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Retail Market Research Agency & Consulting Firm

G & Co. stands as a distinguished retail market research agency and consulting firm. Our client roster boasts industry giants such as Nike and Marriott, showcasing our unparalleled expertise. We are renowned for our global reach and thought leadership, acknowledged by esteemed sources like the Wall Street Journal and ANA. Choose us for market insights and strategies that drive success.

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G & Co. has over 7+ years of experience working with Adobe Experience Cloud, helping clients to implement, integrate and optimize the platform to drive business results.
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G & Co. has a team of more than 25 employees who are certified experts across the Adobe platform.
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Retail Market Research Agency & Consulting Firm Services

At G & Co., our mission is clear: to empower your business's growth and enhance performance. As a leading retail market research agency and consulting firm, we provide tailored solutions. We analyze market trends, consumer sentiment, and brand health through Acumen, our benchmarking platform. Our insights pave the way for strategic decisions, customer-focused experiences, and market leadership. With our global perspective and seasoned strategists, we help clients across industries, from retail to luxury, stand out and thrive in the competitive marketplace. Your success is our priority.

Online Surveys

G & Co.'s online surveys unlock invaluable consumer insights. With data from thousands of global respondents, we provide deep understanding of market trends and consumer sentiment. Rely on our expertise for data-driven decisions that keep you ahead in the retail market.

Focus Groups

Harness the power of direct feedback through G & Co.'s focus groups. Our diverse consumer panels delve deep into your brand's perception and product experiences. Gain insights to refine your strategies for maximum impact in the retail world.

Shop-Alongs

Experience your consumers' journey firsthand with G & Co.'s shop-alongs. Our experts accompany shoppers, revealing real-time insights into their preferences and behaviors. Elevate your retail strategies by understanding the shopper's perspective.

Market Segmentation

Tailor your approach to different consumer segments with G & Co.'s market segmentation expertise. Our data-driven insights help you identify and target high-value niches, optimizing your marketing efforts and driving retail success.

Pricing Analytics

Optimize your pricing strategy with G & Co.'s pricing analytics. We analyze market dynamics and consumer behavior, enabling you to set competitive and profitable price points in the ever-evolving retail landscape.

Social Listening

Harness the power of social media with G & Co.'s social listening services. We track brand mentions and consumer conversations, providing actionable insights to enhance your retail strategies and strengthen your online presence.

Competitive Research

Stay one step ahead of your rivals with G & Co.'s competitive research. We dissect your competitors' strategies, strengths, and weaknesses, giving you the intelligence needed to outperform them in the retail arena.

Audience Personas

Craft compelling retail experiences with G & Co.'s audience personas. We create detailed profiles of your target customers, helping you understand their needs, preferences, and pain points for more effective marketing and product development.
Learn how Nike expertly curated its direct-to-consumer strategy through a meticulously refined digital experience.
Learn how Chase strategically fortified customer loyalty through optimized digital channels and customer-centric journeys.
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Learn how Psycho Bunny reimagined their design for an optimized shopping experience.
Read how Burberry revolutionized the luxury fashion landscape with a groundbreaking digital transformation in commerce.

Our Impact as an Retail Market Research Agency & Consulting Firm

At G & Co., we acknowledge the dynamic challenges our clients encounter in the retail landscape. Our consumer-centric approach is geared towards achieving measurable growth while aligning with your objectives. We prioritize your experience by conducting regular success check-ins, proactively addressing concerns. Utilizing Acumen, our benchmarking platform surveying thousands of global consumers, we offer invaluable insights into market trends and consumer sentiment. Armed with this data, our solutions empower you to gain a competitive edge, refine your strategies, and stay ahead in the fiercely competitive world of retail.

Consumer Insights

G & Co. excels in providing actionable consumer insights. Through Acumen's comprehensive surveys, we decode market trends and consumer sentiment. Armed with this knowledge, you can tailor your strategies for maximum impact, better engaging with your target audience.

Competitive Benchmarking

Stay ahead with G & Co.'s competitive benchmarking. We meticulously analyze your competitors' strengths and weaknesses, enabling you to refine your approach and outperform them in the retail arena.

