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Insurance Brand Strategy & Consulting Agency

G & Co. helps insurers rethink what’s possible, turning brand strategy into a catalyst for growth and innovation. We work with top insurers to ignite growth, spark innovation, and enhance customer experiences. We understand the constantly shifting insurance landscape and work closely with you to craft solutions that lead to lasting competitive advantages. Our approach? Data-informed, forward-thinking, and always focused on delivering real results that build sustainable, competitive advantages. Ready to transform? Let’s start the conversation.

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Insurance Brand Strategy & Consulting Agency Services

G & Co. believes in creating lasting change. We help insurers grow sustainably and stand out in a rapidly changing market. From redefining brand positioning to embracing digital transformation, we partner with you to unlock opportunities that lead to real, measurable results. We blend deep industry insights with cutting-edge technology to build customer-first strategies that support growth. Whether it’s enhancing customer engagement, optimizing go-to-market execution, or creating innovative products, we craft solutions that help you stay ahead.

Insurance Strategic Consulting

Navigating today’s insurance landscape isn’t easy. We help you cut through the noise and streamline operations with strategies that fuel growth and sharpen your competitive edge. Together, we’ll create a roadmap for success, from market insights to profitability, while always looking at the long-term picture.

Insurance Brand Strategy

A compelling brand goes beyond a logo—it’s the essence of your company. We help insurers define their unique position, refine their message, and build strategies that resonate with customers. With deep insights and data-driven creativity, we’ll help you stand out, build loyalty, and catalyze sustained growth.

Brand Differentiation Insurance

In a crowded market, standing out is key. We empower insurers to define their distinct voice through messaging frameworks, brand identity, and competitive positioning strategies. By aligning your brand with customer needs and market trends, we ensure you create lasting equity and win over your target audience.

Growth Strategy Insurance

Growth doesn’t just happen—it’s strategic. Whether it’s discovering new revenue streams or optimizing distribution channels, we help insurers create scalable, high-impact models that boost profitability. We leverage customer insights, innovation, and data-driven strategies to unlock long-term growth potential.

Customer Experience Insurance

Insurance should be effortless. We help you design frictionless, customer-first experiences that boost satisfaction and retention. By using human-centered design, behavioral insights, and omnichannel strategies, we ensure your customers feel valued at every touchpoint, strengthening loyalty and trust along the way.

Digital Transformation Insurance

The future is digital, and we help you get there faster. From modernizing legacy systems to optimizing customer interactions, we use AI, automation, and data to transform your operations and enhance customer engagement. Our approach ensures your brand stays competitive in the digital age.

Go-to-Market Strategy Insurance

Launching new products? We’ve got you covered. Our go-to-market strategies are designed to deliver success right out of the gate. We align brand messaging, customer segmentation, and distribution strategies to ensure a smooth market entry, maximize sales impact, and lay the groundwork for long-term success.

Insurance Marketing Strategy

Marketing? Beyond the hype—it’s about real connections. We create customer-centric, data-driven marketing strategies that amplify your brand’s presence and boost conversions. Through omnichannel engagement and performance marketing, we make sure your campaigns cut through the noise and deliver real business results.

Our Impact as an Insurance Brand Strategy & Consulting Agency

We partner with insurers to tackle disruption, adapt to shifting consumer demands, and embrace digital transformation. We provide data-driven, customer-first strategies that lead to measurable growth. With our proprietary platform Acumen, we offer in-depth insights into brand health, customer experience, and market trends. This allows our clients to make confident, informed decisions. Our global presence and regular check-ins ensure that we stay aligned with your goals, proactively solving challenges, and delivering solutions that build long-term differentiation and competitive advantage.

Stronger Brand Positioning

A strong logo is a great start, but lasting impact requires more. We help insurers refine their brand positioning by studying market trends, consumer behaviors, and competitor dynamics. Together, we’ll craft clear, impactful brand narratives that resonate with your audience, helping you build lasting equity in an ever-changing marketplace.

Enhanced Customer Experience

In today’s world, customer experience is everything. We help insurers transform their customer journeys by optimizing every touchpoint. Using customer journey mapping and experience design, we reduce friction and create effortless, customer-first interactions. By prioritizing experience, we turn customers into advocates, interactions into relationships, and brands into industry leaders.

