G & Co. is a retail & consumer goods digital transformation strategy consulting firm.

Our Services
One way for retail & consumer goods brands to improve their business is to implement a digital transformation strategy. We help retail & consumer goods and fashion, apparel, luxury clients create a plan for digital transformation by developing business plans and upholding refined business values. This ultimately assists our clients in identifying best-in-class practices, gaps for improvement, and opportunities to be the leaders in their marketplace.

Primary and Secondary Research (1.5)

In order to create a digital transformation strategy for our retail & consumer goods and fashion, apparel, luxury clients, we collect and analyze primary and secondary research data points. Our analysis helps us organize short- and long- term digital transformation goals, which, in turn, helps create necessary building blocks for digital transformation success. Thorough research ensures our clients can make measurable and impactful efforts towards accomplishing their business goals. 

End-to-End Experience(02)

At G & Co, we always keep our client’s customer experience as the top priority. For us to sustain that, we help create a digital transformation strategy plan to better allow retail & consumer goods and fashion, apparel, luxury brands to perfect the end-to-end customer experience. As a digital transformation strategy consulting firm, our goal is to assist our clients in meeting their transformational goals. 

Market Mapping (03)

As a digital transformation strategy consulting firm, we understand how important it is for retail & consumer goods and fashion, apparel, luxury brands to know their place in the industry. Through market mapping and digital competence evaluations, brands are able to accomplish goals that will help them constantly improve and grow their digital presence which will ultimately lead to creating a superior digital customer experience. 

Innovation Strategy (04)

There are times when a retail & consumer goods and fashion, apparel, luxury brands need to take inventory of their current initiatives and decide what action items need to be executed in order to increase their popularity and market presence. That’s when we step in and help retail & consumer brands create digital transformation strategies that act as a roadmap to reaching long- and short- term goals, and ultimately, enhancing their customer's experiences

eCommerce (05)

Digital transformation strategies and eCommerce go hand-in-hand. Digital innovation strategies combined with G & Co.’s benchmarking and research analysis allow retail & consumer goods brands to better comprehend and apply industry eCommerce standards to stay on par with their competitors. This allows our clients to have enhanced digital competence and eCommerce assimilation within the market.
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About G & Co.

What is retail & consumer goods consulting?

Strategic digital transformation consulting for retail & consumer goods brands means honing in on their most pressing digital issues and presenting solutions to the challenges at hand. Through the illustration and execution of a brand-aligned strategy, we create opportunities for our clients in the retail & consumer goods and fashion, apparel, luxury space that uphold their digital transformation missions.

Why we do retail & consumer goods consulting (02)

Markets are ever-evolving and constantly present new challenges. Brands must remain adaptable to overcome these new challenges that arise. We’re here to bring clarity to retail & consumer and fashion, apparel, luxury brands in their road ahead to support their missions and better serve their customers in any way we are able. Through a diverse set of talents and capabilities, we empower retail & consumer brands with impactful direction and decisive action for their digital transformation .

How we do retail & consumer goods consulting (03)

Through market analysis and benchmarking against industry peers, we help gather valuable insights for retail & consumer goods and fashion, apparel, luxury brands. Our team of creative thinkers, strategists, and data scientists offers industry specialization to our perspective, providing a clear perception of competitors and the overall market for our clients.
Kevin Sonof,
VP, Strategy
Gerardo Belaskus, VP, Creative

150 Strategist & Innovators

Estella Mahone,
Juan Gonzalez,
Founder & CEO
Adrian Garnica,

G & Co. a strategy consulting firm and digital transformation partner helping brands through strategy, data/insight, and digital innovation/product.

We focus on enabling enhanced customer experience and digital transformation through data benchmarking, industry research, and market and brand intelligence.

G & Co. is a full-service firm made up of diverse talents and perspectives. We’re a strategy consulting firm that fulfills the promise of empowering every brand, one project at a time. 


50+ Strategist & Innovators

est. 2015


31 Hudson Yards 11th Floor, New York, NY 10001

New York City


What’s the importance of working with a digital transformation retail & consumer goods consulting firm?

At G & Co., our breadth of experience allows us to provide our clients with an experienced perspective. We carry a specialization in working with retail & consumer goods and fashion, apparel, luxury brands and call on our experience of strategic consulting offerings and execution as part of our capabilities to clients.

Our background in eCommerce and network of service adjacent partners plays to our impact in being a full-scale firm for retail & consumer goods brands. G & Co.’s work in the retail & consumer goods and fashion, apparel, luxury industry has always been centered around one thing: creating the optimal customer experience. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.

What are your areas of focus as a retail & consumer goods consulting firm?

While G & Co. is a digital transformation strategy consulting firm, customer experience is at the heart of everything we do. Each of our engagements with retail & consumer goods and fashion, apparel, luxury brands is centered around aligning our approach with that of our clients’ missions and their customer demands. No matter the engagement–be it a competition analysis, market research mapping, benchmarking, or innovation strategy–we make the customers of our retail & consumer goods and fashion, apparel, luxury clients the most important component of our work.