Optimized Pricing Strategies

Achieve optimal pricing with G & Co.'s expertise. Our data-driven insights help you set competitive and profitable price points, adapting to market fluctuations while maintaining profitability.

Customer Experience Enhancement

Elevate customer experiences with G & Co. Regular success check-ins ensure we address your concerns proactively. We help you align your objectives, delivering a seamless and satisfying experience to your customers.

Market Segmentation Personalization

G & Co.'s market segmentation personalization tailors your approach to different consumer segments. We help you understand and engage high-value niches, ensuring your marketing efforts resonate with diverse audiences.

Strategic Expansion

Drive strategic expansion with G & Co. Our global perspective, supported by offices in major cities, provides insights into untapped markets. With our guidance, you can expand your retail presence strategically, seizing new opportunities for growth.

Testimonial

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue
Alexandra Reed
Director, Digital Marketing EMEA
Nike
Akio Tanaka
Senior Director, Digital Transformation
Toyota
Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

Our Expertise as an Retail Market Research Agency & Consulting Firm

G & Co. is a renowned name in the retail market research industry, having partnered with industry giants like Nike and Marriott. Our team of 100+ strategists and experience specialists bring unparalleled expertise to the table. With a track record of success across diverse sectors in retail, fashion, luxury, apparel, and consumer goods, we offer deep knowledge and a profound understanding of this dynamic sector, ensuring our clients stay ahead of the curve.

Unrivaled Expertise

G & Co. boasts unparalleled expertise in retail market research. Our seasoned team, with a deep understanding of the industry, delivers insights that drive strategic decisions. Clients benefit from our extensive knowledge and proven track record.

Global Reach

With a global presence in key cities, G & Co. offers clients a broad perspective on retail markets worldwide. Our diverse reach provides unique insights into global consumer behavior and market trends, empowering clients to make informed decisions on a global scale.

Innovative Solutions

G & Co. thrives on innovation, consistently pushing the boundaries of market research. Our commitment to pioneering methodologies ensures clients receive forward-thinking solutions that address evolving challenges in the retail industry.

Consumer-Centric Approach

At G & Co., we prioritize understanding the consumer's perspective. Our research is tailored to uncover consumer behaviors, preferences, and needs. This consumer-centric focus empowers our clients to create strategies that resonate with their target audience.

Strategic Partnerships

We cultivate strategic partnerships with industry leaders and organizations, granting us access to exclusive data sources and cutting-edge insights. These collaborations enhance our research capabilities and provide clients with a competitive advantage in the retail market.

Agile Research

In today's fast-paced retail landscape, agility is key. G & Co. excels in agile research, offering clients rapid responses to market shifts. This flexibility allows clients to stay ahead of trends, adapt quickly, and make informed decisions in a dynamic industry.
53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
27% Increase in mobile banking transactions through digital enhancements
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
Redesign accomplished in 3 months.
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
Redesign accomplished in 3 months.
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
27% Increase in mobile banking transactions through digital enhancements
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership

Technologies

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FAQs

How can a specialized retail market research agency effectively enhance our understanding of consumer behavior and preferences, ultimately boosting our market competitiveness?

Specialized retail market research agencies bring a deep understanding of consumer behavior and preferences to the table, allowing businesses to refine strategies and stay competitive. Their expertise in data collection and analysis enables the identification of consumer trends, helping companies make informed decisions.

What advantages does partnering with a retail market research agency offer in terms of gaining insights into industry trends and best practices, and how can this knowledge be leveraged for strategic decision-making?

Partnering with a retail market research agency provides significant advantages in gaining insights into industry trends and best practices. This knowledge can be leveraged to formulate strategic decisions that align with market dynamics, ultimately enhancing a company's competitive edge.

How might a retail market research agency's global perspective and industry expertise contribute to our expansion strategies, especially in identifying new market opportunities and mitigating risks?

A retail market research agency's global perspective and industry expertise are invaluable for expansion strategies. Their insights identify new market opportunities and potential risks, guiding companies in making informed decisions when entering new markets.

What role can strategic partnerships facilitated by a retail market research agency play in improving our access to valuable data sources and industry intelligence, enhancing our competitive edge?