Market-Driven Innovation

Innovation isn’t a one-time event—it’s an ongoing process. We guide insurers in harnessing market insights, customer data, and emerging trends to develop new products and services that meet evolving customer needs. By staying ahead of the curve, our clients remain competitive and capitalize on fresh opportunities within the industry.

Data-Powered Strategy

The right data can unlock transformative decisions. We leverage powerful data analytics to help insurers understand market dynamics, brand health, and customer sentiment. Through our proprietary tools and real-time insights, we empower clients to make informed, strategic decisions that propel measurable growth.

Tracking Performance That Matters

We believe in results, not just strategies. With powerful tracking systems in place, G & Co. captures the right metrics, helping you refine strategies and maximize impact. Our data-driven approach means we can measure the success of initiatives in real-time, refine strategies, and ensure tangible improvements in market share and brand performance.

Scalable Solutions for Growth

Sustainable growth isn’t built on one-off solutions—it’s about scalability. We help insurers implement flexible, adaptable strategies that enable expansion, optimize operations, and ensure that their business models can pivot as market conditions and customer needs evolve.

Testimonials

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue

"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

Alexandra Reed
Director, Digital Marketing EMEA
Nike

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

Akio Tanaka
Senior Director, Digital Transformation
Toyota

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

$10
Billion

Robust strategy delivered to meet revenue goal by 2027.

102
+

Million people reached after implementation of user experience design.

162
%

Increase in online direct-to-consumer conversion.

100
+

Delivers & consumers benchmarked across the United States for a 3-month survey.

2
Months

Created a full-scale, responsive UX/UI design for desktop, mobile, and tablet.

1
Million

Downloads of the Toyota app for convenient, vehicle management.

3
Months

Re-design accomplished

478
%

Increase in campaign reach with new market targeting

2
Months

Mobile app design accomplished from start to finish

23
Million

Average monthly insights report downloads

Our Expertise as an Insurance Brand Strategy & Consulting Agency

G & Co. brings a wealth of experience in insurance brand strategy, combining years of industry knowledge with a team of over 100 strategists dedicated to transforming the insurance landscape. We craft tailored solutions that help insurers tackle evolving market dynamics and boost performance. Our data-driven insights, combined with our deep sector expertise, ensure we deliver strategies that truly move the needle for your brand.

Partnerships for Real Impact

No two insurers are the same, and neither are their challenges. That’s why we build tailored, one-of-a-kind partnerships with our clients. By working closely with you, we get to know your unique goals, obstacles, and opportunities, creating strategies that work for today and set you up for long-term success. It's about finding what truly moves the needle for your brand.

Actionable Consumer Insights

To create strategies that resonate, you need to truly understand your customers. We dive deep into consumer behavior, preferences, and market trends using our proprietary research tools. These insights empower you to make decisions that connect, ensuring your brand speaks directly to the people who matter most—and every interaction counts.

Agile, Fast, and Flexible Execution

In a world that’s constantly changing, we know how important it is to stay flexible. That’s why we use an agile methodology that adapts in real-time to market shifts and client needs. With G & Co., you’re not just executing a strategy—you’re fine-tuning it as you go to maximize impact, optimize performance, and keep ahead of the curve.

Building Strong, Distinctive Brands

We believe in building brands that go beyond the surface. We combine market positioning, customer experience, and digital innovation to create cohesive brand identities that not only stand out but deeply resonate with consumers. From vision to execution, we help insurers craft brands that truly matter, no matter how competitive the market gets.

Competitive Insights for Smarter Decisions

Understanding the competitive landscape is key to outpacing your rivals. We give you the tools to see where you stand and uncover new opportunities. Our comprehensive competitive analysis helps you sharpen your strategies, capitalize on market gaps, and make smarter, data-driven decisions that lead to sustained growth.

Long-Term Growth and Resilience

Strategic today. Scalable tomorrow. By focusing on scalable solutions, we ensure that your brand and business model are designed to evolve with market shifts. Our goal is simple: to help you build a resilient brand that remains competitive and relevant in the long run.

FAQs

What does an insurance brand strategy & consulting agency do?

