G & Co. is a digital luxury marketing agency. 

Full-service luxury marketing agency and luxury digital agency and retail consulting firm with leading expertise in eCommerce, digital marketing, & UI/UX web design.

We help brands with luxury marketing and luxury eCommerce to execute their digital transformation.

Our Services

Agency (01)

At the core of every luxury brand is the user experience—one in which every consumer should be presented with a memorable and satisfying time throughout all touchpoints. As a luxury eCommerce agency, we know the best way to make that happen is to make the process personal and reward every shopper with a frictionless and elegant experience. This is what we strive for and what should be the forefront of every luxury brand’s digital focus. Our eCommerce platforms of choice are Shopify, Magento, and Drupal Commerce.

Shopify (1.5)

As a luxury Shopify agency, there’s no easier way to propel a high-end brand to success than using Shopify’s powerful operating capabilities. With intuitive store development, analytics tracking, and inventory management all available under one platform, it has never been easier for luxury brands to adopt a digital storefront.


There’s no better way to connect with the luxury audience than to engage and excite consumers. It’s why we at G & Co. carefully consider a high-end brand’s approach to luxury marketing and center its strengths on what makes consumers covet about a name. As a luxury marketing agency, our greatest focus in a luxury digital strategy is to captivate shoppers and exude grandeur with every interaction.

UI/UX (03)

User interface and user experience are the bedrocks of any luxury digital strategy. Every visual aspect here at G & Co. undergoes on-brand and pixel-perfect mockups for any high-end need, be it an eCommerce website, app, or software project. As a luxury UI/UX agency, we know design is of the utmost importance for high-end brands. And it’s why we have designers, developers, and strategists all working in conjunction to produce the single-best digital product that represents luxury brands as it should. 

Digital Campaigns
(CRO) (04)

A brand’s work does not stop with ideation and production. We know the path to success in the long-term is paved by partners who have a brand’s best interests in mind. G & Co. is that partner. Being a luxury digital agency, we consider ourselves a direct contributor to our clients’ success. And it’s exactly why every luxury digital marketing and campaign strategy we assemble is data-driven and consumer-centric. When it comes to empowering luxury brands for the digital age, no stone is left unturned. 

Marketing (05)

The goal of any marketing strategy is to create lasting value for consumers. With this crucial understanding, we can utilize email that builds a luxury brand’s connection with their consumers. A luxury marketing agency’s ROI-driven campaigns should always be made to fuel growth through engagement and sales. From customized and data-driven emails tailored to your luxury consumer’s shopping behavior to captivating post-purchase campaigns, every email marketing initiative is made to grow a strong bond between a brand and consumer for a lifetime of value created.
DTC digital agency image of Burrow a DTC brand
DTC digital agency image of Apostrophe a DTC brandDTC digital agency image of Material a DTC brand
About G & Co.

Digital Luxury (01)

Times have changed. And so should the luxury strategy.

There are more younger luxury consumers than ever before. Yet, the luxury space still has much to do to engage this new audience.

Fortunately, with the right luxury digital strategy, G & Co. can help high end brands navigate through the biggest changes in the retail world.

Why we
do Luxury (02)

There’s no more rewarding feeling than successfully translating a brand’s success in a field they haven’t yet fully explored. With the rapid shift toward online shopping and the increasingly more social luxury audience, G & Co. is exhilarated to help luxury brands find their digital footing and continue on in letting us enjoy the finer things in life.

How we
do Luxury (03)

We consider ourselves successful when our clients are successful. And in every luxury strategy, we ensure every facet upholds the very essence of quality that high-end brands are built upon, and that every approach of our strategy is conversion-driven and equipped to deliver nothing but the ultimate user experience. When it comes to any luxury brand, one thing remains the same: esteeming the consumer. We believe that if we have them in mind, we will always succeed in implementing our strategy, whether it is a luxury marketing campaign, Shopify store build, branding, or a web design project.
Kevin Sonof,
VP, Strategy
Gerardo Belaskus, VP, Creative

150+ Strategists & Innovators

Estella Mahone,
Juan Gonzalez,
Founder & CEO
Adrian Garnica,

G & Co. a strategy consulting firm and digital transformation partner helping brands through strategy, data/insight, and digital innovation/product.

We focus on enabling enhanced customer experience and digital transformation through data benchmarking, industry research, and market and brand intelligence.

G & Co. is a full-service firm made up of diverse talents and perspectives. We’re a strategy consulting firm that fulfills the promise of empowering every brand, one project at a time. 


50+ Strategist & Innovators

est. 2015


31 Hudson Yards 11th Floor, New York, NY 10001

New York City


What’s the importance of working with a luxury eCommerce agency?

Having a eCommerce agency with experience in the luxury space is pivotal to a high-end brand’s strategy success. G & Co. is a dedicated luxury eCommerce agency with a keen understanding of what makes a user experience a great one, and a portfolio that includes Burberry, high-fashion Spanish brand Mango, and CB2.