Strategic partnerships facilitated by a retail market research agency play a pivotal role in enhancing access to valuable data sources and industry intelligence. These alliances provide companies with a broader spectrum of insights and market knowledge, giving them a competitive edge by staying well-informed about trends and opportunities that might otherwise be missed.

Can a retail market research agency provide actionable data and recommendations that help us refine our pricing strategies and optimize our product offerings for maximum profitability and customer satisfaction?

Certainly, a retail market research agency can provide actionable data and recommendations to refine pricing strategies and optimize product offerings. Their expertise in data analytics aids businesses in striking the right balance between competitiveness and profitability while ensuring customer satisfaction.

In what ways does engaging with a retail market research agency enhance our ability to personalize marketing and customer experience efforts, ensuring they align with evolving consumer preferences and behaviors?

Engaging with a retail market research agency enhances the ability to personalize marketing and customer experience efforts. By understanding evolving consumer preferences and behaviors, companies can tailor their strategies to resonate with their target audience, fostering brand loyalty and engagement.

How can an agile research approach by a retail market research agency empower us to respond swiftly to changing market dynamics, stay ahead of competitors, and make informed decisions in real-time?

An agile research approach employed by a retail market research agency empowers companies to respond swiftly to changing market dynamics, outpace competitors, and make real-time informed decisions. This agility ensures that businesses remain adaptable and relevant in a rapidly evolving retail landscape.

What measurable impacts and ROI can we expect from engaging with a retail market research agency, and how can these outcomes be integrated into our overall business strategy and objectives?

Engaging with a retail market research agency can yield measurable impacts and a favorable return on investment (ROI). These outcomes can be integrated into an overall business strategy and objectives by aligning research insights with strategic initiatives, enabling data-driven decisions, and maximizing the effectiveness of marketing and operational efforts.

Can a retail market research agency help us in benchmarking our performance against industry leaders and identifying areas for improvement, ensuring we maintain a strong position in the market?

Indeed, a retail market research agency can assist in benchmarking a company's performance against industry leaders and identifying areas for improvement. This process ensures that businesses maintain a robust position in the market by learning from industry best practices and addressing weaknesses effectively.

What are the advantages of leveraging focus groups as part of our retail market research efforts, and how can these insights be used to refine our product offerings and marketing strategies?

Leveraging focus groups in retail market research efforts offers several advantages. Focus groups provide a platform for in-depth discussions and qualitative insights into consumer perceptions and preferences. By engaging with participants directly, businesses can uncover valuable feedback, identify product strengths and weaknesses, and fine-tune marketing strategies. These insights contribute to product improvements, enhanced customer experiences, and more effective marketing campaigns, ultimately bolstering the brand's market position and competitiveness.

In what ways can shop-alongs, as a research technique, provide us with firsthand understanding of the customer journey and inform our decisions to enhance the in-store shopping experience?

Shop-alongs, as a research technique, offer firsthand understanding of the customer journey within a retail environment. This approach allows businesses to observe consumer behavior, preferences, and pain points as they shop in-store. Such insights are invaluable for making data-driven decisions to enhance the in-store shopping experience, optimize store layouts, and improve customer satisfaction. Shop-alongs help identify areas for improvement, facilitating strategic enhancements to attract and retain customers.

How can market segmentation strategies be effectively applied to tailor our product offerings and marketing messages to distinct consumer groups, ensuring our brand resonates with a wider audience?

Effective market segmentation strategies enable businesses to tailor product offerings and marketing messages to distinct consumer groups, expanding their brand's resonance with a wider audience. By categorizing consumers based on demographics, behavior, and preferences, businesses can create personalized marketing campaigns that speak directly to each segment's unique needs and preferences. This level of customization enhances brand engagement, boosts customer loyalty, and maximizes the brand's appeal across diverse consumer groups.

How does social listening contribute to our ability to stay attuned to consumer sentiment and preferences, enabling us to refine our strategies and enhance our brand's online presence?

Social listening is a critical tool for staying attuned to consumer sentiment and preferences, enabling businesses to refine strategies and enhance their brand's online presence. By monitoring online conversations and feedback, businesses can gain real-time insights into how consumers perceive their brand, products, and competitors. This data helps in making informed decisions to adjust marketing strategies, address consumer concerns, and engage with the audience effectively, ultimately strengthening the brand's online presence and reputation.

