Work
eCommerce
Mobile App Development
User Experience
Digital Product Strategy
G & Co.
Starbucks
Client
Starbucks
When it’s become daily routine to have a pick-me-up brew or a bite to eat, convenience and efficiency is called for--exactly what Starbucks sought after in their mobile app design. With G & Co.’s digital product development expertise and Starbucks’ generous and user experience-centric (UX) mindset, our work produced an improved mobile app design user flow that made the coffee run all the easier and more intuitive to do.
Optimizing Your Coffee Run
As a brand with the reputation of nailing both the service delivery and the user experience, Starbucks set out to make its mobile app even better than before. That meant reapproaching how the everyday Starbucks customer interacted with the mobile app to get their daily dose. To do that, G & Co. utilized its UX/UI design competencies and mobile app design and development skills and refine the Starbucks app user experience.
The single most important focus for the mobile app was to allow users to effortlessly find their essential and favorite features at a moment’s glance. From its Star balance and card info menu, to its order selection and gift panel, we made it as simple as possible for Starbucks customers to browse through the app’s most habitual components.
Simplifying Mobile App Human Touchpoints
Clearing the way in order for users to seamlessly navigate the Starbucks mobile app was the centerpiece of our mobile app design optimization focus. As a premier user experience (UX) and product development agency, we know the value of any polishing endeavor comes in heightening every possible user touchpoint to make for an intuitive use of any digital product.
By arranging contents like payment processes and ordering in a simple layout, we helped enable users to discover and understand the things they need without hassle. And in optimizing the displaying of prominent features such as Starbucks’ generous rewards program, we made the mobile app user flow as straightforward as can be.
Furthering a Coffee Giant’s Vision
In conjunction with the existing Starbucks framework and design, we’re elated to have been a part of the refreshed user interface and user experience design optimization for the beloved mobile app.
Following the same design principles that have led to repeated success in responsive design, our optimization of the Starbucks mobile app experience has thoughtfully produced one of the most instinctual digital products on the App Store. As a result, any Starbucks customer can rest easy knowing their coffee run is as easy as a few simple taps away.
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