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Direct to Consumer
Retail
eCommerce
Luxury
Consumer

Direct-to-Consumer Agency & Consulting Firm

G & Co. is a powerhouse in the direct-to-consumer industry, operating as an esteemed direct-to-consumer agency and consulting firm. Our success recipe combines strategic expertise, innovation, and a staunch commitment to customer needs, enabling us to consistently transform brands into industry trailblazers.

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Learn how Nike expertly curated its direct-to-consumer strategy through a meticulously refined digital experience.
Learn how Chase strategically fortified customer loyalty through optimized digital channels and customer-centric journeys.
Learn how Marriott Bonvoy successfully reimagined the travel experience by embracing a digital platform-driven approach.
Read how Burberry revolutionized the luxury fashion landscape with a groundbreaking digital transformation in commerce.

Direct-to-Consumer Agency & Consulting Firm Services

Here at G & Co., we take pride in championing direct-to-consumer brands. With our customized strategies and operational finesse, we help brands navigate the digital landscape, leverage data insights, and perfect their supply chains. This holistic approach fuels customer engagement, propels growth, and optimizes profitability.

Customer Acquisition

Here at G & Co., our approach to customer acquisition sets us apart. We deploy focused strategies that combine rich data insights with a deep understanding of consumer dynamics. This effectively broadens your audience reach, bolsters conversion rates, and strengthens your standing in the direct-to-consumer arena.

Brand Loyalty Enhancement

We consider nurturing brand loyalty integral to what we do. We curate cohesive, emotionally appealing customer journeys, cultivating profound connections between your brand and its audience. Every touchpoint is meticulously managed, transforming casual shoppers into dedicated brand ambassadors.

Optimized Distribution Channels

For us, distribution goes beyond mere logistics—it's about satisfying customer expectations through timely, cost-efficient delivery. We redesign your distribution framework, employing innovative tools and methodologies that streamline processes and boost customer satisfaction.

Market Analysis

Our comprehensive market analysis services offer a 360-degree view of your competitive landscape. We peel back the layers of market trends, competitor tactics, and consumer preferences, we equip you with a thorough understanding of your market, aiding insightful decision-making and strategic action.

Product Positioning

Capitalizing on our deep understanding of market dynamics, we position your products for success. We effectively segment your audience and position your offerings to resonate powerfully with the right customers, ensuring increased visibility and a strong market presence.

Operational Efficiency

At G & Co., operational efficiency is a top priority. We apply proven methodologies and process optimization techniques, spotting and resolving bottlenecks, and driving value across operations. The result is a lean, agile business model that boosts productivity, reduces costs, and heightens profitability.

Digital Marketing Strategy

In the direct-to-consumer landscape, a compelling digital marketing strategy is crucial, and that's where we excel. Our team of digital marketing specialists tailors strategies to your business, enhancing your digital footprint, and ensuring you connect with the right audience.

Data Management

We believe robust data management underpins insightful decision-making. We help you wield the power of your data, guaranteeing its integrity and security. Our meticulous data analysis provides actionable insights that enhance customer engagement, support strategic planning, and improve business performance, always in compliance with stringent data protection standards.

Testimonial

“G & Co. has an innovative approach to benchmarking and developing digital experiences. Their specialization in retail and luxury made them our top choice when it comes to improving the customer journey through digital and physical experiences.”

"Upon reviewing multiple alternatives, our selection fell on G & Co., - a choice that has been absolutely precise from the very start. This collaboration has brought forth immense value and positivity for Nike, making it an exceptionally gratifying endeavor."

"G & Co.'s team exemplifies strategic expertise and fearless innovation. Their commitment to solving complex problems is commendable."

"G & Co. is a blend of passion, collaboration, and unmatched digital expertise, always exceeding our business expectations."

Catherine Maillet
Manager, Digital
LVMH
Alexandra Reed
Director, Digital Marketing EMEA
Nike
Akio Tanaka
Senior Director, Digital Transformation
Toyota
Patricia Miller
Senior Director, Customer Experience
Marriott Bonvoy

Our Impact as a Direct-to-Consumer Agency & Consulting Firm

At G & Co., we've become intimately acquainted with the hurdles that punctuate the dynamic direct-to-consumer sector. We're seasoned in turning these challenges into opportunities, thanks to our expertise in insights-backed strategies, refined operations, and cutting-edge digital marketing. From pinpointing the right audience to nurturing brand loyalty, streamlining distribution channels to data management mastery, we build all-encompassing strategies that elevate your market standing and fuel enduring growth.

Market Penetration

At G & Co., we pride ourselves on crafting robust strategies that fuel market penetration. Armed with competitive insights and a grasp of market dynamics, we assist you in securing a larger market share, making sure your offerings reach the right customers at the opportune moment.

Brand Positioning

Collaborating closely with our clients, we help carve out unique brand positions that strike a chord with target audiences. We foster an enticing brand narrative that amplifies market presence, bolsters brand equity, and spurs consumer engagement.

Consumer Engagement

G & Co. specializes in designing personalized experiences that heighten consumer engagement. Using state-of-the-art digital tools and a thorough understanding of consumer behavior, we convert engagements into enduring customer relationships.

Operational Efficiency

We excel at streamlining processes and rooting out inefficiencies. Our adoption of lean methodologies and strategic automation elevates productivity, trims operational costs, and bolsters overall business performance.

Data-Driven Decisions

We're adept at transforming data into actionable intelligence. Our robust data management and analytics capabilities fuel informed decision-making, leading to strategies that are both reactive and forward-looking, enhancing performance across your business.

Customer Acquisition

Our expertise in targeted marketing strategies and customized customer journeys makes us adept at customer acquisition. Our strategy ensures you connect with the right audience, cultivate meaningful relationships, and convert potential customers into loyal followers, thus driving business growth.

