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Direct to Consumer

Direct-to-Consumer Agency & Consulting Firm

G & Co. is a powerhouse in the direct-to-consumer industry, operating as an esteemed direct-to-consumer agency and consulting firm. Our success recipe combines strategic expertise, innovation, and a staunch commitment to customer needs, enabling us to consistently transform brands into industry trailblazers.

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Direct-to-Consumer Agency & Consulting Firm Services

Here at G & Co., we take pride in championing direct-to-consumer brands. With our customized strategies and operational finesse, we help brands navigate the digital landscape, leverage data insights, and perfect their supply chains. This holistic approach fuels customer engagement, propels growth, and optimizes profitability.

Customer Acquisition

Here at G & Co., our approach to customer acquisition sets us apart. We deploy focused strategies that combine rich data insights with a deep understanding of consumer dynamics. This effectively broadens your audience reach, bolsters conversion rates, and strengthens your standing in the direct-to-consumer arena.

Brand Loyalty Enhancement

We consider nurturing brand loyalty integral to what we do. We curate cohesive, emotionally appealing customer journeys, cultivating profound connections between your brand and its audience. Every touchpoint is meticulously managed, transforming casual shoppers into dedicated brand ambassadors.

Optimized Distribution Channels

For us, distribution goes beyond mere logistics—it's about satisfying customer expectations through timely, cost-efficient delivery. We redesign your distribution framework, employing innovative tools and methodologies that streamline processes and boost customer satisfaction.

Market Analysis

Our comprehensive market analysis services offer a 360-degree view of your competitive landscape. We peel back the layers of market trends, competitor tactics, and consumer preferences, we equip you with a thorough understanding of your market, aiding insightful decision-making and strategic action.

Product Positioning

Capitalizing on our deep understanding of market dynamics, we position your products for success. We effectively segment your audience and position your offerings to resonate powerfully with the right customers, ensuring increased visibility and a strong market presence.

Operational Efficiency

At G & Co., operational efficiency is a top priority. We apply proven methodologies and process optimization techniques, spotting and resolving bottlenecks, and driving value across operations. The result is a lean, agile business model that boosts productivity, reduces costs, and heightens profitability.

Digital Marketing Strategy

In the direct-to-consumer landscape, a compelling digital marketing strategy is crucial, and that's where we excel. Our team of digital marketing specialists tailors strategies to your business, enhancing your digital footprint, and ensuring you connect with the right audience.

Data Management

We believe robust data management underpins insightful decision-making. We help you wield the power of your data, guaranteeing its integrity and security. Our meticulous data analysis provides actionable insights that enhance customer engagement, support strategic planning, and improve business performance, always in compliance with stringent data protection standards.


"G & Co. is a dynamic, resourceful, and engaging team that can dive in, collaborate across teams, and deliver actionable insights. I would recommend them for any company that requires strategic thinking and leadership."

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Aaron Bellack
Manager, Marketplace Operations
Saks Fifth Avenue
Alexandra Reed
Director, Digital Marketing EMEA
Akio Tanaka
Senior Director, Digital Transformation
Patricia Miller
Senior Director, Customer Experience
Enterprise Airline

Our Impact as an Direct-to-Consumer Agency & Consulting Firm

At G & Co., we've become intimately acquainted with the hurdles that punctuate the dynamic direct-to-consumer sector. We're seasoned in turning these challenges into opportunities, thanks to our expertise in insights-backed strategies, refined operations, and cutting-edge digital marketing. From pinpointing the right audience to nurturing brand loyalty, streamlining distribution channels to data management mastery, we build all-encompassing strategies that elevate your market standing and fuel enduring growth.

Market Penetration

At G & Co., we pride ourselves on crafting robust strategies that fuel market penetration. Armed with competitive insights and a grasp of market dynamics, we assist you in securing a larger market share, making sure your offerings reach the right customers at the opportune moment.

Brand Positioning

Collaborating closely with our clients, we help carve out unique brand positions that strike a chord with target audiences. We foster an enticing brand narrative that amplifies market presence, bolsters brand equity, and spurs consumer engagement.

Consumer Engagement

G & Co. specializes in designing personalized experiences that heighten consumer engagement. Using state-of-the-art digital tools and a thorough understanding of consumer behavior, we convert engagements into enduring customer relationships.

Operational Efficiency

We excel at streamlining processes and rooting out inefficiencies. Our adoption of lean methodologies and strategic automation elevates productivity, trims operational costs, and bolsters overall business performance.

Data-Driven Decisions

We're adept at transforming data into actionable intelligence. Our robust data management and analytics capabilities fuel informed decision-making, leading to strategies that are both reactive and forward-looking, enhancing performance across your business.

