Top Best Healthcare Market Research Firms in the US – July 2025

Introduction

In a $20 trillion global industry, data is no longer a nice-to-have—it’s the foundation for decision-making. For enterprise healthcare organizations, the right insights can drive better patient outcomes, sharpen product-market fit, and reduce strategic risk. But not all healthcare market research companies are created equal.

This listicle ranks the best healthcare market research firms in the US that offer scalable, impactful solutions tailored to enterprise needs. Whether you're exploring healthcare market research consulting, seeking a full service healthcare market research agency, or simply scanning the landscape for a strategic partner, this guide is for you.

Built for VPs, SVPs, and Heads of innovation, strategy, and digital transformation, this list highlights the top agencies offering measurable impact, deep vertical expertise, and cutting-edge healthcare market research solutions in 2025.

1. G & Co.

G & Co. is a global strategy and experience partner offering end-to-end healthcare market research consulting for enterprise brands. Known for its data-driven approach and full-stack execution, G & Co. supports clients across insights, digital transformation, and patient experience innovation. 

What sets G & Co. apart is its ability to integrate robust qualitative insights with sophisticated quantitative modeling—ensuring that research is not only statistically sound but also deeply human-centered. Their approach goes beyond surface-level data to uncover nuanced perspectives from patients, providers, and stakeholders. This enables healthcare brands to identify unmet needs, track shifting behaviors, and adapt their strategies to meet the expectations of today’s digitally empowered healthcare consumers.

From early-stage product development and go-to-market strategy to post-launch optimization, G & Co. supports every phase of the healthcare innovation lifecycle. G & Co. is a healthcare market research firm with capabilities extending into user experience (UX) research, segmentation, patient journey mapping, competitive benchmarking, and brand perception studies—all of which are grounded in strategic business outcomes.

2. Ipsos Healthcare

Ipsos Healthcare is a division of the global market research firm Ipsos, delivering high-impact research services across pharmaceuticals, medtech, and healthcare services.

Recognized as a top healthcare market research firm, Ipsos offers global reach, custom panels, and advanced analytics capabilities. Enterprise clients benefit from its cross-market insights and scalable operations—making it a preferred healthcare market research agency for global campaigns.

3. NielsenIQ Health

NielsenIQ provides syndicated and custom research in the healthcare space, with emphasis on consumer behavior, OTC trends, and retail insights.

A trusted name in consumer analytics, NielsenIQ is ideal for enterprises looking to blend retail and healthcare industry market research. It offers robust tools for brand tracking, demand forecasting, and competitive benchmarking.

4. Guidehouse

Guidehouse is a management consultancy with a strong practice in healthcare market research consulting, serving both payers and providers.

Their research is deeply integrated with operational strategy, making them one of the best healthcare market research firms for organizations undergoing transformation. Their services include data science, compliance mapping, and digital enablement.

5. The Link Group

The Link Group is a boutique healthcare market research agency based in the US, known for its rigorous qualitative research and nimble project delivery.

For healthcare enterprises that need quick-turn insights without sacrificing depth, The Link Group provides customized solutions. Their specialty in stakeholder interviews and journey mapping makes them a valuable healthcare market research firm for experience-driven projects.

6. HRA Global

HRA Global focuses on food, nutrition, and health-related consumer insights, offering both B2C and B2B research services.

Their niche expertise makes them a go-to healthcare market research company in US for enterprises exploring functional food, supplements, and wellness trends. Their research spans segmentation, packaging, and product concept testing.

7. Escalent

Escalent delivers industry-specific intelligence across healthcare, energy, and financial services with deep investments in digital insight tools.

Their healthcare division helps enterprise clients design smarter brand, customer, and innovation strategies. As a full service healthcare market research agency, Escalent offers everything from patient journey analysis to multi-stakeholder segmentation.

8. Sago (formerly Schlesinger Group)

Sago is a global data collection and research services company, with robust infrastructure for healthcare-specific studies, panels, and fieldwork.

Sago supports healthcare market research agencies and end clients alike with rapid, high-quality data collection. It is often tapped by healthcare market research firms needing fast turnaround for both qualitative and quantitative insights.

9. Hanover Research

Hanover provides research and analytics to support strategic decisions in health systems, higher education, and nonprofits.

Their model combines flexible service delivery with cost efficiency, making them one of the best healthcare market research options for budget-conscious enterprise teams seeking high-value healthcare market research solutions.

10. GlobalData Healthcare

GlobalData offers data, analytics, and expert analysis on pharmaceuticals, medical devices, and digital health.

With robust databases and forecasting tools, GlobalData is a preferred healthcare market research company in US for pipeline analysis, market sizing, and competitor tracking—especially in pharma and medtech sectors.