G & Co. is a retail & consumer goods primary and secondary research strategy consulting agency.

G & Co. proudly holds a prominent position in the industry, celebrated for our steadfast dedication to delivering excellence. With a well-established history across various sectors, our primary & secondary research and strategy agency and consulting firm offers unmatched expertise to propel your organization towards triumph.

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Primary & Secondary Research and Strategy Agency & Consulting Firm Services

At G & Co., our expertise shines through harnessing precise primary & secondary research to deliver data-driven insights. Our strategic expertise guarantees clients access to customized solutions, unlocking performance optimization, fostering innovation, and skillfully addressing intricate challenges. Whether the objective is market expansion, operational efficiency, or strategic growth, we stand as a dependable ally for positive outcomes in your primary & secondary research and strategy.

Primary Research Excellence

At G & Co., we lead the way in primary research, unearthing crucial market insights. Our rigorous methodology ensures that clients gain a data-driven advantage, enabling precise decision-making that fuels growth and competitive edge.

Secondary Research Mastery

Our proficiency in secondary research unlocks a treasure trove of market intelligence. At G & Co., we synthesize extensive data, empowering clients with actionable insights to outperform competitors and drive informed strategies.

Strategic Advisory Services

G & Co.'s strategic advisory services shine as a guiding light in turbulent markets. By seamlessly blending primary & secondary research, we provide clients with clarity, shaping resilient strategies that navigate complexities and ensure long-term success.

Product Innovation Support

Innovation is our hallmark. G & Co.'s research delves deep, uncovering market gaps and customer desires, igniting the flames of product innovation. Clients stay ahead by aligning their offerings with the ever-evolving demands of the market.

Market Expansion Strategies

G & Co. is a navigator of successful market expansion. Our research-backed strategies uncover growth opportunities, minimize risks, and guide clients to conquer new territories with confidence.

Customer Insights and Segmentation

Enhancing customer relationships with pinpoint precision is our forte. G & Co.'s research reveals customer behaviors and preferences, enabling tailored strategies that elevate engagement and foster brand loyalty.

Crisis Management Strategies

In challenging times, G & Co. is a steadfast anchor. Our research-based crisis strategies effectively mitigate risks, preserve reputation, and guide clients toward resilience and recovery in challenges.

Regulatory Compliance Solutions

Maintaining compliance and security is paramount with G & Co.'s regulatory expertise. Our research ensures clients navigate complex regulations with finesse, reducing legal risks, and fortifying their compliance frameworks.

Learn how Nike expertly curated its direct-to-consumer strategy through a meticulously refined digital experience.

Learn how Marriott Bonvoy successfully reimagined the travel experience by embracing a digital platform-driven approach.

Learn how Psycho Bunny reimagined their design for an optimized shopping experience.

Read how Burberry revolutionized the luxury fashion landscape with a groundbreaking digital transformation in commerce.

Our Impact as a Primary & Secondary Research and Strategy Agency & Consulting Firm

At G & Co., we recognize the pivotal role of primary & secondary research in today's dynamic business landscape. Our expertise transcends mere data collection; we transmute raw information into strategic assets. We aid clients in navigating the intricacies of the market by offering actionable insights derived from rigorous research, empowering them to make informed decisions and ultimately secure a competitive advantage. Our comprehensive approach to strategy guarantees that our clients not only maintain a competitive edge but also emerge as leaders in their respective industries. With G & Co. as your ally, you can trust us to help you surpass your competitors and flourish in an ever-evolving business landscape.

Brand Positioning Enhancement

At G & Co., we elevate brand positioning through a meticulous blend of research and strategy. We deconstruct market dynamics, scrutinize customer perceptions, and dissect competitor strategies to unveil unique brand opportunities. Our tailored approach empowers clients to fortify brand identity, connect with target audiences, and secure a competitive edge in saturated markets.

Supply Chain Optimization

Efficiency is the bedrock of competitiveness. G & Co. orchestrates supply chain optimization with data-driven precision. We delve into primary and secondary data to streamline operations, curtail costs, and enhance agility, ensuring clients maintain a competitive edge through supply chain excellence.

Digital Transformation Support

In this digital era, transformation is imperative. G & Co. skillfully guides clients through digital transitions, fortified by research-backed insights. Our strategies leverage data to inform digital initiatives, enabling clients to harness technology for a competitive advantage in swiftly evolving markets.

Trend Forecasting and Analysis

Predicting industry trends is the linchpin of staying ahead. G & Co. excels in trend forecasting, harnessing the power of primary and secondary research. We empower clients with insights that facilitate proactive strategy adjustments, enabling them to seize emerging opportunities and sustain a competitive edge.

Global Market Entry Strategy

Navigating international markets demands finesse. G & Co. crafts global market entry strategies that seamlessly merge research and strategy. Our comprehensive analysis equips clients to navigate complexities, mitigate risks, and triumph in international expansion, securing a competitive edge on the global stage.

Competitive Analysis Expertise

Understanding competitors is paramount. G & Co. specializes in competitive analysis, dissecting rival strategies, strengths, and weaknesses through rigorous research. Our insights empower clients to refine their own strategies, adapt to shifting market dynamics, and gain a definitive competitive advantage.