Customer Acquisition

Our expertise in targeted marketing strategies and customized customer journeys makes us adept at customer acquisition. Our strategy ensures you connect with the right audience, cultivate meaningful relationships, and convert potential customers into loyal followers, thus driving business growth.

Our Expertise as a Direct-to-Consumer Agency & Consulting Firm

At G & Co., we're proud of our deep-seated expertise in the direct-to-consumer industry, honed over years of immersive experience and thought leadership. This profound understanding equips us to untangle intricate market dynamics, foresee changes, and carve bespoke solutions. This blend of in-depth knowledge and strategic vision positions us to steer our clients towards enduring growth and industry dominance, making us a go-to consultant in the sector.

Comprehensive Market Intelligence

At G & Co., our robust market intelligence equips us with a broad view of the direct-to-consumer landscape. Harnessing data analytics, we unlock the secrets of market trends, competitor behavior, and consumer preferences, thereby enabling informed decision-making and strategic planning.

Consumer-Centric Strategies

Our strategies pivot around the consumer. We devise tactics that resonate with changing consumer needs and behaviors, thereby bolstering brand loyalty and optimizing customer value. From custom experiences to customer service par excellence, we make sure your brand deeply connects with its audience.

Omnichannel Marketing Excellence

G & Co. excels at developing and implementing omnichannel marketing strategies. By sculpting seamless customer journeys across all touchpoints, we extend brand reach, foster durable customer relationships, and drive sales, guaranteeing a consistent, engaging brand experience.

Technological Innovation

We tap into technological innovation to bolster business efficiency and customer engagement. From AI-driven analytics to state-of-the-art digital marketing tools, we leverage cutting-edge technology to bolster your brand's visibility, fine-tune operations, and deliver superior customer experiences.

Agile Business Models

We craft agile business models that keep pace with the ever-changing direct-to-consumer market. Our models underscore flexibility and resilience, equipping your business to navigate market shifts, swiftly respond to consumer demands, and sustain a competitive edge.

Sustainable Growth Planning

We zero in on sustainable growth, fashioning strategic plans that strike a balance between short-term wins and long-term success. We consider every facet of your business, from operational efficiency to brand reputation, to create a roadmap that leads to steady, sustainable growth.

53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
Redesign accomplished in 3 months.
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
Redesign accomplished in 3 months.
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Adrian Garnica
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Jimena Robles
Head of Marketing & Experience
As the Head of Marketing & Experience at G & Co. Jimena employs her skill of spearheading enterprise creative strategies and roadmaps. She previously oversaw client engagements at Edelman and Essence.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.


What’s the importance of working with a DTC eCommerce agency?

Having an eCommerce agency with experience in the direct-to-consumer space is pivotal to a DTC brand’s strategy success. G & Co. is a dedicated DTC eCommerce agency with a keen understanding of what makes a user experience a great one and a portfolio that includes Outdoor Voices, Material, and Apostrophe.

We have the skill and insight necessary to guide DTC brands in their eCommerce journey, be it in setting up a storefront, creating a comprehensive digital marketing strategy, or optimizing a campaign for long-term growth. No direct-to-consumer brand should have to spend the time and effort needed to successfully run their operations just to play by the old rules of traditional retail. Neither should they be advised by agencies without any background in the DTC world. Innovative new brands need innovative strategies—that’s why the trusted direction of a DTCdigital agency is necessary for breakthrough brands.

What’s the importance of working with a DTC UI/UX agency?

We understand direct-to-consumer brands cherish their ability to be quick and nimble and that they appreciate those same qualities in a DTCUI/UX agency. With G & Co., we move swiftly but deftly to provide the most intuitive and user-friendly design solutions for direct-to-consumer brands.

At our agency, our team of designers, developers, and strategists work as a team to provide DTC brands with beautifully designed experiences that engage users and set themselves apart. We combine our creative skills and optimizing ability to produce the most efficient and enjoyable digital products for our clients. As a DTCdigital agency, we believe that part of what makes a brand stand out is having an appealing product experience and knowing how to best demonstrate the principles that lead the way in creating a user experience that cares deeply about the customer.

What’s a DTC digital strategy and how does it differ from other brand strategies?

A DTC digital strategy differs from other brand strategies in that, unlike traditional retail relationships, DTC cuts out the middleman and instead sells straight to the end-consumer. That kind of freedom means brands with a direct-to-consumer business model will not only have to act as their own distribution partner but also preside over its fulfillment and marketing operations.

