G & Co. is a retail & consumer goods customer and insight journey strategy consulting firm.

Our Services
The competitive landscape is constantly changing and brands must remain aware of variations in their market climate. Benchmarking is an important way for retail & consumer goods brands to measure their performance against their competitors. Through analysis of customer and insight journeys, we help retail & consumer brand and fashion, apparel, luxury clients recognize areas of improvement and identify best-in-class practices that will make them the top-performing names in their marketplace. 

Primary and Secondary Research (1.5)

By collecting data, our retail & consumer goods and fashion, apparel, luxury clients are able to have a better grasp of their customer and insight journeys. We collect primary and secondary research to gather pertinent and tailored information for our clients.  G & Co.'s  comprehensive data collection process allows us to gain insights for our retail & consumer goods and fashion, apparel, luxury customers. One of our methods includes compiling a relevant audience segment through a selective shopper network to hone in on our client’s customer and insight journeys. 

End-to-End Experience(02)

Our goal is to assist our retail & consumer goods and fashion, apparel, luxury clients in creating a coherent and consistent customer experience. To accomplish this, we provide customer and insight journey strategies to help our clients understand the full experience a customer has with their business. Understanding and implementing these strategies allows our clients to create customer-centric experiences and constantly improve on best-in-class practices. 

Market Mapping (03)

When it comes to enhancing customer and insight journeys, it is crucial for retail & consumer and fashion, apparel, luxury brands to understand how to navigate their competitive environment. Through market mapping and competition analysis, we assist retail & consumer and fashion, apparel, luxury brands in comprehending the full experience of customers and new best-practices within their industry. Our market mapping techniques allow our clients to visualize their place in the market as well as better defining their customer's experience

Innovation Strategy (04)

Innovation is a multi-faceted process, and many criteria must be met in order for a brand to push past their current initiatives. By fully understanding our retail & consumer goods and fashion, apparel, luxury client’s customer insights and journeys, G & Co. can assist in developing executable strategy and critical action items to help move brand’s forward and closer to their missions. Our innovation efforts are derived with one key element in mind: crafting a memorable and enjoyable customer experience.

eCommerce (05)

With the expansion of online shopping, and its widespread, global accessibility, today’s shoppers demand so much more from retail & consumer goods and fashion, apparel, luxury brands. Because of this, it is crucial that brands walk in their customer’s shoes to obtain a complete image of their customer’s shopping journey. Our background in eCommerce and customer and insight journey efforts allow retail & consumer goods and fashion, apparel, luxury brands to perfect their customer’s shopping experience through any touchpoint. 
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About G & Co.

What is retail & consumer goods consulting?

Customer and insight journey strategic consulting for retail & consumer goods brands means honing in on their most pressing issues and presenting solutions to the challenges at hand. Through the illustration and execution of a brand-aligned strategy, we create opportunities for our clients in the retail & consumer goods and fashion, apparel, luxury space that bring them closer to their missions.

Why we do retail & consumer goods consulting (02)

Markets always evolve and new challenges arise. We’re here to bring clarity to retail & consumer and fashion, apparel, luxury brands in their road ahead, supporting their missions to better serve their customers in any way we are able. Through a diverse set of talents and capabilities, we empower retail & consumer brands with impactful direction and decisive action based on customer and insight journeys.

How we do retail & consumer goods consulting (03)

Through comprehension of customer journeys and benchmarking against industry peers, we help gather valuable insights for retail & consumer goods and fashion, apparel, luxury brands. Our team of creative thinkers, strategists, and data scientists offers industry specialization to our perspective, providing a clear perception of competitors and the overall market for our clients.
Kevin Sonof,
VP, Strategy
Gerardo Belaskus, VP, Creative

45+ Strategist & Developers ready for what's thrown at them.

Estella Mahone,
CFO
Juan Gonzalez,
Founder & CEO
Adrian Garnica,
President

G & Co. a strategy consulting firm and digital transformation partner helping brands through strategy, data/insight, and digital innovation/product.

We focus on enabling enhanced customer experience and digital transformation through data benchmarking, industry research, and market and brand intelligence.

G & Co. is a full-service firm made up of diverse talents and perspectives. We’re a strategy consulting firm that fulfills the promise of empowering every brand, one project at a time. 

Employees

50+ Strategist & Innovators

est. 2015

Headquarters

35 Hudson Yards, 31 Hudson Yards 11th Floor, New York, NY 10001

New York City

What’s the importance of working with a retail & consumer goods consulting firm?

At G & Co., our breadth of experience allows us to provide our clients with an experienced perspective. We carry a specialization in working with retail & consumer goods and fashion, apparel, luxury brands and call on our experience of strategic consulting offerings and execution as part of our capabilities to clients. 

Our background in eCommerce and network of service adjacent partners plays to our impact in being a full-scale firm for retail & consumer goods brands. G & Co.’s work in the retail & consumer goods and fashion, apparel, luxury industry has always been centered around one thing: creating the optimal customer experience in mind. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.

What are your areas of focus as a retail & consumer goods consulting firm?

While G & Co. is a customer and insight journey strategic consulting firm, customer experience is at the heart of everything we do. Each of our engagements with retail & consumer goods brands and fashion, apparel, luxury is centered around aligning our approach with that of our clients’ missions and customers. No matter the engagement–be it a competition analysis, market research mapping, benchmarking, or innovation strategy–we make the customers of our retail & consumer goods and fashion, apparel, luxury clients the most important component of our work.

Our prime areas of focus as a customer and insight journey retail & consumer goods consulting firm include consumer compatibility, conducting primary user research, end-to-end experience strategy and execution, product and experience design, and more. The culmination of our work lies in helping our clients succeed in their short-term and long-term approaches. 

What separates G & Co. from other retail & consumer goods consulting firms?

With so many excellent strategic retail consulting firms to choose from, it’s no doubt a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. And as a team that celebrates our wide range of skills, backgrounds, and competencies, you can be assured that we’re ready to help your brand shine through for years to come. 

We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a customer and insight journey strategic consulting firm and a deliverable partner for UI/UX design and eCommerce and digital experiences all under one roof. If you represent a retail or consumer goods brand or fashion, apparel, luxury brand and are looking for a strategic retail consulting firm, reach out to us at at hello@g-co.agency or submit a request form.

Can your retail & consumer goods consulting firm help with competitive intelligence, data benchmarking, and omnichannel strategy?

Absolutely! As a customer and insight journey retail & consumer goods consulting firm and a holistic digital experience and strategy agency, we are fully equipped to plan and deploy a brand’s competitive intelligence, data benchmarking, and omnichannel strategy initiatives. Additionally, we support retail & consumer goods brands in drawing a digital transformation blueprint, accelerating an online approach’s current adaptation, and establishing supplier partnerships. 

We’re well-versed in guiding emerging brands and established names in their digital journeys because of our firm’s customer experience service capabilities. We see ourselves as a direct link to our clients’ success because we think of ourselves as equal partners invested in their long-term goals. If you have a customer and insight journey, data benchmarking, and omnichannel strategy initiative looking for a strategic consulting firm, reach out to us at hello@g-co.agency or submit a request form.

How can I get a proposal for a customer and consumer insights retail or consumer goods engagement?

If you’re looking for a customer and insight journey retail & consumer goods brands consulting firm, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 24 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their capabilities and their approach. While many retail & consumer goods brands consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.