Our Expertise as a Direct-to-Consumer Agency & Consulting Firm

At G & Co., we're proud of our deep-seated expertise in the direct-to-consumer industry, honed over years of immersive experience and thought leadership. This profound understanding equips us to untangle intricate market dynamics, foresee changes, and carve bespoke solutions. This blend of in-depth knowledge and strategic vision positions us to steer our clients towards enduring growth and industry dominance, making us a go-to consultant in the sector.

Comprehensive Market Intelligence

At G & Co., our robust market intelligence equips us with a broad view of the direct-to-consumer landscape. Harnessing data analytics, we unlock the secrets of market trends, competitor behavior, and consumer preferences, thereby enabling informed decision-making and strategic planning.

Consumer-Centric Strategies

Our strategies pivot around the consumer. We devise tactics that resonate with changing consumer needs and behaviors, thereby bolstering brand loyalty and optimizing customer value. From custom experiences to customer service par excellence, we make sure your brand deeply connects with its audience.

Omnichannel Marketing Excellence

G & Co. excels at developing and implementing omnichannel marketing strategies. By sculpting seamless customer journeys across all touchpoints, we extend brand reach, foster durable customer relationships, and drive sales, guaranteeing a consistent, engaging brand experience.

Technological Innovation

We tap into technological innovation to bolster business efficiency and customer engagement. From AI-driven analytics to state-of-the-art digital marketing tools, we leverage cutting-edge technology to bolster your brand's visibility, fine-tune operations, and deliver superior customer experiences.

Agile Business Models

We craft agile business models that keep pace with the ever-changing direct-to-consumer market. Our models underscore flexibility and resilience, equipping your business to navigate market shifts, swiftly respond to consumer demands, and sustain a competitive edge.

Sustainable Growth Planning

We zero in on sustainable growth, fashioning strategic plans that strike a balance between short-term wins and long-term success. We consider every facet of your business, from operational efficiency to brand reputation, to create a roadmap that leads to steady, sustainable growth.

53% increase in online campaign-driven conversion rate for Prime membership
102+ million people reached after implementation of user experience design
162% increase in online direct-to-consumer conversion
27% Increase in mobile banking transactions through digital enhancements
38% Uplift in brand eCommerce redesign impacting customer retention
Robust strategy delivered to meet $10 billion revenue goal by 2027
25% increase in customer satisfaction with a mobile app design & development revamp for improved guest experience
Mobile app design created from start to finish in 2-month timeline
23 million impressions generated to bolster customer retention and loyalty
478% increase in campaign reach with new market targeting
100+ delivers & consumers benchmarked across the United States for a 3-month survey
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
1 million downloads of the Toyota app for convenient, vehicle management
1 million downloads of the Toyota app for convenient, vehicle management
Full-scale, responsive UX/UI design for desktop, mobile, and tablet created in 2 months
100+ delivers & consumers benchmarked across the United States for a 3-month survey
478% increase in campaign reach with new market targeting
23 million impressions generated to bolster customer retention and loyalty
Mobile app design created from start to finish in 2-month timeline
25% increase in customer satisfaction with a mobile app design & development revamp for improved guest experience
Robust strategy delivered to meet $10 billion revenue goal by 2027
38% Uplift in brand eCommerce redesign impacting customer retention
27% Increase in mobile banking transactions through digital enhancements
162% increase in online direct-to-consumer conversion
102+ million people reached after implementation of user experience design
53% increase in online campaign-driven conversion rate for Prime membership

Global Leadership

We’re 100+ individuals from across the world driven by innovation and diverse perspectives. We craft your brands innovations for the world of tomorrow.
Judith Rangel
VP, Digital Experience
As the VP of Digital Experience at G & Co. Judith employs her skill of spearheading client satisfaction initiatives and harmonizing objectives with a thriving company culture. She previously oversaw client engagements at Projekt22 and Globant, managing accounts for Samsung, Google, Amazon, and Peloton.
Adrian Garnica
President
As the President of G & Co., Adrian is a visionary leader responsible for driving growth, managing teams, and fostering client relationships. With a proven track record at McKinsey and R/GA, Adrian has successfully developed and executed strategic visions, led consultant teams, secured major clients such as Nike, Google, and Louis Vuitton, and ensured top-quality project delivery. Adrian's expertise lies in scaling, operations, and client-agency collaboration.
Kevin Sonof
VP, Strategy
Kevin serves G & Co. as VP of Strategy, bringing an accomplished strategist perspective for driving growth, delivering high-quality consulting projects, and cultivating client relationships. With expertise in market research, cross-functional collaboration, and staying abreast of industry trends, Kevin has successfully worked with renowned brands such as AT&T, Verizon, Google, Facebook, and Coca-Cola.
Estella Mahone
Chief Financial Officer
Estella is a seasoned financial leader responsible for developing strategies, ensuring compliance, and optimizing financial stability. With expertise in financial planning, analysis, and risk management, Estella collaborates cross-functionally to drive strategic decision-making and enabling client missions.
Juan Manuel Gonzalez
Chief Executive Officer
As the CEO of G & Co., Juan is a visionary leader driving the company's strategic direction and growth. With expertise in executive leadership, business development, and relationship management, Juan has successfully developed and executed business plans, expanded the firm's market presence, and worked with renowned brands such as Saks Fifth Avenue, Levi’s, and Coca-Cola while taking the company to a worldwide presence and expanding to more than fifty employees. He has been recognized by the CFDA, ANA, Wall Street Journal, and Inc.
Francisco Chung
VP, Digital
Francisco is a dynamic leader driving business growth through digital innovation. With a proven track record of developing and executing digital strategies, Francisco leads teams, identifies opportunities, and delivers tailored solutions for clients. With a rich background working with brands like Apple, Sony, and General Electric, he brings extensive expertise in driving growth, optimizing operations, and fostering strong collaboration with clients. His achievements have been recognized during his tenure as Creative Technical Director at Isobar, frog, and Material.
Jeff MacBride
VP, Project Management
Jeff excels in developing and implementing effective project management strategies. With a strong track record in leading teams and collaborating cross-functionally, Jeff ensures successful project delivery, client satisfaction, and continuous improvement. Having served renowned clients and brands, Jeff's expertise in scaling operations and fostering a collaborative culture is backed by achievements at Lockheed Martin and as an adjunct professor in project management.
Shaelyn Ventrano
Senior Project Coordinator
As our Senior Project Coordinator, Shaelyn's expertise lies in coordinating project activities and ensuring seamless execution. With a background as a Cryptologic Linguist and Division Lead in the US Navy, Shaelyn brings exceptional organizational and communication skills to the team to help monitor project progress, facilitate collaboration, and maintain meticulous documentation. Clients value Shaelyn's proactive approach, timely updates, and attentive service. Her dedication to process improvement and sharing best practices showcases her commitment to excellence in project management.
Jacob Wright
VP, Growth
Jacob helps G & Co. in his capacity to drive market expansion and revenue growth through strategic initiatives. With a strong business development track record in working with renowned brands like Nespresso, MGM Resorts, Microsoft, Johnson & Johnson, and Unilever, Jacob develops comprehensive growth plans, leveraging industry best practices, analyzing key performance indicators to identifiy areas for improvement and fosters a culture of collaboration and achievement. Prior experience at leading agencies includes roles as an Account Manager, Strategist, and Director of Strategy.

