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Travel & Hospitality Brand Strategy & Consulting Agency

We work closely with travel and hospitality brands to deliver insights-driven strategies that help them stand out, improve customer experience, and unlock sustainable growth. Whether you're looking to uplift your brand positioning, enhance customer engagement, or navigate market shifts, we're here to help you achieve sustained success.

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Travel & Hospitality Brand Strategy & Consulting Agency Services

G & Co. partners with travel and hospitality brands to help them stand out, connect with customers, and achieve sustainable growth. We believe that effective brand strategy extends beyond following trends—it’s about building enduring relationships, creating experiences that resonate, and staying ahead of change. Through targeted, actionable strategies, we help our clients navigate complexity, capture opportunities, and build enduring value.

Brand Strategy

A great brand strategy is the backbone of every successful business. We help travel and hospitality brands define who they are, what they stand for, and how they resonate with their audiences. By aligning your mission and vision with market trends and consumer expectations, we ensure your brand remains relevant and competitive.

Market Positioning

Standing out in the crowded travel and hospitality market is no easy feat, but we make it possible. With a mix of deep industry knowledge and competitive analysis, we work with you to craft a unique positioning strategy that captures attention and drives growth—so your brand connects meaningfully with your target audience.

Audience Targeting

To succeed, you need to know your audience—and we help you do just that. Using data-driven insights and segmentation, we pinpoint your most valuable customers and tailor strategies that not only engage but also build lasting relationships. This ensures you're spending your resources where they'll have the most impact.

Brand Differentiation

In a competitive industry, differentiation is everything. We help you define what makes your brand unique, crafting powerful narratives and strategies that refine your brand and deepen customer loyalty. Whether it’s highlighting your core strengths or carving out a new niche, we help you build a brand that stands apart.

Innovation Consulting

Staying ahead of the curve requires constant innovation. We help travel and hospitality brands embrace new trends and technologies to create transformative experiences. From product development to service enhancements, we guide you through the process of building solutions that anticipate the future and secure business growth.

Travel Experience Design

Customer journeys are deeper than just a series of touchpoints—they’re opportunities to create lasting memories. We help hospitality brands design travel experiences that are immersive, engaging, and emotionally resonant. By blending creativity with purpose, we craft experiences that enhance your brand and delight your customers.

Customer Experience Strategy

Great customer experience is the key to unwavering loyalty. We help brands create streamlined, personalized journeys that not only meet but exceed customer expectations. From optimizing service delivery to enhancing every interaction, we ensure that your customers feel valued and engaged throughout their entire journey.

Brand Equity Measurement

Tracking the impact of your brand is essential for growth. We provide brand equity measurement frameworks that give you the insights you need to understand brand awareness, perception, and loyalty. By continuously refining your strategy based on real data, we help you maximize performance and identify new growth opportunities.

Our Impact as a Travel & Hospitality Brand Strategy & Consulting Agency

We’re passionate about helping travel and hospitality brands navigate the rapidly changing market by turning insights into action. We believe in solutions that move the needle—not just theory. By leveraging our global perspective and proprietary research platform, Acumen, we provide actionable insights into brand health, customer experience, and market trends. We work closely with our clients to stay ahead of shifting consumer expectations, competitive pressures, and industry trends, empowering brands to refine their positioning, foster customer loyalty, and achieve sustainable growth in an ever-changing landscape.

Crafting Distinct Brand Identities

Getting your brand noticed in a crowded market exceeds just having great ideas—it requires a clear, authentic voice. We help you define and refine your brand’s positioning, aligning your core values with market needs and consumer preferences. This ensures your brand not only stands out but also resonates deeply with your target audience, creating a foundation for lasting success.

Designing Memorable Customer Experiences

The customer journey is everything. We help you streamline every single touchpoint, from booking to post-travel, by creating customer experience strategies that are as intuitive as they are memorable. Using deep insights and a blend of advanced methodologies, we work with you to deliver personalized experiences that foster loyalty, increase satisfaction, and create stronger emotional bonds with your customers.

Turning Data Into Insights

Understanding your customers is key to staying ahead. With our proprietary platform, Acumen, we gather powerful data on consumer behaviors, preferences, and market trends. This gives you clear, actionable recommendations—whether you’re fine-tuning your brand health, exploring new segments, or responding to market shifts—so you’re always prepared for what’s next.

Brand Equity for the Future

Brand equity is the foundation of consumer trust and loyalty. We help you build a brand that stands for something, nurturing deeper emotional connections with your customers. From refining brand perception to optimizing every touchpoint, our strategies help you create consistent, authentic brand experiences that build trust and increase lasting value.

Innovative Product and Service Offerings

Innovation is at the heart of every successful brand. We partner with you to identify opportunities for new products and services that keep your brand relevant. Whether it’s reimagining existing offerings or embracing new technologies, we help you lead transformation that enhances customer experiences and opens new revenue streams, keeping you ahead of the competition.

