G & Co. is Shopify Plus luxury & DTC digital agency. 

We're a full-service Shopify Plus agency with leading expertise in eCommerce, Shopify, digital marketing, & UI/UX web design.

Shopify Plus offers a robust, enterprise-level back office experience that ensures brands sell online. Functionalities on the Shopify Plus platform offer everything and more an emerging disruptor or established name could ask for.

Our Services

Agency (01)

Every consumer deserves nothing but the best user experience possibly offered. With Shopify Plus, brands can go above and beyond in their online offerings. As a Shopify Plus eCommerce agency, the powerful capabilities Shopify Plus offers are unlike any other: unlimited bandwidth, 99.99% uptime for strong site performance, extended customization options, and added functionality. There’s no better eCommerce platform for brands today than Shopify Plus.

Design & 
Dev (1.5)

The user interface and user experience of brands today are the differentiators between the good and the exceptional. At G & Co., we ensure every UI/UX project goes through an on-brand and pixel-perfect approach for any brand, be it website, web application, native mobile apps, or enterprise software. As a UI/UX agency, we make the best use of the customizing capabilities Shopify Plus offers. Through powerful responsive design features and intuitive functionality use, brands and their customers will love the Shopify Plus experience. 

Marketing (02)

The focus of any digital marketing strategy should be customer-centric. With Shopify Plus, connecting with consumers becomes a breeze. Because of its powerful marketing and promotional engine, Shopify Plus makes it easier than ever for brands to foster a strong bond with consumers needed to propel forward, meaning less focus on tech and more time on doing what makes you stand out. 

UI/UX (03)

User interface and user experience are the bedrocks of any Shopify Plus site. We at G & Co. strive for on-brand and pixel-perfect mockups for any brand on the Shopify platform. As a luxury and DTC UI/UX agency, we understand the need for emerging and established brands to have a fast and seamless rollout of a digital product, which is why our designers, developers, and strategists all work in conjunction to build every Shopify project.

Digital Campaigns
(CRO) (05)

We understand DTC and luxury brands need a partner with their best, long-term interests in mind. G & Co. is more than that. Being a strategic digital agency, we consider ourselves as a direct contributor to our client’s success. And it’s why every eCommerce optimization and campaign strategy of ours always takes a data-driven and consumer-centric approach. When it comes to maximizing a DTC and luxury brand’s campaign, no stone is left unturned in meeting every KPI.

Integrations (05)

As the most popular and scalable eCommerce platform, Shopify Plus gets even better with integrated apps and partners like Klarna, ReCharge, Mailchimp, and thousands of others. As a Shopify Plus agency, we can help you bolster your eCommerce strategy by honing in on your goals and making every customer experience an unforgettable one. 
DTC digital agency image of Burrow a DTC brand
DTC digital agency image of Apostrophe a DTC brandDTC digital agency image of Material a DTC brand
About G & Co.

Why Shopify
Plus (01)

There’s no greater ally in an eCommerce platform than Shopify Plus. And to best guide brands through the fast-paced digital age, G & Co. offers its help to both emerging upstarts and established names to grow their businesses. As a DTC Shopify Plus agency and luxury Shopify Plus agency, we utilize the power of the most adaptable eCommerce platform to drive brands forward. 

How we
do Shopify
Plus (02)

For brands with enterprise-level needs, we have enterprise-level solutions. Thanks to Shopify Plus’s functionality tools and powerful customization engine, G & Co. helps elevate businesses with their eCommerce strategies. With Shopify Plus, brands can rest easy, focusing less on tech and more on strengthening the user experience.
Kevin Sonof,
VP, Strategy
Gerardo Belaskus, VP, Creative

150+ Strategists & Innovators

Estella Mahone,
Juan Gonzalez,
Founder & CEO
Adrian Garnica,

G & Co. a strategy consulting firm and digital transformation partner helping brands through strategy, data/insight, and digital innovation/product.

We focus on enabling enhanced customer experience and digital transformation through data benchmarking, industry research, and market and brand intelligence.

G & Co. is a full-service firm made up of diverse talents and perspectives. We’re a strategy consulting firm that fulfills the promise of empowering every brand, one project at a time. 


50+ Strategist & Innovators

est. 2015


31 Hudson Yards 11th Floor, New York, NY 10001

New York City

What’s the importance of working with a Shopify Plus eCommerce agency?

It’s not hard to see the advantages of working with an eCommerce agency with proficiency in Shopify Plus. After all, the same brands who have Shopify as their eCommerce platform of choice are the same brands that understand they need to have the best of the best to design, build, and optimize their online storefront for the digital age. 

We at G & Co. use Shopify Plus for the same reason brands do: you have the single-best design and development platform with a great collection of ecosystem partners and a seamless process all housed under one roof to offer the most incredible eCommerce experience for both brands and shoppers. And as an experienced eCommerce agency, we have the skill and insight necessary to guide emerging brands and established names in their digital journeys. Whether they’ve yet to set up their online storefront, have had a Shopify storefront up and running for years, or use another platform, G & Co. is here to help brands find success and keep on building.

What’s the importance of working with a Shopify Plus UI/UX agency?