We have the skill and insight necessary to guide luxury brands in their eCommerce journey, be it in setting up a storefront, crafting a comprehensive digital marketing strategy, or optimizing an existing campaign for long-term growth. No luxury brand should have to spend the time and effort needed to successfully run their digital operations just to play by the old rules of traditional retail. Neither should they be advised by agencies without any background in the luxury world. New times call for innovative strategies—that’s why the trusted direction of a luxury digital agency is necessary for high-end brands.

What’s the importance of working with a luxury UI/UX agency?

Nothing could be more sacred to a luxury brand than sustaining its image of quality and prestige and that they appreciate a luxuryUI/UX agency who understands how integral design is to their business. As a luxury digital agency, G & Co. cares deeply about uniting great design with high-converting design for the ultimate user experience.

At our agency, our team of designers, developers, and strategists work as a team to provide luxury brands with beautifully designed experiences that engage users and set themselves apart. We combine our creative skills and optimizing ability to produce the most elegant and enjoyable digital products for our clients. As a luxuryUI/UX agency, we believe that part of what makes a brand stand out is having an appealing product experience and knowing how to best demonstrate the principles that lead the way in creating an engaging user experience.

What’s a luxury digital strategy and how does it differ from other brand strategies?

Luxury digital strategy is unique in that brands must position themselves in a way that still retains that marque of exclusivity. Fortunately, the right luxury digital strategy can enhance the customer experience and strengthen the authentic and personal experiences people love to have when purchasing from them.

As a luxury marketing agency, the most important thing to consider in a digital strategy is to understand that consumers expect to have a singular experience in whichever way they choose to shop. That means luxury brands need to engage and deliver a luxury-level experience across multiple touchpoints, and create a highly personalized customer journey online in the same fashion that has always been synonymous with the in-store experience. What we can confidently say as a luxury marketing agency is that the high-end consumer today wants to be communicated with in a way that’s most relevant and appealing to them.

The luxury digital experience must be built around consumers. While adopting an online strategy is more important now than ever before, brands must not forget that consumers are what will always drive growth, and therefore should be the first and biggest priority in a luxury marketing strategy.

What are your areas of focus as a luxury digital agency and luxury marketing agency?

User and customer experience is at the core of everything we do here at G & Co.

We started out as a UI/UX design agency and website design firm that spawned to include web applications, enterprise software, and digital marketing. The UX UI and luxury web design projects we take on range from building a new product to redesigning an existing eCommerce site, mobile app, or enterprise software. We do everything you might need to bring a successful digital product to life: user research, product strategy, user interface, user experience design, usability testing, prototyping, web design and development. And we are more than happy to offer our marketing services to help you optimize your strategy for the long run.

It’s also no surprise that because of our wide range of offerings, our clients return time and time again for continued support. After all: who can better add continued value to a high-end brand’s strategy than the very luxury agency that considers their brand’s success as their own? We’re a luxury agency that believes every high-end strategy, at its core, delivers an elegant and engaging user experience, from the first stages of brand recognition, to far beyond the purchase. That’s why unlike other luxury eCommerce, digital marketing, or web design agencies, we think about the path we want to pave for each of the brands we partner with to make for one great user experience. And because of our marketing and strategy capabilities, our team at G & Co. brings together creative talents and insightful expertise to craft winning ideas and put them into action.

What separates G & Co. from other top luxury digital agencies and luxury marketing agencies?

With so many great agencies out there, it’s hard to be different when the standard is so high. So how do we stand out? Simple. We’re a luxury digital agency that prides itself on the quality of our web design work, the craft we put behind it, and the luxury marketing strategies we map out for our clients. G & Co.’s digital products and user interfaces are easy to use, look great, and are every bit as rewarding to interact with as the actual luxury wares themselves.

Not to mention, we always consider the mission of high-end brands when crafting a luxury marketing approach—with the end-user experience in mind. We believe that if our central focus remains on the customer, then we will always succeed. And unlike most traditional luxury marketing agencies and user experience designers, we combine creative and product design capabilities with strategic thinking and a conversion-driven mindset all under one roof and on the same project. Imagine a design shop meets a digital strategy firm and an eCommerce agency — that’s us.

Can your luxury digital agency help me with setting up my Shopify store?

Absolutely! As a luxury Shopify agency, we can develop a storefront for emerging brands. Why we choose Shopify is simple: it offers the single best set of capabilities for luxury brands to get started online without issue. We believe they’ll appreciate being able to use powerful tools like analytics tracking, inventory management, and easy-to-use development so they can spend more time focusing on what makes them stand out. Of course, we also serve luxury brands with an existing Shopify store with design and development changes, as well as other eCommerce platforms like Magento and Drupal Commerce.

Do you do branding or should I hire a separate branding agency?

Yes, G & Co. does branding. While we regard ourselves as a user experience agency foremost, we recognize branding is an integral part of any luxury design project. We position ourselves as a new kind of branding agency focused on luxury brands, as well as tech startups, digital products, and direct-to-consumer names. Any luxury digital agency can create a visual identity, but not like the one we did for Dreem. Our branding capabilities include research, brand and digital strategy, logo design, visual identity, graphic design, motion design, and style guide development, and web design, among other things. However, our clients often provide us with either a brand strategy or even a complete visual identity package. In these cases, we use the current brand foundation as a starting point, not just carefully applying it to whatever we’re designing but making sure we extend and enrich the brand while staying true to its roots.