An insurance brand strategy & consulting agency like G & Co. helps insurers refine and optimize their brand’s positioning, identity, and market strategy. We analyze the competitive landscape, consumer behaviors, and market trends to develop tailored strategies that enhance the brand's value and ensure alignment with customer expectations. Our services encompass everything from brand development, product innovation, and customer experience enhancement, to implementing effective marketing strategies. 

By leveraging data insights and consumer research, we empower insurers to make informed decisions that support growth, differentiation, and long-term success. Our goal is to help businesses stand out in the crowded insurance space by crafting clear, compelling brand narratives and executing strategies that resonate with target audiences, improve market perception, and foster brand loyalty.

How can an insurance brand strategy & consulting firm improve my company’s market position?

An insurance brand strategy & consulting firm like G & Co. can significantly improve your company’s market position by conducting a deep competitive analysis, identifying gaps, and optimizing your brand’s positioning. Through data-driven insights, we pinpoint your brand’s unique value proposition and help refine your messaging to better resonate with target consumers. By focusing on brand differentiation and strategic market expansion, we help you establish a stronger presence in both existing and emerging markets. 

Additionally, we align your product offerings with customer demands, ensuring your company remains relevant and competitive in the dynamic insurance industry. We also provide actionable recommendations for improving customer engagement and experience, shaping customer loyalty and retention. With our knowledge, we refine your brand’s presence, making sure your market position is both enhanced and future-proofed.

What are the key benefits of hiring an insurance brand strategy agency?

Hiring an insurance brand strategy agency like G & Co. brings several key benefits to your company. First, we provide expert insights and data-driven recommendations to enhance your brand’s positioning, ensuring it resonates with both current and prospective customers. By leveraging our in-depth knowledge of the insurance industry and consumer behavior, we help streamline your marketing efforts, improve customer acquisition strategies, and nurture stronger engagement. 

Additionally, our approach enables you to stay ahead of competitors by identifying market trends and emerging opportunities for growth. We offer tailored strategies for brand differentiation, product innovation, and customer experience optimization, resulting in higher customer satisfaction and loyalty. With a strategic focus on both short-term impact and long-term growth, partnering with an agency ensures your brand evolves in line with market demands, enhances competitive advantage, and generates sustained business success.

How can insurance brand strategy consulting help with customer acquisition and retention?

Insurance brand strategy consulting can play a pivotal role in both customer acquisition and retention by crafting targeted strategies that resonate with your desired audience. G & Co. begins by analyzing your current customer base, identifying potential target segments, and aligning your brand’s messaging to appeal to these groups. Through insights drawn from consumer research and competitive analysis, we help fine-tune your customer engagement strategies, ensuring they effectively address pain points and exceed expectations. 

For customer acquisition, we refine your go-to-market strategy, helping your company attract new clients by highlighting unique value propositions. For retention, we focus on enhancing the customer experience, improving product offerings, and building long-term relationships through personalized touchpoints and loyalty programs. Our approach ensures an effortless journey for your customers, resulting in higher satisfaction, reduced churn, and ultimately, improved lifetime value.

How do insurance brand strategy firms approach digital transformation?

Insurance brand strategy firms like G & Co. approach digital transformation by integrating advanced technologies, data analytics, and innovative processes into your brand strategy to enhance operational efficiency and customer engagement. We help insurers modernize legacy systems, streamline digital touchpoints, and optimize customer journeys through data-driven insights. By aligning digital channels with customer preferences and expectations, we ensure your brand remains accessible, responsive, and competitive in a digitally-driven market. 

Our approach goes beyond just implementing technology; we focus on creating an omnichannel unified experience that enables insurers to better understand customer behaviors, respond in real time, and deliver personalized offerings. We also guide the transformation of marketing strategies through digital platforms, ensuring your brand’s message is optimized for the digital landscape. Ultimately, our digital transformation strategies empower insurance companies to stay ahead of industry disruptions and enhance customer loyalty.

What experience should an insurance brand strategy & consulting firm have?

An insurance brand strategy & consulting firm should possess extensive experience in both the insurance sector and brand strategy development. G & Co.’s team of 100+ strategists and experience specialists brings a wealth of industry-specific expertise and proven success in helping insurers improve brand positioning, customer experience, and overall market performance. A deep understanding of the unique challenges facing the insurance industry—such as regulatory complexities, customer trust, and competitive pressures—is essential for delivering tailored solutions. 

