Click to Contact Us Close
The Retail & Consumer Index
Keeping Retail Leaders Up to Date with Customer Experience Insights
Get Insights Retail & Consumer Leaders Listen To & Take Action On
Get Insights Retail & Consumer Leaders Listen To & Take Action On
Oops! Something went wrong while submitting the form.
Direct to Consumer

Marketing & Strategy Agency & Consulting Firm

G & Co.’s distinguished reputation is built upon a proven history of empowering businesses on a global scale. With a fusion of strategic expertise and cutting-edge marketing methodologies, we fuel enduring growth, solidifying our position as the preferred partner for those in pursuit of unparalleled business evolution and market dominance.

Scroll down
No items found.
G & Co. has over 7+ years of experience working with Adobe Experience Cloud, helping clients to implement, integrate and optimize the platform to drive business results.
G & Co. has a team of more than 25 employees who are certified experts across the Adobe platform.
Lorem ipsum dolor sit amet consectetur. Arcu odio ultrices mauris proin.
Lorem ipsum dolor sit amet consectetur.

Marketing & Strategy Agency & Consulting Firm Services

G & Co. stands as a vibrant force in the realm of marketing and strategy consultancy. Our mission is to guide clients towards triumphant success by skillfully orchestrating precise market insights, reshaping business models, and refining operational frameworks. With a team of skilled consultants, we craft tailored strategies that harness the power of advanced digital solutions and data-driven analytics. Through these innovative approaches, we open doors to fresh avenues of growth, elevate customer engagement, and magnify the overall performance of businesses.

Flexible Digital Marketing Strategy

G & Co. deftly sculpts dynamic digital marketing strategies that evolve harmoniously with the ever-shifting landscape. Through the application of agile methodologies and real-time analytics, we empower our clients to pivot nimbly, seize serendipitous openings, and optimize their virtual footprint. This proactive approach results in heightened customer engagement and, more significantly, sustained expansion.

Market Research and Analysis

Here at G & Co., meticulous market research isn't a mere step—it's the bedrock of our operations. Our exhaustive analysis unearths latent insights, unveiling the intricacies of market dynamics, trends, and competitive undercurrents. Such informed enlightenment empowers our clients to make astute decisions and harness nascent growth opportunities that others may overlook.

Market Segmentation and Targeting

At G & Co., our ethos revolves around precision. Our astute mastery of market segmentation and targeting strategies ensures our clients resonate harmoniously with their prime audiences. This finely honed approach cultivates profound connections, engenders unwavering customer loyalty, and ushers in unparalleled returns on investment.

Market Entry and Expansion

Navigating uncharted waters demands the steady hand of experience. G & Co.'s market entry and expansion strategies act as guiding compasses for our clients on their voyage to success. By harnessing our profound industry acumen and nuanced global perspective, we skillfully navigate risk landscapes, anchoring the bedrock for robust new ventures.

Brand Development

Brands are treasures, and at G & Co., we are masters of unlocking their intrinsic value. Through meticulous curation of brand development and methodical management, we sculpt timeless brand narratives that harmonize with audiences. This holistic approach not only deepens customer trust but also orchestrates a crescendo of market influence, thereby nurturing sustainable growth.

Online Sales Strategy

G & Co.’s orchestration of eCommerce and online sales strategies is skillful in tailoring customer journeys, from the initial spark of discovery to the fulfillment of purchase. Through a combination of user experiences, digital interfaces, and astute data-derived insights, we empower our clients to not just occupy virtual space, but to conquer it.

Customer Survey Analysis

G & Co.'s artistry in customer surveys and feedback analysis unveils the rich tapestry of sentiments and preferences that underscore our audience's desires. Armed with this luminous wisdom, our clients shape their offerings with precision, cultivate bonds of fidelity, and unfurl strategies that resonate profoundly within the hearts of their patrons.

Public Relations

Within this era of rapid communication, reputation reigns supreme. G & Co.'s aptitude in PR and outreach stands as the fortress that safeguards and elevates our clients' image. With the symphony of our strategic communication campaigns, we shape perceptions, amplify the echoes of positive narratives, and engineer bridges of abiding trust with stakeholders, thus forging lasting connections.
Learn how Nike expertly curated its direct-to-consumer strategy through a meticulously refined digital experience.
Learn how Marriott Bonvoy successfully reimagined the travel experience by embracing a digital platform-driven approach.
Learn how Psycho Bunny reimagined their design for an optimized shopping experience.
Read how Burberry revolutionized the luxury fashion landscape with a groundbreaking digital transformation in commerce.

