Healthcare Market Research Agency

Healthcare is changing fast. Customer expectations are shifting, new technologies are opening up possibilities, and understanding where the market is headed has never mattered more. G&CO. helps healthcare, pharmaceutical, biotechnology, and life sciences organizations make sense of that change. Whether you are exploring a new market, evaluating a product opportunity, or rethinking how customers experience your business, we bring the research, strategic thinking, and digital expertise to help you find the right path forward. Have a question you are trying to answer? Let's talk.

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Healthcare Market Research Agency Services

Understanding the healthcare market takes the right questions, a clear view of your audience, and the ability to turn insights into action. G&CO. helps healthcare organizations uncover opportunities, understand changing patient and consumer needs, and make smarter business decisions. From competitive intelligence to market assessment, we connect research with strategy to help you find your next move. Have a market challenge? Let’s talk.

Healthcare Market Assessment

Before committing to a new direction, you need a clear picture of the market. G&CO. helps healthcare organizations understand industry dynamics, customer needs, and competitive conditions to identify where the greatest opportunities lie. We turn complex research into practical insights that help you set priorities, make informed investments, and plan for growth.

Healthcare Competitive Intelligence

Understanding your competitors is about more than knowing what they offer. G&CO. helps healthcare organizations track changing market dynamics, evaluate competitor positioning, and uncover opportunities to stand apart. By connecting competitive research with customer expectations and business goals, we help you anticipate change, sharpen your strategy, and make more confident decisions about where to compete.

Patient and Consumer Insights

Better healthcare experiences begin with understanding the people behind them. G&CO. helps organizations uncover patient and consumer needs, behaviors, and expectations to identify what matters most. These insights reveal barriers to engagement, highlight unmet needs, and inform better products, services, and digital experiences helping you build stronger relationships and make decisions grounded in real people’s experiences.

Healthcare Market Segmentation

Different audiences have different needs, priorities, and reasons for making decisions. G&CO. helps healthcare organizations identify meaningful market segments and understand what sets each group apart. With a clearer view of your audiences, you can refine your positioning, focus your efforts, and develop more relevant offerings and engagement strategies that connect with the people you want to reach.

Healthcare Brand Health Research

Your brand is shaped by what people know, feel, and experience. G&CO. helps healthcare organizations assess brand awareness, trust, perception, and customer experience to understand where they stand. We turn these findings into practical insights that help you strengthen your positioning, identify gaps, and build a brand that earns recognition and lasting trust.

Healthcare Market Trend Analysis

Healthcare markets are constantly evolving, and the changes that matter most are not always obvious. G&CO. helps organizations make sense of emerging trends, shifting expectations, and new market dynamics. We connect these signals to your business priorities, helping you spot opportunities, prepare for change, and make better-informed decisions about where to focus next.

Healthcare Product and Demand Research

A promising product idea needs a clear understanding of the demand behind it. G&CO. helps healthcare organizations explore unmet needs, understand customer expectations, and evaluate product concepts before committing significant resources. By connecting research with business goals and user needs, we help you refine your ideas, prioritize investments, and develop products with a stronger foundation for market adoption.

Healthcare Market Opportunity Analysis

Not every growth opportunity is the right opportunity for your business. G&CO. helps healthcare organizations evaluate market potential, uncover unmet needs, and assess where their strengths align with emerging demand. We turn research into clear priorities, helping you focus resources, assess expansion opportunities, and make informed decisions about where to invest for sustainable growth.

Work

Thermo Fisher Scientific

G&CO. helped Thermo Fisher Scientific design an AI-enabled scientific experience around inspectable reasoning and confidence rather than the conventional chat-first model.

Starbucks

G&CO. helped Starbucks turn regional customer behavior into a scalable mobile experience spanning loyalty, personalization, ordering, and omnichannel pickup.

Hims & Hers

Helping reshape how people access personal health solutions, we partnered with our network to help Hims & Hers to enhance their digital experience, streamlining the journey from consultation to prescription, shaping the strategic direction of the customer experience in close collaboration with a partner, where we consulted and contributed thinking throughout.

Our Impact as a Healthcare Market Research Agency

Research matters most when it helps you spot opportunities, challenge assumptions, and decide what comes next. G&CO. helps healthcare, pharmaceutical, biotechnology, and life sciences organizations make sense of changing markets, shifting customer expectations, and growing competitive pressure. Through Acumen, our brand health and consumer experience benchmarking platform, we draw on insights from more than 9,000 U.S. consumers and 60,000 respondents worldwide. But understanding the market is the start. We bring research into the decisions that shape products, platforms, and customer experiences, helping your team uncover opportunities, challenge assumptions, and turn what you learn into meaningful progress.