FAQs

What’s the importance of working with a DTC eCommerce agency?

Having an eCommerce agency with experience in the direct-to-consumer space is pivotal to a DTC brand’s strategy success. G & Co. is a dedicated DTC eCommerce agency with a keen understanding of what makes a user experience a great one and a portfolio that includes Outdoor Voices, Material, and Apostrophe.

We have the skill and insight necessary to guide DTC brands in their eCommerce journey, be it in setting up a storefront, creating a comprehensive digital marketing strategy, or optimizing a campaign for long-term growth. No direct-to-consumer brand should have to spend the time and effort needed to successfully run their operations just to play by the old rules of traditional retail. Neither should they be advised by agencies without any background in the DTC world. Innovative new brands need innovative strategies—that’s why the trusted direction of a DTCdigital agency is necessary for breakthrough brands.

What’s the importance of working with a DTC UI/UX agency?

We understand direct-to-consumer brands cherish their ability to be quick and nimble and that they appreciate those same qualities in a DTCUI/UX agency. With G & Co., we move swiftly but deftly to provide the most intuitive and user-friendly design solutions for direct-to-consumer brands.

At our agency, our team of designers, developers, and strategists work as a team to provide DTC brands with beautifully designed experiences that engage users and set themselves apart. We combine our creative skills and optimizing ability to produce the most efficient and enjoyable digital products for our clients. As a DTCdigital agency, we believe that part of what makes a brand stand out is having an appealing product experience and knowing how to best demonstrate the principles that lead the way in creating a user experience that cares deeply about the customer.

What’s a DTC digital strategy and how does it differ from other brand strategies?

A DTC digital strategy differs from other brand strategies in that, unlike traditional retail relationships, DTC cuts out the middleman and instead sells straight to the end-consumer. That kind of freedom means brands with a direct-to-consumer business model will not only have to act as their own distribution partner but also preside over its fulfillment and marketing operations.

And while that may sound unappealing to some, the beauty of the DTC digital strategy is that brands have much more flexibility to connect with the consumers and, in turn, make for a better engagement standing. As a DTC marketing agency, the most important thing to understand in a digital strategy is that the more consumer-centric an approach is, the better. After all, one of the biggest reasons why direct-to-consumer brands have garnered a devoted audience is because of their ability to market to consumers and deliver what they need and want.

As the biggest driver behind any DTC brand’s success, the consumer should always be the first and most important priority in a DTC marketing strategy.

What are your areas of focus as a DTC digital agency and DTC marketing agency?

User experience is at the core of everything we do here at G & Co.
We started out as a UI/UX design agency and website design firm that spawned to include web applications, enterprise software, and digital marketing. The UX UI and DTC web design projects we take on range from building a new product to redesigning an existing eCommerce site, mobile app, or enterprise software. We do everything you might need to bring a successful digital product to life: user research, product strategy, user interface, user experience design, usability testing, prototyping, web design and development. And we are more than happy to offer our marketing services to help you optimize your strategy for the long run.
It’s no surprise that our clients return for our gamut of digital services. After all: who can better add continued value to a direct-to-consumer brand’s strategy than the very DTC agency that considers their brand’s success as their own? We’re a DTCdigital agency that believes every direct-to-consumer strategy, at its core, enables the customer with an exceptional journey, from the first stages of brand recognition, to far beyond the purchase. That’s why unlike other eCommerce, web design, or DTCmarketing agencies, we think about the path we want to pave for each of the brands we partner with to make for one great user experience.

What separates G & Co. from other top DTC marketing agencies and DTC digital agencies?

With so many great agencies, it’s hard to be different when the standard is so high. So how do we stand out? Simple. We’re a DTC digital agency that prides itself on the quality of our web design work, the craft it takes to make it, and the DTC marketing strategies we map out for our DTC clients. G & Co.’s digital products and user interfaces are easy to use, look great, and represent DTC brands in the best way possible.

Not to mention, we always consider the direct-to-consumer mission when crafting a DTC marketing approach—with the end-user experience in mind. We believe that if our central focus remains on the customer, then we will always succeed. And unlike most DTC marketing agencies and user experience designers, we combine both creative and product design capabilities with strategic thinking under one roof and on the same project. Imagine a design shop meets a DTC digital strategy firm and an eCommerce agency — that’s us.

