the retail experience, from retailers to the brands they promote, to assist retailers in accomplishing their overall missions.

What is an apparel, fashion, luxury brand consultant?

At large, the apparel, fashion, luxury industries encompass an array of brands that produce a variety of products ranging from clothing items, to jewelry, to sportswear and beyond. While brands within the apparel, fashion, luxury spaces can be considered similar or even equal, the nuance in their differences, such as target audience, brand identity, brand mission, and product quality, make each vertical unique, and each brand niche within the industry it lies.

G & Co.’s diverse repertoire of prior engagements with apparel, fashion, and luxury brands gives our clients confidence in our ability to tailor each project to their mission. Our consulting services are based on the primary goal of enhancing the customer experience. From industry benchmarking and visualizing competitive landscapes, to conducting primary and secondary consumer research, we make a promise to align our end-goal with the missions of our clients.

What does an apparel, fashion, luxury consultant do?

G & Co.’s primary focus as an apparel, fashion, luxury consultant is crafting the ultimate customer experience. Our belief is that by constantly keeping the customer experience in mind throughout each part of a consulting engagement, our clients will be able to reach their goals and accomplished their missions – albeit boosting customer acquisition or retention, digitally transforming their UX/UI, or gaining competitive and competitor intelligence to keep up with industry standards.

What do you consider to be an apparel, fashion, luxury brand as a retail consulting firm?

Unlike retailers, apparel, fashion, luxury brands are typically stand-alone and do not promote or sell products from different brands. G & Co.’s idea of an apparel, fashion, luxury brand is one that produces high quality products such as clothing, jewelry, athletic wear, among a variety of other things. Our breadth of experience within the retail space has familiarized us with various apparel, fashion, luxury brands who typically have niche missions aimed at attracting and satisfying a target audience. Much like retailers, these brand shave their own unique brand personality and many loyal customers who are devoted to what the brand promotes. Our favorite examples of apparel, fashion, luxury brands that we have worked with include Louis Vuitton, Burberry, Lululemon, and many more.

What is a customer experience consultant?

Customer experience is essentially a measure of customer satisfaction and bill of health for brands. For retail & consumer goods and apparel, fashion, luxury brands, in particular, customer experience is the culmination of experiences from various touchpoints and interactions between consumer and brand. As a customer experience consulting firm, we dissect each of these interactions and analyze them to identify what areas of improvement our clients can act upon.

Our analysis combined with our competitive and competitor intelligence efforts allow us to develop actionable, strategy-driven roadmaps to ensure that brands not only know what to improve, but how to improve every nuance of their customer’s experience. Our diverse set of talents, breadth of experience within the retail space, and primary focus on delivering a bespoke customer experience help our clients reach their missions with the promise of offering best-in-class practices.

What does a customer experience strategist do?

Similar to our consulting efforts, the overall goal that we strive to reach at G & Co. is crafting the ultimate customer experience. We believe that by striving to do so, all aims, missions, and goals of retail & consumer goods and apparel, fashion, luxury brands seeking our consulting efforts can be achieved.

While enhancing the overall customer experience is our primary focus, our ability to align our efforts with the missions of our clients’ combined with our diverse set of engagements results in strategic and consulting skills that are unmatched. We offer all our clients actionable, insight-driven strategies to help them achieve the ultimate customer experience – whether they’re looking to expand their online presence or perform a digital transformation, derive an innovative plan-of-action that propels their company forward, or map out their market and competitive landscape to outperform your competitors

What is customer experience with regards to consulting?

Every engagement with G & Co. for our retail & consumer goods and apparel, fashion, luxury clients has the end goal of creating and enhancing the best possible customer experience for the brand's target audience. Our definition of customer experience is the sum total of experiences from every touchpoint and interaction between the customer and brand. We treat these touchpoints and interactions like variables in a science experiment – we observe, measure, and analyze each interaction to determine areas of improvement or where industry best-practices can be implemented.

Our customer experience consulting methods include industry benchmarking, conducting primary consumer surveys via a selective secret shopper network, analyzing market trends through competition and market mapping, and more. Our collection and analysis of exploratory and specific data and thorough research allows us to develop an actionable strategy for apparel, fashion, and luxury brands to get them closer to accomplishing their missions and achieving their goals. We strive to maintain alignment with our client’s brand personality to offer a bespoke and elevated customer experience overall.

What is benchmarking in consulting?

One way we help ourclients identify areas of improvement is by benchmarking their competitors andthe top players in their industry. By collecting data on retail & consumergoods and apparel,fashion, luxury brands’ industry competitors, we are able toidentify areas of improvement and where best practices can be applied. Our benchmarkingservices help substantiate our consulting efforts and allow us to create dataand insight-driven, actionable strategies to help our clients be the top namein their industry.

From conducting primary consumer surveys to observing various consumer touchpoints and interactions through a selective secret-shopper network to compiling data research on market trends, consumer habits, and services offered by competitors industry-wide, we make sure that our consulting services are holistic, thorough, and tailored to each engagement and our client’s needs. If you are a brand interested in gaining more insight into your industry and competitors, reach out to us to inquire about our benchmarking efforts at hello@g-co.agency, or submit a request form.

How does benchmarking help retail & consumer goods companies?

G & Co.’s benchmarking services for retail & consumer goods and apparel, fashion, luxury brands bring insight on how their strategic efforts and branding tactics fare against industry competition. Generally speaking, brands move up in their industry ranks by understanding what tools and methods are used by their competitors that keep them at the top of the leaderboard. While observation and application of these methods act as a pathway to increasing brand awareness, measuring their implementation through benchmarking is a way to comprehend their efficacy.

What is competitive intelligence and what does acompetitive intelligence team do?

The general result of our benchmarking, research, and analytical efforts is the accumulation of competitive and competitor intelligence for our clients. By benchmarking and gathering data on retail & consumer goods and apparel, fashion, luxury brands’ direct competitors, we provide competitor insights to brands and visualize their competitive landscape. We use this intelligence to develop strategic plans of action for our clients to deploy and become top performers in their verticals.