Identify New Market Opportunities

Growth starts with knowing where to look. We help you uncover emerging customer needs, underserved markets, and shifts in demand that could create new opportunities for your business. By connecting market research with your broader business goals and digital capabilities, we help you evaluate where to focus, what to pursue, and how to move forward with purpose.

Understand the Patients Behind the Market

Better decisions start with a clearer picture of the people you are serving. We help you understand patient and customer expectations, behaviors, and decision-making, including the barriers that can make healthcare experiences harder than they need to be. These insights help your team identify where products, services, and customer journeys can better reflect real needs.

Discover What Sets You Apart

Knowing your competitors is useful. Understanding why customers should choose you is even more important. We help you examine competitor positioning, changing expectations, and gaps in the market to find meaningful ways to differentiate your offerings. With a clearer view of what customers value, you can sharpen your positioning and make more deliberate choices about where to stand out.

Build Products Around Real Needs

The best product ideas solve problems people actually have. We connect market research with product strategy, experience design, and technology planning to help you assess opportunities, test assumptions, and decide what to build. From defining a product vision to prioritizing features, we help bring greater clarity to product decisions before development begins.

Make Digital Interaction Work Harder

When digital platforms become difficult to navigate or disconnected from customer needs, opportunities for engagement are lost. We help you identify friction across websites, applications, and customer journeys, then turn those findings into focused improvements. By bringing research, experience design, and platform modernization together, we help create digital experiences that are more intuitive for customers and more useful to the business.

Make Better Decisions

When markets shift and business priorities compete, deciding where to focus your resources can be challenging. We help leadership teams bring market evidence, customer insights, and competitive intelligence into the same conversation. By connecting findings to business goals, we help you weigh opportunities, focus resources, and make more confident decisions about your next move.

Testimonials

Chris Patte

Director, Digital Customer Experience
Starbucks

“G&CO. brought real innovation to the table thinking globally, adapting locally, and making it all feel seamless. The process has been collaborative, forward thinking, and incredibly well structured."

Alexandra Reed

Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G&CO., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka

Senior Director, Digital Transformation
Toyota

"G&CO.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller

Senior Director, Customer Experience
Enterprise Airline

"G&CO. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10

Billion

Robust strategy delivered to meet revenue goal by 2027.

102

Million people reached after implementation of user experience design.

162

Increase in online direct-to-consumer conversion.

100

Delivers & consumers benchmarked across the United States for a 3-month survey.

Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

Million

Downloads of the Toyota app for convenient, vehicle management.

Months

Re-design accomplished

478

Increase in campaign reach with new market targeting

Months

Mobile app design accomplished from start to finish

$10

Billion

Robust strategy delivered to meet revenue goal by 2027.

102

Million people reached after implementation of user experience design.

162

Increase in online direct-to-consumer conversion.

100

Delivers & consumers benchmarked across the United States for a 3-month survey.

Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

Million

Downloads of the Toyota app for convenient, vehicle management.

Months

Re-design accomplished

478

Increase in campaign reach with new market targeting

Months

Mobile app design accomplished from start to finish

Our Expertise as a Healthcare Market Research Agency

Understanding healthcare markets goes beyond the data. It means understanding the people behind them, the forces shaping the industry, and the decisions businesses need to make next. G&CO. brings research, strategy, digital product expertise, and customer experience design together to help organizations turn market understanding into meaningful progress. Our work with organizations including Thermo Fisher Scientific and Hims & Hers reflects our experience working across complex business and customer environments. We look beyond what the research says to explore what it means for your business, your products, and the people you serve. That means helping you find opportunities, challenge assumptions, and connect the right insights to the right decisions.

Deep Healthcare Expertise

Understanding the healthcare landscape means looking beyond market size and industry trends. Patients, healthcare professionals, customers, and other stakeholders all bring different needs and expectations to the table. We help organizations make sense of these perspectives and understand how they influence decisions, experiences, and opportunities for growth.

Research That Looks Beyond the Obvious

Good decisions need a strong foundation. Through Acumen, our brand health and consumer experience benchmarking platform, we draw on insights from more than 9,000 U.S. consumers and 60,000 respondents worldwide. This research helps organizations understand brand perceptions, compare customer experiences, and uncover patterns that can inform business strategy. It gives teams another perspective on the market and helps them ask better questions about what comes next.