Can your DTC digital agency help me with setting up my Shopify store?

Absolutely! As a DTC Shopify agency, we can develop a storefront for emerging brands. Why we choose Shopify is simple: it offers the single best springboard for direct-to-consumer brands to get started on selling without issue. And for breakthrough DTC brands, we think they’ll appreciate being able to get started with some powerful tools, like analytics tracking, inventory management, and easy-to-use development. Of course, we also serve DTC brands with an existing Shopify store with design and development changes.

Do you do branding or should I hire a separate branding agency?

Yes, G & Co. does branding. While we regard ourselves as a user experience agency foremost, we recognize branding is an integral part of any DTC design project. We position ourselves as a new kind of branding agency focused on direct-to-consumer brands, as well as tech startups, digital products, and luxury names. Any DTC digital agency can create a visual identity, but not like the one we did for Dreem. Our branding capabilities include research, brand and digital strategy, logo design, visual identity, graphic design, motion design, and style guide development, and web design, among other things. However, our clients often provide us with either a brand strategy or even a complete visual identity package. In these cases, we use the current brand foundation as a starting point, not just carefully applying it to whatever we’re designing but making sure we extend and enrich the brand while staying true to its roots.

What process should I expect from your DTC UI/UX agency?

Our UI/UX design process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. While each UX UI design engagement is unique, we always go through the following key phases:

Discovery & Research
We usually start by consolidating all available project documentation and scheduling UX workshops with your team. During those sessions, we interview key stakeholders, collaborate on requirements, and ideate and plan the next steps. When possible, our UX designers talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing product to identify opportunities for user experience improvements. We will also review competitor products, gather visual design references, and document best practices.

Digital Strategy & Concepts
Based on the discovery & research results, we synthesize a digital strategy and define a UX approach to drive our design process. Since we’re a UI/UX design agency, we will explore different concepts to establish such core elements as information architecture, key screen layouts, and UI design direction. We then validate the resulting concept with users and stakeholders. Once the feedback is in, we make the necessary updates to design the rest of the product.

UI/UX Design
After the UI design concept has been approved, we start designing the UI and UX, continuously conducting user tests, and iterating along the way. The UX UI design's main activities include user flow mapping, wireframing, user interface design, interaction design, and prototyping. We hand off design assets to developers using tools and providing a comprehensive style guide that includes a UI component library, UX guidelines, and complete user flows. Learn more about our UI design studio process and deliverables here.

How can I get a proposal for my project?

If you're looking for a UI/UX design, DTC eCommerce agency, or DTC Shopify agency, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 36 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. We can sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other digital agencies to compare their prices and design and brand approach. While many digital agencies only work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a design brief, project requirements, past designs, etc. If we’re redesigning an existing digital product, we’ll want to schedule a demo or try it ourselves. We will create a proposal and schedule a video call to walk you through it. The digital agency proposal will include a detailed description of our DTC brand approach, project phases, activities, and deliverables, and relevant case studies.

What does G & Co. do, primarily?

While G & Co. is both a DTC eCommerce agency and a DTC marketing agency, we consider ourselves an equal partner to our brands because we cover everything a direct-to-consumer brand could need in a shop.

As a DTC eCommerce agency, we offer services that strengthen a brand’s online image and equip them with the necessary features any breakthrough business needs to succeed now and for the years ahead. This includes a digital strategy, design work, and optimization that fits into and empowers a brand’s mission.

Our additional services include UX/UI web design, branding identity, development, and strategy for both up-and-coming and established brands who want to make a breakthrough for the new digital age. At G & Co., we recognize no one brand is the same—it’s why we approach each project with careful consideration and reflection for the path we want to create.

If you have a project you’d like to discuss, please email us at hello@g-co.agency.

Why Should I Hire a Digital Marketing Agency?

Hiring an agency that specializes in digital marketing is essential if you want to be able to develop effective strategies to attract potential customers, increase sales, and make the most out of your online presence.

What makes DTC brands different from others in the eCommerce industry is that they control every aspect of how they sell products and services to their target market. You'll be able to do this if you work with experts who can guide you through the process.

Is G & Co. Different from Other Agencies?

G & Co. is entirely different from other businesses because it's a consulting firm that specializes in consumer goods and retail.

This company is the ideal one to hire if your target audience includes people in these categories. When you want to make your business stand out in an eCommerce space, focusing on a specific portion of the population is essential, and this is exactly what G & Co. can help you with.

Experts at G & Co. help retailers attract their target market, define their brand identity, and create strategies that allow them to cut the middleman and adopt a direct-to-consumer model, increasing sales.

Why Do Consumers Choose DTC Brands?

Many customers feel attracted to DTC brands even if they don't know they're in this category, and there's a reason for it.

DTC marketing guarantees that businesses control every aspect of their selling experience. Therefore, regardless of the brand's identity, the eCommerce platforms it uses, or its target audience, experts will have a say on everything that happens.

How Can a Company Benefit from This Agency?

Retailers can benefit from many businesses, but when it comes to G & Co., it's different. They'll get help from digital marketing experts who are there to guide them and develop innovative and effective strategies.This DTC eCommerce agency focuses on helping retailers identify the most crucial factors that influence their outcomes. In some cases, that can be a flawed business model, a lack of creative elements, issues with Search Engine Optimization, using the wrong eCommerce platforms, and so on.

What Can G & Co. Help Me with?

Optimizing information for a search engine, improving websites to make online shopping easier, and developing effective strategies to target customers are just a few of the things that people at G & Co. specialize in.

Furthermore, this web agency of eCommerce follows a direct-to-consumer model, going beyond basic digital marketing to make sure retailers control their selling experience.