Our Impact as a Marketing & Strategy Agency & Consulting Firm

Amidst the ever-evolving business arena, G & Co. emerges as a leader in innovation, dedicated to assisting clients in overcoming their marketing & strategy hurdles with a level of precision that is second to none. Drawing upon our wealth of industry wisdom, data-driven approaches, and strategic prowess, we steer organizations towards the pinnacle of their market presence, revitalizing the intricate paths customers traverse and forging alliances that redefine trajectories. Through bespoke digital metamorphoses and analytics geared towards ROI, G & Co. not only equips clients to navigate intricate terrains but also empowers them to seize a commanding vantage point amongst the competition.

Marketing Positioning Optimization

At G & Co., our mastery lies in orchestrating market dominance through meticulous precision. We harness the power of data-driven insights, delving into the intricate tapestry of competitive landscapes and consumer behaviors. This forensic analysis serves as the bedrock upon which we sculpt bespoke market positions, each unique and finely tuned. The resonance that emanates from these positions is a siren call to target audiences, forging an unbreakable connection that breeds not only brand loyalty but also fuels an enduring trajectory of growth for our esteemed clients.

Digital Transformation Strategy

At G & Co., we are architects of digital revolutions, redefining the landscape of possibilities. With a masterful touch, we craft transformational roadmaps that are precisely tailored to the unique DNA of each client. These blueprints are saturated with the essence of technological evolution, woven seamlessly with the threads of data analytics, and elevated by the artistry of customer experience enhancements. The result? An alchemical fusion that fuels operational efficiency, ignites engagement, and propels our clients to not merely navigate, but boldly seize new growth horizons in the dynamic expanse of the digitized world.

Customer Journey Enhancement

G & Co. stands as an architect of unforgettable journeys, where every touchpoint is a canvas of meticulous design. We delve into the intricacies of customer interactions, mapping their pathways with precision and care. In this symphony of experience, we orchestrate resonant moments that amplify satisfaction and cultivate an unbreakable bond of brand affinity. It's a holistic endeavor that transcends transactions, weaving threads of genuine connection that grow into lasting loyalty. Through these endeavors, we elevate our clients' market standing, positioning them as beacons of distinction in a sea of competition.

New Market Entry Strategy

At G & Co., our journey begins by uncovering uncharted markets, unearthing hidden potential waiting to be harnessed. Through rigorous feasibility studies, we dissect every angle, evaluating risks and rewards with meticulous care. With these insights in hand, we craft entry strategies that are not just plans but blueprints for success. As our clients step into new territories, they do so with unwavering confidence, backed by our insightful guidance. Together, we lay the groundwork for triumphant expansion, turning possibilities into prosperous realities.

Strategic Partnerships Cultivation

At G & Co., we are architects of growth, masterfully engineering alliances that propel success. With a discerning eye, we identify partners that align seamlessly with our clients' aspirations. Through careful cultivation of synergies, we breathe life into collaborations that transcend expectations. Our strategic acumen becomes the cornerstone of mutual growth, amplifying opportunities, and unveiling unexplored customer segments. Together, we ascend to a realm of strategic supremacy, where partnerships are catalysts for transformative achievement.

Performance Analytics & ROI Optimization

At G & Co., our mission is clear: to turn insights into impactful outcomes. With precision, we deploy robust performance measurement frameworks that unlock the secrets of marketing efficacy. Through meticulous dissection of marketing efforts, we uncover the nuances that drive success. Our data-driven approach fuels decisions that amplify ROI, ensuring that clients extract every ounce of value from each campaign and initiative. With us by their side, data becomes a powerful catalyst for strategic achievement, and success becomes more than a goal—it becomes a reality.


"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue
Alexandra Reed
Director, Digital Marketing EMEA
Akio Tanaka
Senior Director, Digital Transformation
Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

Our Expertise as a Marketing & Strategy Agency & Consulting Firm

At G & Co., with a seasoned team of consultants boasting rich industry experience and a relentless dedication to rigorous market analysis, we transcend conventional boundaries. Armed with these actionable insights, we rise above the ordinary, dissecting complexities with precision. Our ability to anticipate trends and craft strategies sets us apart, guiding clients through the dynamic currents of a rapidly evolving business landscape. With G & Co., success is not just a destination; it's a journey we undertake together, fueled by our commitment to strategic mastery.