Start With the Customer

The most useful insights reveal something meaningful about the people you are trying to reach. We help organizations understand customer and patient expectations, behaviors, and frustrations, then use those findings to identify where products, services, and experiences can improve. By keeping real people at the center of decision-making, we help businesses create offerings that are more relevant, useful, and engaging.

Connect the Dots From Insight to Action

Research is most valuable when it leads to action. We connect market findings to the decisions that shape business strategy, digital products, customer experiences, and platforms. By bringing these disciplines together, we help teams move from understanding a challenge to deciding how to address it and what it will take to make progress.

Look Beyond the Numbers

Research provides evidence, but understanding what it means takes judgment. We look at findings in context, connecting customer behavior, market conditions, and competitive activity to uncover patterns and explain why they matter. This helps teams move beyond surface-level observations to explore the underlying questions, challenge assumptions, and develop a more complete understanding of the market.

Measurable Business Impact

Insight matters when it leads somewhere. We help organizations turn findings into practical priorities for products, platforms, and customer experiences, with clear goals to guide the work. By linking research to action and evaluating progress against agreed objectives, we help teams understand what's working, where to adjust, and how to keep moving toward meaningful business and customer outcomes.

FAQs

Why should a healthcare company hire a market research agency?

Healthcare companies should hire a market research agency to understand changing market conditions, uncover customer needs, and make better-informed business decisions. G&CO. connects healthcare market intelligence with enterprise strategy, digital product development, and customer experience design. We help organizations evaluate new markets, identify growth opportunities, and turn research into clear priorities, enabling leaders to make confident decisions and invest in initiatives that create lasting business value.

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What are the benefits of healthcare market research consulting?

Healthcare market research consulting helps organizations turn complex market information into clear strategic direction. G&CO. examines customer needs, competitive dynamics, and emerging market opportunities to help healthcare leaders determine where to focus and how to respond. By connecting research with business strategy and digital experience expertise, we help organizations prioritize investments, challenge assumptions, and identify practical ways to strengthen market positioning and support sustainable growth.

How can healthcare market research improve business performance?

Healthcare market research improves business performance by helping organizations identify customer needs, evaluate demand, and focus resources on the opportunities most relevant to their goals. G&CO. translates market intelligence into practical priorities for product development, customer experience, and digital strategy. By connecting research findings to business objectives and measurable outcomes, we help healthcare organizations make better investment decisions, improve market relevance, and build a stronger foundation for growth.

How does healthcare market research inform enterprise strategy?

Healthcare market research informs enterprise strategy by revealing how market conditions, customer expectations, and competitive dynamics should influence business priorities. G&CO. helps leadership teams translate these findings into decisions about growth, investment, digital products, and customer experience. By connecting market evidence with enterprise objectives, we help organizations align teams around shared priorities, direct resources toward meaningful opportunities, and develop strategies grounded in a clearer understanding of the market.

How can healthcare market research help companies gain a competitive advantage?

Healthcare market research helps companies gain a competitive advantage by revealing what customers value, where competitors fall short, and how market expectations are changing. G&CO. connects competitive intelligence with business strategy, product direction, and customer experience design to identify opportunities for differentiation. This helps healthcare organizations sharpen their positioning, develop more relevant offerings, and respond to market changes with a clearer understanding of where they can stand apart.

How can healthcare market research identify new revenue opportunities?

Healthcare market research identifies new revenue opportunities by uncovering unmet needs, underserved audiences, and areas of emerging demand. G&CO. helps healthcare organizations assess market potential, understand customer expectations, and evaluate opportunities against their business objectives. By connecting research with enterprise strategy and digital product expertise, we help leaders prioritize promising markets, explore new offerings, and make more informed investment decisions that support sustainable commercial growth.

How can healthcare market research improve patient and customer understanding?

Healthcare market research improves patient and customer understanding by revealing their needs, behaviors, expectations, and barriers to engagement. G&CO. helps organizations turn these insights into practical opportunities to improve products, services, and digital experiences. By connecting customer research with experience strategy and digital product development, we help healthcare organizations make more informed decisions, create more relevant interactions, and build stronger relationships with the people they serve.

How can healthcare market research support digital transformation?

Healthcare market research supports digital transformation by identifying what customers need, where existing experiences fall short, and which improvements matter most. G&CO. connects market insights with digital strategy, experience design, product development, and platform modernization. This helps healthcare organizations prioritize technology investments around real customer needs and business goals, creating more relevant digital experiences while building capabilities that support adoption, operational effectiveness, and long-term growth.

How can market research inform healthcare product strategy?