What role does pricing analysis play in optimizing our pricing strategies, and how can it help us strike the right balance between competitiveness and profitability in the retail industry?

Pricing analysis plays a crucial role in optimizing pricing strategies within the retail industry. It aids businesses in striking the delicate balance between competitiveness and profitability. Through rigorous analysis of market dynamics, competitor pricing, and consumer willingness to pay, pricing strategies can be fine-tuned to ensure products are competitively priced while maintaining profitability. This data-driven approach empowers businesses to make informed pricing decisions that resonate with consumers and drive revenue growth, positioning them favorably in the competitive retail landscape.

How can the creation of audience personas based on consumer insights enhance our understanding of target demographics and inform the development of personalized marketing campaigns?

The creation of audience personas, grounded in consumer insights, enriches the understanding of target demographics and guides the development of personalized marketing campaigns. By segmenting consumers based on their behaviors, preferences, and needs, businesses can craft tailored messages and offers that resonate with specific audience segments. This level of personalization fosters stronger connections, enhances engagement, and increases the effectiveness of marketing efforts.

What methodologies can be employed to ensure that we consistently gather valuable consumer insights, empowering us to make data-driven decisions that resonate with our audience?

Consistently gathering valuable consumer insights relies on robust methodologies. Businesses can employ techniques such as surveys, focus groups, online analytics, and social media monitoring to collect and analyze data. These methods provide a steady stream of information about consumer behavior, preferences, and trends, empowering businesses to make data-driven decisions that align with audience expectations and needs.

How does competitive benchmarking help us identify industry leaders and opportunities for improvement, and how can these insights be leveraged to drive our brand's performance in the market?

Competitive benchmarking helps businesses identify industry leaders and areas for improvement. By comparing performance metrics with top-performing companies, businesses gain insights into best practices and opportunities for enhancement. These insights can be leveraged to refine strategies, optimize operations, and drive the brand's performance in the market. Competitive benchmarking serves as a valuable source of inspiration and guidance in the pursuit of excellence.

What are the key considerations for developing effective pricing strategies in the retail industry, and how can they contribute to maximizing profitability?

Key considerations for developing effective pricing strategies in the retail industry include a deep understanding of market dynamics, competitor pricing, and consumer behavior. These considerations contribute to maximizing profitability by allowing retailers to set competitive prices that align with consumer expectations and market trends. Pricing strategies should also factor in cost structures and desired profit margins, ensuring a balance between competitiveness and profitability.

What role does competitive research play in helping us gain a competitive edge in the retail market, and how can it guide our decisions to outperform industry rivals?

Competitive research plays a pivotal role in gaining a competitive edge in the retail market. It provides a comprehensive understanding of industry rivals, their strengths, weaknesses, and strategies. By analyzing competitor data and market trends, businesses can identify opportunities to differentiate themselves, fine-tune their strategies, and outperform rivals. Competitive research serves as a compass, guiding decisions and actions to ensure a stronger market position.

How does customer experience enhancement impact brand loyalty and revenue growth, and what strategies can retailers implement to create memorable customer journeys?

Enhancing customer experience has a substantial impact on brand loyalty and revenue growth in the retail industry. Memorable customer journeys foster positive emotions and connections with the brand, encouraging repeat purchases and word-of-mouth referrals. Retailers can achieve this by implementing strategies such as personalized recommendations, seamless omni-channel experiences, and exceptional customer service.

In what ways can personalization be implemented across the retail landscape to tailor products, marketing, and shopping experiences to individual consumer preferences?

Personalization in the retail landscape involves tailoring products, marketing, and shopping experiences to individual consumer preferences. This can be achieved through data-driven insights, allowing businesses to create personalized offers, product suggestions, and customized shopping journeys that resonate with each customer's unique tastes and needs.

What opportunities and challenges come with strategic expansion in the competitive retail market, and how can businesses ensure a successful and sustainable expansion strategy?

Strategic expansion in the competitive retail market presents both opportunities and challenges. While it opens doors to new markets and revenue streams, businesses must navigate complexities such as cultural differences, regulatory requirements, and market saturation. Successful expansion strategies involve thorough market research, risk assessment, and adaptability to local conditions, ensuring sustainable growth.