It’s a big plus for an agency to have a working history with a platform of your choosing and breadth of experience in user interface and user experience design. G & Co. is that agency. Our team of designers, developers, and strategists all work as a team to provide brands with seamless integration of great design and high-converting models using Shopify Plus. 

In the age of digital, the differentiator for brands is the ultimate user experience. And through our creative skills and optimizing ability, we formulate every project with an aesthetically pleasing and enjoyable digital product for our clients. As a UI/UX and DTC/luxury Shopify Plus agency, we believe design plays a crucial role in today’s world, and we work hard to make each brand’s mission and values stand out through every project.

What are your areas of focus as a Shopify Plus digital agency?

G & Co. is a user experience agency, first and foremost. Everything we do and take on revolves around the idea of delivering the most enjoyable and elegant product for the consumer possible. So while our breadth of services span from website design to enterprise application development and digital marketing, all of that is fueled with the user in mind. 

When it comes to digital products, we do everything to ensure a successful development springs to life. We conduct user research, product strategy, user interface and user experience design, usability testing, prototyping, development, and post-completion marketing strategy and execution to help our clients succeed in the long run. And as a digital agency, we understand brands can be at any stage in their business, whether it’s still forging the path to success or looking to build on what’s been accomplished. G & Co. works with upstarts or established brands to create the single best solution for their case that resonates with their customers.

What separates G & Co. from other top Shopify Plus agencies?

Of course, G & Co. is only one of many amazing Shopify Plus agencies to choose from. So how do we stand out? Simple. We’re a team of a diverse set of backgrounds—creatives, strategists, and executors—in varying fields with one thing in common: working together to build an unmatched user experience. We pride ourselves on the quality of our design work, the meticulous ideation and craft we put behind it, and the digital marketing strategies we map out for our clients. Everything we do is made with the ultimate user experience in mind. And it’s exactly why G & Co.’s digital products are so easy to use, a joy to look at, and rewarding to interact with.

We apply our creative and product design capabilities with every project and mesh them together with strategic thinking and a conversion-driven mindset. At G & Co., you’ll have the best of a DTC/luxury Shopify Plus agency, a design shop, and a digital strategy firm all under one roof.

Can your digital agency help me with setting up my Shopify store?

Absolutely! As a Shopify agency, we can develop a storefront for emerging brands. Why we choose Shopify is simple: it offers the single best set of capabilities for businesses to get started online without issue. We believe they’ll appreciate being able to use powerful tools like analytics tracking, inventory management, and easy-to-use development so they can spend more time focusing on what makes them stand out. Of course, we also serve brands who have an existing Shopify store with design and development changes, as well as other eCommerce platforms like Magento and Drupal Commerce. 

Do you do branding or should I hire a separate branding agency?

Yes, G & Co. does branding. As a user experience agency foremost, we recognize branding is an integral part of any design project. So even if branding is not a focal point of a project, we still conduct our research and discuss visual identities and strategies to propel our design work forward. In most cases, our clients have a brand strategy in place or a visual identity already decided. With this, we can use that foundation as the starting point and apply it to our work to ensure we stay true to a brand’s roots while enriching its mission. 

What’s the difference between Shopify and Shopify Plus?

The difference between Shopify and Shopify Plus is in the size of the business. Shopify is made for small-to-medium-sized businesses, while Shopify Plus is designed for large and enterprise businesses. As such, Shopify Plus works just the same as the standard Shopify plan but handles high volume visitors and transactions, in addition to a host of other premium features not available to the core Shopify plan like customizing the checkout experience and wholesale sales channel for B2C operations. 

In short, if you’re a business that’s making consistent monthly revenues of at least $75,000, expect rapid growth in the near-term, need the additional capabilities for further growth, and/or want to sell B2B, then Shopify Plus is for you. If neither of those things applies to you, consider Shopify or its Advanced plan first before selecting Shopify Plus.

How can I get a proposal for my project?

If you're looking for a UI/UX design and DTC Shopify Plus agency or luxury Shopify Plus agency, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 36 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. We can sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other digital agencies to compare their prices and design and brand approach. While many digital agencies only work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a design brief, project requirements, past designs, etc. If we’re redesigning an existing digital product, we’ll want to schedule a demo or try it ourselves. We will create a proposal and schedule a video call to walk you through it. The digital agency proposal will include a detailed description of our brand approach, project phases, activities, and deliverables, and relevant case studies.

What does G & Co. do, primarily?

G & Co. is both a Shopify Plus eCommerce agency and a Shopify Plus digital marketing agency. We consider ourselves an equal partner to our DTC and luxury brands because we cover everything an emerging brand or established name could need in an agency. 

As a DTC Shopify Plus agency, we work hard to push the limits for our breakthrough clients to help them get heard and fulfill their missions of empowering customers one at a time. 

And as a luxury Shopify Plus agency, we offer services that strengthen a brand’s online image and equip them with the necessary features any high-end business needs to succeed now and for the years ahead. This includes a digital strategy, design work, and optimization that fits into and empowers a brand’s mission. 

Our additional services include UX/UI web design, branding identity, development, and strategy for both up-and-coming and established brands who want to make a breakthrough for the new digital age. At G & Co., we recognize no one brand is the same—it’s why we approach each project with careful consideration and reflection for the path we want to create.

If you have a project you’d like to discuss, please email us at hello@g-co.agency