What process should I expect from your luxury UI/UX agency?

Our UI/UX design process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. While each UX UI design engagement is unique, we always go through the following key phases:
Discovery & Research 
We usually start by consolidating all available project documentation and scheduling UX workshops with your team. During those sessions, we interview key stakeholders, collaborate on requirements, and ideate and plan the next steps. When possible, our UX designers talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing product to identify opportunities for user experience improvements. We will also review competitor products, gather visual design references, and document best practices.
Digital Strategy & Concepts
Based on the discovery & research results, we synthesize a digital strategy and define a UX approach to drive our design process. Since we’re a UI/UX design agency, we will explore different concepts to establish such core elements as information architecture, key screen layouts, and UI design direction. We then validate the resulting concept with users and stakeholders. Once the feedback is in, we make the necessary updates to design the rest of the product.
UI/UX Design
After the UI design concept has been approved, we start designing the UI and UX, continuously conducting user tests, and iterating along the way. The UX UI design's main activities include user flow mapping, wireframing, user interface design, interaction design, and prototyping. We hand off design assets to developers using tools and providing a comprehensive style guide that includes a UI component library, UX guidelines, and complete user flows. Learn more about our UI design studio process and deliverables here.

How can I get a proposal for my project?

If you're looking for a UI/UX design, eCommerce agency, or luxury Shopify agency, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 36 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. We can sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other digital agencies to compare their prices and design and brand approach. While many digital agencies only work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a design brief, project requirements, past designs, etc. If we’re redesigning an existing digital product, we’ll want to schedule a demo or try it ourselves. We will create a proposal and schedule a video call to walk you through it. The digital agency proposal will include a detailed description of our luxury brand approach, project phases, activities, and deliverables, and relevant case studies.

What Can a Luxury Web Design Agency Do for Me?

A luxury web design agency can help businesses looking to break into the lucrative luxury market - or elevate existing luxury brands.

By creating beautiful luxury design solutions, leading brands such as Louis Vuitton can capture the attention of luxury consumers and create a strong emotional connection.

Leading sellers can have websites that reflect the luxury lifestyle and introduce products of particular fashion brands and luxury companies.

How Much Do Digital Product Agencies Charge?

With the right strategies and campaigns, a digital product agency can help luxury companies and global brands create engaging content to reach global audiences.

Some agencies may offer a package where you pay a flat fee for a set of services, while others may require an hourly or monthly fee.

Who Needs to Hire a Luxury Creative Agency?

Luxury brands that operate in the luxury market need to look for ways to stand out from the competition.

Hiring a luxury creative agency can help these luxury brands by creating a strong emotional connection with their customers, ultimately ensuring brand loyalty.

What Does a Luxury Brand Marketing Strategy Include?

As luxury brands strive to establish their presence in the market, they have to consider how to effectively advertise their luxury goods. Developing a successful luxury brand marketing strategy requires a deep understanding of the consumer, lifestyle, and competitive landscape.

Basic marketing strategies include creating modern UI/UX layouts, unique logo designs, and thorough luxury brand research - these only depict the tip of the iceberg.

What Makes G & Co. the Best Luxury Branding Agency?

G & Co. offers various tailor-made solutions to help global brands stand out and succeed in the luxury brand market. Our integrated solutions are designed to help luxury brands shape their identity and create a unique experience for customers - using engaging content and creative visuals to make an impression through their luxury goods.

How Long Does It Take for a Luxury Brand Marketing Strategy to Work?

The success of a luxury brand marketing strategy is largely determined by the goals set at the beginning of the process. This includes leveraging social media to market luxury goods.

A successful strategy typically takes a few months to roll out, with the implementation of each phase taking three to six months.

Does Customer Experience Matter for Luxury Brands?

Luxury brands and luxury goods have traditionally stood for quality, craftsmanship, and beautiful design solutions. Now, such companies must also ensure that their customer experience is consistent across all touchpoints, from physical stores to digital channels.

How Are Luxury Consulting Firms Different Than Other Agencies?

These firms specialize in understanding the high-end market, developing beautiful design solutions, and delivering marketing strategies tailored to luxury goods. They work with global brands and other premium goods companies to strategically elevate brands and give them a competitive edge.

Who Offers the Best Luxury Brand Consulting in New York City?

With a strong portfolio starring luxury brands such as Mango, Burberry, Saks Fifth Avenue, Louis Vuitton, etc., G & Co. undoubtedly takes the lead.

Why Are the Top Luxury Marketing Agencies so Expensive?

The cost of the services offered by most luxury marketing agencies includes rates for R&D, detailed analytics, design, content creation, and advertising.

In addition to creating compelling content, such agencies are also experts in crafting effective campaigns that drive ROI and position their clients as leading brands in the global marketplace.