Our prime areas of focus as a retail & consumer goods digital transformation consulting firm include consumer compatibility, conducting primary user research, end-to-end experience strategy and execution, product and experience design, and more. The culmination of our work lies in helping our clients succeed in their short-term and long-term approaches.

With so many excellent strategic digital transformation retail consulting firms to choose from, it’s undoubtedly a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. As a team that celebrates our wide range of skills, backgrounds, and competencies, you can rest assured that we’re ready to help your brand shine through for years to come.

We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a digital transformation strategic consulting firm and a deliverable partner for UI/UX design, eCommerce, and digital experiences all under one roof. If you represent a retail & consumer goods or fashion, apparel, luxury brand and are looking for a strategic retail consulting firm, reach out to us at hello@g-co.agency or submit a request form.

Can your retail & consumer goods consulting firm help with competitive intelligence, data benchmarking, and omni-channel strategy?

Absolutely! As a digital transformation retail & consumer goods consulting firm and a holistic digital experience and strategy agency, we are fully equipped to plan and deploy a brand’s digital intelligence, data benchmarking, and omni-channel strategy initiatives. Additionally, we support retail & consumer goods brands in drawing a digital transformation blueprint, accelerating an online approach’s current adaptation, and establishing supplier partnerships.

We’re well-versed in guiding emerging brands and established names in their digital journeys due to our firm’s customer experience service capabilities. We see ourselves as a direct link to our clients’ success because we think of ourselves as equal partners invested in their long-term goals. If you have a digital transformation, data benchmarking, or omni-channel strategy initiative and are looking for a strategic consulting firm, reach out to us at hello@g-co.agency or submit a request form.

How can I get a proposal for a retail or consumer goods brands digital transformation engagement?

If you’re looking for a retail & consumer goods brands digital transformation consulting firm, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 24 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their capabilities and their approach. While many retail & consumer goods brand digital transformation consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.

How Does a Consumer Consulting Group Impact Customer Journey?

A consumer goods consulting company can help establish a comprehensive customer experience strategy to meet customer expectations.

Another important aspect of consumer consulting is customer experience management. This involves finding ways to ensure customers have a positive experience with your business when interacting with it.

Customer experience transformation is also a critical part of consumer consulting. This involves helping companies to transform how they do things to meet customer expectations.

How Does Consumer Products Consulting Work?

A consumer products consultant starts by evaluating the current state of the customer experience.This includes looking at the various touchpoints, analyzing customer feedback, and observing user behavior. These actionable insights are then used to develop a comprehensive customer experience strategy.

How Can Businesses Benefit from Consumer Goods Consulting Services?

Consumer goods consulting services provide businesses with expertise in various areas that can benefit both the customer and the company.

From customer journey and customer experience management to customer experience transformation and customer engagement, consumer goods consulting services can help businesses succeed.

Specifically, customer experience consulting services and customer experience consultants can provide a customized and practical approach to achieving business success. These services help clients identify pain points with digital solutions for higher business success.

How Do Consumer Goods Consulting Firms Ensure Customer Loyalty?

Consumer goods consulting firms deploy various strategies to ensure customer loyalty to their brand.

These strategies can range from using customer interactions to form a deep understanding of the products and services to leveraging digital solutions to create better customer experiences.

How Do I Know Which Customer Experience Consulting Firms Are Right for Me?

When assessing whether the customer experience consultants you're hiring are competent enough, ask yourself these questions:

- "Does this consulting firm have case studies they can demonstrate of successful customer experience transformations they've accomplished?"
- "What technology do they use to assess and improve customer experiences?" 
- "Are they up-to-date on changing customer experience trends?"

If all the factors check off for a firm, go for it. G & Co. Agency offers all the necessary services, so you can choose us without hesitation.

What Services Do Top Customer Experience Consulting Firms Provide?

A winning customer experience is key to gaining a competitive advantage that can drive growth, improve customer experiences, and establish a loyal consumer base.

Top customer experience companies understand that creating a thriving environment requires a holistic approach.

Customer experience consultants not only help to address your customer's pain points, but they can also help to improve your overall performance. This creates an incredibly valuable customer experience that earns customer satisfaction.

How Much Does Customer Strategy Consulting Cost?

The cost of customer strategy consulting can vary widely depending on the specific types of services included.

Companies that go with a full range of consulting services may end up paying more, while those who opt for focusing on particular problem areas may be able to save money on their consulting.

What Resources Do Customer Experience Consulting Firms Provide?

Customer experience consultants can provide a full range of services and resources, such as customer journey mapping, service design, benchmarking, market research, performance analytics, customer segmentation, A/B testing, and strategic planning.

How Can You Measure the Success of Your Customer Experience Strategy Consulting?

When assessing a customer experience consulting organization's efforts, the key indicator is great customer experience. The success of the consulting team can be judged on how effectively they cultivate an environment where customers feel valued and are satisfied with their brand experiences.