If you hire G & Co., you'll get experts who can guide you in making the best business decisions when it comes to retail. There are numerous professionals available, and they specialize in different fields within this industry, so you'll get to experience guidance from the best people out there.

Why Is Expert Help Important?

Hiring digital marketing experts is essential, especially if you want to succeed in attracting your target audience and increasing your sales.

With experts such as the ones at G & Co., retailers can improve their business model, rely on DTC marketing to get more sales, rank high on search engine results, and more.

Experts not only help you identify the flaws in what you've already done but also guide you in finding out the best methods to use now. If you want to boost your sales, expand your business, focus on your strengths, and get access to specialized resources, hiring professional help is key.

Can Hiring a Specialized Agency Make a Difference?

When it comes to creating an engaging experience, fostering a deep connection with your customer base, following a DTC model to attract your audience, and earning more money, hiring specialized services can make a huge difference.

The direct-to-consumer model gives the power back to the entrepreneurs. Therefore, when you get help from a DTC branding agency, you're working on understanding and controlling every step of the sale process.

DTC marketing is gaining popularity in the eCommerce world since it helps you understand your target audiences and connect with your loyal customer base. Consequently, getting help from experts can only help you improve, increase your sales, plan better, and get the best outcomes possible.

With consulting experts available, G & Co. is ready to help clients through their process and guide them in whatever they need to improve their business!

FAQs

How can G & Co. leverage advertising strategies to enhance the brand visibility and reach of our brand?

One of the best ways to increase visibility and reach for a brand is by utilizing effective advertising strategies. This involves tailoring campaigns so as to target an appropriate audience, producing content that resonates with them, optimizing all plans in order to maximize return on investment (ROI), leveraging influencers who may spread awareness about your product or service through their social media presence, and finally taking advantage of major platforms such as Facebook and Twitter. By doing this well, G & Co. has successfully widened our clients' scope of influence while promoting their image in their liking, positively impacting how people view it from across a diverse landscape. These same approaches enable brands not only to be seen but also heard far beyond what was previously thought possible.

How does G & Co. integrate branding efforts across digital marketing channels to create a cohesive brand identity for our brand?

For brands to guarantee their messaging is uniform across all digital platforms, it’s crucial that the same visuals and color palettes are used as well as content embodying values and aims being consistent. G & Co. develops a comprehensive digital branding strategy that encompasses the gamut of visual identity, including website design, social media branding, and content creation. By first aligning our clients' visual elements across all possible touchpoints, we create a unison front with their brand experience that is made to resonate with customers, build trust, and foster brand loyalty.

How can G & Co. utilize platforms and channels to optimize the online presence and customer acquisition?

As a digital experience agency, G & Co. works on a host of digital platforms and channels to propagate our clients' image. We work to optimize within the metric of acquisition to ensure we captivate attention, pique interest, and encourage purchases across eCommerce platforms, online marketplaces, and digital marketing channels. With a primary focus on brand visibility and targeted approach on reach and conversion, we help our clients optimize their acquisition efforts for sustainable growth.

How can G & Co. leverage digital analytics and data-driven insights to optimize advertising campaigns and maximize ROI?

G & Co. utilizes the best digital analytics tools and methodologies to help our clients track and measure key performance indicators based on their objectives. To do so in an effective manner, we ensure we take customer behavior into consideration, seeking the most optimal of outcomes. With real-time analysis and continuous monitoring, we refine our clients' campaigns using data-driven insights, ensuring we achieve maximum ROI in the name of securing meaningful business outcomes.

How does G & Co. stay updated with the latest trends and technologies in the digital marketing landscape?

G & Co. places the utmost emphasis on staying up-to-date with the innovations and advancements in digital marketing. We do this by attending conventions related to the industry, reading key publications from experts, networking with professionals who are knowledgeable about such topics, and using data insights to tweak our strategies for maximum success. Keeping abreast of these changes is necessary in order for us to stay ahead of the game and remain at the forefront when it comes to modern technologies.

What’s the importance of working with a luxury fashion retail consulting agency?

As both an eCommerce, design and development agency and luxury retail consulting firm, we are in a powerful position to help brands build comprehensive strategies tailor-made for them and the digital age. Our eCommerce and design capabilities are bolstered by our pursuit of results, continuously working to advance brands for the future ahead.

Our eCommerce background gives us a unique perspective on the needs a brand must meet to engage with consumers today. G & Co.’s work in the luxury, fashion and retailspace has always been centered around one thing: creating for the optimal customer experience in mind. We believe that if we always remain focused on the consumer, we will succeed in delivering the kind of impact we strive to make on the world.

What are your areas of focus as a fashion retail consultancy?

While G & Co. is a digital agency and a strategy consulting firm, user experience is at the heart of everything we do. All our projects revolve around delivering nothing but the most impactful result for clients, be it an online strategy, enterprise application development, or digital marketing—everything we do is made with the user in mind.

When it comes to our clients, we exert all avenues to ensure we bring forth the results brands need in a present-day strategy. We conduct user research, competitive analysis, product strategy, and digital evaluations for fashion and retail brands to help them succeed in the long run. And of course, because of our digital proficiency, we are experienced in executing an idea.

What separates G & Co. from other fashion consultancies?

With so many excellent fashion consultancies to choose from, it’s no doubt a little difficult to stand out. So how does G & Co. stand out? Simple. We’re both the strategists brands need and the people that can take an idea from concept to market. And as a team that celebrates our wide range of skills, backgrounds, and competencies, you can be assured that we’re ready to help your brand shine through for years to come.