How does partnering with a retail business intelligence agency help retailers gain a competitive advantage by providing actionable insights into market trends and consumer behavior?

Partnering with a retail business intelligence agency empowers retailers to gain a competitive advantage by accessing actionable insights into market trends and consumer behavior. These insights guide decision-making, helping businesses make informed choices on product development, marketing strategies, and inventory management. This partnership enhances a retailer's ability to stay ahead in a dynamic and competitive retail landscape.

How does a reputable retail market intelligence consulting firm provide tailored strategies and data-driven solutions to help businesses thrive in the competitive retail landscape?

Reputable retail market intelligence consulting firms deliver tailored strategies and data-driven solutions that help businesses thrive in the competitive retail landscape. They combine industry expertise with sophisticated data analysis to provide actionable recommendations that align with a company's unique challenges and goals. This approach empowers businesses to optimize operations, improve market positioning, and drive growth in a rapidly evolving retail environment.

What criteria should businesses consider when selecting a retail market research agency, and how can these agencies assist in staying ahead in the ever-evolving retail market?

When selecting a retail market research agency, businesses should consider criteria such as industry experience, the depth of data analysis capabilities, and a proven track record of delivering actionable insights. These agencies play a crucial role in helping companies stay ahead in the ever-evolving retail market by providing up-to-date market intelligence, consumer trends, and competitor analysis. Their expertise and industry knowledge contribute to informed decision-making and maintaining a competitive edge.

What distinguishes top-tier retail market research companies, and how can their expertise drive success and innovation in the retail industry?

Top-tier retail market research companies distinguish themselves through their comprehensive industry knowledge, robust research methodologies, and a history of successful client partnerships. Their expertise drives success and innovation in the retail industry by offering in-depth insights into consumer preferences, market dynamics, and emerging trends. By leveraging the expertise of these companies, retailers can adapt strategies, identify growth opportunities, and foster innovation to remain competitive and relevant in the marketplace.

What are the key advantages of partnering with a retail market intelligence agency, and how can their insights enhance a retailer's decision-making process?

Partnering with a retail market intelligence agency offers key advantages by providing valuable insights that enhance a retailer's decision-making process. These agencies excel in data collection and analysis, enabling businesses to gain a deeper understanding of consumer behavior, market trends, and competitor strategies. By leveraging these insights, retailers can make informed decisions related to product development, pricing strategies, marketing campaigns, and inventory management, ultimately driving more effective and profitable business strategies.

How does the integration of retail predictive analytics agency services enable retailers to proactively respond to market trends, optimize inventory management, and enhance the customer experience?

The integration of retail predictive analytics agency services empowers retailers to proactively respond to market trends, optimize inventory management, and enhance the customer experience. Predictive analytics leverages historical data and advanced algorithms to forecast consumer demand, identify potential inventory issues, and personalize marketing efforts. By anticipating market shifts and customer preferences, retailers can make proactive decisions that optimize operations, reduce costs, and deliver a more tailored and satisfying customer experience.

How does a reputable retail primary research agency conduct in-depth studies to uncover consumer behavior and market trends, empowering retailers with valuable insights?

A reputable retail primary research agency conducts in-depth studies by employing a range of research methods, including surveys, focus groups, and observational research, to uncover consumer behavior and market trends. Their expertise lies in designing comprehensive research protocols, collecting data from various sources, and conducting rigorous analysis. This process empowers retailers with valuable insights into consumer preferences, purchasing patterns, and emerging market trends. These insights guide strategic decisions, product development, and marketing strategies, ultimately enhancing a retailer's ability to respond effectively to market dynamics.

How can incorporating online surveys into our retail market research strategy help us gain deeper insights into consumer preferences and behavior, ultimately driving our business growth?

Incorporating online surveys into our retail market research strategy is instrumental in gaining deeper insights into consumer preferences and behavior, driving business growth. Online surveys provide a direct channel for understanding consumer opinions, allowing for in-depth analysis of their preferences, motivations, and purchase patterns. This data empowers businesses to make informed decisions, refine product offerings, and tailor marketing strategies to align with consumer expectations, ultimately fostering growth and competitiveness in the retail industry.