The firm should also have a strong track record of working with global clients, providing insights on local and international market trends, and executing successful strategies across a range of insurance products. Additionally, experience in digital transformation, market research, customer journey mapping, and strategic consulting ensures the firm can provide innovative solutions that fuel both short-term results and long-term business growth.

How can an insurance brand strategy agency help my business stay competitive?

An insurance brand strategy agency like G & Co. helps your business stay competitive by conducting comprehensive market analysis and identifying areas of opportunity for differentiation. We provide actionable insights derived from data-driven research on consumer trends, competitor strategies, and evolving market dynamics, ensuring your brand remains relevant. Our strategic approach to brand positioning helps you stand out in a crowded market, while our customer experience optimization strategies foster loyalty and improve retention. 

By guiding the development of innovative products, refining marketing strategies, and leveraging digital transformation, we enable you to meet changing customer expectations and industry trends. Our focus on continuous performance tracking and agile execution ensures that your brand adapts quickly to shifting market conditions. With our expertise, you’ll stay ahead of competitors and establish a sustainable competitive advantage in the fast-paced insurance industry.

What metrics do insurance brand consulting firms use to measure success?

Insurance brand consulting firms like G & Co. rely on a range of performance metrics to measure the success of their strategies. These include brand health indicators, customer satisfaction and loyalty scores, customer retention rates, and net promoter score (NPS). We also track key marketing metrics such as lead generation, conversion rates, and the effectiveness of digital marketing campaigns. Additionally, revenue growth, market share, and competitive positioning are core indicators of success. 

By continuously monitoring these metrics, we ensure that the strategies we implement are creating tangible results. Our team also employs custom benchmarking based on industry-specific KPIs and conducts regular success check-ins with clients to ensure alignment with business objectives. This data-driven approach allows us to optimize strategies in real-time, ensuring the best possible outcomes for our clients in the insurance space.

How does an insurance brand strategy firm conduct market research for the insurance industry?

An insurance brand strategy firm like G & Co. conducts market research for the insurance industry through a combination of qualitative and quantitative methods. First, we gather and analyze data from large-scale consumer surveys, including our proprietary platform, Acumen, which collects insights from thousands of respondents globally. This helps us gauge customer preferences, pain points, and expectations. We also analyze market trends, competitor strategies, and regulatory changes that may impact the insurance landscape. 

Our firm conducts deep competitive analysis to understand where your brand stands in comparison to others and uncover new opportunities for differentiation. Additionally, we utilize advanced analytics tools to assess consumer sentiment, brand health, and customer journey metrics. The result is actionable insights that allow us to craft data-backed strategies that optimize your brand’s positioning and market approach in the progressively shifting insurance industry.

Can an insurance brand strategy agency help with product development and innovation?

Yes, an insurance brand strategy agency like G & Co. plays a critical role in both product development and innovation. Our team works closely with clients to understand consumer needs and identify gaps in the market, enabling insurers to create products that meet these demands. We use insights gathered from market research, customer feedback, and competitive analysis to inform product strategies that foster both differentiation and customer loyalty. 

Our expertise in innovation allows us to help insurers explore new product categories, improve existing offerings, and stay ahead of emerging trends. Whether it’s developing new digital insurance solutions, improving claims processes, or creating tailored packages for specific customer segments, we bring forward-thinking strategies to the table. Additionally, we guide product launches with go-to-market strategies that ensure efficient integration into your broader brand strategy.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.

Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

Capabilities

1/5

Brand Intelligence

We blend advanced analytics with strategic expertise to provide a comprehensive view of your market and competition.

Product Elevation

Our comprehensive approach to product elevation leverages cutting-edge technologies and user-centric designs, transforming ideas into impactful solutions.

Commerce Excellence

Our expertise in commerce acceleration lies in blending strategy with technology to create cohesive, impactful solutions.

Enterprise Transformation

We bring a holistic perspective to enterprise transformation, combining digital expertise with strategic insights to reimagine business processes.

AI & Data Evolution

We specialize in the seamless integration of AI and data strategies, ensuring that every implementation is tailored to meet specific business needs.

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