G & Co. is a retail & consumer goods customer and consumer insights strategy consulting firm.

Our Services
One way for retail & consumer goods brands to gain customer and consumer insights is by benchmarking themselves against industry peers. Through a combination of data collection and thorough market research, G & Co. helps retail & consumer goods and fashion, apparel, luxury brands understand their place in the market and meet their customer demands. Our benchmarking and consumer  insights services provide our clients with actionable strategies so that they can continuously grow and reach their missions.

Primary and Secondary Research (1.5)

Specific and exploratory data collection and research are the foundation of our customer and consumer insights. Primary and secondary research allows us to analyze consumer trends, behaviors, and feedback, through a variety of sources, such as market research, customer service data, product reviews, and a selective secret-shopper network. Ultimately, our analysis allows our retail & consumer brand and fashion, apparel, luxury clients to enhance their customer experience.

End-to-End Experience(02)

Seamless customer experiences throughout every touchpoint is a top priority for any retail & consumer goods and fashion, apparel, luxury brand. G & Co uses customer and consumer insights to assist our clients in meeting their customers’ needs and expectations. By doing this, we are able to create a customer-focused journey for our clients, as well as crafting a memorable, enjoyable, near-perfect shopping experience for consumers. 

Market Mapping (03)

Understanding the layout of the market and competitive landscape is crucial to growing a retail & consumer and fashion, apparel, luxury brand. Customer and consumer insights are derived in-part from market mapping and competition analysis. With our extensive market mapping and competitive analysis techniques, our retail & consumer and fashion, apparel, luxury clients are able to deploy a tailored customer experience that meets industry standards.

Innovation Strategy (04)

At times, brands need to re-evaluate their current initiatives in order to expand and improve their customer experience. At G & Co, we help our retail & consumer goods and fashion, apparel, luxury clients in aligning innovation efforts and brand strategies to help in crafting the ultimate customer-focused journey. At the pinnacle of our innovative initiatives comes from the customer and consumer insights we collect, which also serve as the basis of our core, actionable strategies. 

eCommerce (05)

Today’s shoppers expect more from retail & consumer goods and fashion, apparel, luxury brands and anticipate an online-shopping experience that will keep them coming back for more. In a matter of seconds, consumers can purchase goods. It is pertinent that our clients have a comprehensive roadmap to create a seamless and enjoyable shopping experience throughout any touchpoint, whether it be a click of a mouse or the tap of a finger. Our customer and consumer insights ensure that each touchpoint is meticulously crafted in a way that peaks customer interest, boosts customer retention, and overall creates the perfect customer experience
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About G & Co.

What is retail & consumer goods consulting?

Customer and consumer insights strategic consulting for retail & consumer goods brands means honing in on their most pressing issues and presenting solutions to the challenges at hand. Through the illustration and execution of a brand-aligned strategy, we create opportunities for our clients in the retail & consumer goods and fashion, apparel, luxury space that bring them closer to their missions.

Why we do retail & consumer goods consulting (02)

Markets always evolve and new challenges arise. We’re here to bring clarity to retail & consumer and fashion, apparel, luxury brands in their road ahead, supporting their missions to better serve their customers in any way we are able. Through a diverse set of talents and capabilities, we empower retail & consumer brands with impactful direction and decisive action based on customer and consumer insights.

How we do retail & consumer goods consulting (03)

Through customer and consumer insights and benchmarking against industry peers, we help gather valuable insights for retail & consumer goods and fashion, apparel, luxury brands. Our team of creative thinkers, strategists, and data scientists offers industry specialization to our perspective, providing a clear perception of competitors and the overall market for our clients.
Kevin Sonof,
VP, Strategy
Gerardo Belaskus, VP, Creative

45+ Strategist & Developers ready for what's thrown at them.

Estella Mahone,
CFO
Juan Gonzalez,
Founder & CEO
Adrian Garnica,
President

G & Co. a strategy consulting firm and digital transformation partner helping brands through strategy, data/insight, and digital innovation/product.

We focus on enabling enhanced customer experience and digital transformation through data benchmarking, industry research, and market and brand intelligence.

G & Co. is a full-service firm made up of diverse talents and perspectives. We’re a strategy consulting firm that fulfills the promise of empowering every brand, one project at a time. 

Employees

50+ Strategist & Innovators

est. 2015

Headquarters

35 Hudson Yards, 31 Hudson Yards 11th Floor, New York, NY 10001

New York City

What’s the importance of working with a retail & consumer goods consulting firm?

At G & Co., our breadth of experience allows us to provide our clients with an experienced perspective. We carry a specialization in working with retail & consumer goods and fashion, apparel, luxury brands and call on our experience of strategic consulting offerings and execution as part of our capabilities to clients. 

Our background in eCommerce and network of service adjacent partners plays to our impact in being a full-scale firm for retail & consumer goods brands. G & Co.’s work in the retail & consumer goods and fashion, apparel, luxury industry has always been centered around one thing: creating the optimal customer experience. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.

What are your areas of focus as a retail & consumer goods consulting firm?

While G & Co. is a customer and consumer insights strategic consulting firm, customer experience is at the heart of everything we do. Each of our engagements with retail & consumer goods brands and fashion, apparel, luxury is centered around aligning our approach with that of our clients’ missions and customers. No matter the engagement–be it a competition analysis, market research mapping, benchmarking, or innovation strategy–we make the customers of our retail & consumer goods and fashion, apparel, luxury clients the most important component of our work.

Our prime areas of focus as a customer and consumer insights retail & consumer goods consulting firm include consumer compatibility, conducting primary user research, end-to-end experience strategy and execution, product and experience design, and more. The culmination of our work lies in helping our clients succeed in their short-term and long-term approaches.

What separates G & Co. from other retail & consumer goods consulting firms?

With so many excellent customer and consumer insights strategic retail consulting firms to choose from, it’s no doubt a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. And as a team that celebrates our wide range of skills, backgrounds, and competencies, you can be assured that we’re ready to help your brand shine through for years to come. 

We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a customer and consumer  insights strategic consulting firm and a deliverable partner for UI/UX design and eCommerce and digital experiences all under one roof. If you represent a retail or consumer goods brand or fashion, apparel, luxury brand and are looking for a strategic retail consulting firm, reach out to us at hello@g-co.agency or submit a request form.

Can your retail & consumer goods consulting firm help with competitive intelligence, data benchmarking, and omnichannel strategy?

Absolutely! As a customer and consumer  insights retail & consumer goods consulting firm and a holistic digital experience and strategy agency, we are fully equipped to plan and deploy a brand’s competitive intelligence, data benchmarking, and omnichannel strategy initiatives. Additionally, we support retail & consumer goods brands in drawing a digital transformation blueprint, accelerating an online approach’s current adaptation, and establishing supplier partnerships. 

We’re well-versed in guiding emerging brands and established names in their digital journeys because of our firm’s customer experience service capabilities. We see ourselves as a direct link to our clients’ success because we think of ourselves as equal partners invested in their long-term goals. If you have a competitive intelligence, data benchmarking, or omnichannel strategy initiative and are looking for a strategic consulting firm, reach out to us at hello@g-co.agency or submit a request form.

How can I get a proposal for a customer and consumer insights retail or consumer goods engagement?

If you’re looking for a customer and consumer insights retail & consumer goods brands consulting firm, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 24 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their capabilities and their approach. While many retail & consumer goods brands consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.