And while that may sound unappealing to some, the beauty of the DTC digital strategy is that brands have much more flexibility to connect with the consumers and, in turn, make for a better engagement standing. As a DTC marketing agency, the most important thing to understand in a digital strategy is that the more consumer-centric an approach is, the better. After all, one of the biggest reasons why direct-to-consumer brands have garnered a devoted audience is because of their ability to market to consumers and deliver what they need and want.

As the biggest driver behind any DTC brand’s success, the consumer should always be the first and most important priority in a DTC marketing strategy.

What are your areas of focus as a DTC digital agency and DTC marketing agency?

User experience is at the core of everything we do here at G & Co.
We started out as a UI/UX design agency and website design firm that spawned to include web applications, enterprise software, and digital marketing. The UX UI and DTC web design projects we take on range from building a new product to redesigning an existing eCommerce site, mobile app, or enterprise software. We do everything you might need to bring a successful digital product to life: user research, product strategy, user interface, user experience design, usability testing, prototyping, web design and development. And we are more than happy to offer our marketing services to help you optimize your strategy for the long run.
It’s no surprise that our clients return for our gamut of digital services. After all: who can better add continued value to a direct-to-consumer brand’s strategy than the very DTC agency that considers their brand’s success as their own? We’re a DTCdigital agency that believes every direct-to-consumer strategy, at its core, enables the customer with an exceptional journey, from the first stages of brand recognition, to far beyond the purchase. That’s why unlike other eCommerce, web design, or DTCmarketing agencies, we think about the path we want to pave for each of the brands we partner with to make for one great user experience.

What separates G & Co. from other top DTC marketing agencies and DTC digital agencies?

With so many great agencies, it’s hard to be different when the standard is so high. So how do we stand out? Simple. We’re a DTC digital agency that prides itself on the quality of our web design work, the craft it takes to make it, and the DTC marketing strategies we map out for our DTC clients. G & Co.’s digital products and user interfaces are easy to use, look great, and represent DTC brands in the best way possible.

Not to mention, we always consider the direct-to-consumer mission when crafting a DTC marketing approach—with the end-user experience in mind. We believe that if our central focus remains on the customer, then we will always succeed. And unlike most DTC marketing agencies and user experience designers, we combine both creative and product design capabilities with strategic thinking under one roof and on the same project. Imagine a design shop meets a DTC digital strategy firm and an eCommerce agency — that’s us.

Can your DTC digital agency help me with setting up my Shopify store?

Absolutely! As a DTC Shopify agency, we can develop a storefront for emerging brands. Why we choose Shopify is simple: it offers the single best springboard for direct-to-consumer brands to get started on selling without issue. And for breakthrough DTC brands, we think they’ll appreciate being able to get started with some powerful tools, like analytics tracking, inventory management, and easy-to-use development. Of course, we also serve DTC brands with an existing Shopify store with design and development changes.

Do you do branding or should I hire a separate branding agency?

Yes, G & Co. does branding. While we regard ourselves as a user experience agency foremost, we recognize branding is an integral part of any DTC design project. We position ourselves as a new kind of branding agency focused on direct-to-consumer brands, as well as tech startups, digital products, and luxury names. Any DTC digital agency can create a visual identity, but not like the one we did for Dreem. Our branding capabilities include research, brand and digital strategy, logo design, visual identity, graphic design, motion design, and style guide development, and web design, among other things. However, our clients often provide us with either a brand strategy or even a complete visual identity package. In these cases, we use the current brand foundation as a starting point, not just carefully applying it to whatever we’re designing but making sure we extend and enrich the brand while staying true to its roots.

What process should I expect from your DTC UI/UX agency?

Our UI/UX design process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. While each UX UI design engagement is unique, we always go through the following key phases:

Discovery & Research
We usually start by consolidating all available project documentation and scheduling UX workshops with your team. During those sessions, we interview key stakeholders, collaborate on requirements, and ideate and plan the next steps. When possible, our UX designers talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing product to identify opportunities for user experience improvements. We will also review competitor products, gather visual design references, and document best practices.

Digital Strategy & Concepts
Based on the discovery & research results, we synthesize a digital strategy and define a UX approach to drive our design process. Since we’re a UI/UX design agency, we will explore different concepts to establish such core elements as information architecture, key screen layouts, and UI design direction. We then validate the resulting concept with users and stakeholders. Once the feedback is in, we make the necessary updates to design the rest of the product.

UI/UX Design
After the UI design concept has been approved, we start designing the UI and UX, continuously conducting user tests, and iterating along the way. The UX UI design's main activities include user flow mapping, wireframing, user interface design, interaction design, and prototyping. We hand off design assets to developers using tools and providing a comprehensive style guide that includes a UI component library, UX guidelines, and complete user flows. Learn more about our UI design studio process and deliverables here.

