Optimizing Your Coffee Run

‍

As a brand with the reputation of nailing both the service delivery and the user experience, Starbucks set out to make its mobile app even better than before. That meant reapproaching how the everyday Starbucks customer interacted with the mobile app to get their daily dose. To do that, G & Co. utilized its UX/UI design competencies and mobile app design and development skills and refine the Starbucks app user experience. 

‍

‍

The single most important focus for the mobile app was to allow users to effortlessly find their essential and favorite features at a moment’s glance. From its Star balance and card info menu, to its order selection and gift panel, we made it as simple as possible for users to browse through the app’s most habitual components. 

‍

Simplifying Human Touchpoints

‍

Clearing the way in order for users to seamlessly navigate the Starbucks app was the centerpiece of our mobile app design optimization focus. As a premier user experience agency, we know the value of any polishing endeavor comes in heightening every possible user touchpoint to make for a natural use of any digital product. 

‍

‍

By arranging contents like payment processes and ordering in a simple layout, we helped enable users to discover and understand the things they need without hassle. And in optimizing the displaying of prominent features such as Starbucks’ generous rewards program, we made the mobile app user flow as straightforward as can be. 

‍

Furthering a Coffee Giant’s Vision

‍

In conjunction with the existing Starbucks framework and design, we’re elated to have been a part of the refreshed user interface and user experience design optimization. As a result, any Starbucks customer can rest easy knowing their coffee run is as easy as a few simple taps away.

‍