Oracle Partner Agency & Consulting Firm

Oracle CX is Oracle’s comprehensive suite of cloud-based tools designed to optimize the entire customer journey—from initial engagement to post-purchase service. It encompasses capabilities across marketing, sales, commerce, and service, all powered by a unified data infrastructure and intelligent automation.

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For enterprise organizations, Oracle CX provides the scale, configurability, and depth needed to orchestrate seamless experiences across complex customer touchpoints. It helps companies unify customer profiles, deliver contextual personalization in real-time, and respond dynamically to customer behavior.

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G & Co helps clients maximize the value of Oracle CX by embedding it within a broader customer strategy—one that’s grounded in data, tailored to their industry, and aligned with measurable business outcomes such as increased retention, improved Net Promoter Score (NPS), and greater customer lifetime value.

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Most traditional CRM platforms are focused primarily on sales force automation or pipeline management. Oracle CX customer experience, on the other hand, offers a holistic, end-to-end approach to managing the entire customer lifecycle—from awareness to advocacy—through a fully integrated platform that includes Oracle Marketing Cloud, Oracle Sales Cloud, Oracle Service Cloud, and Oracle Digital Commerce.

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What sets Oracle CX apart is its built-in intelligence, flexible architecture, and deep integration across front- and back-office systems. This allows enterprise companies to design personalized, real-time customer journeys at scale—something siloed CRM systems typically cannot deliver.  

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As an Oracle partner agency, G & Co. helps organizations architect and activate the full Oracle CX ecosystem in a way that drives business value, enhances customer satisfaction, and unlocks long-term loyalty.

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A CRM system Oracle offers global enterprises a centralized platform to manage customer relationships across geographies, teams, and channels. It supports multi-language and multi-currency operations, integrates deeply with marketing and service platforms, and allows for real-time visibility into customer behavior, pipeline health, and engagement history.

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Key business benefits include:

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• A unified view of every custome
  
• Improved sales forecasting and pipeline accuracy
  
• Streamlined customer onboarding and support
  
• Better alignment between sales, marketing, and service teams
  
• Enhanced compliance and data governance across regions
  
  

G & Co. brings deep Oracle CRM implementation experience to global enterprises—helping tailor solutions to business structure, enable cross-functional adoption, and ensure the CRM delivers measurable commercial impact.

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A successful Oracle NetSuite CRM integration is one that unifies the customer journey across the front and back office—creating a seamless flow of data from lead generation and sales to fulfillment, billing, and support. For B2B companies, it enables account-based management, recurring revenue workflows, and multi-stakeholder visibility. For B2C, it supports real-time personalization, customer loyalty programs, and omnichannel engagement.

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G & Co. ensures that Oracle NetSuite CRM is implemented with your organization’s growth goals in mind. We design and integrate modules to support the sales cycle, automate lead nurturing, and connect CRM with ERP and ecommerce platforms—enabling full lifecycle visibility, operational efficiency, and customer-centric growth across segments.

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Oracle Customer Experience (Oracle CX) provides the tools to personalize customer interactions in real-time using AI-driven recommendations, dynamic content, and customer data unification. Through its modular platform—Oracle Marketing Cloud, Oracle Service Cloud, Oracle Sales Cloud, and more—enterprises can deliver consistent, relevant experiences across every channel and device.

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What makes Oracle CX powerful is its ability to scale this personalization across millions of users without sacrificing consistency or governance. Whether through behavioral triggers, segmentation, or predictive analytics, Oracle CX enables enterprises to engage smarter—and convert faster.

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G & Co. helps businesses leverage Oracle Customer Experience to design and launch customer engagement strategies that scale with complexity and deliver bottom-line results—from higher conversion rates to increased customer retention and advocacy.

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Oracle Customer Relationship Management (Oracle CRM) provides a unified platform for managing customer interactions across marketing, sales, and service channels. What makes it particularly effective for cross-channel enterprise growth is its ability to consolidate customer data, automate workflows, and deliver actionable insights across departments—all in real time.

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By aligning touchpoints within a single system, Oracle CRM empowers enterprise teams to deliver consistent, personalized experiences—whether a customer is interacting through digital, in-store, or call center channels. Built-in intelligence helps surface opportunities, predict behaviors, and accelerate conversion across regions and lines of business.

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G & Co. implements Oracle Customer Relationship Management in a way that’s tailored to enterprise complexity—integrating systems, standardizing data models, and enabling organizations to scale meaningful, omnichannel engagement that drives revenue growth and customer retention.

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Oracle Customer Experience Management is an integrated set of tools that allows enterprises to manage and orchestrate the full customer lifecycle. Unlike siloed point solutions, Oracle CX Management connects data, content, and journey flows—creating a single, intelligent framework that responds to customer needs across touchpoints.

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By leveraging Oracle CX’s real-time personalization, behavioral analytics, and unified profiles, organizations can deliver highly tailored experiences that deepen engagement and trust. This level of relevance improves customer satisfaction, increases loyalty, and raises the likelihood of repeat business.

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G & Co. helps enterprise clients design and implement Oracle Customer Experience Management programs that map directly to measurable outcomes—such as improved retention, higher customer lifetime value, and stronger brand advocacy across markets and business units.

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Oracle Customer Data Management (CDM) enables large enterprises to consolidate, cleanse, and manage customer data across multiple systems and regions—providing a single source of truth for marketing, sales, service, and analytics teams.

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CDM uses master data management (MDM) principles to resolve duplicate records, ensure data quality, and unify fragmented customer profiles. The result is a 360-degree customer view that fuels personalization, supports regulatory compliance, and enhances the effectiveness of Oracle CX, CRM, and ERP applications.

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G & Co. works with enterprise clients to implement Oracle Customer Data Management frameworks that support scale, ensure consistency across global operations, and empower teams with accurate, actionable data—laying the foundation for intelligent customer engagement and decision-making.

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Oracle Digital Commerce is ideally suited for enterprise retail and travel companies seeking to create frictionless, personalized ecommerce experiences at scale. In retail, use cases include dynamic product recommendations, multi-store inventory visibility, real-time pricing, and BOPIS (buy online, pick up in-store). For travel, the platform supports personalized trip planning, bundled service offerings, upsell engines, and multi-channel booking management.

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What distinguishes Oracle Digital Commerce is its flexibility—allowing businesses to customize experiences, integrate with existing CRMs and ERPs, and optimize performance through built-in analytics.

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G & Co. partners with leading retail and travel brands to design Oracle Digital Commerce solutions that increase conversion, improve average order value, and create consistent, brand-led experiences across web, mobile, and in-store channels.

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An Oracle digital experience agency helps enterprise brands plan, design, and implement transformative experiences using Oracle’s ecosystem—including Oracle CX, Oracle Marketing Cloud, Oracle Digital Commerce, and Oracle Service Cloud.

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These agencies go beyond technical implementation by combining user experience strategy, data architecture, and platform fluency to align customer journeys with business goals. By creating unified, data-driven, and adaptive experiences, they help enterprises build deeper relationships with customers and convert interactions into long-term value.

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G & Co. acts as a strategic Oracle digital experience agency—working end-to-end from journey mapping and experience design to implementation and optimization. Our goal is to help brands not only adopt Oracle tools, but use them to meaningfully improve how they engage, serve, and grow with their customers.

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