Growth Through Market Expansion

When it’s time to grow, we’re here to help. We guide you through developing market expansion strategies that unlock new growth opportunities. With our global expertise and consumer insights, we equip you to enter new markets, identify untapped segments, and carve out a competitive position in international landscapes, ensuring that your brand thrives in a dynamic global environment.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Our Expertise as a Travel & Hospitality Brand Strategy & Consulting Agency

With a team of over 100 strategists and experience specialists, we bring deep industry knowledge and fresh perspectives to every project. We’ve partnered with leading global brands to accelerate growth, enhance customer experiences, and transform brand performance. Our approach is all about delivering actionable insights and personalized solutions that resonate with your audience and help your brand thrive in an ever-changing market.

Holistic Brand Experience

Every touchpoint matters. We ensure a unified brand experience by connecting all the dots along your customers' journey. From the very first interaction to ongoing engagement, we design strategies that create consistent, meaningful experiences that resonate with travelers and build lasting brand loyalty. We help your brand stand out, even in the most competitive hospitality markets.

Enduring Client Partnerships

We’re in it for the long haul. Our relationships with clients aren’t solely about the projects we work on—they’re about supporting you through every stage of growth. By aligning our efforts with your future goals, we ensure that your brand adapts and thrives, no matter how the market evolves. Together, we’ll create sustained success that delivers consistent value over time.

Innovating to Stay Ahead

The market is always shifting, and so are we. G & Co. drives innovation in every aspect of brand strategy. We work with you to develop forward-thinking, future-ready solutions that anticipate trends, foster brand differentiation, and unlock your business potential. Our creative strategies ensure you’re not just reacting to change, but leading it.

Empowering Decisions with Data

Great strategies are backed by great data. Using advanced analytics and our proprietary research tools, we provide deep insights into consumer behaviors and market dynamics. Our data-driven approach helps you make informed decisions, refine your strategies, and achieve measurable results that propel growth and give you a competitive edge.

Consumers at the Heart of Everything

At the end of the day, it’s all about the people you serve. Our strategies are built around understanding the evolving needs of travelers and delivering personalized, relevant experiences. We put consumer behavior at the core of everything we do, ensuring that your brand stays relevant, engaging, and responsive to the needs of your audience.

Cross-Industry Experience

Innovation doesn’t come from looking at one industry in isolation. With extensive experience across retail, luxury, and consumer goods, we bring a wealth of cross-industry insights to the travel and hospitality sector. This diverse perspective allows us to create innovative solutions that boost engagement, transform brand performance, and fuel growth.

FAQs

What are the benefits of hiring a travel & hospitality brand strategy consulting firm?

Hiring a travel & hospitality brand strategy consulting firm offers a strategic advantage by bringing specialized expertise and industry-specific insights. G & Co. tailors strategies that support business objectives and address industry challenges such as evolving customer expectations, market saturation, and digital transformation. Our team leverages consumer-centric methodologies and data-driven insights to refine brand positioning, enhance customer experiences, and deliver measurable growth. 

Additionally, working with a consulting firm ensures access to proven frameworks, competitive benchmarking, and innovative solutions to stay ahead of trends and competitors. With our global reach and localized market knowledge, we provide actionable recommendations that cater to both regional and international audiences. Ultimately, a consulting firm helps brands make informed decisions, achieve sustainable growth, and strengthen its competitive edge in the dynamic travel and hospitality landscape.

How can a brand strategy agency improve my travel and hospitality business?

A brand strategy agency like G & Co. can enhance travel and hospitality businesses by aligning brand identity with market demands and customer expectations. We develop holistic strategies to strengthen brand positioning, create differentiated value propositions, and foster unwavering customer loyalty. By conducting audience targeting and brand audits, we identify growth opportunities and refine brand messaging for maximum impact. 

Furthermore, we enhance customer experience design, ensuring smooth interactions across all touchpoints. Our data-driven approach enables the delivery of actionable insights, supporting informed decisions that enhance brand performance and maximize profitability. With expertise in market positioning, competitive analysis, and innovation consulting, we not only help businesses adapt to current trends but also future-proof brands to thrive in a fast changing industry. By partnering with a brand strategy agency, businesses gain the strategic clarity and executional precision needed to achieve sustained success.

What specific expertise should I look for in a travel & hospitality brand strategy firm?

When selecting a travel & hospitality brand strategy firm, prioritize firms with a deep understanding of the industry’s unique dynamics, such as shifting customer behaviors, seasonality, and emerging market trends. G & Co. exemplifies this expertise with experience working with leading global brands and conducting consumer research through our proprietary platform, Acumen. Look for capabilities in audience targeting, brand differentiation, customer journey optimization, and innovative product development. Firms with a data-driven approach to brand audits and market positioning provide measurable results that match business goals. 

Additionally, global reach paired with local market knowledge ensures strategies that resonate across diverse audiences. Lastly, seek evidence of thought leadership, such as benchmarking industry indexes or published insights, which signal the firm’s ability to stay ahead of market trends and provide forward-thinking solutions.