Strategic Agility

At G & Co., agility is our compass in navigating clients through the ever-evolving business landscape. Our strategies are not merely plans; they are adaptable frameworks that seize fleeting opportunities and temper the impact of disruptions. In a world of uncertainty, G & Co. is the unwavering guide that ensures our clients are not just keeping pace but surging ahead.

Innovative Problem Solving

In the realm of innovation, G & Co. takes the lead. We embrace challenges as invitations for inventive solutions. Armed with diverse perspectives, we tackle intricate problems from unconventional angles, birthing outcomes that transform industries. It's this innovative spirit that propels our clients to stand at the forefront of progress, shaping industries rather than being shaped by them.

Custom-Tailored Solutions

G & Co. doesn't believe in a one-size-fits-all approach. Our strategies are designed with a goal of understanding; we listen, we absorb, and we mold solutions that mirror the needs of each client. This authenticity resonates, creating a bridge of connection between brands and their audiences. With G & Co., differentiation from isn't just a goal it is a natural outcome.

Collaborative Approach

At G & Co., we understand the vast benefits of collaboration. We harmonize our expertise with our clients' insights, creating a synergy that fuels shared visions. This partnership transforms concepts into actions, and actions into triumphs. With G & Co., success isn't solitary; it's a collective combination of achievement.

Risk Management Mastery

G & Co. utilizes meticulous risk management; we identify potential threats before they surface. This anticipatory approach ensures strategies unfurl seamlessly, free from disruptive surprises. With G & Co., the path to success is fortified, enabling clients to stride boldly toward their goals.

Continuous Innovation

In the landscape of constant evolution, G & Co. is a beacon of progress. Our commitment to continuous innovation builds our clients' competitive edge. As the market shifts and transforms, G & Co. is the compass that points toward sustained leadership, ensuring our clients remain ahead of the curve.

Fashion & Luxury

At G & Co., our expertise in the fashion & luxury sector runs deep, forged over years of dedicated experience. We pride ourselves on our profound understanding, spanning everything from haute couture to high-end accessories. This comprehensive knowledge equips us to deftly navigate the ever-evolving landscape of trends and consumer preferences, ensuring precision in our strategies. This depth of expertise is the foundation upon which we offer unique insights and strategic solutions tailored to the distinctive demands of this exclusive industry, fostering the thriving success of brands in a fiercely competitive market.

Consumer Goods

G & Co. stands as a true authority in the consumer goods sector, underpinned by our wealth of experience. Our understanding is extensive, covering a broad spectrum of products, from everyday essentials to specialized items. This vast knowledge empowers us to decode market dynamics, consumer behavior, and emerging trends with exceptional precision. Harnessing this deep well of expertise, we collaborate with brands to craft highly effective marketing and strategy initiatives that resonate deeply with consumers and drive sustained growth.


Within the realm of retail, G & Co. emerges as a beacon of expertise. Our profound comprehension of the retail landscape spans both brick-and-mortar and eCommerce, offering a comprehensive perspective. This in-depth knowledge serves as the bedrock upon which we build customized strategies, optimizing store operations, elevating customer experiences, and expertly navigating the digital transformation. Our expertise is the fundamental cornerstone for retailers seeking not only survival but success in the ever-evolving and competitive marketplace.

Travel & Hospitality

G & Co.'s mastery in the travel & hospitality sector is a testament to our unparalleled depth of knowledge. With a firm grasp of the intricacies inherent to this industry, we stand well-versed in both the challenges and opportunities it presents. Leveraging this expertise, we provide strategic guidance that empowers travel and hospitality businesses to adapt seamlessly to shifting consumer preferences, enhance guest experiences, and market their services effectively. Our extensive insights lay the foundation for triumph in this fiercely competitive sector.
53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
Redesign accomplished in 3 months.
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
Redesign accomplished in 3 months.
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership


Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet consectetur. Ut posuere egestas tellus gravida feugiat.
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet consectetur. Ut posuere egestas tellus gravida feugiat.
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet consectetur. Ut posuere egestas tellus gravida feugiat.
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet consectetur. Ut posuere egestas tellus gravida feugiat.
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet consectetur. Ut posuere egestas tellus gravida feugiat.
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet consectetur. Ut posuere egestas tellus gravida feugiat.
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet consectetur. Ut posuere egestas tellus gravida feugiat.
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet consectetur. Ut posuere egestas tellus gravida feugiat.


No items found.

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Adrian Garnica
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.
Ready to unlock growth?
Contact Us