How does the thought leadership and industry recognition of a retail market research agency add credibility and trustworthiness to the insights and recommendations they provide, ultimately benefiting our decision-making process?

The thought leadership and industry recognition of a retail market research agency add significant credibility and trustworthiness to the insights and recommendations they provide. This, in turn, enhances the decision-making process for businesses, offering them confidence in their strategies.

What are the key considerations when selecting a retail primary research consulting firm, and how can their expertise guide retailers in making data-driven decisions?

When selecting a retail primary research consulting firm, key considerations include their track record, industry expertise, and their ability to deliver actionable insights. These firms guide retailers in making data-driven decisions by offering deep industry knowledge and tailored research approaches. Their expertise assists in refining strategies, optimizing operations, and improving customer experiences, ensuring that retailers can navigate the complexities of the retail market with confidence.

How can a retail statistical analysis and modeling agency leverage data to provide retailers with predictive insights, aiding in strategic decision-making and optimization?

A retail statistical analysis and modeling agency leverages data through advanced analytics and modeling techniques to provide retailers with predictive insights. These insights aid in strategic decision-making by forecasting consumer behavior, demand patterns, and market trends. Retailers can optimize inventory management, pricing strategies, and marketing campaigns, ultimately making data-driven decisions that enhance their competitiveness and profitability.

In what ways does partnering with a retail research consulting firm assist businesses in gaining a competitive edge and navigating the complexities of the retail market?

Partnering with a retail research consulting firm provides businesses with a competitive edge by offering specialized industry insights, market intelligence, and data-driven solutions. These firms help retailers stay ahead by identifying growth opportunities, addressing market challenges, and leveraging consumer insights to create impactful strategies. Their expertise aids in market positioning, brand differentiation, and the development of innovative approaches to succeed in a highly competitive and evolving retail landscape.

What are the core benefits of engaging with a retail market research agency, and how do their services contribute to enhancing a retailer's market position and profitability?

Engaging with a retail market research agency offers core benefits, including access to comprehensive market intelligence, consumer insights, and competitive analysis. Their services contribute to enhancing a retailer's market position by enabling them to make informed decisions and adapt strategies to meet consumer expectations. This, in turn, drives brand loyalty, customer satisfaction, and profitability, ensuring that retailers remain competitive and successful in the retail industry.

What criteria should businesses consider when evaluating retail market research companies to ensure they align with specific research needs and goals?

When evaluating retail market research companies, businesses should consider criteria such as industry experience, research capabilities, and the ability to tailor research to specific needs and goals. The right partner aligns with a company's research objectives, ensuring that the insights delivered are relevant and actionable.

How does partnering with a retail market research consulting firm provide retailers with actionable insights and strategic guidance to navigate market challenges?

Partnering with a retail market research consulting firm offers retailers actionable insights and strategic guidance to navigate market challenges effectively. These firms combine industry expertise with data-driven analysis, providing retailers with a comprehensive understanding of consumer preferences, competitive dynamics, and emerging trends. This knowledge guides decision-making, enabling retailers to develop effective strategies, address market challenges, and stay ahead in a rapidly evolving retail landscape.

What sets a reputable retail market research agency apart, and how can their expertise benefit businesses looking to thrive in the retail industry?

A reputable retail market research agency distinguishes itself through its extensive industry knowledge, research methodologies, and a track record of delivering valuable insights. Their expertise benefits businesses in the retail industry by providing a deep understanding of consumer behavior, market trends, and competitive landscapes. This insight empowers retailers to make informed decisions, adapt strategies, and optimize operations, ultimately helping them thrive in a dynamic and competitive retail environment.

What are the essential retail market research tools and methodologies that businesses can leverage to gain a competitive edge and stay ahead of market trends?

Essential retail market research tools and methodologies include surveys, focus groups, online analytics, social media monitoring, and competitive benchmarking. Leveraging these tools empowers businesses to gain a competitive edge by staying informed about consumer preferences, market trends, and competitor strategies. These insights are crucial for making data-driven decisions and positioning a retail brand for success in a constantly evolving marketplace.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.
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