We pride ourselves on the quality of our work, all the meticulous ideation and craft that goes behind it, and the strategies we outline for our clients. Everything we do is made with the ultimate customer experience in mind. Our creative and strategic skills applied together make for the perfect combination of planning and implementation that brands love to have to meet the demands of a rapidly changing market. At G & Co., you’ll have a UI/UX design and eCommerce firm, a digital marketing agency, and a fashion retail consultancy all under one roof. If you need luxury consulting services, reach out to us.

Can your luxury retail consulting firm help with digital marketing and omnichannel strategy?

Absolutely! As a luxury retail consulting firm and a holistic digital strategy agency, we are fully equipped to plan and deploy a brand’s digital marketing and omnichannel strategy. Additionally, we support brands in drawing a digital transformation blueprint, accelerating an online approach’s current adaptation, and establishing supplier partnerships.

We’re well-versed in guiding emerging brands and established names in their digital journeys because of our agency service capabilities. We see ourselves as a direct link to our clients’ success because we think of ourselves as equal partners invested in their long-term goals. If you have a digital marketing need, or are looking to begin developing an omnichannel strategy, send us an email at hello@g-co.agency.

Do you do brand assessment, or should I hire a separate fashion retail consulting firm?

Yes, G & Co. does brand assessment. We recognize that every brand at its core is a relationship with a promise to consumers; that promise tells people what they can expect from them, what makes them different from the rest, and ultimately reflect how people perceive a brand. Our brand assessment process evaluates a company’s strength by asking whether we meet the expectations we want to have and how we can elevate ourselves to a better vision. If you have a brand assessment or any other fashion consulting need, please write us an email at hello@g-co.agency.

How can I get a proposal for my project?

If you’re looking for a retail or fashion consulting agency, please send us an email first with a quick summary of your project or an RFI/RFP. We usually reply within 36 hours to schedule an introductory call and ask any immediate questions. During our first call, we will ask some questions about the project goals, audience, budget, timeline, and other essential details. Of course, we realize we will be discussing sensitive info, and we would be more than happy to sign an NDA if necessary, but our standard is to always treat all client conversations as confidential. Please feel free to contact other consultancies to compare their prices and brand approach. While many branding and luxury retail consulting firms work by the hour, we try to estimate the project cost as precisely as possible before we start. After the call, we may request various documentation such as a brief, project requirements, past reports, etc. Our proposal will include a detailed description of our brand approach, project phases, activities, deliverables, and relevant case studies.

What process should I expect from your retail consulting agency?

Our process is based on the design thinking methodology, which allows us to be flexible, adapting to almost any project type and collaboration model. Of course, each engagement is unique, but we always go through the following key phases:

Discovery & Research

We usually start by consolidating all available project documentation and breaking down questions about your brand. During those sessions, we interview key stakeholders, collaborate on requirements, and ideate and plan the next steps. When possible, our strategists talk to your current or potential customers to understand their needs and pain points. In some cases, we may need to audit your existing strategy to identify opportunities for user experience improvements. We will also review competitor approaches, gather references, and document best practices.

Digital Strategy & Concepts
Based on the discovery & research results, we synthesize a digital strategy and define the approach to drive our process. Because we are a user experience agency at heart, we will explore different concepts to establish such core elements as information architecture, interactions, and future engagements. We then validate the resulting concept with users and stakeholders. Once the feedback is in, we make the necessary updates to design what our strategy will look like.

What does G & Co. do, primarily?

G & Co. is a luxury consultancy and a UI/UX web design and development agency. We consider ourselves an equal partner to our brands because we cater to any need an emerging brand or established name could need.

As a retail consulting agency, we work hard to ensure we do everything we can for our clients to be as suited as possible for the ever-changing consumer landscape. We recognize that the strongest brands today are those who have embraced the technologies of today and will adopt what consumers come to use. After all, the brands who want to redefine their industries are the ones who do. We pride ourselves on working with those brands and the people behind them. Because together, we can accomplish exceptional ambitions and create enduring results.

And as a UI/UX web design and development agency, we can help implement the creative elements your brand needs to start making breakthroughs for the digital age.

If you have a project you’d like to discuss, please email us at hello@g-co.agency.

Which consulting firm is best for retail?

When considering which retail consulting firm to choose from, the firm’s mission, ability, and experience must be evaluated. At G & Co., we offer a wide range of services – from being a UX/UI design deliverable partner to data benchmarking and market & competition mapping, to offering actionable insight sand developing strategic roadmaps that help brands achieve their missions. Our wide range of services and abilities are backed by years of experience within the retail & consumer goods and apparel, fashion, luxury industries, combined with a diverse set of analytical and creative talent.

While there are many retail consulting firms available, we deeply believe that by keeping the optimal customer experience in mind, we can help brands accomplish their goals while ultimately satisfying the consumer – a feat we strive for within any engagement. If you represent a retail & consumer goods or apparel, fashion, luxury brand seeking retail consulting backed by robust experience, reach out to us at hello@g-co.agency or submit a request form.

How much does a retail consultant charge?

Most retail consulting firms charge an hourly fee for each engagement with the motive of making as much money from their clients as possible. At G & Co., we detest this model as it becomes easy for these retail consultancies to deceive their clients by falsifying the amount of hours they worked – ultimately causing the client to pay for work that was not actually performed. Instead, we price each engagement fairly depending on the scope of work for a particular engagement and agree on intermediate payout points throughout the project. By charging our clients in this way, the amount of money each engagement costs is negotiated up-front and our clients can rest assured that they are receiving quality retail consulting without being charged for additional work.

What are the KPIs tracked in retail consulting?

While there are many key performance indicators (KPIs) that retail & consumer goods and apparel, fashion, luxury brands track, our consulting tactics focus on improving conversion rates, customer acquisition, and customer retention. With our primary goal of enhancing the customer experience for our clients, we feel that these KPIs are the most useful in determining the success of our consulting efforts as they are directly correlated to an intriguing, memorable, and familiar customer-brand interaction.