How do travel & hospitality brand consulting firms help improve customer experience?

Travel & hospitality brand consulting firms, such as G & Co., enhance customer experience by mapping customer journeys, identifying pain points, and designing strategies to meet evolving customer expectations. Our approach begins with consumer research to gain a deep understanding of behavioral patterns, preferences, and unmet needs. By leveraging data-driven insights, we develop solutions such as personalized experiences, smooth digital interactions, and service innovations that improve overall satisfaction. 

Furthermore, we focus on creating cohesive brand touchpoints across physical and digital channels to deliver consistent, memorable experiences. Whether it’s optimizing loyalty programs, introducing immersive brand experiences, or enhancing guest services, our strategies ensure every customer interaction reinforces the brand’s value proposition. By addressing customer experience holistically, consulting firms help build loyalty, enable repeat business, and position brands as a leader in the travel and hospitality sector.

Why is data-driven insight important for travel & hospitality brand strategies?

Data-driven insight is critical for travel & hospitality brand strategies as it enables businesses to make informed decisions based on accurate, real-time information. G & Co. utilizes the Acumen platform to survey thousands of consumers worldwide, providing clients with actionable insights into customer preferences, market trends, and brand health. These insights help identify opportunities for differentiation, refine customer segmentation, and tailor brand messaging to resonate with target audiences. 

Data-driven approaches allow for precise tracking of campaign performance and ROI, ensuring resources are allocated effectively. By analyzing competitive benchmarks and customer feedback, businesses can anticipate trends, address pain points, and innovate proactively. In an industry as dynamic as travel and hospitality, leveraging data ensures brand strategies are aligned with market realities, fueling growth and maintaining a competitive edge.

How do travel & hospitality brand strategy firms help increase brand loyalty?

Travel & hospitality brand strategy firms foster brand loyalty by creating strategies that prioritize meaningful customer engagement and value-driven experiences. G & Co. begins by analyzing customer behaviors and preferences to design loyalty programs and personalized brand experiences. By enhancing emotional connections through behavioral branding and storytelling frameworks, we ensure customers feel a deep affinity with the brand. 

We help brands create consistent messaging and unified interactions across channels to reinforce trust and satisfaction. Our strategies focus on delivering unique value propositions that keep brands top-of-mind, ensuring repeat business and positive word-of-mouth. Through data-driven insights and continuous optimization, we empower brands to evolve alongside customer expectations, building loyalty that sustains prolonged growth and profitability.

What makes a travel & hospitality brand strategy agency different from a general marketing agency?

Unlike general marketing agencies, travel & hospitality brand strategy agencies specialize in the nuances of the industry, offering solutions that address its unique challenges and opportunities. G & Co. brings expertise in areas such as customer journey optimization, hospitality innovation consulting, and guest experience strategy, which are critical for creating impactful strategies in this sector. Our focus goes beyond marketing campaigns, encompassing brand differentiation, positioning, and equity measurement to ensure sustainable growth. 

Additionally, we leverage industry-specific data and insights to align strategies with evolving customer behaviors and competitive dynamics. With a global perspective and deep sector knowledge, we help brands stand out in a crowded marketplace, delivering measurable results that general marketing agencies may not be equipped to achieve.

How do consulting agencies assist with market positioning in the travel & hospitality sector?

Consulting agencies assist with market positioning by identifying a brand’s unique strengths and crafting strategies to capitalize on them. G & Co. analyzes competitive landscapes, customer insights, and emerging trends to define a distinct market position for brands. By leveraging tools like audience targeting and brand equity measurement, we identify opportunities for differentiation and ensure the brand resonates with target audiences. 

Our strategies often include refining messaging, optimizing customer experiences, and aligning offerings with market needs. With a combination of data-driven insights and creative execution, we position the brand as a leader in the travel and hospitality sector, ensuring sustainable success.

Can a brand strategy firm help with both global and local market strategies for travel businesses?

Yes, a brand strategy firm like G & Co. excels at crafting strategies that balance global reach with local relevance. With offices across major cities worldwide, we provide a global perspective on market trends while tailoring solutions to local consumer preferences and cultural nuances. 

Our expertise in audience targeting, brand personalization, and market positioning ensures brand consistency across markets while adapting to regional dynamics. This dual approach allows travel businesses to connect with diverse audiences effectively, accelerating growth and strengthening their global presence.

How do travel & hospitality consultants identify new market opportunities?

Travel & hospitality consultants identify new market opportunities by leveraging data analysis, trend forecasting, and customer insights. G & Co. employs proprietary research platforms like Acumen to analyze consumer behaviors, competitive benchmarks, and emerging trends. 

By identifying underserved segments, market gaps, and innovation opportunities, we develop strategies to help brands capitalize on growth areas. Additionally, we conduct in-depth competitive analysis to uncover white spaces and create actionable roadmaps for market entry or expansion.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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