Market research informs healthcare product strategy by revealing unmet needs, evaluating demand, and identifying opportunities to differentiate products and services. G&CO. connects these insights with product strategy, user experience design, and digital development to help organizations determine what to build, whom to serve, and where to invest. This approach helps enterprise teams validate assumptions, prioritize product opportunities, and develop digital solutions aligned with customer needs and business objectives.

How can healthcare market research support entry into new markets?

Healthcare market research supports entry into new markets by helping organizations assess demand, understand local customer needs, evaluate competitors, and identify potential risks. G&CO. connects market assessment with enterprise strategy, product positioning, and digital experience planning to help leaders determine where and how to expand. By grounding expansion decisions in market evidence and business priorities, we help organizations focus investment, adapt to new audiences, and pursue growth with greater clarity.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Jessie Morton

SVP, Client Engagement & Growth

Jessie leads the delivery of complex, multi-phase digital programs at G&CO., bringing teams, timelines, and priorities into alignment from kickoff through launch. Her experience spans work for Nike, Disney, PepsiCo, HBO Max, J.P. Morgan Chase, Samsung, and Sephora. Known for creating clarity across fast-moving engagements, Jessie anticipates risk, keeps stakeholders informed, and ensures ambitious ideas become high-quality outcomes.

Juan Manuel Gonzalez

Founder & Chief Executive Officer

As founder and CEO of G&CO., Juan Manuel Gonzalez leads a global customer experience consulting firm and digital transformation partner serving Fortune 500 brands across healthcare, life sciences, financial services, hospitality, and retail. Houston-raised and New York-based, Juan has grown G&CO. into a team of 50+ advising clients including Thermo Fisher Scientific, Starbucks, Saks Fifth Avenue, Levi's, and Carnival Corp. He is also the creator of Acumen, an AI-powered decision intelligence platform purpose-built for healthcare and life sciences. Juan and G&CO. have been recognized by the CFDA, ANA, Wall Street Journal, and Inc.

Adrian Garnica

Chief Operating Officer

As the CCO of G&CO., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Travel + Leisure, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.

Ajay Lodha

VP, Technology

Ajay guides the technology strategy behind G&CO.’s digital transformation work, with a focus on architecture, data, integration, and platform scalability. He helps organizations understand how their systems work together, where friction or redundancy exists, and what must change to support future growth. His approach balances long-term ambition with the practical demands of governance, security, adoption, and maintainability, ensuring technology decisions create lasting business value.

Cindy Pound

Executive Program Manager

With more than two decades of experience at R/GA and Razorfish, Cindy has guided multidisciplinary programs for Google, YouTube, LEGO, Marvel, Starbucks, and Travel + Leisure. At G&CO., she oversees engagement delivery and stakeholder alignment, helping creative, strategic, and technical teams work effectively toward a shared goal. Cindy combines operational rigor with an understanding of the creative process, bringing clarity and consistency to every stage of an engagement.

Eric Freitag

Practice Lead, Health and Life Sciences

Eric leads G&CO.’s Health and Life Sciences practice, drawing on more than two decades of experience across digital health, medtech, and life sciences. Before joining G&CO., he served as Principal and Associate Director at Accenture Song and held leadership roles at R/GA, Smart Design, and frog. His work for organizations including Pfizer, Johnson & Johnson, Bristol Myers Squibb, Medtronic, GSK, and GE Healthcare has centered on turning scientific, clinical, and operational complexity into experiences people can understand, adopt, and trust.

Fiona O’Leary Sloan

Product Strategy Lead

Fiona helps organizations turn complex business and customer needs into clear, connected product experiences. Her background spans Runyon, Doberman—now part of EY—and co, where she contributed to work for Goldman Sachs, Accelerant, and TIAA. At G&CO., Fiona shapes strategic narratives, customer journeys, and product direction, aligning content, processes, and technology around a shared vision for the experience.

Steven Moy

Chief Technology Officer

As Chief Technology Officer at G&CO., Steven is a strategic leader responsible for driving technical innovation, scaling digital platforms, and enabling enterprise transformation. With a proven track record across Shiseido, Samsung, and American Express, Steven has led global ecosystem overhauls, architected scalable and secure systems, and delivered mission-critical solutions for some of the world’s most respected brands. His expertise spans systems integration, AI and data readiness, and aligning technology with business strategy, brand experience, and operational efficiency.

Jeff MacBride

VP, Project Management

Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

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Brand Strategy

Competitive & Competitor Intelligence

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

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Concepts & Prototypes

UX/UI & Design

Full Stack Mobile & Web Development

Product Experience Management (PXM)