How do you measure the success of a retail consultant?

At G & Co., we believe that consulting experience begets a reliable, trustworthy, and knowledgeable retail consultant. Experience is not the only factor in determining the success of a consultant, however. The philosophy behind our retail consulting methodology is based on our ability to assess the objectives of our clients, advising them on whether or not a particular want will translate into accomplishing a mission, and prioritizing which actions should take place to reach their goals.

Our vast amount of experience has allowed us to gain substantial knowledge within the retail space which we deploy in every engagement. Each project gives us the opportunity to learn something new about the retail & consumer goods and apparel, fashion, luxury industries. If you represent a retail & consumer goods and apparel, fashion, luxury brand and are in need of experience-backed consulting services, we would love to hear from you! Contact us at hello@g-co.agency, or submit a request form to get started.

What does a retail & consumer goods consultant do?

Oftentimes, retail &consumer goods brands reach a point where they desire to continue growing and improving, but struggle to find innovative ways in which they can. This point is typically where retail & consumer goods brands reach out to retail consultants who aid in developing actionable strategies to help brands reach their missions and objectively identify which items can be improved upon to maximize their successes.

Our experience with industry benchmarking and tailored competitive and competitor intelligence efforts works to our advantage when consulting with retail brands. We possess a comprehensive understanding and knowledge-base surrounding market trends within the retail & consumer goods and apparel, fashion, luxury spaces which act as insight for identifying best-practices brands should deploy to stay on-par with industry leaders.

What do you consider to be a retail & consumer goods brand as a retail consulting firm?

As a holistic retail consulting firm, we have a wide variety of experience with all types of retail brands from apparel, fashion, and luxury to consumer goods brands. Our definition of a consumer goods brand is one that produces, promotes, and sells a variety of goods that individuals and households purchase and use on a daily basis. These consumer goods include packaged food items, cleaning products, makeup, etc. Some popular consumer goods brands we have worked with and admire include Target, Walmart, Apostrophe, and Nestle SA.

What do you consider to be a retail brand as a retail consulting firm?

In the general sense, retailers are a collection of brands or products that align with themselves with a refined, specialized, and bespoke brand vision. Retailers use strategic marketing and branding tactics to enhance brand positioning – ultimately creating a cohesive and memorable brand and customer experience for the consumer. The foundation of brand positioning for retailers is influenced by propositions offered by brands, such as quality, exclusivity, legacy, specialty, etc. – all of which make up a retailer’s brand identity. Consumers become familiar with and begin to trust a retailer, subsequently increasing customer loyalty and retention.

In the current digital age of online shopping, the nuance of brand positioning for retailers has become especially reliant on a retailer’s eCommerce efforts to keep brand identity strong and customers satisfied. G & Co.’s experience in assisting brands with creating bespoke eCommerce products is central to our mission of delivering excellent customer experiences for each touch point between brand and consumer.

Generally, we believe that a streamlined, cohesive, and familiar customer experience is the most important facet of sustaining a retailer’s brand identity and upholding customer acquisition and retention. We offer consulting services for each part of the retail experience, from retailers to the brands they promote, to assist retailers in accomplishing their overall missions.

What is an apparel, fashion, luxury brand consultant?

At large, the apparel, fashion, luxury industries encompass an array of brands that produce a variety of products ranging from clothing items, to jewelry, to sportswear and beyond. While brands within the apparel, fashion, luxury spaces can be considered similar or even equal, the nuance in their differences, such as target audience, brand identity, brand mission, and product quality, make each vertical unique, and each brand niche within the industry it lies.

G & Co.’s diverse repertoire of prior engagements with apparel, fashion, and luxury brands gives our clients confidence in our ability to tailor each project to their mission. Our consulting services are based on the primary goal of enhancing the customer experience. From industry benchmarking and visualizing competitive landscapes, to conducting primary and secondary consumer research, we make a promise to align our end-goal with the missions of our clients.

What does an apparel, fashion, luxury consultant do?

G & Co.’s primary focus as an apparel, fashion, luxury consultant is crafting the ultimate customer experience. Our belief is that by constantly keeping the customer experience in mind throughout each part of a consulting engagement, our clients will be able to reach their goals and accomplish their missions – albeit boosting customer acquisition or retention, digitally transforming their UX/UI, or gaining competitive and competitor intelligence to keep up with industry standards.

What do you consider to be an apparel, fashion, luxury brand as a retail consulting firm?

Unlike retailers, apparel, fashion, luxury brands are typically stand-alone and do not promote or sell products from different brands. G & Co.’s idea of an apparel, fashion, luxury brand is one that produces high quality products such as clothing, jewelry, athletic wear, among a variety of other things. Our breadth of experience within the retail space has familiarized us with various apparel, fashion, luxury brands who typically have niche missions aimed at attracting and satisfying a target audience. Much like retailers, these brand shave their own unique brand personality and many loyal customers who are devoted to what the brand promotes. Our favorite examples of apparel, fashion, luxury brands that we have worked with include Louis Vuitton, Burberry, Lululemon, and many more.

What is a customer experience consultant?

Customer experience is essentially a measure of customer satisfaction and bill of health for brands. For retail & consumer goods and apparel, fashion, luxury brands, in particular, customer experience is the culmination of experiences from various touchpoints and interactions between consumer and brand. As a customer experience consulting firm, we dissect each of these interactions and analyze them to identify what areas of improvement our clients can act upon.

Our analysis combined with our competitive and competitor intelligence efforts allow us to develop actionable, strategy-driven roadmaps to ensure that brands not only know what to improve, but how to improve every nuance of their customer’s experience. Our diverse set of talents, breadth of experience within the retail space, and primary focus on delivering a bespoke customer experience help our clients reach their missions with the promise of offering best-in-class practices.

What does a customer experience strategist do?