Testimonial

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Aaron Bellack

Manager, Marketplace Operations
Saks Fifth Avenue

Alexandra Reed

Director, Digital Marketing EMEA
Nike

Akio Tanaka

Senior Director, Digital Transformation
Toyota

Patricia Miller

Senior Director, Customer Experience
Enterprise Airline

Our Expertise as an Primary & Secondary Research and Strategy Agency & Consulting Firm

At G & Co., we take immense pride in our unmatched depth of expertise within the primary & secondary research and strategy sector. Our substantial experience across the consumer goods landscape, fashion & luxury world, and the realm of travel & hospitality, coupled with rigorous research methodologies, has cultivated a profound knowledge and profound understanding of this industry. We harness this expertise to furnish clients with insights and strategies that are not merely data-driven but also intricately intertwined with industry-specific nuances. This equips them to make informed decisions and thrive within their respective markets.

Seasoned Professionals

At G & Co., our distinction in the industry rests upon our team of seasoned professionals. Our experts bring forth years of experience, honed through a myriad of challenges, thereby ensuring that clients benefit from a reservoir of knowledge and proven strategies.

Operational Efficiency

G & Co.'s prowess in operational efficiency is a game-changer. We specialize in streamlining processes, optimizing resource allocation, and reducing waste, all of which aid clients in achieving peak efficiency and maximizing profitability.

Stakeholder Engagement

Our proficiency in stakeholder engagement is the cornerstone of strong client relationships. We craft strategies that resonate with stakeholders, fostering trust, alignment, and positive impact.

Data-Driven Insights

At G & Co., we are steadfast in our commitment to data-driven decision-making. Our experts possess the skill to transform data into actionable insights, empowering clients to make informed choices that propel business success.

Global Perspective

With a global perspective, we provide clients with insights into international markets and dynamics. Our expertise in global strategies equips clients to navigate cross-border challenges and capitalize on global opportunities.

ROI Maximization

G & Co. dedicates its expertise to the pursuit of ROI maximization. We meticulously design strategies and initiatives with a singular focus on optimizing returns on investment, thereby ensuring that clients extract the utmost value from their endeavors.

Fashion & Luxury

At G & Co., our proficiency in the fashion & luxury sector is driven by our extensive expertise in primary and secondary research. Our ability to delve deep into market trends, consumer behavior, and emerging luxury preferences equips us with valuable insights. These insights enable us to offer customized solutions and strategies that ensure your brand remains at the forefront of this ever-evolving industry.

Consumer Good

G & Co. leads in the consumer goods sector due to our strong foundation in primary and secondary research. Our rigorous data analysis and market research have culminated in a profound understanding of consumer preferences and purchasing patterns. Armed with this expertise, we specialize in crafting focused strategies that fuel product innovation, enhance market positioning, and foster the growth of your consumer goods brand.

Retail

In the retail sector, G & Co. is dedicated to in-depth primary and secondary research, which has nurtured a rich knowledge base. Our research-driven approach enables us to untangle the intricacies of the retail landscape, encompassing everything from eCommerce to brick-and-mortar stores. With this comprehensive understanding, we are adept at developing strategies that optimize customer engagement, drive sales, and maintain your retail business's competitiveness in today's dynamic market.

Travel & Hospitality

G & Co. excels in the travel & hospitality industry through our mastery of primary and secondary research. We have immersed ourselves in the nuances of this sector, allowing us to foresee travelers' preferences and industry trends. This extensive knowledge equips us to craft hospitality experiences that resonate with guests, boost occupancy rates, and enhance your brand's presence in the ever-evolving realm of travel and hospitality.

53% increase in online campaign-driven conversion rate for Prime membership

102+ million people reached after implementation of user experience design

162% increase in online direct-to-consumer conversion

38% Uplift in brand eCommerce redesign impacting customer retention

Robust strategy delivered to meet $10 billion revenue goal by 2027

Mobile app design created from start to finish in 2-month timeline

23 million impressions generated to bolster customer retention and loyalty

Redesign accomplished in 3 months.

478% increase in campaign reach with new market targeting

100+ delivers & consumers benchmarked across the United States for a 3-month survey

Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months

1 million downloads of the Toyota app for convenient, vehicle management

Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months

100+ delivers & consumers benchmarked across the United States for a 3-month survey

478% increase in campaign reach with new market targeting

Redesign accomplished in 3 months.

23 million impressions generated to bolster customer retention and loyalty

Mobile app design created from start to finish in 2-month timeline

Robust strategy delivered to meet $10 billion revenue goal by 2027

38% Uplift in brand eCommerce redesign impacting customer retention

162% increase in online direct-to-consumer conversion

102+ million people reached after implementation of user experience design

53% increase in online campaign-driven conversion rate for Prime membership

FAQs

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Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica

President

As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.

Kevin Sonof

VP, Strategy

Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.

Jimena Robles

Head of Marketing & Experience

As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.

Juan Manuel Gonzalez

Chief Executive Officer

As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.

Estella Mahone

Chief Financial Officer

Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.

Francisco Chung

VP, Digital

Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.

Jeff MacBride

VP, Project Management

Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.

Shaelyn Ventrano

Senior Project Coordinator

As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.

Jacob Wright

VP, Growth

Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Growth Products