How can I get a proposal for my project?

If you're looking for a UI/UX design, DTC eCommerce agency, or DTC Shopify agency, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 36 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. We can sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other digital agencies to compare their prices and design and brand approach. While many digital agencies only work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a design brief, project requirements, past designs, etc. If we’re redesigning an existing digital product, we’ll want to schedule a demo or try it ourselves. We will create a proposal and schedule a video call to walk you through it. The digital agency proposal will include a detailed description of our DTC brand approach, project phases, activities, and deliverables, and relevant case studies.

What does G & Co. do, primarily?

While G & Co. is both a DTC eCommerce agency and a DTC marketing agency, we consider ourselves an equal partner to our brands because we cover everything a direct-to-consumer brand could need in a shop.

As a DTC eCommerce agency, we offer services that strengthen a brand’s online image and equip them with the necessary features any breakthrough business needs to succeed now and for the years ahead. This includes a digital strategy, design work, and optimization that fits into and empowers a brand’s mission.

Our additional services include UX/UI web design, branding identity, development, and strategy for both up-and-coming and established brands who want to make a breakthrough for the new digital age. At G & Co., we recognize no one brand is the same—it’s why we approach each project with careful consideration and reflection for the path we want to create.

If you have a project you’d like to discuss, please email us at

Why Should I Hire a Digital Marketing Agency?

Hiring an agency that specializes in digital marketing is essential if you want to be able to develop effective strategies to attract potential customers, increase sales, and make the most out of your online presence.

What makes DTC brands different from others in the eCommerce industry is that they control every aspect of how they sell products and services to their target market. You'll be able to do this if you work with experts who can guide you through the process.

Is G & Co. Different from Other Agencies?

G & Co. is entirely different from other businesses because it's a consulting firm that specializes in consumer goods and retail.

This company is the ideal one to hire if your target audience includes people in these categories. When you want to make your business stand out in an eCommerce space, focusing on a specific portion of the population is essential, and this is exactly what G & Co. can help you with.

Experts at G & Co. help retailers attract their target market, define their brand identity, and create strategies that allow them to cut the middleman and adopt a direct-to-consumer model, increasing sales.

Why Do Consumers Choose DTC Brands?

Many customers feel attracted to DTC brands even if they don't know they're in this category, and there's a reason for it.

DTC marketing guarantees that businesses control every aspect of their selling experience. Therefore, regardless of the brand's identity, the eCommerce platforms it uses, or its target audience, experts will have a say on everything that happens.

How Can a Company Benefit from This Agency?

Retailers can benefit from many businesses, but when it comes to G & Co., it's different. They'll get help from digital marketing experts who are there to guide them and develop innovative and effective strategies.This DTC eCommerce agency focuses on helping retailers identify the most crucial factors that influence their outcomes. In some cases, that can be a flawed business model, a lack of creative elements, issues with Search Engine Optimization, using the wrong eCommerce platforms, and so on.

What Can G & Co. Help Me with?

Optimizing information for a search engine, improving websites to make online shopping easier, and developing effective strategies to target customers are just a few of the things that people at G & Co. specialize in.

Furthermore, this web agency of eCommerce follows a direct-to-consumer model, going beyond basic digital marketing to make sure retailers control their selling experience.

If you hire G & Co., you'll get experts who can guide you in making the best business decisions when it comes to retail. There are numerous professionals available, and they specialize in different fields within this industry, so you'll get to experience guidance from the best people out there.

Why Is Expert Help Important?

Hiring digital marketing experts is essential, especially if you want to succeed in attracting your target audience and increasing your sales.

With experts such as the ones at G & Co., retailers can improve their business model, rely on DTC marketing to get more sales, rank high on search engine results, and more.

Experts not only help you identify the flaws in what you've already done but also guide you in finding out the best methods to use now. If you want to boost your sales, expand your business, focus on your strengths, and get access to specialized resources, hiring professional help is key.

Can Hiring a Specialized Agency Make a Difference?

When it comes to creating an engaging experience, fostering a deep connection with your customer base, following a DTC model to attract your audience, and earning more money, hiring specialized services can make a huge difference.

The direct-to-consumer model gives the power back to the entrepreneurs. Therefore, when you get help from a DTC branding agency, you're working on understanding and controlling every step of the sale process.

DTC marketing is gaining popularity in the eCommerce world since it helps you understand your target audiences and connect with your loyal customer base. Consequently, getting help from experts can only help you improve, increase your sales, plan better, and get the best outcomes possible.

With consulting experts available, G & Co. is ready to help clients through their process and guide them in whatever they need to improve their business!

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