Similar to our consulting efforts, the overall goal that we strive to reach at G & Co. is crafting the ultimate customer experience. We believe that by striving to do so, all aims, missions, and goals of retail & consumer goods and apparel, fashion, luxury brands seeking our consulting efforts can be achieved.

While enhancing the overall customer experience is our primary focus, our ability to align our efforts with the missions of our clients’ combined with our diverse set of engagements results in strategic and consulting skills that are unmatched. We offer all our clients actionable, insight-driven strategies to help them achieve the ultimate customer experience – whether they’re looking to expand their online presence or perform a digital transformation, derive an innovative plan-of-action that propels their company forward, or map out their market and competitive landscape to outperform your competitors.

What is customer experience with regards to consulting?

Every engagement with G & Co. for our retail & consumer goods and apparel, fashion, luxury clients has the end goal of creating and enhancing the best possible customer experience for the brand's target audience. Our definition of customer experience is the sum total of experiences from every touchpoint and interaction between the customer and brand. We treat these touchpoints and interactions like variables in a science experiment – we observe, measure, and analyze each interaction to determine areas of improvement or where industry best-practices can be implemented.

Our customer experience consulting methods include industry benchmarking, conducting primary consumer surveys via a selective secret shopper network, analyzing market trends through competition and market mapping, and more. Our collection and analysis of exploratory and specific data and thorough research allows us to develop an actionable strategy for apparel, fashion, and luxury brands to get them closer to accomplishing their missions and achieving their goals. We strive to maintain alignment with our client’s brand personality to offer a bespoke and elevated customer experience overall.

What is benchmarking in consulting?

One way we help our clients identify areas of improvement is by benchmarking their competitors and the top players in their industry. By collecting data on retail & consumer goods and apparel, fashion, luxury brands’ industry competitors, we are able to identify areas of improvement and where best practices can be applied. Our benchmarking services help substantiate our consulting efforts and allow us to create data and insight-driven, actionable strategies to help our clients be the top name in their industry.

From conducting primary consumer surveys to observing various consumer touchpoints and interactions through a selective secret-shopper network to compiling data research on market trends, consumer habits, and services offered by competitors industry-wide, we make sure that our consulting services are holistic, thorough, and tailored to each engagement and our client’s needs. If you are a brand interested in gaining more insight into your industry and competitors, reach out to us to inquire about our benchmarking efforts at hello@g-co.agency, or submit a request form.

How does benchmarking help retail & consumer goods companies?

G & Co.’s benchmarking services for retail & consumer goods and apparel, fashion, luxury brands bring insight on how their strategic efforts and branding tactics fare against industry competition. Generally speaking, brands move up in their industry ranks by understanding what tools and methods are used by their competitors that keep them at the top of the leaderboard. While observation and application of these methods act as a pathway to increasing brand awareness, measuring their implementation through benchmarking is a way to comprehend their efficacy.

What is competitive intelligence and what does a competitive intelligence team do?

The general result of our benchmarking, research, and analytical efforts is the accumulation of competitive and competitor intelligence for our clients. By benchmarking and gathering data on retail & consumer goods and apparel, fashion, luxury brands’ direct competitors, we provide competitor insights to brands and visualize their competitive landscape. We use this intelligence to develop strategic plans of action for our clients to deploy and become top performers in their verticals.

Why Would Fashion Brands Require Retail Consulting Firms?

Any modern-day company requires the use of good retail consulting firms, such as G & Co. This applies to fashion and luxury as much as anywhere else, where industry leaders have quickly realized that their retail industry would quickly lag behind without the use of fashion consulting firms.

A lot of the retail services that fashion and luxury businesses rely on are now done online. This means the services of G & Co. and other luxury consulting firms could be the only key to the customer pool that can be found on the internet.

The efficiency in the supply chain and value chain also depends a lot on how top retail consulting firms can come up with strategies to smooth out the entire process.

What Sets Top Retail Consulting Firms, Such As G & Co. Apart?

G & Co. has an in-depth understanding of the important parameters that determine success in the fashion industry, such as customer loyalty and retention, maintaining a sustainable future, and brand innovation.

This understanding is what sets top consulting firms head and shoulders above smaller retail consulting firms which do not usually dedicate extensive research to the specific needs of the fashion brand they are representing.

What Sort of Services Can Top Consulting Firms Offer Fashion Brands?

Top retail consulting firms, such as G & Co. can offer the following retail consulting services to luxury brands:

- Digital marketing strategies that inspire customer loyalty

- Creating an efficient supply chain

- Implementing plans for a more sustainable future

- Creating platforms where key stakeholders can interact with customers online and discover what their target market needs

- Set up a more visible and effective social media presence

How Can Retail Consulting Firms Such as G & Co Contribute Towards a More Sustainable Future in the Fashion and Luxury Industry?

Extensive research is being done on implementing the use of sustainable materials and manufacturing practices in the fashion and luxury industry. However, not all fashion brands have access to this cutting-edge technology nor are they in a position to implement it. Retail consulting firms, such as G & Co. can help by providing the necessary advice and information required by fashion brands that are ready to implement better industry practices.

How Do Retail Strategy Consulting Firms Decide on the Best Strategies To Use for a Specific Fashion and Luxury Company?

Top retail consulting firms work with a wide range of different fashion and luxury brands. They need to be able to decide on which strategy to implement for each company.

These parameters are some of the things companies such as G & Co. look at:

- The needs of the fashion and luxury brand and its key stakeholders

- Trends in the global economy

- The goals of the fashion retail industry brand

- New technologies that are being implemented in the industry

How Can Customers reach G & Co. retail consulting firm?

The best way to contact G & Co. is through their online contact online form. Customers can log onto the webpage any time of the day and leave their contact information. A G & Co. representative will get back to them in no time at all.

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